The growing popularity of sports and recreational activities worldwide, alongside research for the development of sustainable and more durable materials used in the manufacturing of activewear that provides a higher level of comfort and flexibility, along with a sense of style and fashion.
The significant and yet growing share of the global population gaining an interest in pursuing an active lifestyle is positively influencing the demand for sportswear, compelling activewear manufacturers to develop fabrics capable of providing additional benefits such as perfect and flexible fitting and ability to prevent muscle sprains and injuries, among others.
Chian to Spearhead Growth in APAC
China held around a 68% share of Asia-Pacific’s activewear market. The country is expected to witness remarkable growth, owing to the efforts of the Chinese government through the initiation of sports programs and physical fitness activities to support the growth of an active lifestyle in the region. India is expected to observe healthy growth due to the impetus in the sports sector. Japan’s activewear market is expected to grow at a moderate pace, attributing to the prevalence of martial arts in the region, as well as other sports activities. Other countries in Asia-Pacific, including South Korea, Australia, Thailand, Malaysia, and Indonesia, are expected to register slow yet steady growth in the activewear market throughout the forecast period.
Health Consciousness to Drive Market Growth in Europe
Europe is also expected to witness remarkable growth in the activewear market due to the growing awareness regarding the importance of good health. The health hazards of excessive weight gain and obesity encourage people to follow and practice yoga and other physical exercises. Furthermore, the gradual shift of consumer preference from conventional clothing to trendy and smart clothing in the region is projected to influence market growth.
Preference Towards Organic Materials to Drive Growth of Footwear Segment
On the basis of product, the activewear market is further segmented into clothing, footwear, and accessories. The increasing use of organic and recyclable materials in making active footwear is expected to gain traction throughout the forecast period. For instance, in August 2018, the Adidas Group launched its first sneakers made from organic cotton and industrial-grown corn. The clothing segment is further segmented into upper body wear, lower body wear, and others. Among the sub-segments, lower body wear is expected to grow at the fastest rate during the forecast period, owing to the low cost of lower body wear as compared to all other clothing types.
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Online Segment to Register Faster Growth in the Coming Years
On the basis of the distribution channel, the activewear market is segmented into retail and online. The retail segment is further segmented into traditional sports goods retailers and specialty stores. The segment is currently leading in the activewear market, owing to the consumer preference towards retail stores as shoppers can try the garment prior to purchase. Another fact that contributes to the retail segment’s growth is the personalized suggestions that one can get from the in-store staff. Despite these advantages, the online segment is projected to witness faster growth as online shopping offers the convenience of shopping from any location along with attractive discounts.
Synthetic Materials to Remain Dominant, Owing to Their Elasticity and Breathability
On the basis of material, the market is segmented into natural and synthetic. Natural materials can be segmented into cotton, wool, and others. Synthetic Materials can be classified into polyester, nylon, spandex, neoprene, polypropylene, and others. Synthetic materials are expected to lead the activewear market, owing to their good breathability, comfort, wick ability, resistance to water and wind, sweat management, and temperature control, between others.
Based on the type of synthetic materials, spandex is expected to witness rapid growth during the forecast period owing to its remarkable ability to expand more than 500% without suffering a tear. Spandex Clothing provides excellent elasticity, comfort, and water resistance, which is suitable for athletic clothing, particularly skaters, gymnasts, and swimmers.
Activewear Market Segmentation
By Distribution Channel
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* Known and Unknown Adjacencies Influencing the Growth of Market
* Explorable Revenue Sources
* Customer Behaviour Analysis
* Target Partners
* Customized Geographical Data Based on Customers as well as Competitors
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