The self-adhesive labels help in better dispatch, high-quality labels, and better customer care offerings at great prices. These labels find application right from home to schools and from retail to manufacturing. Any sector containing information about the product, including barcodes, sale price, best before dates, and other product details, use self-adhesive labels.
As changing tide in the consumer opinion and governmental regulations are moving towards sustainability. The packaging professionals in the industry have changed the way they use to pack and label their products. In the Middle East, food and beverage accounted for around 50% of the total packaging. The food and beverage sector is trailed by the consumer durable and healthcare sector, respectively.
As the region has one of the largest GDP per capita, the consumer's spending power in the region is high. The consumer is willing to spend more on sustainable packaging, which is expected to be the primary factor driving the region's self-adhesive labels' growth.
As the changing consumer lifestyle, growing young demographics, and a growing number of shopping malls have led to the region's continuously growing food and beverage market. Moreover, the increase in outdoor eating habits and the uptrend in on-the-go foods has further added to the food and beverage and self-adhesive labels industry's growth. Thus, it is anticipated that this demand for packaging across the food and beverage industry will further add to the region's self-adhesive labels' growth.
Several players manufacture self-adhesive labels across the globe. Some of the prominent players are Coveris Holdings S.A, Huhtamaki OYJ, and Fuji Seal International, and many more. These companies have adopted several strategies such as mergers and acquisitions, expansions and investments, and new product developments to strengthen their product portfolios. It further helps the company expand its market presence and enhance its growth prospects in the self-adhesive labels market.
In March 2020, Plasztik-Tranzit Kft acquired Coveris, which is a well-known producer of flexible packaging solutions for the food industry. This partnership is expected to design and develop a center for high-tech packaging manufacturing in Eastern Europe, which will escalate the food, medical, and film end-markets production capability.
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