Self-Adhesive Labels Market

Market Overview

The global self-adhesive labels market size will significantly grow At a CAGR of 6.1% by the forecast period.

Self-adhesive labels are primarily used to fix packaging. These labels are used for the aesthetic appeal of the product to grasp consumers' attention and showcase the essential information about the product. Furthermore, self-adhesive labels are versatile in their functioning and contain information printed on the surface. These labels comprise three layers, a release liner, a layer of adhesive, and face material.

Market Dynamics

Permanent self-adhesive labels are primarily used in electrical and electronic appliances, HVAC, and various other applications. These labels are for one-time use and cannot be reused after the contents inside have been used once. Apart from providing product information to the consumers, these labels also come handy for branding and business communication.  These features offered by permanent self-adhesive labels form a significant factor for tremendous segmental growth in the global self-adhesive labels market.

Segmental Analysis

Personal Care

In the personal care industry, looks matter, which is essential for the packaging of these products. However, due to the increasing environmental concern and stringent regulations set by various governmental organizations such as the EPA on the packaging, the manufacturers in the personal care packaging focus more on the products' functionality and sustainability than looks. This trend has led to more packaging solutions with labels that talk about product information, changing the packaging landscape across the personal care industry.

The global leaders in the personal care industry focus on collaborating with manufacturers of self-adhesive labels manufacturers, allowing them to know their product in-depth. L'Oréal and Unilever have signed an agreement to Ellen MacArthur Foundation's, intending to make 100% of their packaging refillable, reusable, or disposable by 2025.

As per the figure above, Europe accounts for the largest cosmetic products market worth USD 90.39 billion, followed by the U.S., worth USD 77.28 billion. The above graph indicates that most of the emerging markets for cosmetic products are from developing regions, showing high potential growth for the self-adhesive labels market in these regions.

Food and Beverages

Around one-third of the food produced worldwide is lost between the production and the distribution, especially across the developing countries. The packaging of food has become an important criterion to reduce this wastage, leading to an increased demand for these packaging labels. There has been a profound change in the food industry; therefore, self-adhesive labels have gained traction in the last few years. Currently, most of the food packaging solution contains fossil fuel-based plastics. The production of these fossil fuel-based plastics leads to greenhouse gas production and high waste management costs.

Environmental and governmental organizations are referring to the use of plastic for packaging. This has compelled the manufacturers in the packaging industry to shift towards better and green resources of packaging. Thus, inclined them towards the use of bio-based material for packaging. Due to the regulation oversights on the plastic packaging, the packaging industry manufacturers are reinventing paper and boards to develop greener and efficient packaging solutions compared to traditional methods. This has led to the exploration of the self-adhesive labels market.

The changing consumer behavior, increasing health concern, improving living standards, and rising consumer spending has shifted are expected to add to the demand for these materials in the upcoming years. The food and beverage segment is projected to register considerable growth, owing to deliver ingredient information, product identification, and warning notifications required to be present on the product while purchasing it.

Healthcare

In the healthcare sector, the packaging material plays a vital role as it ensures and provides protection, processability, identification, ease of use, and special applications to medicinal products.

As the healthcare sector is one of the largest waste-producing sectors globally, disposable instruments and pre-packaged materials are a significant reason behind the growing waste generation levels. The manufacturers in the field focus on reducing waste by reducing the amount of packaging and using bio-based material for better recyclability and disposal.

Although in the last three years, the healthcare sector has witnessed a slight decline in its growth due to the geopolitical tension such as trade war and Brexit. It is expected that the industry is anticipated to witness a progressive change in the upcoming years. This sector's growth is predominantly due to the advent of new technologies, rising income levels, increased geriatrics, growing health awareness, and evolving consumer expectations.

The healthcare sector contributes significantly to the economy; may it be any region. Thus, to boost the country's GDP, the government of different economies has introduced policies and taken initiatives supporting the healthcare sector's growth. According to India's Government Budget 2018–19, the Ministry of Health and Family Welfare allocation has increased by 11.55% year-on-year to USD 8.16 billion.

Consumer Durables

The rise in demand for consumer goods products and the flexible packaging industry provides ample growth opportunities. The need for these products is increasing among the end-users due to their cost-effective and easy labeling solutions. Packaging plays an essential role in the supply chain of durable consumer items. As consumer durables are the items with a more extended utility and life-span, the safe delivery of these products becomes essential, as even a small dent can lead to product cancellation. Owing to which reliable packaging becomes crucial for the manufacturers.

In the consumer durables, the packaging is mostly done with the carton and boxes. Labels are then used to add all the relevant information about the product. Furthermore, around 80% of these cartons and boxes are made from cardboard, making the packaging for these durable recyclables by 100%.

The increasing disposable income and purchasing power coupled with a more decisive influence on recycling and environmental issues are a significant factor expected to drive sustainable packaging growth across the durable consumer sector, increasing the demand for the self-adhesive labels market.