Connected Personal Alarm Market

Market Overview

The global connected personal alarm market was valued at USD 79.98 million in 2023. It is estimated to reach USD 372.72 million by 2032, growing at a CAGR of 18.65% during the forecast period (2024–2032). The market for personal safety alarm devices has grown significantly in the last several years due to their widespread use in the business sector to improve vendor and business safety. Moreover, the primary factors propelling the connected personal alarm market are the aging population, growing security concerns about women and children, and the increasing use of smartphones for personal and medical security.

Personal safety alarms are devices that warn users of impending danger or criminal activity and frighten thieves and other lawbreakers. They also assist users in emergency and dangerous situations by alerting caregivers or requesting assistance from others. Personal safety alarms are cost-effective and user-friendly because they are simple to use, operate on Internet of Things (IoT) technology, and provide easy surveillance and multiple connectivity options for loved ones' security.

In an emergency, a victim of certain panic alarms can silently and swiftly call for assistance. These personal alarms are beneficial for individuals because they are reasonably priced and an effective self-defense tool, unlike pepper sprays, which are illegal to carry or use in many countries, including the US. Among the many models and varieties of personal safety alarm devices available are key chains, smart wearables, and personal vehicle safety alarms.

Highlights

• Alarm alert dominates the function segment

• North America is the highest shareholder in the global market

Market Dynamics

Global Connected Personal Alarm Market Drivers:

Rising Security Issues Regarding Women and Children

According to the United Nations, the majority of victims of human trafficking are females, accounting for 71% of all victims worldwide. Children between the ages of one and eighteen have a higher risk of becoming victims of child trafficking. The Walk Free Foundation and the International Labor Organization (ILO) estimate that 15.4 million victims are 18 years old or older, with 5.5 million being under the age of 18 (or 25% of the total). Therefore, there is a higher demand for devices and techniques for reducing these incidents.

People in danger of being trafficked can get immediate help with a connected personal alarm with GPS tracking, an SOS button, and two-way communication. The Connected Personal Alarm, with its cutting-edge technology and cooperative methodology, not only helps victims in need but also makes a substantial contribution to the prevention and disruption of human trafficking networks, ultimately saving lives and apprehending offenders. Such factors propel the global market.

Global Connected Personal Alarm Market Restraint:

Privacy Concerns

Privacy concerns are a major barrier to growth in the global connected personal alarm market. Sensitive information may end up in the wrong hands or be misused because these devices frequently track the user's location and send data to centralized systems. Smart personal safety security devices have many advantages, but there are also some disadvantages to consider. Transparent data usage policies are necessary since the use of cameras and other tracking technologies can give rise to privacy concerns.

Furthermore, fears of being watched or having their personal information accessed by unauthorized parties may prevent users from using these alarms. Achieving widespread acceptance and adoption of connected personal alarms requires addressing privacy concerns through user education, open data handling policies, and strong encryption. Inadequately addressing these privacy concerns could impede market expansion and erode consumer confidence in the technology.

Global Connected Personal Alarm Market Opportunities:

Increasing Product Innovation

Wearable technology, environmental sensor integration, and AI advancement for predictive analytics are all necessary for creating innovative connected personal alarms. Algorithms that learn independently improve responsiveness, and instantaneous communication with emergency services guarantees prompt assistance. Users can intuitively interact with augmented reality interfaces, and data security is strengthened by blockchain technology. Moreover, global demand for personal safety alarms is growing as manufacturers create innovations in terms of technology, product shape and design, and other aspects.

For example, the OtterBox uniVERSE modular case system and Katana Safety's patented safety technology are combined in the recently released KATANA Safety Wallet for OtterBox uniVERSE. As a result, a number of market players under consideration are providing innovative features to personal safety alarm wearers to guarantee a more dependable and prompt response in the event of an emergency. Therefore, this trend is expected to fuel the growth of the global personal safety alarms market.

Regional Analysis

North America Dominates the Global Market

Based on region, the global connected personal alarm market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

North America is the most significant global connected personal alarm market shareholder and is expected to expand substantially during the forecast period. This is due to growing awareness about personal safety and security among users. It is legal to carry and use connected personal alarms for effective self-defense across all the states in the U.S. The main reasons propelling the connected personal alarm market's growth in North America are increased R&D in the areas of home automation systems, connected alarms, and the Internet of Things in terms of new and improved technologies. With over 80% of people living in urban areas in the U.S. and Canada and a slightly lower percentage in Mexico, North America is regarded as one of the world's most urbanized regions. North America is also among the largest manufacturers of internet-enabled personal alarm systems, with the presence of companies such as ADT, Tbaytel, and Revolar. Such factors propel regional market growth.

Furthermore, since the U.S. and Canada are the two nations with the highest smartphone and Internet usage rates, the popular e-commerce platform is anticipated to drive up demand in the area for popular personal safety products like personal safety alarms. In Canada, over 86% of households own at least one smartphone, and 33 million people have smartphone subscriptions. This illustrates just how commonplace smartphones have become in Canada. Moreover, the quick uptake of personal safety alarms in North America due to the rising crime rates, particularly against women, the elderly, and children, is one of the main causes of the alarms' notable market expansion.

The European region represents the second-largest market for connected personal alarms. The European-connected personal alarms market is growing, and this growth is largely due to favorable government regulations and reimbursement policies that support the development of the home healthcare sector, particularly for senior citizens. In order to implement the government's TEC (Technology Enabled Care) strategy, for example, NHS (National Health Service) England established the National Information Board in 2014. This strategy refers to the use of telehealth and telecare to provide convenient and affordable care for patients with long-term conditions.

Furthermore, technological advancements, growing awareness of personal safety, and an aging population drive significant growth in the European personal alarms market. These alarms, integrated with mobile apps and connected to emergency services, offer enhanced user protection in various situations. Major players are concentrating on innovations like GPS tracking, fall detection, and two-way communication to meet changing consumer demands. Moreover, the market for personal alarms connected to Europe is expected to grow further due to favorable regulatory frameworks and rising adoption rates, meeting the security requirements of people in the region.

Segmental Analysis

The global connected personal alarm market is segmented by function, type, and application.

Based on function, the global connected personal alarm market is bifurcated into alarm, alarm alert, and texting/calling.

The alarm alert segment dominates the global market. The victim activates an emergency button on a device or app, intentionally or unintentionally, to the assailant, and the device promptly sends a text message or reminder to the designated contact at the specified location when an emergency arises. The alarm should come with a variety of customizable alert options, like visual indicators, vibrations, and multiple tones, so users can make it suit their needs and preferences.

Furthermore, connectivity with mobile applications enables instant alerts to designated contacts or emergency services, enhancing reaction times in crisis situations. However, in case of an emergency, the "emergency services" number—which is available 24/7—is usually the number to call. This feature retrieves their most recent location using GPS to further expedite the process of finding the victim's location.

Based on type, the global connected personal alarm market is bifurcated into mobile phone apps, stand-alone devices, vehicle safety alarms, keychains, pendants and wristbands, panic buttons, smart personal safety, and others.

Connected personal alarms require mobile apps to provide users with increased security and comfort. These applications facilitate smooth communication between the user's smartphone and the alarm device, enabling instant alerts and notifications. The app makes it simple for users to remotely arm, disarm, and adjust alarm settings. The app offers crucial support when needed by facilitating instant access to emergency services or designated contacts. Many apps also have GPS tracking capabilities, guaranteeing quick reaction times and precise location in emergencies. Mobile phone apps with strong features and user-friendly interfaces are essential for optimizing the efficiency and portability of linked personal alarms and enabling users to stay safe on the go.

Based on application, the global connected personal alarm market is bifurcated into personal security, home security, and medical emergency.

The personal security segment owns the highest market share. The segment is expected to hold the major share of the market due to its usefulness for every age group category as well as helpful for professionals and well-known public figures. Theft and other forms of criminal activity have been on the rise in recent years, and some of these crimes have the potential to result in serious harm or even death. In order to enhance personal safety and help people prevent unknown criminal incidents, more sophisticated technology, such as smart personal safety alarms, has been embraced. This alarm helps users protect their loved ones and increases overall safety. An increasing number of crimes involving individuals are driving the expansion of the personal safety alarms market worldwide.

Recent Developments

• December 2023 - Peterborough City Council could embark on a £1 million personal alarm program for the elderly and vulnerable. The Cambridgeshire County Council used to offer this service, which involves installing alarms in residents' homes that are connected to an operator. Nevertheless, according to the county council, the project will not proceed in March because of "significant" operational and financial difficulties.
• November 2023 - The launch of a new personal safety product, the Swann ActiveResponse personal safety alarm, was announced by Swann Security, a multinational manufacturer of security solutions. The manufacturer claims this safety gadget is a revolutionary advancement in personal safety technology, giving people unprecedented control over their safety.