Europe Accessibility Testing Market

Market Overview

The Europe accessibility testing market size witnessed significant growth in the past and is expected to grow at a CAGR of 6.33% during the forecast period (2022-2030).

Accessibility testing is a form of usability testing that ensures that individuals with various abilities and disabilities can easily use a website or application. Its purpose is to evaluate both the usability and accessibility aspects. By conducting accessibility testing, we can determine how effectively people can navigate and interact with a website and use that feedback to enhance future designs and implementations.

The European region presents a favorable market for accessibility testing services due to its significant elderly population. Approximately 19% of Europe's total population was 65 years and above in 2019, as reported by the European Union. The elderly population tends to adopt new technologies more slowly than younger individuals. Moreover, the rising prevalence of Age-related Macular Degeneration (AMD) among the elderly has resulted in an increased demand for accessible digital platforms that are easy to operate.

Highlights

• Web App dominates the market by type.
• Small and Medium Enterprises dominate the market by application.
• The U.K. dominated the market by region.

Market Dynamics

Europe Accessibility Testing Market Drivers

Supportive Government Regulations

Several laws, regulations, and guidelines, such as section 508, web content accessibility guidelines (WCAG 2.0), ADA, and CVAA, have led to increased adoption of accessibility services in information technology. These measures aim to ensure that people with disabilities can access and use websites and applications. Additionally, the W3C has established various web standards that assist IT companies in creating websites and applications that meet the specified requirements, enabling users with different abilities to access them.

Reliance on Mobile and Web Applications

According to the World Health Organization (WHO), around 1 billion individuals, constituting 20% of the population, are expected to have some form of disability. Mobile devices and applications have become essential for various daily activities as technology advances. These devices offer the convenience of performing various tasks regardless of location, including ordering food and engaging in online and offline games. Accessibility is crucial in enabling people with disabilities to access technology through specialized tools like web accessibility evaluation tools or WCAG 2.0 audits.

Europe Accessibility Testing Market Restraints

Insufficient Adaptation and Inadequate Regulatory Compliance

According to a World Health Organization (WHO) survey, 42% of the countries surveyed did not have policies dedicated to rehabilitation. The survey also highlighted that 50% of the laws about rehabilitation for individuals with disabilities were not enacted. Furthermore, rehabilitation programs were not established in 40% of the countries. Conversely, while certain countries were found to have well-defined legislation and policies concerning rehabilitation, they faced significant challenges in implementing these policies and delivering rehabilitation services effectively.

Europe Accessibility Testing Market Opportunities

AI and Automation Tools: Revolutionizing Accessibility Testing

Currently, in the digital age, accessibility has become increasingly important. The accessibility testing service market is anticipated to benefit from the advancement of AI-powered solutions and automation. There is a growing need for improved tools to enhance accessibility testing and fully harness its advantages. The Ability Lab Dynamic Assessment Plugin is a browser extension that identifies and evaluates accessibility issues and provides recommendations for potential solutions. This plugin is designed to integrate automated accessibility testing within the Chrome Browser development tools, ensuring that the user experience meets industry standards and is optimized accordingly.

Segmental Analysis

The Europe Accessibility Testing Market is segmented into types and applications.

By type, it is further segmented into web apps and mobile apps.

Web App is the market and is expected to register a CAGR of 6.21% over the forecast period.

It is further segmented by application into small and medium enterprises and large enterprises.

Small and Medium Enterprise dominated the market and is expected to register a CAGR of 6.34% over the forecast period.

Regional Analysis

The Europe accessibility testing market is segmented by country: Germany, France, the U.K., Spain, Italy, Rest of Europe. The U.K. dominated the market with a CAGR of 6.42% during the forecast period.

The European accessibility testing market is growing due to increasing awareness and regulatory focus on digital accessibility. With a substantial geriatric population and Age-related Macular Degeneration (AMD) prevalence, there is a growing demand for accessible digital platforms. European organizations are adopting accessibility testing services to cater to this market demand and ensure inclusivity.

Recent Developments

• October 2019- Qualitest expanded to Austin, Texas, Lisbon, Portugal, and Mexico City, to address the growing needs of its clients and support ongoing business development industries, such as financial services, media and entertainment, retail, consumer goods, technology, gaming, and telecom.
• May 2019- QA InfoTech team gathered in New Delhi, India, to set up kiosks and hold panel discussions to make digital inclusiveness a way of life. The motto was to inject accessibility into the early stages of SDLC.
• February 2019- Intopia launched a visual map of WCAG 2.1., which can be downloaded digitally.