Europe Accessibility Testing Market

Market Overview

The Europe accessibility testing market size witnessed significant growth in the past and is expected to grow at a CAGR of 6.33% during the forecast period (2022-2030).

Accessibility testing is a form of usability testing that ensures that individuals with various abilities and disabilities can easily use a website or application. Its purpose is to evaluate both the usability and accessibility aspects. By conducting accessibility testing, we can determine how effectively people can navigate and interact with a website and use that feedback to enhance future designs and implementations.

The European region presents a favorable market for accessibility testing services due to its significant elderly population. Approximately 19% of Europe's total population was 65 years and above in 2019, as reported by the European Union. The elderly population tends to adopt new technologies more slowly than younger individuals. Moreover, the rising prevalence of Age-related Macular Degeneration (AMD) among the elderly has resulted in an increased demand for accessible digital platforms that are easy to operate.

Market Dynamics

Europe Accessibility Testing Market Drivers

Supportive Government Regulations

There has been a rise in the use of accessibility services in information technology due to several laws, rules, and regulations, including section 508, the WCAG 2.0 web content accessibility guidelines, the ADA, and CVAA. These methods are designed to make websites and programs accessible to and usable by those with impairments. The W3C has also created several web standards that help IT businesses build websites and apps that adhere to the requirements and are accessible to users of diverse abilities.

Europe Accessibility Testing Market Restraints

Insufficient Adaptation and Inadequate Regulatory Compliance

A World Health Organization (WHO) survey found that 42% of the nations questioned lacked rehabilitation-specific regulations. The poll also showed that 50% of the legislation on rehabilitating people with impairments had not been passed. Additionally, no rehabilitation programs were implemented in 40% of the nations. Contrarily, while it was discovered that some nations had clearly defined laws and policies relating to rehabilitation, they had substantial difficulties putting these laws and policies into practice and efficiently providing rehabilitation services.

Europe Accessibility Testing Market Opportunities

AI and Automation Tools: Revolutionizing Accessibility Testing

In the digital age, accessibility is more important than ever. The growth of automation and AI-powered solutions is anticipated to benefit the market for accessibility testing services. To enhance accessibility testing and fully reap its benefits, better technologies are becoming increasingly necessary. A browser extension called the Ability Lab Dynamic Assessment Plugin locates, evaluates, and suggests potential solutions for accessibility issues. This plugin enables automatic accessibility testing in the development tools for the Chrome Browser, ensuring that the user experience conforms with industry standards and is optimized appropriately.

Regional Analysis

The Europe accessibility testing market is segmented by country: Germany, France, the U.K., Spain, Italy, Rest of Europe. The U.K. dominated the market with a CAGR of 6.42% during the forecast period.

The European accessibility testing market is growing due to increasing awareness and regulatory focus on digital accessibility. With a substantial geriatric population and Age-related Macular Degeneration (AMD) prevalence, there is a growing demand for accessible digital platforms. European organizations are adopting accessibility testing services to cater to this market demand and ensure inclusivity.

Segmental Analysis

The Europe Accessibility Testing Market is segmented into types and applications.

By type, it is further segmented into web apps and mobile apps.

Web App is the market and is expected to register a CAGR of 6.21% over the forecast period. Web accessibility, a feature of web applications, ensures that individuals with and without disabilities have a comparable experience with a given technology. The Web Accessibility Initiative (WAI) was launched by the W3C to investigate the accessibility of websites and to develop standards and helpful resources to implement accessibility. Several nations have already implemented diverse policies and guidelines, such as Section 508 and web content accessibility guidelines (WCAG).

Mobile accessibility testing services are anticipated to expand due to the global proliferation of mobile devices. In line with this, it is anticipated that the demand for mobile applications with mobile accessibility services will increase in the future years. While developing an application with a concentration on accessibility for the disabled, several guidelines are considered.

It is further segmented by application into small and medium, and large enterprises.

Small and Medium Enterprise dominated the market and is expected to register a CAGR of 6.34% over the forecast period. The majority of software companies in the world are small and medium-sized enterprises (SMEs). Still, their software development processes are frequently less explicitly defined and structured than their larger counterparts. Testing is frequently the most neglected aspect of the software development process. In developing countries, the government and other organizations run programs and implement regulations to aid small and medium-sized enterprises (SMEs) in improving the accessibility and usability of content for websites and mobile applications.

The high concentration of established businesses in developed nations is anticipated to propel the accessibility testing service market. Today, several businesses are attempting to maintain their presence in the face of intense competition by developing cutting-edge automation technologies to attract more customers, including those with disabilities. It is anticipated that this will encourage large organizations to adopt accessibility testing services to provide equal opportunity for individuals with and without disabilities.

Recent Developments

• October 2019- Qualitest expanded to Austin, Texas, Lisbon, Portugal, and Mexico City, to address the growing needs of its clients and support ongoing business development industries, such as financial services, media and entertainment, retail, consumer goods, technology, gaming, and telecom.
• May 2019- QA InfoTech team gathered in New Delhi, India, to set up kiosks and hold panel discussions to make digital inclusiveness a way of life. The motto was to inject accessibility into the early stages of SDLC.
• February 2019- Intopia launched a visual map of WCAG 2.1., which can be downloaded digitally.