Global Statistics Representing Accessibility Testing Market Scenario
Technology is advancing with each passing day while mobile devices and applications are playing a vital role in the day to day activities. According to WHO, the total number of mobile users is pegged to reach 5 billion by 2025, which is equivalent to 71% of the world’s population, and over 1 billion people, i.e. 20% of the population, are likely to have some form of disability. Mobile devices perform a plethora of things such as ordering food and playing online and offline games. This has compelled players to develop devices that can be accessed by all individuals, including people with disabilities. With the increasing dependency of individuals on mobile applications, the demand for accessibility testing is expected to witness strong growth in the coming years.
Accessibility enables differently-abled people to access technology using specialized tools such as web accessibility evaluation tools. On account of the need to optimize websites and applications, the web accessibility testing services are experiencing strong demand for providing full functionality access to the differently-abled population. Various laws, standards, regulations, and guidelines such as section 508, web content accessibility guidelines (WCAG 2.0), ADA, and CVAA have already increased the adoption of accessibility services in IT technologies. Further, several web standards defined by W3C assist IT companies in developing websites or applications as per certain specifications, which allow the access of sites and apps to all types of differently-abled users.
Several governments and organizations are embracing various web accessibility standards. For instance, the U.S. Federal Government’s Section 508 of the Rehabilitation Act of 1973 states that all federal agencies must develop their electronic and information technologies accessible to people with disabilities. Such acts and policies provide equal opportunities to every individual with special abilities to access software, devices, and related technology products, which drives the growth of the accessibility testing market.
The global accessibility testing market is valued at USD 481 million expected to grow at a CAGR of 4.5% during the forecast period, 2019–2026.
Competition among Established Players in Developed Countries
The high concentration of established enterprises in developed countries such as the U.S. and Canada is projected to drive the accessibility testing service market. At present, a number of enterprises are trying to sustain the intense competition and developing innovative automation technologies to expand their customer base, including people with disabilities. This, in turn, is projected to encourage large organizations to adopt accessibility testing services to provide equal opportunities for all individuals.
The dominance of Mobile Application Segment Due to Rising Smartphone Penetration
The mobile application is expected to account for a significant market share as a result of the rising penetration of mobile devices across the globe. Thus, along with the increasing growth of mobile phones, technology providers are focusing on implementing improved accessibility software for differently-abled individuals. For instance, in May 2019, RAZ Mobility, a mobile assistive technology provider, announced the launch of Lucia phone. It is a basic mobile phone designed to address the unique requirements of people who have vision or hearing impairments.
Favorable Government Initiatives to Foster Growth of SMEs Segment
By application, SMEs are projected to witness a significant growth rate in the accessibility testing market during the forecast period. Governments and organizations of developing countries run several programs and regulations to assist SMEs in enhancing the accessibility and usability of content for the website and mobile applications. For instance, Australia’s Disability Discrimination Act (DDA) 1992 and India’s Rights of Persons with Disabilities Act, 2016 (RPD) are some other acts and policies set by governments for providing equal opportunities to all users across the globe.
North America is expected to witness significant growth in the accessibility testing market during the forecast period, 2019–2026. Increasing cases of dyslexia in the region present opportunities for accessibility testing services. Dyslexia is a condition in which a person’s reading and language processing skills are severely affected. According to the Society for Neuroscience, an approx. of 5–15% of Americans, i.e. 14.5 to 43.5 million adults and children, suffer from dyslexia. Thus, the need to offer an improved interactive experience for people suffering from dyslexia influences the accessibility testing market growth in North America.
Europe is expected to witness considerable growth in the accessibility testing market on account of the increasing prevalence of Age-related Macular Degeneration (AMD) due to a rapidly aging population. According to the European Society of Retina Specialists (EURETINA), an approx. of 34 million people suffer from AMD in the European Union, out of which 22 million people are from countries such as Germany (27.4%) and Italy (28%), among others. Such scenarios make accessibility testing a feasible choice for sustaining and understanding digital platforms.
Asia-Pacific is expected to be the fast-growing region in the accessibility testing market owing to the growing hearing impaired population in countries such as China. According to the World Health Organization (WHO), China’s hearing disabled population grew from 74 million in 2008 to 96 million in 2018. Accessibility testing services provide multimedia content with transcripts, captions, graphics, and others that ease the process of understanding the information presented.
LAMEA is expected to witness healthy growth in the accessibility testing market during the forecast period, 2019–2026. The growing prevalence of the internet has been surging the demand for accessibility testing services as people are adopting easy-to-access technologies. With increasingly stringent regulatory frameworks at national levels, business organizations are compelled to offer online services through e-commerce channels directed towards accessibility testing services for the ease of all consumers regardless of their capabilities. For instance, the Australian Government has undertaken the WCAG 2.0 (Web Content Access Guidelines version 2.0), developed through the Web Accessibility Initiative of the World Wide Web Consortium (W3C)
Some of the prominent players in the global accessibility testing market are QA InfoTech, Qualitest, Planit Testing, Applause App Quality, Inc, QA Consultants, Intopia, QualityLogic, Happiest Minds, The Paciello Group (Vispero Company), Knowbility, Invensis Technologies Pvt Ltd, Siteimprove, TestingXperts, Zoonou Ltd, BarrierBreak Solutions Pvt. Ltd, Octaware Technologies Ltd, AccessibilityOz, Ten10, Digivante, Magic Software Inc, 360logica, Deque Systems, Inc, Sopra Steria, Saffron Tech Pvt Ltd, and Criterion 508 Solutions, Inc.
Accessibility Testing Market Segmentation
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