The South American accessibility testing market size witnessed significant growth in the past and is expected to grow at a CAGR of 7.58% during the forecast period (2022-2030).
Accessibility testing is a form of usability testing that ensures that individuals with various abilities and disabilities can easily use a website or application. Its purpose is to evaluate both the usability and accessibility aspects. By conducting accessibility testing, we can determine how effectively people can navigate and interact with a website and use that feedback to enhance future designs and implementations.
By 2025, the global number of mobile users in South America is predicted to surpass 5 billion, representing approximately 71% of the world's population. The World Health Organization (WHO) estimates that around 1 billion individuals, making up 20% of the population, will have some form of disability. With advancing technology, mobile devices and applications have become indispensable for daily activities. They provide the convenience of performing various tasks from anywhere, such as ordering food or engaging in online and offline games. Accessibility is critical in enabling individuals with disabilities to access technology, which can be facilitated through specialized tools like web accessibility evaluation tools or WCAG 2.0 audits.
A recent survey conducted by the World Health Organization (WHO) found that 42% of the surveyed countries lacked specific policies focused on rehabilitation. The survey also revealed that half of the laws related to rehabilitation for individuals with disabilities were not implemented. Additionally, 40% of the countries surveyed did not establish rehabilitation programs. On the other hand, although some countries had well-defined legislation and policies regarding rehabilitation, they encountered considerable difficulties in implementing these policies and providing effective rehabilitation services.
In today's digital era, the significance of accessibility has grown significantly. The market for accessibility testing services is expected to gain advantages from the progress made in AI-powered solutions and automation. There is an increasing demand for enhanced tools to improve accessibility testing and fully leverage its benefits. One such tool is the Ability Lab Dynamic Assessment Plugin, a browser extension that identifies and assesses accessibility issues, offering suggestions for potential remedies. Developed to integrate with Chrome Browser development tools seamlessly, this plugin automates accessibility testing, ensuring that the user experience aligns with industry standards and is optimized accordingly.
The South American accessibility testing market is segmented into types and applications.
By type, it is further segmented into web apps and mobile apps.
Web App is the market and is expected to register a CAGR of 7.54% over the forecast period.
It is further segmented by application into small and medium enterprises and large enterprises.
Small and Medium Enterprise dominated the market and is expected to register a CAGR of 7.63% over the forecast period.
The South American accessibility testing market is segmented by country: Brazil, Argentina, Rest of South America. Brazil dominated the market with a CAGR of 7.65% during the forecast period.
The South American region presents a promising market for accessibility testing services. With the increasing emphasis on digital accessibility and the growing mobile subscriber penetration, organizations in South America recognize the importance of inclusive practices and adopting accessibility testing to ensure equal access to digital content for all individuals. South America is experiencing a significant transformation in digital access and involvement. The region's digital landscape is witnessing notable growth, primarily driven by the expanding penetration of mobile subscribers. According to the Group Special Mobile Association (GSMA), approximately 67% of the overall population was identified as unique mobile subscribers in 2018, and this percentage is projected to increase to around 74% by 2025.
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