South America Accessibility Testing Market Size, Share & Trends Analysis Report By Type (Web Application, Mobile Application), By Applications (Small and Medium Enterprise, Large Enterprise) and By Country(Brazil, Argentina, Rest of South America) Forecasts, 2024-2032

Market Overview

The South American accessibility testing market size witnessed significant growth in the past and is expected to grow at a CAGR of 7.58% during the forecast period (2022-2030).

Accessibility testing is a form of usability testing that ensures that individuals with various abilities and disabilities can easily use a website or application. Its purpose is to evaluate both the usability and accessibility aspects. By conducting accessibility testing, we can determine how effectively people can navigate and interact with a website and use that feedback to enhance future designs and implementations.

Market Dynamics

South america accessibility testing market drivers

Escalating dependency on mobile and web applications

South America is expected to have over 5 billion mobile subscribers worldwide by 2025, or around 71% of the world's population. The World Health Organization (WHO) predicts that 20% of the population, or around 1 billion people, will be disabled. With the development of technology, mobile applications, and gadgets have become essential for daily tasks. They make it simple to carry out numerous chores from any location, such as placing food orders or playing online and offline games. Accessibility is essential for enabling people with impairments to use technology, and it may be aided by specialized tools like WCAG 2.0 audits or online accessibility evaluation tools.

South america accessibility testing market restraints

Inadequate adjustments and non-adherence to regulatory requirements

According to a recent survey by the World Health Organization (WHO), 42% of the nations questioned lacked policies aimed at rehabilitation. In addition, the poll found that only 50% of the legislation about the rehabilitation of people with disabilities was put into practice. In addition, 40 percent of the nations questioned didn't create rehabilitation programs. The implementation of these laws and policies and the provision of quality rehabilitation services, on the other hand, proved to be quite challenging for certain nations despite their clearly defined rehabilitation laws and policies.

South america accessibility testing market opportunity

Transforming accessibility testing with ai and automation tools

The importance of accessibility has dramatically increased in the current digital era. The development of AI-powered solutions and automation is anticipated to have positive effects on the market for accessibility testing services. The need for improved tools to facilitate accessibility testing and reap its advantages is growing. The Ability Lab Dynamic Assessment Plugin is one such instrument. It is a browser plugin that analyses accessibility problems and recommends potential solutions. This plugin automates accessibility testing, ensuring the user experience is aligned with industry standards and optimized accordingly. It was created to interact with Chrome Browser development tools effortlessly.

Regional Analysis

The South American accessibility testing market is segmented by country: Brazil, Argentina, Rest of South America. Brazil dominated the market with a CAGR of 7.65% during the forecast period.

The South American region presents a promising market for accessibility testing services. With the increasing emphasis on digital accessibility and the growing mobile subscriber penetration, organizations in South America recognize the importance of inclusive practices and adopting accessibility testing to ensure equal access to digital content for all individuals. South America is experiencing a significant transformation in digital access and involvement. The region's digital landscape is witnessing notable growth, primarily driven by the expanding penetration of mobile subscribers. According to the Group Special Mobile Association (GSMA), approximately 67% of the overall population was identified as unique mobile subscribers in 2018, and this percentage is projected to increase to around 74% by 2025.

Segmental Analysis

The South American accessibility testing market is segmented into types and applications.

By type, it is further segmented into web apps and mobile apps.

Web App is the market and is expected to register a CAGR of 7.54% over the forecast period. Web accessibility, a feature of web applications, ensures that individuals with and without disabilities have a comparable experience with a given technology. The Web Accessibility Initiative (WAI) was launched by the W3C to investigate the accessibility of websites and to develop standards and helpful resources to implement accessibility. Several nations have already implemented diverse policies and guidelines, such as Section 508 and web content accessibility guidelines (WCAG).

It is further segmented by application into small, medium, and large enterprises.

Small and Medium Enterprise dominated the market and is expected to register a CAGR of 7.63% over the forecast period. The majority of software companies in the world are small and medium-sized enterprises (SMEs). Still, their software development processes are frequently less explicitly defined and structured than their larger counterparts. Testing is frequently the most neglected aspect of the software development process. In developing countries, the government and other organizations run programs and implement regulations to aid small and medium-sized enterprises (SMEs) in improving the accessibility and usability of content for websites and mobile applications.

Recent Developments

• May 2019- QA InfoTech team gathered in New Delhi, India, to set up kiosks and hold panel discussions to make digital inclusiveness a way of life. The motto was to inject accessibility into the early stages of SDLC.
• February 2019- Intopia launched a visual map of WCAG 2.1., which can be downloaded digitally.