Research Methodology – Activewear Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Activewear Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Activewear Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- Demand and supply of activewear in the market.
- Consumer style and consumption trends in activewear.
- Per capita expenditure on clothing and fitness.
- Economic factors such as GDP, income levels, unemployment rates etc.
- Number of active competitors and their market shares.
- Market penetration rate of activewear in the geographic regions.
- Shift towards online retail and e-commerce.
- Factors impacting pricing and margins of activewear products.
Key Market Indicators:
- Sales revenue and growth rate.
- Market size by volume and value.
- Consumer distribution channels and their growth rates (e.g., online vs. offline, gym vs retail).
- Market share of leading activewear brands.
- Changes and trends in product pricing.
- Progress of the activewear market in different regions/countries.
Growth Trends:
- Increasing popularity of sport and fitness activities.
- Growth in wellness and health-conscious consumer groups.
- Rising demand for sophisticated, comfortable and stylish activewear.
- Increasing propensity to purchase activewear through online platforms.
- Growth in demand of sustainable, organic, and eco-friendly activewear products.
- Technological advancements and innovation in fabrics and clothing design specific to activewear.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Activewear Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Activewear Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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