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Home Technology AdTech Market Size, Share, Demand, Trends, Analysis, Report 2032
AdTech Market

AdTech Market Size, Share & Trends Analysis Report By Offering (Solution, Services), By Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others), By Advertising Channel (Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising, Digital Advertising), By Enterprise Size (Small and Medium Enterprise (SME), Large Enterprise), By Deployment (On-Premise, Cloud), By Platform (Mobile, Web, Others), By Industry Vertical (Media and Entertainment, BFSI, Education, Retail and Consumer Goods, IT and Telecom, Healthcare, Hospitality, Transport and Logistics, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Report Code: SRTE56036DR
Last Updated : Apr 26, 2024
Author : Straits Research
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Market Segmentation

  1. AdTech Market, By Offering (2020-2032)
    1. Solution
      1. Demand-Side Platforms (DSPs)
      2. Supply-Side Platforms (SSPs)
      3. Ad Networks
      4. Data Management Platforms (DMPs)
      5. Ad Exchange Platforms
      6. Agency Trading Desks (ATDs)
      7. Others
    2. Services
      1. Professional Services
      2. Managed Service
  2. AdTech Market, By Advertising Type (2020-2032)
    1. Programmatic Advertising
    2. Search Advertising
    3. Display Advertising 
    4. Mobile Advertising
    5. Email Marketing
    6. Native Advertising
    7. Others
  3. AdTech Market, By Advertising Channel (2020-2032)
    1. Television Advertising
    2. Radio Advertising
    3. Print Advertising
    4. Outdoor Advertising
    5. Digital Advertising
  4. AdTech Market, By Enterprise Size (2020-2032)
    1. Small and Medium Enterprise (SME)
    2. Large Enterprise
  5. AdTech Market, By Deployment (2020-2032)
    1. On-Premise
    2. Cloud
  6. AdTech Market, By Platform (2020-2032)
    1. Mobile
    2. Web
    3. Others
  7. AdTech Market, By Industry Vertical (2020-2032)
    1. Media and Entertainment
    2. BFSI
    3. Education
    4. Retail and Consumer Goods
    5. IT and Telecom
    6. Healthcare
    7. Hospitality
    8. Transport and Logistics
    9. Others
    1. North America
      1. North America AdTech Market, By Offering
        1. Solution
          1. Demand-Side Platforms (DSPs)
            1. Supply-Side Platforms (SSPs)
              1. Ad Networks
                1. Data Management Platforms (DMPs)
                  1. Ad Exchange Platforms
                    1. Agency Trading Desks (ATDs)
                      1. Others
                      2. Services
                        1. Professional Services
                          1. Managed Service
                        2. North America AdTech Market, By Advertising Type
                          1. Programmatic Advertising
                            1. Search Advertising
                              1. Display Advertising 
                                1. Mobile Advertising
                                  1. Email Marketing
                                    1. Native Advertising
                                      1. Others
                                      2. North America AdTech Market, By Advertising Channel
                                        1. Television Advertising
                                          1. Radio Advertising
                                            1. Print Advertising
                                              1. Outdoor Advertising
                                                1. Digital Advertising
                                                2. North America AdTech Market, By Enterprise Size
                                                  1. Small and Medium Enterprise (SME)
                                                    1. Large Enterprise
                                                    2. North America AdTech Market, By Deployment
                                                      1. On-Premise
                                                        1. Cloud
                                                        2. North America AdTech Market, By Platform
                                                          1. Mobile
                                                            1. Web
                                                              1. Others
                                                              2. North America AdTech Market, By Industry Vertical
                                                                1. Media and Entertainment
                                                                  1. BFSI
                                                                    1. Education
                                                                      1. Retail and Consumer Goods
                                                                        1. IT and Telecom
                                                                          1. Healthcare
                                                                            1. Hospitality
                                                                              1. Transport and Logistics
                                                                                1. Others
                                                                                2. U.S.
                                                                                  1. U.S. AdTech Market, By Offering
                                                                                    1. Solution
                                                                                      1. Demand-Side Platforms (DSPs)
                                                                                        1. Supply-Side Platforms (SSPs)
                                                                                          1. Ad Networks
                                                                                            1. Data Management Platforms (DMPs)
                                                                                              1. Ad Exchange Platforms
                                                                                                1. Agency Trading Desks (ATDs)
                                                                                                  1. Others
                                                                                                  2. Services
                                                                                                    1. Professional Services
                                                                                                      1. Managed Service
                                                                                                    2. U.S. AdTech Market, By Advertising Type
                                                                                                      1. Programmatic Advertising
                                                                                                        1. Search Advertising
                                                                                                          1. Display Advertising 
                                                                                                            1. Mobile Advertising
                                                                                                              1. Email Marketing
                                                                                                                1. Native Advertising
                                                                                                                  1. Others
                                                                                                                  2. U.S. AdTech Market, By Advertising Channel
                                                                                                                    1. Television Advertising
                                                                                                                      1. Radio Advertising
                                                                                                                        1. Print Advertising
                                                                                                                          1. Outdoor Advertising
                                                                                                                            1. Digital Advertising
                                                                                                                            2. U.S. AdTech Market, By Enterprise Size
                                                                                                                              1. Small and Medium Enterprise (SME)
                                                                                                                                1. Large Enterprise
                                                                                                                                2. U.S. AdTech Market, By Deployment
                                                                                                                                  1. On-Premise
                                                                                                                                    1. Cloud
                                                                                                                                    2. U.S. AdTech Market, By Platform
                                                                                                                                      1. Mobile
                                                                                                                                        1. Web
                                                                                                                                          1. Others
                                                                                                                                          2. U.S. AdTech Market, By Industry Vertical
                                                                                                                                            1. Media and Entertainment
                                                                                                                                              1. BFSI
                                                                                                                                                1. Education
                                                                                                                                                  1. Retail and Consumer Goods
                                                                                                                                                    1. IT and Telecom
                                                                                                                                                      1. Healthcare
                                                                                                                                                        1. Hospitality
                                                                                                                                                          1. Transport and Logistics
                                                                                                                                                            1. Others
                                                                                                                                                          2. Canada
                                                                                                                                                        2. Europe
                                                                                                                                                          1. Europe AdTech Market, By Offering
                                                                                                                                                            1. Solution
                                                                                                                                                              1. Demand-Side Platforms (DSPs)
                                                                                                                                                                1. Supply-Side Platforms (SSPs)
                                                                                                                                                                  1. Ad Networks
                                                                                                                                                                    1. Data Management Platforms (DMPs)
                                                                                                                                                                      1. Ad Exchange Platforms
                                                                                                                                                                        1. Agency Trading Desks (ATDs)
                                                                                                                                                                          1. Others
                                                                                                                                                                          2. Services
                                                                                                                                                                            1. Professional Services
                                                                                                                                                                              1. Managed Service
                                                                                                                                                                            2. Europe AdTech Market, By Advertising Type
                                                                                                                                                                              1. Programmatic Advertising
                                                                                                                                                                                1. Search Advertising
                                                                                                                                                                                  1. Display Advertising 
                                                                                                                                                                                    1. Mobile Advertising
                                                                                                                                                                                      1. Email Marketing
                                                                                                                                                                                        1. Native Advertising
                                                                                                                                                                                          1. Others
                                                                                                                                                                                          2. Europe AdTech Market, By Advertising Channel
                                                                                                                                                                                            1. Television Advertising
                                                                                                                                                                                              1. Radio Advertising
                                                                                                                                                                                                1. Print Advertising
                                                                                                                                                                                                  1. Outdoor Advertising
                                                                                                                                                                                                    1. Digital Advertising
                                                                                                                                                                                                    2. Europe AdTech Market, By Enterprise Size
                                                                                                                                                                                                      1. Small and Medium Enterprise (SME)
                                                                                                                                                                                                        1. Large Enterprise
                                                                                                                                                                                                        2. Europe AdTech Market, By Deployment
                                                                                                                                                                                                          1. On-Premise
                                                                                                                                                                                                            1. Cloud
                                                                                                                                                                                                            2. Europe AdTech Market, By Platform
                                                                                                                                                                                                              1. Mobile
                                                                                                                                                                                                                1. Web
                                                                                                                                                                                                                  1. Others
                                                                                                                                                                                                                  2. Europe AdTech Market, By Industry Vertical
                                                                                                                                                                                                                    1. Media and Entertainment
                                                                                                                                                                                                                      1. BFSI
                                                                                                                                                                                                                        1. Education
                                                                                                                                                                                                                          1. Retail and Consumer Goods
                                                                                                                                                                                                                            1. IT and Telecom
                                                                                                                                                                                                                              1. Healthcare
                                                                                                                                                                                                                                1. Hospitality
                                                                                                                                                                                                                                  1. Transport and Logistics
                                                                                                                                                                                                                                    1. Others
                                                                                                                                                                                                                                    2. U.K.
                                                                                                                                                                                                                                      1. U.K. AdTech Market, By Offering
                                                                                                                                                                                                                                        1. Solution
                                                                                                                                                                                                                                          1. Demand-Side Platforms (DSPs)
                                                                                                                                                                                                                                            1. Supply-Side Platforms (SSPs)
                                                                                                                                                                                                                                              1. Ad Networks
                                                                                                                                                                                                                                                1. Data Management Platforms (DMPs)
                                                                                                                                                                                                                                                  1. Ad Exchange Platforms
                                                                                                                                                                                                                                                    1. Agency Trading Desks (ATDs)
                                                                                                                                                                                                                                                      1. Others
                                                                                                                                                                                                                                                      2. Services
                                                                                                                                                                                                                                                        1. Professional Services
                                                                                                                                                                                                                                                          1. Managed Service
                                                                                                                                                                                                                                                        2. U.K. AdTech Market, By Advertising Type
                                                                                                                                                                                                                                                          1. Programmatic Advertising
                                                                                                                                                                                                                                                            1. Search Advertising
                                                                                                                                                                                                                                                              1. Display Advertising 
                                                                                                                                                                                                                                                                1. Mobile Advertising
                                                                                                                                                                                                                                                                  1. Email Marketing
                                                                                                                                                                                                                                                                    1. Native Advertising
                                                                                                                                                                                                                                                                      1. Others
                                                                                                                                                                                                                                                                      2. U.K. AdTech Market, By Advertising Channel
                                                                                                                                                                                                                                                                        1. Television Advertising
                                                                                                                                                                                                                                                                          1. Radio Advertising
                                                                                                                                                                                                                                                                            1. Print Advertising
                                                                                                                                                                                                                                                                              1. Outdoor Advertising
                                                                                                                                                                                                                                                                                1. Digital Advertising
                                                                                                                                                                                                                                                                                2. U.K. AdTech Market, By Enterprise Size
                                                                                                                                                                                                                                                                                  1. Small and Medium Enterprise (SME)
                                                                                                                                                                                                                                                                                    1. Large Enterprise
                                                                                                                                                                                                                                                                                    2. U.K. AdTech Market, By Deployment
                                                                                                                                                                                                                                                                                      1. On-Premise
                                                                                                                                                                                                                                                                                        1. Cloud
                                                                                                                                                                                                                                                                                        2. U.K. AdTech Market, By Platform
                                                                                                                                                                                                                                                                                          1. Mobile
                                                                                                                                                                                                                                                                                            1. Web
                                                                                                                                                                                                                                                                                              1. Others
                                                                                                                                                                                                                                                                                              2. U.K. AdTech Market, By Industry Vertical
                                                                                                                                                                                                                                                                                                1. Media and Entertainment
                                                                                                                                                                                                                                                                                                  1. BFSI
                                                                                                                                                                                                                                                                                                    1. Education
                                                                                                                                                                                                                                                                                                      1. Retail and Consumer Goods
                                                                                                                                                                                                                                                                                                        1. IT and Telecom
                                                                                                                                                                                                                                                                                                          1. Healthcare
                                                                                                                                                                                                                                                                                                            1. Hospitality
                                                                                                                                                                                                                                                                                                              1. Transport and Logistics
                                                                                                                                                                                                                                                                                                                1. Others
                                                                                                                                                                                                                                                                                                              2. Germany
                                                                                                                                                                                                                                                                                                              3. France
                                                                                                                                                                                                                                                                                                              4. Spain
                                                                                                                                                                                                                                                                                                              5. Italy
                                                                                                                                                                                                                                                                                                              6. Russia
                                                                                                                                                                                                                                                                                                              7. Nordic
                                                                                                                                                                                                                                                                                                              8. Benelux
                                                                                                                                                                                                                                                                                                              9. Rest of Europe
                                                                                                                                                                                                                                                                                                            2. APAC
                                                                                                                                                                                                                                                                                                              1. APAC AdTech Market, By Offering
                                                                                                                                                                                                                                                                                                                1. Solution
                                                                                                                                                                                                                                                                                                                  1. Demand-Side Platforms (DSPs)
                                                                                                                                                                                                                                                                                                                    1. Supply-Side Platforms (SSPs)
                                                                                                                                                                                                                                                                                                                      1. Ad Networks
                                                                                                                                                                                                                                                                                                                        1. Data Management Platforms (DMPs)
                                                                                                                                                                                                                                                                                                                          1. Ad Exchange Platforms
                                                                                                                                                                                                                                                                                                                            1. Agency Trading Desks (ATDs)
                                                                                                                                                                                                                                                                                                                              1. Others
                                                                                                                                                                                                                                                                                                                              2. Services
                                                                                                                                                                                                                                                                                                                                1. Professional Services
                                                                                                                                                                                                                                                                                                                                  1. Managed Service
                                                                                                                                                                                                                                                                                                                                2. APAC AdTech Market, By Advertising Type
                                                                                                                                                                                                                                                                                                                                  1. Programmatic Advertising
                                                                                                                                                                                                                                                                                                                                    1. Search Advertising
                                                                                                                                                                                                                                                                                                                                      1. Display Advertising 
                                                                                                                                                                                                                                                                                                                                        1. Mobile Advertising
                                                                                                                                                                                                                                                                                                                                          1. Email Marketing
                                                                                                                                                                                                                                                                                                                                            1. Native Advertising
                                                                                                                                                                                                                                                                                                                                              1. Others
                                                                                                                                                                                                                                                                                                                                              2. APAC AdTech Market, By Advertising Channel
                                                                                                                                                                                                                                                                                                                                                1. Television Advertising
                                                                                                                                                                                                                                                                                                                                                  1. Radio Advertising
                                                                                                                                                                                                                                                                                                                                                    1. Print Advertising
                                                                                                                                                                                                                                                                                                                                                      1. Outdoor Advertising
                                                                                                                                                                                                                                                                                                                                                        1. Digital Advertising
                                                                                                                                                                                                                                                                                                                                                        2. APAC AdTech Market, By Enterprise Size
                                                                                                                                                                                                                                                                                                                                                          1. Small and Medium Enterprise (SME)
                                                                                                                                                                                                                                                                                                                                                            1. Large Enterprise
                                                                                                                                                                                                                                                                                                                                                            2. APAC AdTech Market, By Deployment
                                                                                                                                                                                                                                                                                                                                                              1. On-Premise
                                                                                                                                                                                                                                                                                                                                                                1. Cloud
                                                                                                                                                                                                                                                                                                                                                                2. APAC AdTech Market, By Platform
                                                                                                                                                                                                                                                                                                                                                                  1. Mobile
                                                                                                                                                                                                                                                                                                                                                                    1. Web
                                                                                                                                                                                                                                                                                                                                                                      1. Others
                                                                                                                                                                                                                                                                                                                                                                      2. APAC AdTech Market, By Industry Vertical
                                                                                                                                                                                                                                                                                                                                                                        1. Media and Entertainment
                                                                                                                                                                                                                                                                                                                                                                          1. BFSI
                                                                                                                                                                                                                                                                                                                                                                            1. Education
                                                                                                                                                                                                                                                                                                                                                                              1. Retail and Consumer Goods
                                                                                                                                                                                                                                                                                                                                                                                1. IT and Telecom
                                                                                                                                                                                                                                                                                                                                                                                  1. Healthcare
                                                                                                                                                                                                                                                                                                                                                                                    1. Hospitality
                                                                                                                                                                                                                                                                                                                                                                                      1. Transport and Logistics
                                                                                                                                                                                                                                                                                                                                                                                        1. Others
                                                                                                                                                                                                                                                                                                                                                                                        2. China
                                                                                                                                                                                                                                                                                                                                                                                          1. China AdTech Market, By Offering
                                                                                                                                                                                                                                                                                                                                                                                            1. Solution
                                                                                                                                                                                                                                                                                                                                                                                              1. Demand-Side Platforms (DSPs)
                                                                                                                                                                                                                                                                                                                                                                                                1. Supply-Side Platforms (SSPs)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Ad Networks
                                                                                                                                                                                                                                                                                                                                                                                                    1. Data Management Platforms (DMPs)
                                                                                                                                                                                                                                                                                                                                                                                                      1. Ad Exchange Platforms
                                                                                                                                                                                                                                                                                                                                                                                                        1. Agency Trading Desks (ATDs)
                                                                                                                                                                                                                                                                                                                                                                                                          1. Others
                                                                                                                                                                                                                                                                                                                                                                                                          2. Services
                                                                                                                                                                                                                                                                                                                                                                                                            1. Professional Services
                                                                                                                                                                                                                                                                                                                                                                                                              1. Managed Service
                                                                                                                                                                                                                                                                                                                                                                                                            2. China AdTech Market, By Advertising Type
                                                                                                                                                                                                                                                                                                                                                                                                              1. Programmatic Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                1. Search Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Display Advertising 
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Mobile Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Email Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Native Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                          1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                          2. China AdTech Market, By Advertising Channel
                                                                                                                                                                                                                                                                                                                                                                                                                            1. Television Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                              1. Radio Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                1. Print Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Outdoor Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Digital Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                    2. China AdTech Market, By Enterprise Size
                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Small and Medium Enterprise (SME)
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Large Enterprise
                                                                                                                                                                                                                                                                                                                                                                                                                                        2. China AdTech Market, By Deployment
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. On-Premise
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Cloud
                                                                                                                                                                                                                                                                                                                                                                                                                                            2. China AdTech Market, By Platform
                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Mobile
                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Web
                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                  2. China AdTech Market, By Industry Vertical
                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Media and Entertainment
                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. BFSI
                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Education
                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Retail and Consumer Goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. IT and Telecom
                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Healthcare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Hospitality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Transport and Logistics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  6. Singapore
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  7. Taiwan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  8. South East Asia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                                                                                                                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Middle East and Africa AdTech Market, By Offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Solution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Demand-Side Platforms (DSPs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Supply-Side Platforms (SSPs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Ad Networks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Data Management Platforms (DMPs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Ad Exchange Platforms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Agency Trading Desks (ATDs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  2. Services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Professional Services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Managed Service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    2. Middle East and Africa AdTech Market, By Advertising Type
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Programmatic Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Search Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Display Advertising 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Mobile Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Email Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Native Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  2. Middle East and Africa AdTech Market, By Advertising Channel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Television Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Radio Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Print Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Outdoor Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Digital Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            2. Middle East and Africa AdTech Market, By Enterprise Size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Small and Medium Enterprise (SME)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Large Enterprise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                2. Middle East and Africa AdTech Market, By Deployment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. On-Premise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Cloud
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    2. Middle East and Africa AdTech Market, By Platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Mobile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Web
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Middle East and Africa AdTech Market, By Industry Vertical
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Media and Entertainment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. BFSI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Education
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Retail and Consumer Goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. IT and Telecom
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Healthcare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Hospitality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Transport and Logistics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            2. UAE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. UAE AdTech Market, By Offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Solution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Demand-Side Platforms (DSPs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Supply-Side Platforms (SSPs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Ad Networks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Data Management Platforms (DMPs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Ad Exchange Platforms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Agency Trading Desks (ATDs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              2. Services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Professional Services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Managed Service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                2. UAE AdTech Market, By Advertising Type
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Programmatic Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Search Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Display Advertising 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Mobile Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Email Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Native Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              2. UAE AdTech Market, By Advertising Channel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Television Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Radio Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Print Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Outdoor Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Digital Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        2. UAE AdTech Market, By Enterprise Size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Small and Medium Enterprise (SME)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Large Enterprise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            2. UAE AdTech Market, By Deployment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. On-Premise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Cloud
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                2. UAE AdTech Market, By Platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Mobile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Web
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      2. UAE AdTech Market, By Industry Vertical
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Media and Entertainment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. BFSI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Education
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Retail and Consumer Goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. IT and Telecom
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Healthcare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Hospitality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Transport and Logistics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      2. Turkey
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. LATAM AdTech Market, By Offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Solution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Demand-Side Platforms (DSPs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Supply-Side Platforms (SSPs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Ad Networks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Data Management Platforms (DMPs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Ad Exchange Platforms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Agency Trading Desks (ATDs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      2. Services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Professional Services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Managed Service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        2. LATAM AdTech Market, By Advertising Type
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Programmatic Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Search Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Display Advertising 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Mobile Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Email Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Native Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      2. LATAM AdTech Market, By Advertising Channel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Television Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Radio Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Print Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Outdoor Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Digital Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                2. LATAM AdTech Market, By Enterprise Size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Small and Medium Enterprise (SME)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Large Enterprise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    2. LATAM AdTech Market, By Deployment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. On-Premise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Cloud
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        2. LATAM AdTech Market, By Platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Mobile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Web
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              2. LATAM AdTech Market, By Industry Vertical
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Media and Entertainment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. BFSI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Education
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Retail and Consumer Goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. IT and Telecom
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Healthcare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Hospitality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Transport and Logistics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                2. Brazil
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Brazil AdTech Market, By Offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Solution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Demand-Side Platforms (DSPs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Supply-Side Platforms (SSPs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Ad Networks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Data Management Platforms (DMPs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Ad Exchange Platforms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Agency Trading Desks (ATDs)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  2. Services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Professional Services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Managed Service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    2. Brazil AdTech Market, By Advertising Type
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Programmatic Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Search Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Display Advertising 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Mobile Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Email Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Native Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  2. Brazil AdTech Market, By Advertising Channel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Television Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Radio Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Print Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Outdoor Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Digital Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            2. Brazil AdTech Market, By Enterprise Size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Small and Medium Enterprise (SME)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Large Enterprise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                2. Brazil AdTech Market, By Deployment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. On-Premise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Cloud
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    2. Brazil AdTech Market, By Platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Mobile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Web
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Brazil AdTech Market, By Industry Vertical
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Media and Entertainment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. BFSI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Education
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Retail and Consumer Goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. IT and Telecom
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Healthcare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Hospitality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Transport and Logistics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM

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