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AdTech Market

AdTech Market Size, Share & Trends Analysis Report By Offering (Solution, Services), By Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others), By Advertising Channel (Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising, Digital Advertising), By Enterprise Size (Small and Medium Enterprise (SME), Large Enterprise), By Deployment (On-Premise, Cloud), By Platform (Mobile, Web, Others), By Industry Vertical (Media and Entertainment, BFSI, Education, Retail and Consumer Goods, IT and Telecom, Healthcare, Hospitality, Transport and Logistics, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Report Code: SRTE56036DR
Last Updated : December 30, 2024
Author : Straits Research
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Table Of Content

  1. Executive Summary
    1. Research Objectives
    2. Limitations & Assumptions
    3. Market Scope & Segmentation
    4. Currency & Pricing Considered
    1. Emerging Regions / Countries
    2. Emerging Companies
    3. Emerging Applications / End Use
    1. Drivers
    2. Market Warning Factors
    3. Latest Macro Economic Indicators
    4. Geopolitical Impact
    5. Technology Factors
    1. Porters Five Forces Analysis
    2. Value Chain Analysis
    1. North America
    2. Europe
    3. APAC
    4. Middle East and Africa
    5. LATAM
  2. ESG Trends
    1. Global AdTech Market Introduction
    2. By Offering
      1. Introduction
        1. Offering By Value
      2. Solution
        1. By Value
        2. Demand-Side Platforms (DSPs)
          1. Demand-Side Platforms (DSPs) By Value
        3. Supply-Side Platforms (SSPs)
          1. Supply-Side Platforms (SSPs) By Value
        4. Ad Networks
          1. Ad Networks By Value
        5. Data Management Platforms (DMPs)
          1. Data Management Platforms (DMPs) By Value
        6. Ad Exchange Platforms
          1. Ad Exchange Platforms By Value
        7. Agency Trading Desks (ATDs)
          1. Agency Trading Desks (ATDs) By Value
        8. Others
          1. Others By Value
      3. Services
        1. By Value
        2. Professional Services
          1. Professional Services By Value
        3. Managed Service
          1. Managed Service By Value
    3. By Advertising Type
      1. Introduction
        1. Advertising Type By Value
      2. Programmatic Advertising
        1. By Value
      3. Search Advertising
        1. By Value
      4. Display Advertising 
        1. By Value
      5. Mobile Advertising
        1. By Value
      6. Email Marketing
        1. By Value
      7. Native Advertising
        1. By Value
      8. Others
        1. By Value
    4. By Advertising Channel
      1. Introduction
        1. Advertising Channel By Value
      2. Television Advertising
        1. By Value
      3. Radio Advertising
        1. By Value
      4. Print Advertising
        1. By Value
      5. Outdoor Advertising
        1. By Value
      6. Digital Advertising
        1. By Value
    5. By Enterprise Size
      1. Introduction
        1. Enterprise Size By Value
      2. Small and Medium Enterprise (SME)
        1. By Value
      3. Large Enterprise
        1. By Value
    6. By Deployment
      1. Introduction
        1. Deployment By Value
      2. On-Premise
        1. By Value
      3. Cloud
        1. By Value
    7. By Platform
      1. Introduction
        1. Platform By Value
      2. Mobile
        1. By Value
      3. Web
        1. By Value
      4. Others
        1. By Value
    8. By Industry Vertical
      1. Introduction
        1. Industry Vertical By Value
      2. Media and Entertainment
        1. By Value
      3. BFSI
        1. By Value
      4. Education
        1. By Value
      5. Retail and Consumer Goods
        1. By Value
      6. IT and Telecom
        1. By Value
      7. Healthcare
        1. By Value
      8. Hospitality
        1. By Value
      9. Transport and Logistics
        1. By Value
      10. Others
        1. By Value
    1. Introduction
    2. By Offering
      1. Introduction
        1. Offering By Value
      2. Solution
        1. By Value
        2. Demand-Side Platforms (DSPs)
          1. Demand-Side Platforms (DSPs) By Value
        3. Supply-Side Platforms (SSPs)
          1. Supply-Side Platforms (SSPs) By Value
        4. Ad Networks
          1. Ad Networks By Value
        5. Data Management Platforms (DMPs)
          1. Data Management Platforms (DMPs) By Value
        6. Ad Exchange Platforms
          1. Ad Exchange Platforms By Value
        7. Agency Trading Desks (ATDs)
          1. Agency Trading Desks (ATDs) By Value
        8. Others
          1. Others By Value
      3. Services
        1. By Value
        2. Professional Services
          1. Professional Services By Value
        3. Managed Service
          1. Managed Service By Value
    3. By Advertising Type
      1. Introduction
        1. Advertising Type By Value
      2. Programmatic Advertising
        1. By Value
      3. Search Advertising
        1. By Value
      4. Display Advertising 
        1. By Value
      5. Mobile Advertising
        1. By Value
      6. Email Marketing
        1. By Value
      7. Native Advertising
        1. By Value
      8. Others
        1. By Value
    4. By Advertising Channel
      1. Introduction
        1. Advertising Channel By Value
      2. Television Advertising
        1. By Value
      3. Radio Advertising
        1. By Value
      4. Print Advertising
        1. By Value
      5. Outdoor Advertising
        1. By Value
      6. Digital Advertising
        1. By Value
    5. By Enterprise Size
      1. Introduction
        1. Enterprise Size By Value
      2. Small and Medium Enterprise (SME)
        1. By Value
      3. Large Enterprise
        1. By Value
    6. By Deployment
      1. Introduction
        1. Deployment By Value
      2. On-Premise
        1. By Value
      3. Cloud
        1. By Value
    7. By Platform
      1. Introduction
        1. Platform By Value
      2. Mobile
        1. By Value
      3. Web
        1. By Value
      4. Others
        1. By Value
    8. By Industry Vertical
      1. Introduction
        1. Industry Vertical By Value
      2. Media and Entertainment
        1. By Value
      3. BFSI
        1. By Value
      4. Education
        1. By Value
      5. Retail and Consumer Goods
        1. By Value
      6. IT and Telecom
        1. By Value
      7. Healthcare
        1. By Value
      8. Hospitality
        1. By Value
      9. Transport and Logistics
        1. By Value
      10. Others
        1. By Value
    9. U.S.
      1. By Offering
        1. Introduction
          1. Offering By Value
        2. Solution
          1. By Value
          2. Demand-Side Platforms (DSPs)
            1. Demand-Side Platforms (DSPs) By Value
          3. Supply-Side Platforms (SSPs)
            1. Supply-Side Platforms (SSPs) By Value
          4. Ad Networks
            1. Ad Networks By Value
          5. Data Management Platforms (DMPs)
            1. Data Management Platforms (DMPs) By Value
          6. Ad Exchange Platforms
            1. Ad Exchange Platforms By Value
          7. Agency Trading Desks (ATDs)
            1. Agency Trading Desks (ATDs) By Value
          8. Others
            1. Others By Value
        3. Services
          1. By Value
          2. Professional Services
            1. Professional Services By Value
          3. Managed Service
            1. Managed Service By Value
      2. By Advertising Type
        1. Introduction
          1. Advertising Type By Value
        2. Programmatic Advertising
          1. By Value
        3. Search Advertising
          1. By Value
        4. Display Advertising 
          1. By Value
        5. Mobile Advertising
          1. By Value
        6. Email Marketing
          1. By Value
        7. Native Advertising
          1. By Value
        8. Others
          1. By Value
      3. By Advertising Channel
        1. Introduction
          1. Advertising Channel By Value
        2. Television Advertising
          1. By Value
        3. Radio Advertising
          1. By Value
        4. Print Advertising
          1. By Value
        5. Outdoor Advertising
          1. By Value
        6. Digital Advertising
          1. By Value
      4. By Enterprise Size
        1. Introduction
          1. Enterprise Size By Value
        2. Small and Medium Enterprise (SME)
          1. By Value
        3. Large Enterprise
          1. By Value
      5. By Deployment
        1. Introduction
          1. Deployment By Value
        2. On-Premise
          1. By Value
        3. Cloud
          1. By Value
      6. By Platform
        1. Introduction
          1. Platform By Value
        2. Mobile
          1. By Value
        3. Web
          1. By Value
        4. Others
          1. By Value
      7. By Industry Vertical
        1. Introduction
          1. Industry Vertical By Value
        2. Media and Entertainment
          1. By Value
        3. BFSI
          1. By Value
        4. Education
          1. By Value
        5. Retail and Consumer Goods
          1. By Value
        6. IT and Telecom
          1. By Value
        7. Healthcare
          1. By Value
        8. Hospitality
          1. By Value
        9. Transport and Logistics
          1. By Value
        10. Others
          1. By Value
    10. Canada
    1. Introduction
    2. By Offering
      1. Introduction
        1. Offering By Value
      2. Solution
        1. By Value
        2. Demand-Side Platforms (DSPs)
          1. Demand-Side Platforms (DSPs) By Value
        3. Supply-Side Platforms (SSPs)
          1. Supply-Side Platforms (SSPs) By Value
        4. Ad Networks
          1. Ad Networks By Value
        5. Data Management Platforms (DMPs)
          1. Data Management Platforms (DMPs) By Value
        6. Ad Exchange Platforms
          1. Ad Exchange Platforms By Value
        7. Agency Trading Desks (ATDs)
          1. Agency Trading Desks (ATDs) By Value
        8. Others
          1. Others By Value
      3. Services
        1. By Value
        2. Professional Services
          1. Professional Services By Value
        3. Managed Service
          1. Managed Service By Value
    3. By Advertising Type
      1. Introduction
        1. Advertising Type By Value
      2. Programmatic Advertising
        1. By Value
      3. Search Advertising
        1. By Value
      4. Display Advertising 
        1. By Value
      5. Mobile Advertising
        1. By Value
      6. Email Marketing
        1. By Value
      7. Native Advertising
        1. By Value
      8. Others
        1. By Value
    4. By Advertising Channel
      1. Introduction
        1. Advertising Channel By Value
      2. Television Advertising
        1. By Value
      3. Radio Advertising
        1. By Value
      4. Print Advertising
        1. By Value
      5. Outdoor Advertising
        1. By Value
      6. Digital Advertising
        1. By Value
    5. By Enterprise Size
      1. Introduction
        1. Enterprise Size By Value
      2. Small and Medium Enterprise (SME)
        1. By Value
      3. Large Enterprise
        1. By Value
    6. By Deployment
      1. Introduction
        1. Deployment By Value
      2. On-Premise
        1. By Value
      3. Cloud
        1. By Value
    7. By Platform
      1. Introduction
        1. Platform By Value
      2. Mobile
        1. By Value
      3. Web
        1. By Value
      4. Others
        1. By Value
    8. By Industry Vertical
      1. Introduction
        1. Industry Vertical By Value
      2. Media and Entertainment
        1. By Value
      3. BFSI
        1. By Value
      4. Education
        1. By Value
      5. Retail and Consumer Goods
        1. By Value
      6. IT and Telecom
        1. By Value
      7. Healthcare
        1. By Value
      8. Hospitality
        1. By Value
      9. Transport and Logistics
        1. By Value
      10. Others
        1. By Value
    9. U.K.
      1. By Offering
        1. Introduction
          1. Offering By Value
        2. Solution
          1. By Value
          2. Demand-Side Platforms (DSPs)
            1. Demand-Side Platforms (DSPs) By Value
          3. Supply-Side Platforms (SSPs)
            1. Supply-Side Platforms (SSPs) By Value
          4. Ad Networks
            1. Ad Networks By Value
          5. Data Management Platforms (DMPs)
            1. Data Management Platforms (DMPs) By Value
          6. Ad Exchange Platforms
            1. Ad Exchange Platforms By Value
          7. Agency Trading Desks (ATDs)
            1. Agency Trading Desks (ATDs) By Value
          8. Others
            1. Others By Value
        3. Services
          1. By Value
          2. Professional Services
            1. Professional Services By Value
          3. Managed Service
            1. Managed Service By Value
      2. By Advertising Type
        1. Introduction
          1. Advertising Type By Value
        2. Programmatic Advertising
          1. By Value
        3. Search Advertising
          1. By Value
        4. Display Advertising 
          1. By Value
        5. Mobile Advertising
          1. By Value
        6. Email Marketing
          1. By Value
        7. Native Advertising
          1. By Value
        8. Others
          1. By Value
      3. By Advertising Channel
        1. Introduction
          1. Advertising Channel By Value
        2. Television Advertising
          1. By Value
        3. Radio Advertising
          1. By Value
        4. Print Advertising
          1. By Value
        5. Outdoor Advertising
          1. By Value
        6. Digital Advertising
          1. By Value
      4. By Enterprise Size
        1. Introduction
          1. Enterprise Size By Value
        2. Small and Medium Enterprise (SME)
          1. By Value
        3. Large Enterprise
          1. By Value
      5. By Deployment
        1. Introduction
          1. Deployment By Value
        2. On-Premise
          1. By Value
        3. Cloud
          1. By Value
      6. By Platform
        1. Introduction
          1. Platform By Value
        2. Mobile
          1. By Value
        3. Web
          1. By Value
        4. Others
          1. By Value
      7. By Industry Vertical
        1. Introduction
          1. Industry Vertical By Value
        2. Media and Entertainment
          1. By Value
        3. BFSI
          1. By Value
        4. Education
          1. By Value
        5. Retail and Consumer Goods
          1. By Value
        6. IT and Telecom
          1. By Value
        7. Healthcare
          1. By Value
        8. Hospitality
          1. By Value
        9. Transport and Logistics
          1. By Value
        10. Others
          1. By Value
    10. Germany
    11. France
    12. Spain
    13. Italy
    14. Russia
    15. Nordic
    16. Benelux
    17. Rest of Europe
    1. Introduction
    2. By Offering
      1. Introduction
        1. Offering By Value
      2. Solution
        1. By Value
        2. Demand-Side Platforms (DSPs)
          1. Demand-Side Platforms (DSPs) By Value
        3. Supply-Side Platforms (SSPs)
          1. Supply-Side Platforms (SSPs) By Value
        4. Ad Networks
          1. Ad Networks By Value
        5. Data Management Platforms (DMPs)
          1. Data Management Platforms (DMPs) By Value
        6. Ad Exchange Platforms
          1. Ad Exchange Platforms By Value
        7. Agency Trading Desks (ATDs)
          1. Agency Trading Desks (ATDs) By Value
        8. Others
          1. Others By Value
      3. Services
        1. By Value
        2. Professional Services
          1. Professional Services By Value
        3. Managed Service
          1. Managed Service By Value
    3. By Advertising Type
      1. Introduction
        1. Advertising Type By Value
      2. Programmatic Advertising
        1. By Value
      3. Search Advertising
        1. By Value
      4. Display Advertising 
        1. By Value
      5. Mobile Advertising
        1. By Value
      6. Email Marketing
        1. By Value
      7. Native Advertising
        1. By Value
      8. Others
        1. By Value
    4. By Advertising Channel
      1. Introduction
        1. Advertising Channel By Value
      2. Television Advertising
        1. By Value
      3. Radio Advertising
        1. By Value
      4. Print Advertising
        1. By Value
      5. Outdoor Advertising
        1. By Value
      6. Digital Advertising
        1. By Value
    5. By Enterprise Size
      1. Introduction
        1. Enterprise Size By Value
      2. Small and Medium Enterprise (SME)
        1. By Value
      3. Large Enterprise
        1. By Value
    6. By Deployment
      1. Introduction
        1. Deployment By Value
      2. On-Premise
        1. By Value
      3. Cloud
        1. By Value
    7. By Platform
      1. Introduction
        1. Platform By Value
      2. Mobile
        1. By Value
      3. Web
        1. By Value
      4. Others
        1. By Value
    8. By Industry Vertical
      1. Introduction
        1. Industry Vertical By Value
      2. Media and Entertainment
        1. By Value
      3. BFSI
        1. By Value
      4. Education
        1. By Value
      5. Retail and Consumer Goods
        1. By Value
      6. IT and Telecom
        1. By Value
      7. Healthcare
        1. By Value
      8. Hospitality
        1. By Value
      9. Transport and Logistics
        1. By Value
      10. Others
        1. By Value
    9. China
      1. By Offering
        1. Introduction
          1. Offering By Value
        2. Solution
          1. By Value
          2. Demand-Side Platforms (DSPs)
            1. Demand-Side Platforms (DSPs) By Value
          3. Supply-Side Platforms (SSPs)
            1. Supply-Side Platforms (SSPs) By Value
          4. Ad Networks
            1. Ad Networks By Value
          5. Data Management Platforms (DMPs)
            1. Data Management Platforms (DMPs) By Value
          6. Ad Exchange Platforms
            1. Ad Exchange Platforms By Value
          7. Agency Trading Desks (ATDs)
            1. Agency Trading Desks (ATDs) By Value
          8. Others
            1. Others By Value
        3. Services
          1. By Value
          2. Professional Services
            1. Professional Services By Value
          3. Managed Service
            1. Managed Service By Value
      2. By Advertising Type
        1. Introduction
          1. Advertising Type By Value
        2. Programmatic Advertising
          1. By Value
        3. Search Advertising
          1. By Value
        4. Display Advertising 
          1. By Value
        5. Mobile Advertising
          1. By Value
        6. Email Marketing
          1. By Value
        7. Native Advertising
          1. By Value
        8. Others
          1. By Value
      3. By Advertising Channel
        1. Introduction
          1. Advertising Channel By Value
        2. Television Advertising
          1. By Value
        3. Radio Advertising
          1. By Value
        4. Print Advertising
          1. By Value
        5. Outdoor Advertising
          1. By Value
        6. Digital Advertising
          1. By Value
      4. By Enterprise Size
        1. Introduction
          1. Enterprise Size By Value
        2. Small and Medium Enterprise (SME)
          1. By Value
        3. Large Enterprise
          1. By Value
      5. By Deployment
        1. Introduction
          1. Deployment By Value
        2. On-Premise
          1. By Value
        3. Cloud
          1. By Value
      6. By Platform
        1. Introduction
          1. Platform By Value
        2. Mobile
          1. By Value
        3. Web
          1. By Value
        4. Others
          1. By Value
      7. By Industry Vertical
        1. Introduction
          1. Industry Vertical By Value
        2. Media and Entertainment
          1. By Value
        3. BFSI
          1. By Value
        4. Education
          1. By Value
        5. Retail and Consumer Goods
          1. By Value
        6. IT and Telecom
          1. By Value
        7. Healthcare
          1. By Value
        8. Hospitality
          1. By Value
        9. Transport and Logistics
          1. By Value
        10. Others
          1. By Value
    10. Korea
    11. Japan
    12. India
    13. Australia
    14. Singapore
    15. Taiwan
    16. South East Asia
    17. Rest of Asia-Pacific
    1. Introduction
    2. By Offering
      1. Introduction
        1. Offering By Value
      2. Solution
        1. By Value
        2. Demand-Side Platforms (DSPs)
          1. Demand-Side Platforms (DSPs) By Value
        3. Supply-Side Platforms (SSPs)
          1. Supply-Side Platforms (SSPs) By Value
        4. Ad Networks
          1. Ad Networks By Value
        5. Data Management Platforms (DMPs)
          1. Data Management Platforms (DMPs) By Value
        6. Ad Exchange Platforms
          1. Ad Exchange Platforms By Value
        7. Agency Trading Desks (ATDs)
          1. Agency Trading Desks (ATDs) By Value
        8. Others
          1. Others By Value
      3. Services
        1. By Value
        2. Professional Services
          1. Professional Services By Value
        3. Managed Service
          1. Managed Service By Value
    3. By Advertising Type
      1. Introduction
        1. Advertising Type By Value
      2. Programmatic Advertising
        1. By Value
      3. Search Advertising
        1. By Value
      4. Display Advertising 
        1. By Value
      5. Mobile Advertising
        1. By Value
      6. Email Marketing
        1. By Value
      7. Native Advertising
        1. By Value
      8. Others
        1. By Value
    4. By Advertising Channel
      1. Introduction
        1. Advertising Channel By Value
      2. Television Advertising
        1. By Value
      3. Radio Advertising
        1. By Value
      4. Print Advertising
        1. By Value
      5. Outdoor Advertising
        1. By Value
      6. Digital Advertising
        1. By Value
    5. By Enterprise Size
      1. Introduction
        1. Enterprise Size By Value
      2. Small and Medium Enterprise (SME)
        1. By Value
      3. Large Enterprise
        1. By Value
    6. By Deployment
      1. Introduction
        1. Deployment By Value
      2. On-Premise
        1. By Value
      3. Cloud
        1. By Value
    7. By Platform
      1. Introduction
        1. Platform By Value
      2. Mobile
        1. By Value
      3. Web
        1. By Value
      4. Others
        1. By Value
    8. By Industry Vertical
      1. Introduction
        1. Industry Vertical By Value
      2. Media and Entertainment
        1. By Value
      3. BFSI
        1. By Value
      4. Education
        1. By Value
      5. Retail and Consumer Goods
        1. By Value
      6. IT and Telecom
        1. By Value
      7. Healthcare
        1. By Value
      8. Hospitality
        1. By Value
      9. Transport and Logistics
        1. By Value
      10. Others
        1. By Value
    9. UAE
      1. By Offering
        1. Introduction
          1. Offering By Value
        2. Solution
          1. By Value
          2. Demand-Side Platforms (DSPs)
            1. Demand-Side Platforms (DSPs) By Value
          3. Supply-Side Platforms (SSPs)
            1. Supply-Side Platforms (SSPs) By Value
          4. Ad Networks
            1. Ad Networks By Value
          5. Data Management Platforms (DMPs)
            1. Data Management Platforms (DMPs) By Value
          6. Ad Exchange Platforms
            1. Ad Exchange Platforms By Value
          7. Agency Trading Desks (ATDs)
            1. Agency Trading Desks (ATDs) By Value
          8. Others
            1. Others By Value
        3. Services
          1. By Value
          2. Professional Services
            1. Professional Services By Value
          3. Managed Service
            1. Managed Service By Value
      2. By Advertising Type
        1. Introduction
          1. Advertising Type By Value
        2. Programmatic Advertising
          1. By Value
        3. Search Advertising
          1. By Value
        4. Display Advertising 
          1. By Value
        5. Mobile Advertising
          1. By Value
        6. Email Marketing
          1. By Value
        7. Native Advertising
          1. By Value
        8. Others
          1. By Value
      3. By Advertising Channel
        1. Introduction
          1. Advertising Channel By Value
        2. Television Advertising
          1. By Value
        3. Radio Advertising
          1. By Value
        4. Print Advertising
          1. By Value
        5. Outdoor Advertising
          1. By Value
        6. Digital Advertising
          1. By Value
      4. By Enterprise Size
        1. Introduction
          1. Enterprise Size By Value
        2. Small and Medium Enterprise (SME)
          1. By Value
        3. Large Enterprise
          1. By Value
      5. By Deployment
        1. Introduction
          1. Deployment By Value
        2. On-Premise
          1. By Value
        3. Cloud
          1. By Value
      6. By Platform
        1. Introduction
          1. Platform By Value
        2. Mobile
          1. By Value
        3. Web
          1. By Value
        4. Others
          1. By Value
      7. By Industry Vertical
        1. Introduction
          1. Industry Vertical By Value
        2. Media and Entertainment
          1. By Value
        3. BFSI
          1. By Value
        4. Education
          1. By Value
        5. Retail and Consumer Goods
          1. By Value
        6. IT and Telecom
          1. By Value
        7. Healthcare
          1. By Value
        8. Hospitality
          1. By Value
        9. Transport and Logistics
          1. By Value
        10. Others
          1. By Value
    10. Turkey
    11. Saudi Arabia
    12. South Africa
    13. Egypt
    14. Nigeria
    15. Rest of MEA
    1. Introduction
    2. By Offering
      1. Introduction
        1. Offering By Value
      2. Solution
        1. By Value
        2. Demand-Side Platforms (DSPs)
          1. Demand-Side Platforms (DSPs) By Value
        3. Supply-Side Platforms (SSPs)
          1. Supply-Side Platforms (SSPs) By Value
        4. Ad Networks
          1. Ad Networks By Value
        5. Data Management Platforms (DMPs)
          1. Data Management Platforms (DMPs) By Value
        6. Ad Exchange Platforms
          1. Ad Exchange Platforms By Value
        7. Agency Trading Desks (ATDs)
          1. Agency Trading Desks (ATDs) By Value
        8. Others
          1. Others By Value
      3. Services
        1. By Value
        2. Professional Services
          1. Professional Services By Value
        3. Managed Service
          1. Managed Service By Value
    3. By Advertising Type
      1. Introduction
        1. Advertising Type By Value
      2. Programmatic Advertising
        1. By Value
      3. Search Advertising
        1. By Value
      4. Display Advertising 
        1. By Value
      5. Mobile Advertising
        1. By Value
      6. Email Marketing
        1. By Value
      7. Native Advertising
        1. By Value
      8. Others
        1. By Value
    4. By Advertising Channel
      1. Introduction
        1. Advertising Channel By Value
      2. Television Advertising
        1. By Value
      3. Radio Advertising
        1. By Value
      4. Print Advertising
        1. By Value
      5. Outdoor Advertising
        1. By Value
      6. Digital Advertising
        1. By Value
    5. By Enterprise Size
      1. Introduction
        1. Enterprise Size By Value
      2. Small and Medium Enterprise (SME)
        1. By Value
      3. Large Enterprise
        1. By Value
    6. By Deployment
      1. Introduction
        1. Deployment By Value
      2. On-Premise
        1. By Value
      3. Cloud
        1. By Value
    7. By Platform
      1. Introduction
        1. Platform By Value
      2. Mobile
        1. By Value
      3. Web
        1. By Value
      4. Others
        1. By Value
    8. By Industry Vertical
      1. Introduction
        1. Industry Vertical By Value
      2. Media and Entertainment
        1. By Value
      3. BFSI
        1. By Value
      4. Education
        1. By Value
      5. Retail and Consumer Goods
        1. By Value
      6. IT and Telecom
        1. By Value
      7. Healthcare
        1. By Value
      8. Hospitality
        1. By Value
      9. Transport and Logistics
        1. By Value
      10. Others
        1. By Value
    9. Brazil
      1. By Offering
        1. Introduction
          1. Offering By Value
        2. Solution
          1. By Value
          2. Demand-Side Platforms (DSPs)
            1. Demand-Side Platforms (DSPs) By Value
          3. Supply-Side Platforms (SSPs)
            1. Supply-Side Platforms (SSPs) By Value
          4. Ad Networks
            1. Ad Networks By Value
          5. Data Management Platforms (DMPs)
            1. Data Management Platforms (DMPs) By Value
          6. Ad Exchange Platforms
            1. Ad Exchange Platforms By Value
          7. Agency Trading Desks (ATDs)
            1. Agency Trading Desks (ATDs) By Value
          8. Others
            1. Others By Value
        3. Services
          1. By Value
          2. Professional Services
            1. Professional Services By Value
          3. Managed Service
            1. Managed Service By Value
      2. By Advertising Type
        1. Introduction
          1. Advertising Type By Value
        2. Programmatic Advertising
          1. By Value
        3. Search Advertising
          1. By Value
        4. Display Advertising 
          1. By Value
        5. Mobile Advertising
          1. By Value
        6. Email Marketing
          1. By Value
        7. Native Advertising
          1. By Value
        8. Others
          1. By Value
      3. By Advertising Channel
        1. Introduction
          1. Advertising Channel By Value
        2. Television Advertising
          1. By Value
        3. Radio Advertising
          1. By Value
        4. Print Advertising
          1. By Value
        5. Outdoor Advertising
          1. By Value
        6. Digital Advertising
          1. By Value
      4. By Enterprise Size
        1. Introduction
          1. Enterprise Size By Value
        2. Small and Medium Enterprise (SME)
          1. By Value
        3. Large Enterprise
          1. By Value
      5. By Deployment
        1. Introduction
          1. Deployment By Value
        2. On-Premise
          1. By Value
        3. Cloud
          1. By Value
      6. By Platform
        1. Introduction
          1. Platform By Value
        2. Mobile
          1. By Value
        3. Web
          1. By Value
        4. Others
          1. By Value
      7. By Industry Vertical
        1. Introduction
          1. Industry Vertical By Value
        2. Media and Entertainment
          1. By Value
        3. BFSI
          1. By Value
        4. Education
          1. By Value
        5. Retail and Consumer Goods
          1. By Value
        6. IT and Telecom
          1. By Value
        7. Healthcare
          1. By Value
        8. Hospitality
          1. By Value
        9. Transport and Logistics
          1. By Value
        10. Others
          1. By Value
    10. Mexico
    11. Argentina
    12. Chile
    13. Colombia
    14. Rest of LATAM
    1. AdTech Market Share By Players
    2. M&A Agreements & Collaboration Analysis
    1. Google LLC
      1. Overview
      2. Business Information
      3. Revenue
      4. ASP
      5. SWOT Analysis
      6. Recent Developments
    2. Oracle
    3. IBM Corporation
    4. HubSpot
    5. Amazon Web Services, Inc.
    6. Adobe
    7. Salesforce, Inc.
    8. Wipro
    9. The Nielsen Company (US), LLC.
    10. Viant Technology LLC
    11. Kubient
    12. Cavai
    1. Research Data
      1. Secondary Data
        1. Major secondary sources
        2. Key data from secondary sources
      2. Primary Data
        1. Key data from primary sources
        2. Breakdown of primaries
      3. Secondary And Primary Research
        1. Key industry insights
    2. Market Size Estimation
      1. Bottom-Up Approach
      2. Top-Down Approach
      3. Market Projection
    3. Research Assumptions
      1. Assumptions
    4. Limitations
    5. Risk Assessment
    1. Discussion Guide
    2. Customization Options
    3. Related Reports
  3. Disclaimer

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