AdTech Market: Trends, Innovations, and Growth Outlook 2032

Table Of Content

Executive Summary

Research Scope & Segmentation

Research Objectives
Limitations & Assumptions
Market Scope & Segmentation
Currency & Pricing Considered

Market Opportunity Assessment

Emerging Regions / Countries
Emerging Companies
Emerging Applications / End Use

Market Trends

Drivers
Market Warning Factors
Latest Macro Economic Indicators
Geopolitical Impact
Technology Factors

Market Assessment

Porters Five Forces Analysis
Value Chain Analysis

Regulatory Framework

North America
Europe
APAC
Middle East and Africa
LATAM

ESG Trends

Global AdTech Market Size Analysis

Global AdTech Market Introduction
By Offering
1. Introduction
  1. Offering By Value
2. Solution
  1. By Value
  2. Demand-Side Platforms (DSPs)
    1. Demand-Side Platforms (DSPs) By Value
  3. Supply-Side Platforms (SSPs)
    1. Supply-Side Platforms (SSPs) By Value
  4. Ad Networks
    1. Ad Networks By Value
  5. Data Management Platforms (DMPs)
    1. Data Management Platforms (DMPs) By Value
  6. Ad Exchange Platforms
    1. Ad Exchange Platforms By Value
  7. Agency Trading Desks (ATDs)
    1. Agency Trading Desks (ATDs) By Value
  8. Others
    1. Others By Value
3. Services
  1. By Value
  2. Professional Services
    1. Professional Services By Value
  3. Managed Service
    1. Managed Service By Value
By Advertising Type
1. Introduction
  1. Advertising Type By Value
2. Programmatic Advertising
  1. By Value
3. Search Advertising
  1. By Value
4. Display Advertising
  1. By Value
5. Mobile Advertising
  1. By Value
6. Email Marketing
  1. By Value
7. Native Advertising
  1. By Value
8. Others
  1. By Value
By Advertising Channel
1. Introduction
  1. Advertising Channel By Value
2. Television Advertising
  1. By Value
3. Radio Advertising
  1. By Value
4. Print Advertising
  1. By Value
5. Outdoor Advertising
  1. By Value
6. Digital Advertising
  1. By Value
By Enterprise Size
1. Introduction
  1. Enterprise Size By Value
2. Small and Medium Enterprise (SME)
  1. By Value
3. Large Enterprise
  1. By Value
By Deployment
1. Introduction
  1. Deployment By Value
2. On-Premise
  1. By Value
3. Cloud
  1. By Value
By Platform
1. Introduction
  1. Platform By Value
2. Mobile
  1. By Value
3. Web
  1. By Value
4. Others
  1. By Value
By Industry Vertical
1. Introduction
  1. Industry Vertical By Value
2. Media and Entertainment
  1. By Value
3. BFSI
  1. By Value
4. Education
  1. By Value
5. Retail and Consumer Goods
  1. By Value
6. IT and Telecom
  1. By Value
7. Healthcare
  1. By Value
8. Hospitality
  1. By Value
9. Transport and Logistics
  1. By Value
10. Others
  1. By Value

North America Market Analysis

Introduction
By Offering
1. Introduction
  1. Offering By Value
2. Solution
  1. By Value
  2. Demand-Side Platforms (DSPs)
    1. Demand-Side Platforms (DSPs) By Value
  3. Supply-Side Platforms (SSPs)
    1. Supply-Side Platforms (SSPs) By Value
  4. Ad Networks
    1. Ad Networks By Value
  5. Data Management Platforms (DMPs)
    1. Data Management Platforms (DMPs) By Value
  6. Ad Exchange Platforms
    1. Ad Exchange Platforms By Value
  7. Agency Trading Desks (ATDs)
    1. Agency Trading Desks (ATDs) By Value
  8. Others
    1. Others By Value
3. Services
  1. By Value
  2. Professional Services
    1. Professional Services By Value
  3. Managed Service
    1. Managed Service By Value
By Advertising Type
1. Introduction
  1. Advertising Type By Value
2. Programmatic Advertising
  1. By Value
3. Search Advertising
  1. By Value
4. Display Advertising
  1. By Value
5. Mobile Advertising
  1. By Value
6. Email Marketing
  1. By Value
7. Native Advertising
  1. By Value
8. Others
  1. By Value
By Advertising Channel
1. Introduction
  1. Advertising Channel By Value
2. Television Advertising
  1. By Value
3. Radio Advertising
  1. By Value
4. Print Advertising
  1. By Value
5. Outdoor Advertising
  1. By Value
6. Digital Advertising
  1. By Value
By Enterprise Size
1. Introduction
  1. Enterprise Size By Value
2. Small and Medium Enterprise (SME)
  1. By Value
3. Large Enterprise
  1. By Value
By Deployment
1. Introduction
  1. Deployment By Value
2. On-Premise
  1. By Value
3. Cloud
  1. By Value
By Platform
1. Introduction
  1. Platform By Value
2. Mobile
  1. By Value
3. Web
  1. By Value
4. Others
  1. By Value
By Industry Vertical
1. Introduction
  1. Industry Vertical By Value
2. Media and Entertainment
  1. By Value
3. BFSI
  1. By Value
4. Education
  1. By Value
5. Retail and Consumer Goods
  1. By Value
6. IT and Telecom
  1. By Value
7. Healthcare
  1. By Value
8. Hospitality
  1. By Value
9. Transport and Logistics
  1. By Value
10. Others
  1. By Value
U.S.
1. By Offering
  1. Introduction
    1. Offering By Value
  2. Solution
    1. By Value
    2. Demand-Side Platforms (DSPs)
      1. Demand-Side Platforms (DSPs) By Value
    3. Supply-Side Platforms (SSPs)
      1. Supply-Side Platforms (SSPs) By Value
    4. Ad Networks
      1. Ad Networks By Value
    5. Data Management Platforms (DMPs)
      1. Data Management Platforms (DMPs) By Value
    6. Ad Exchange Platforms
      1. Ad Exchange Platforms By Value
    7. Agency Trading Desks (ATDs)
      1. Agency Trading Desks (ATDs) By Value
    8. Others
      1. Others By Value
  3. Services
    1. By Value
    2. Professional Services
      1. Professional Services By Value
    3. Managed Service
      1. Managed Service By Value
2. By Advertising Type
  1. Introduction
    1. Advertising Type By Value
  2. Programmatic Advertising
    1. By Value
  3. Search Advertising
    1. By Value
  4. Display Advertising
    1. By Value
  5. Mobile Advertising
    1. By Value
  6. Email Marketing
    1. By Value
  7. Native Advertising
    1. By Value
  8. Others
    1. By Value
3. By Advertising Channel
  1. Introduction
    1. Advertising Channel By Value
  2. Television Advertising
    1. By Value
  3. Radio Advertising
    1. By Value
  4. Print Advertising
    1. By Value
  5. Outdoor Advertising
    1. By Value
  6. Digital Advertising
    1. By Value
4. By Enterprise Size
  1. Introduction
    1. Enterprise Size By Value
  2. Small and Medium Enterprise (SME)
    1. By Value
  3. Large Enterprise
    1. By Value
5. By Deployment
  1. Introduction
    1. Deployment By Value
  2. On-Premise
    1. By Value
  3. Cloud
    1. By Value
6. By Platform
  1. Introduction
    1. Platform By Value
  2. Mobile
    1. By Value
  3. Web
    1. By Value
  4. Others
    1. By Value
7. By Industry Vertical
  1. Introduction
    1. Industry Vertical By Value
  2. Media and Entertainment
    1. By Value
  3. BFSI
    1. By Value
  4. Education
    1. By Value
  5. Retail and Consumer Goods
    1. By Value
  6. IT and Telecom
    1. By Value
  7. Healthcare
    1. By Value
  8. Hospitality
    1. By Value
  9. Transport and Logistics
    1. By Value
  10. Others
    1. By Value
Canada

Europe Market Analysis

Introduction
By Offering
1. Introduction
  1. Offering By Value
2. Solution
  1. By Value
  2. Demand-Side Platforms (DSPs)
    1. Demand-Side Platforms (DSPs) By Value
  3. Supply-Side Platforms (SSPs)
    1. Supply-Side Platforms (SSPs) By Value
  4. Ad Networks
    1. Ad Networks By Value
  5. Data Management Platforms (DMPs)
    1. Data Management Platforms (DMPs) By Value
  6. Ad Exchange Platforms
    1. Ad Exchange Platforms By Value
  7. Agency Trading Desks (ATDs)
    1. Agency Trading Desks (ATDs) By Value
  8. Others
    1. Others By Value
3. Services
  1. By Value
  2. Professional Services
    1. Professional Services By Value
  3. Managed Service
    1. Managed Service By Value
By Advertising Type
1. Introduction
  1. Advertising Type By Value
2. Programmatic Advertising
  1. By Value
3. Search Advertising
  1. By Value
4. Display Advertising
  1. By Value
5. Mobile Advertising
  1. By Value
6. Email Marketing
  1. By Value
7. Native Advertising
  1. By Value
8. Others
  1. By Value
By Advertising Channel
1. Introduction
  1. Advertising Channel By Value
2. Television Advertising
  1. By Value
3. Radio Advertising
  1. By Value
4. Print Advertising
  1. By Value
5. Outdoor Advertising
  1. By Value
6. Digital Advertising
  1. By Value
By Enterprise Size
1. Introduction
  1. Enterprise Size By Value
2. Small and Medium Enterprise (SME)
  1. By Value
3. Large Enterprise
  1. By Value
By Deployment
1. Introduction
  1. Deployment By Value
2. On-Premise
  1. By Value
3. Cloud
  1. By Value
By Platform
1. Introduction
  1. Platform By Value
2. Mobile
  1. By Value
3. Web
  1. By Value
4. Others
  1. By Value
By Industry Vertical
1. Introduction
  1. Industry Vertical By Value
2. Media and Entertainment
  1. By Value
3. BFSI
  1. By Value
4. Education
  1. By Value
5. Retail and Consumer Goods
  1. By Value
6. IT and Telecom
  1. By Value
7. Healthcare
  1. By Value
8. Hospitality
  1. By Value
9. Transport and Logistics
  1. By Value
10. Others
  1. By Value
U.K.
1. By Offering
  1. Introduction
    1. Offering By Value
  2. Solution
    1. By Value
    2. Demand-Side Platforms (DSPs)
      1. Demand-Side Platforms (DSPs) By Value
    3. Supply-Side Platforms (SSPs)
      1. Supply-Side Platforms (SSPs) By Value
    4. Ad Networks
      1. Ad Networks By Value
    5. Data Management Platforms (DMPs)
      1. Data Management Platforms (DMPs) By Value
    6. Ad Exchange Platforms
      1. Ad Exchange Platforms By Value
    7. Agency Trading Desks (ATDs)
      1. Agency Trading Desks (ATDs) By Value
    8. Others
      1. Others By Value
  3. Services
    1. By Value
    2. Professional Services
      1. Professional Services By Value
    3. Managed Service
      1. Managed Service By Value
2. By Advertising Type
  1. Introduction
    1. Advertising Type By Value
  2. Programmatic Advertising
    1. By Value
  3. Search Advertising
    1. By Value
  4. Display Advertising
    1. By Value
  5. Mobile Advertising
    1. By Value
  6. Email Marketing
    1. By Value
  7. Native Advertising
    1. By Value
  8. Others
    1. By Value
3. By Advertising Channel
  1. Introduction
    1. Advertising Channel By Value
  2. Television Advertising
    1. By Value
  3. Radio Advertising
    1. By Value
  4. Print Advertising
    1. By Value
  5. Outdoor Advertising
    1. By Value
  6. Digital Advertising
    1. By Value
4. By Enterprise Size
  1. Introduction
    1. Enterprise Size By Value
  2. Small and Medium Enterprise (SME)
    1. By Value
  3. Large Enterprise
    1. By Value
5. By Deployment
  1. Introduction
    1. Deployment By Value
  2. On-Premise
    1. By Value
  3. Cloud
    1. By Value
6. By Platform
  1. Introduction
    1. Platform By Value
  2. Mobile
    1. By Value
  3. Web
    1. By Value
  4. Others
    1. By Value
7. By Industry Vertical
  1. Introduction
    1. Industry Vertical By Value
  2. Media and Entertainment
    1. By Value
  3. BFSI
    1. By Value
  4. Education
    1. By Value
  5. Retail and Consumer Goods
    1. By Value
  6. IT and Telecom
    1. By Value
  7. Healthcare
    1. By Value
  8. Hospitality
    1. By Value
  9. Transport and Logistics
    1. By Value
  10. Others
    1. By Value
Germany
France
Spain
Italy
Russia
Nordic
Benelux
Rest of Europe

APAC Market Analysis

Introduction
By Offering
1. Introduction
  1. Offering By Value
2. Solution
  1. By Value
  2. Demand-Side Platforms (DSPs)
    1. Demand-Side Platforms (DSPs) By Value
  3. Supply-Side Platforms (SSPs)
    1. Supply-Side Platforms (SSPs) By Value
  4. Ad Networks
    1. Ad Networks By Value
  5. Data Management Platforms (DMPs)
    1. Data Management Platforms (DMPs) By Value
  6. Ad Exchange Platforms
    1. Ad Exchange Platforms By Value
  7. Agency Trading Desks (ATDs)
    1. Agency Trading Desks (ATDs) By Value
  8. Others
    1. Others By Value
3. Services
  1. By Value
  2. Professional Services
    1. Professional Services By Value
  3. Managed Service
    1. Managed Service By Value
By Advertising Type
1. Introduction
  1. Advertising Type By Value
2. Programmatic Advertising
  1. By Value
3. Search Advertising
  1. By Value
4. Display Advertising
  1. By Value
5. Mobile Advertising
  1. By Value
6. Email Marketing
  1. By Value
7. Native Advertising
  1. By Value
8. Others
  1. By Value
By Advertising Channel
1. Introduction
  1. Advertising Channel By Value
2. Television Advertising
  1. By Value
3. Radio Advertising
  1. By Value
4. Print Advertising
  1. By Value
5. Outdoor Advertising
  1. By Value
6. Digital Advertising
  1. By Value
By Enterprise Size
1. Introduction
  1. Enterprise Size By Value
2. Small and Medium Enterprise (SME)
  1. By Value
3. Large Enterprise
  1. By Value
By Deployment
1. Introduction
  1. Deployment By Value
2. On-Premise
  1. By Value
3. Cloud
  1. By Value
By Platform
1. Introduction
  1. Platform By Value
2. Mobile
  1. By Value
3. Web
  1. By Value
4. Others
  1. By Value
By Industry Vertical
1. Introduction
  1. Industry Vertical By Value
2. Media and Entertainment
  1. By Value
3. BFSI
  1. By Value
4. Education
  1. By Value
5. Retail and Consumer Goods
  1. By Value
6. IT and Telecom
  1. By Value
7. Healthcare
  1. By Value
8. Hospitality
  1. By Value
9. Transport and Logistics
  1. By Value
10. Others
  1. By Value
China
1. By Offering
  1. Introduction
    1. Offering By Value
  2. Solution
    1. By Value
    2. Demand-Side Platforms (DSPs)
      1. Demand-Side Platforms (DSPs) By Value
    3. Supply-Side Platforms (SSPs)
      1. Supply-Side Platforms (SSPs) By Value
    4. Ad Networks
      1. Ad Networks By Value
    5. Data Management Platforms (DMPs)
      1. Data Management Platforms (DMPs) By Value
    6. Ad Exchange Platforms
      1. Ad Exchange Platforms By Value
    7. Agency Trading Desks (ATDs)
      1. Agency Trading Desks (ATDs) By Value
    8. Others
      1. Others By Value
  3. Services
    1. By Value
    2. Professional Services
      1. Professional Services By Value
    3. Managed Service
      1. Managed Service By Value
2. By Advertising Type
  1. Introduction
    1. Advertising Type By Value
  2. Programmatic Advertising
    1. By Value
  3. Search Advertising
    1. By Value
  4. Display Advertising
    1. By Value
  5. Mobile Advertising
    1. By Value
  6. Email Marketing
    1. By Value
  7. Native Advertising
    1. By Value
  8. Others
    1. By Value
3. By Advertising Channel
  1. Introduction
    1. Advertising Channel By Value
  2. Television Advertising
    1. By Value
  3. Radio Advertising
    1. By Value
  4. Print Advertising
    1. By Value
  5. Outdoor Advertising
    1. By Value
  6. Digital Advertising
    1. By Value
4. By Enterprise Size
  1. Introduction
    1. Enterprise Size By Value
  2. Small and Medium Enterprise (SME)
    1. By Value
  3. Large Enterprise
    1. By Value
5. By Deployment
  1. Introduction
    1. Deployment By Value
  2. On-Premise
    1. By Value
  3. Cloud
    1. By Value
6. By Platform
  1. Introduction
    1. Platform By Value
  2. Mobile
    1. By Value
  3. Web
    1. By Value
  4. Others
    1. By Value
7. By Industry Vertical
  1. Introduction
    1. Industry Vertical By Value
  2. Media and Entertainment
    1. By Value
  3. BFSI
    1. By Value
  4. Education
    1. By Value
  5. Retail and Consumer Goods
    1. By Value
  6. IT and Telecom
    1. By Value
  7. Healthcare
    1. By Value
  8. Hospitality
    1. By Value
  9. Transport and Logistics
    1. By Value
  10. Others
    1. By Value
Korea
Japan
India
Australia
Singapore
Taiwan
South East Asia
Rest of Asia-Pacific

Middle East and Africa Market Analysis

Introduction
By Offering
1. Introduction
  1. Offering By Value
2. Solution
  1. By Value
  2. Demand-Side Platforms (DSPs)
    1. Demand-Side Platforms (DSPs) By Value
  3. Supply-Side Platforms (SSPs)
    1. Supply-Side Platforms (SSPs) By Value
  4. Ad Networks
    1. Ad Networks By Value
  5. Data Management Platforms (DMPs)
    1. Data Management Platforms (DMPs) By Value
  6. Ad Exchange Platforms
    1. Ad Exchange Platforms By Value
  7. Agency Trading Desks (ATDs)
    1. Agency Trading Desks (ATDs) By Value
  8. Others
    1. Others By Value
3. Services
  1. By Value
  2. Professional Services
    1. Professional Services By Value
  3. Managed Service
    1. Managed Service By Value
By Advertising Type
1. Introduction
  1. Advertising Type By Value
2. Programmatic Advertising
  1. By Value
3. Search Advertising
  1. By Value
4. Display Advertising
  1. By Value
5. Mobile Advertising
  1. By Value
6. Email Marketing
  1. By Value
7. Native Advertising
  1. By Value
8. Others
  1. By Value
By Advertising Channel
1. Introduction
  1. Advertising Channel By Value
2. Television Advertising
  1. By Value
3. Radio Advertising
  1. By Value
4. Print Advertising
  1. By Value
5. Outdoor Advertising
  1. By Value
6. Digital Advertising
  1. By Value
By Enterprise Size
1. Introduction
  1. Enterprise Size By Value
2. Small and Medium Enterprise (SME)
  1. By Value
3. Large Enterprise
  1. By Value
By Deployment
1. Introduction
  1. Deployment By Value
2. On-Premise
  1. By Value
3. Cloud
  1. By Value
By Platform
1. Introduction
  1. Platform By Value
2. Mobile
  1. By Value
3. Web
  1. By Value
4. Others
  1. By Value
By Industry Vertical
1. Introduction
  1. Industry Vertical By Value
2. Media and Entertainment
  1. By Value
3. BFSI
  1. By Value
4. Education
  1. By Value
5. Retail and Consumer Goods
  1. By Value
6. IT and Telecom
  1. By Value
7. Healthcare
  1. By Value
8. Hospitality
  1. By Value
9. Transport and Logistics
  1. By Value
10. Others
  1. By Value
UAE
1. By Offering
  1. Introduction
    1. Offering By Value
  2. Solution
    1. By Value
    2. Demand-Side Platforms (DSPs)
      1. Demand-Side Platforms (DSPs) By Value
    3. Supply-Side Platforms (SSPs)
      1. Supply-Side Platforms (SSPs) By Value
    4. Ad Networks
      1. Ad Networks By Value
    5. Data Management Platforms (DMPs)
      1. Data Management Platforms (DMPs) By Value
    6. Ad Exchange Platforms
      1. Ad Exchange Platforms By Value
    7. Agency Trading Desks (ATDs)
      1. Agency Trading Desks (ATDs) By Value
    8. Others
      1. Others By Value
  3. Services
    1. By Value
    2. Professional Services
      1. Professional Services By Value
    3. Managed Service
      1. Managed Service By Value
2. By Advertising Type
  1. Introduction
    1. Advertising Type By Value
  2. Programmatic Advertising
    1. By Value
  3. Search Advertising
    1. By Value
  4. Display Advertising
    1. By Value
  5. Mobile Advertising
    1. By Value
  6. Email Marketing
    1. By Value
  7. Native Advertising
    1. By Value
  8. Others
    1. By Value
3. By Advertising Channel
  1. Introduction
    1. Advertising Channel By Value
  2. Television Advertising
    1. By Value
  3. Radio Advertising
    1. By Value
  4. Print Advertising
    1. By Value
  5. Outdoor Advertising
    1. By Value
  6. Digital Advertising
    1. By Value
4. By Enterprise Size
  1. Introduction
    1. Enterprise Size By Value
  2. Small and Medium Enterprise (SME)
    1. By Value
  3. Large Enterprise
    1. By Value
5. By Deployment
  1. Introduction
    1. Deployment By Value
  2. On-Premise
    1. By Value
  3. Cloud
    1. By Value
6. By Platform
  1. Introduction
    1. Platform By Value
  2. Mobile
    1. By Value
  3. Web
    1. By Value
  4. Others
    1. By Value
7. By Industry Vertical
  1. Introduction
    1. Industry Vertical By Value
  2. Media and Entertainment
    1. By Value
  3. BFSI
    1. By Value
  4. Education
    1. By Value
  5. Retail and Consumer Goods
    1. By Value
  6. IT and Telecom
    1. By Value
  7. Healthcare
    1. By Value
  8. Hospitality
    1. By Value
  9. Transport and Logistics
    1. By Value
  10. Others
    1. By Value
Turkey
Saudi Arabia
South Africa
Egypt
Nigeria
Rest of MEA

LATAM Market Analysis

Introduction
By Offering
1. Introduction
  1. Offering By Value
2. Solution
  1. By Value
  2. Demand-Side Platforms (DSPs)
    1. Demand-Side Platforms (DSPs) By Value
  3. Supply-Side Platforms (SSPs)
    1. Supply-Side Platforms (SSPs) By Value
  4. Ad Networks
    1. Ad Networks By Value
  5. Data Management Platforms (DMPs)
    1. Data Management Platforms (DMPs) By Value
  6. Ad Exchange Platforms
    1. Ad Exchange Platforms By Value
  7. Agency Trading Desks (ATDs)
    1. Agency Trading Desks (ATDs) By Value
  8. Others
    1. Others By Value
3. Services
  1. By Value
  2. Professional Services
    1. Professional Services By Value
  3. Managed Service
    1. Managed Service By Value
By Advertising Type
1. Introduction
  1. Advertising Type By Value
2. Programmatic Advertising
  1. By Value
3. Search Advertising
  1. By Value
4. Display Advertising
  1. By Value
5. Mobile Advertising
  1. By Value
6. Email Marketing
  1. By Value
7. Native Advertising
  1. By Value
8. Others
  1. By Value
By Advertising Channel
1. Introduction
  1. Advertising Channel By Value
2. Television Advertising
  1. By Value
3. Radio Advertising
  1. By Value
4. Print Advertising
  1. By Value
5. Outdoor Advertising
  1. By Value
6. Digital Advertising
  1. By Value
By Enterprise Size
1. Introduction
  1. Enterprise Size By Value
2. Small and Medium Enterprise (SME)
  1. By Value
3. Large Enterprise
  1. By Value
By Deployment
1. Introduction
  1. Deployment By Value
2. On-Premise
  1. By Value
3. Cloud
  1. By Value
By Platform
1. Introduction
  1. Platform By Value
2. Mobile
  1. By Value
3. Web
  1. By Value
4. Others
  1. By Value
By Industry Vertical
1. Introduction
  1. Industry Vertical By Value
2. Media and Entertainment
  1. By Value
3. BFSI
  1. By Value
4. Education
  1. By Value
5. Retail and Consumer Goods
  1. By Value
6. IT and Telecom
  1. By Value
7. Healthcare
  1. By Value
8. Hospitality
  1. By Value
9. Transport and Logistics
  1. By Value
10. Others
  1. By Value
Brazil
1. By Offering
  1. Introduction
    1. Offering By Value
  2. Solution
    1. By Value
    2. Demand-Side Platforms (DSPs)
      1. Demand-Side Platforms (DSPs) By Value
    3. Supply-Side Platforms (SSPs)
      1. Supply-Side Platforms (SSPs) By Value
    4. Ad Networks
      1. Ad Networks By Value
    5. Data Management Platforms (DMPs)
      1. Data Management Platforms (DMPs) By Value
    6. Ad Exchange Platforms
      1. Ad Exchange Platforms By Value
    7. Agency Trading Desks (ATDs)
      1. Agency Trading Desks (ATDs) By Value
    8. Others
      1. Others By Value
  3. Services
    1. By Value
    2. Professional Services
      1. Professional Services By Value
    3. Managed Service
      1. Managed Service By Value
2. By Advertising Type
  1. Introduction
    1. Advertising Type By Value
  2. Programmatic Advertising
    1. By Value
  3. Search Advertising
    1. By Value
  4. Display Advertising
    1. By Value
  5. Mobile Advertising
    1. By Value
  6. Email Marketing
    1. By Value
  7. Native Advertising
    1. By Value
  8. Others
    1. By Value
3. By Advertising Channel
  1. Introduction
    1. Advertising Channel By Value
  2. Television Advertising
    1. By Value
  3. Radio Advertising
    1. By Value
  4. Print Advertising
    1. By Value
  5. Outdoor Advertising
    1. By Value
  6. Digital Advertising
    1. By Value
4. By Enterprise Size
  1. Introduction
    1. Enterprise Size By Value
  2. Small and Medium Enterprise (SME)
    1. By Value
  3. Large Enterprise
    1. By Value
5. By Deployment
  1. Introduction
    1. Deployment By Value
  2. On-Premise
    1. By Value
  3. Cloud
    1. By Value
6. By Platform
  1. Introduction
    1. Platform By Value
  2. Mobile
    1. By Value
  3. Web
    1. By Value
  4. Others
    1. By Value
7. By Industry Vertical
  1. Introduction
    1. Industry Vertical By Value
  2. Media and Entertainment
    1. By Value
  3. BFSI
    1. By Value
  4. Education
    1. By Value
  5. Retail and Consumer Goods
    1. By Value
  6. IT and Telecom
    1. By Value
  7. Healthcare
    1. By Value
  8. Hospitality
    1. By Value
  9. Transport and Logistics
    1. By Value
  10. Others
    1. By Value
Mexico
Argentina
Chile
Colombia
Rest of LATAM

Competitive Landscape

AdTech Market Share By Players
M&A Agreements & Collaboration Analysis

Market Players Assessment

Google LLC
1. Overview
2. Business Information
3. Revenue
4. ASP
5. SWOT Analysis
6. Recent Developments
Oracle
IBM Corporation
HubSpot
Amazon Web Services, Inc.
Adobe
Salesforce, Inc.
PEGA
Wipro
The Nielsen Company (US), LLC.
Viant Technology LLC
Kubient
Cavai
Imagine Communications

Research Methodology

Research Data
1. Secondary Data
  1. Major secondary sources
  2. Key data from secondary sources
2. Primary Data
  1. Key data from primary sources
  2. Breakdown of primaries
3. Secondary And Primary Research
  1. Key industry insights
Market Size Estimation
1. Bottom-Up Approach
2. Top-Down Approach
3. Market Projection
Research Assumptions
1. Assumptions
Limitations
Risk Assessment