Aesthetic Medicine Market Size & Outlook, 2025-2033

Aesthetic Medicine Market Size

The global aesthetic medicine market size was valued at USD 87.93 billion in 2024 and is projected to reach from USD 95.12 billion in 2025 to USD 178.42 billion by 2033, growing at a CAGR of 8.18% during the forecast period (2025-2033).

Aesthetic treatments, often known as cosmetic treatments, are non-surgical procedures used to counteract symptoms of aging, rejuvenate, and freshen the skin. Medical aesthetics encompasses many solutions and medications that address consumers' aesthetic needs for fine lines and wrinkle reduction, fat reduction, stretch mark remedies, scar therapy, skin oxygenation and resurrection, body contouring and firming botulinum toxin, and skin repair. Aesthetic medicine mainly focuses on altering the person's cosmetic appearance as desired. It is widely used to treat scars, excess fat, skin discoloration, skin laxity, moles, and wrinkles.

Aesthetic medicine uses a wide range of invasive, minimally invasive, and non-invasive cosmetic procedures. The global medical aesthetic industry is expanding due to increased elderly population awareness of such treatments and acceptance of novel therapies. Furthermore, changing consumer views toward wellness, beauty, and healthy aging have raised awareness and acceptability of aesthetics, driving demand from new patient demographics such as men and millennials.

Manufacturers' development of novel aesthetic devices has resulted in a rise in the demand for aesthetic procedures in recent years. In the upcoming years, it is anticipated that the launch of technologically improved goods, such as non-invasive body contouring systems that use fat-freezing technology, would generate an attractive potential for market expansion. The National Association for the Advancement of Science reports that cardiovascular disease is the number one cause of death in the United States.

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Aesthetic Medicine Market Drivers

Increasing Adoption of Minimally Invasive Treatments

The demand for cosmetic operations is growing, but payments for traditional insurance-based medicine are decreasing. Health professionals of all disciplines engage in medical aesthetic activities, such as providing cosmetic procedures in their offices or working in medical spas.

Compared to invasive surgeries, minimally invasive surgeries have advantages such as smaller incisions, shorter hospital stays, faster wound healing, less pain, fewer open wounds, and a lower risk of complications. Invasive operations are rapidly being replaced with minimally invasive surgeries.

• According to the American Society of Plastic Surgeons (ASPS), non-invasive/minimally invasive fat reduction operations grew by 7% in the United States between 2016 and 2019. In 2021, almost 13.2 million minimally invasive surgical cosmetic procedures were performed. As a result of the rising adoption of minimally invasive operations and the availability of a wide range of minimally invasive treatment alternatives, the aesthetic medicine industry is expanding.

A Growing Population Aged between 25 to 65

Wrinkles, loss of skin suppleness, and dark patches occur between the ages of 25 and 30 and are more noticeable between the ages of 30 and 65. Thus, a large population susceptible to various signs of aging is boosting the demand for aesthetic medicine globally. For instance, according to CIA World Factbook, around 30.5% of the total German population was aged between 25 and 54, and about 13.6% of the population was aged between 55 and 65 in 2018. Similarly, approximately 46.81% of the total population in China was aged between 25 and 54 in 2020. The population aged between 20 and 64 accounted for 54% of the global population in 2000 and is expected to reach 57% in 2050. Thus, perpetual growth in people aged between 25 and 65 is expected to drive the development of the aesthetic medicine market.

Home-Use Aesthetic Device Demand

Due to the simple accessibility of home-use aesthetic devices through various distribution channels, including retail stores, spas, and internet businesses, there has been an increase in demand and usage. As gadgets for use at home, laser- and light-based therapies are gaining popularity. Acne, rosacea, and precancerous lesions are treated at home with LED light therapies for the skin. Additionally, they promote the skin's synthesis of fresh collagen and blood vessels and reduce fat. The market for home-use aesthetic devices is seeing an increase in new product launches from major manufacturers.

Market Restraining Factors

Lack of Reimbursement Coverage

All aesthetic procedures are covered under private and government insurance plans. Methods mainly intended to reduce wrinkles, fats, hair removal, tattoo removal, removal of excess skin, and liposuction for enhancement of external appearance are not covered for reimbursement. Medicines comprise facial reconstruction following an accident and loss of weight loss surgery to decrease issues associated with obesity. The percentage of surgical treatments supported by medical reasons is lower than that of procedures performed for enhancing aesthetic appearance. Thus, a lack of reimbursement coverage for most operations may restrain the overall market's growth.

Market Opportunities

Advancements in Technology

Advancements in technology extend lucrative opportunities to the market players during the forecast period. Additionally, the high importance of streamlining imaging workflows will further increase the aesthetic medicine market's growth rate in the future.

Regional Insights

Asia-Pacific is expected to have the highest CAGR of 11% to reach USD 64,155 million by 2030. With the increase in the demand for antiaging and antipollution products, the rise in the standard of living, and the growth in disposable income in Asia-Pacific countries, the aesthetic medicine market is expected to grow during the forecast period. Moreover, the availability of skilled professionals, advanced techniques, and cheaper treatment attracts customers worldwide, leading to a large number of aesthetic procedures being performed in the region.

North America Aesthetic Medicine Market Trends

With a CAGR of 9.5%, the North American aesthetic medicine market is expected to reach USD 83,875 million by 2030. The US holds the majority of the North American market. An increase in reconstructive procedures is driving the demand for cosmetic drugs in North America. The presence of advanced healthcare facilities and qualified specialists, and a high disposable income are essential elements supporting the expansion of the North American aesthetic medicine sector.

Cosmetic surgeries are in extremely high demand in Europe. This is a result of the area's efficient healthcare infrastructure. The popularity of non-invasive cosmetic procedures is rising as people become more conscious of their overall fitness and appearance. The most common cosmetic operations in the UK include laser therapy, breast reduction, and augmentation. The population in most European nations is aging, which increases the demand for cosmetic drugs.

Procedure Type Insights

The global aesthetic medicine market is divided into invasive and non-invasive procedures. The invasive market is further segmented as breast augmentation, liposuction, nose reshaping, eyelid surgery, tummy tuck, and others. The non-invasive market is further segmented as botulinum toxin type A, soft tissue fillers, chemical peel, laser hair removal, and microdermabrasion. 

The Non-invasive procedures dominated the market in 2021 and are expected to grow at a CAGR of 10.5% during the forecast period and reach an expected value of USD 140,520 million by 2030. The wide availability of non-invasive and minimally invasive energy-based devices has enabled pain-free cosmetic treatments with zero downtime and reduced recovery. The easy availability of non-invasive procedures can be attributed to the increasing number of clinics and medical spa centers offering energy-based therapies.

• According to the American Med Spa Association, the majority of the medical spas in the US offer at least one energy-based treatment, with nearly 70% of medical spas providing laser hair removal and around 54% offering body contouring services. This is anticipated to fuel demand for these treatments. Furthermore, according to the 2020 Plastic Surgery Statistics Report, nearly 4,401,536 botulinum toxin type A procedures were performed in the US, which was among the top five most performed non-surgical procedures. This is one of the most widely accepted anti-wrinkle products in the world.

Higher awareness and wide availability of the product across the globe are factors supporting the growth of the global botulinum toxin market. Moreover, botulinum toxin injections have various benefits such as minimal discomfort, noticeable results, simple and easy treatment procedures, and rapid recovery time. Therefore, this toxin is an ideal product for the correction of gummy smiles, lip puckering, reduction of lower face width, and lifting the brow, which further boosts the market. 

List of key players in Aesthetic Medicine Market

1. Evolus Inc.
2. AIVITA Biomedical
3. Ellman International, Inc.
4. Genesis Biosystems, Inc.
5. Lumenis Ltd.
6. Sciton, Inc.
7. Wells Johnson Company
8. Zeltiq Aesthetics, Inc.

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Recent Developments

• In December 2022, The second undrawn tranche's expiration date under volus, Inc.'s (NASDAQ: EOLS) existing term loan financing facility with investment funds managed by Pharmakon Advisors, LP, has been extended to December 31, 2023, according to the performance beauty firm.
• In October 2022, Evolus will expand its Global Presence with Nuceiva® Launch in the United Kingdom.
• In October 2022, AIVITA Biomedical Reports 50% Enhanced Survival in Phase 2 GBM Study in Publication.