Aesthetic Threads Market Size & Outlook, 2025-2033

Aesthetic Threads Market Size

The global aesthetic threads market size is estimated to be worth USD 147.20 billion in 2024 and is projected to reach from USD 157.11 billion in 2025 to USD 264.54 billion by 2033, growing at a CAGR of 6.73% during the forecast period (2025-2033).

Aesthetic threads are minimally invasive medical devices used in cosmetic procedures to lift sagging skin, enhance facial contours, and stimulate collagen production. These threads are inserted beneath the skin with a fine needle, providing support and rejuvenation. Aesthetic thread treatments serve as popular alternatives to surgical facelifts, offering subtle yet noticeable results with minimal recovery time.

The increasing demand for non-surgical aesthetic procedures globally, due to several factors, drives the aesthetic threads industry growth. Aesthetic thread treatments are minimally invasive, offering quicker recovery times, lower risks, and more natural-looking results compared to traditional surgical facelifts. Their affordability and accessibility make them appealing to a larger population while growing awareness and advancements in medical technologies have increased their popularity.

The chart below highlights the top non-surgical procedures performed worldwide in 2023.

Source: Straits Research Analysis, Aesthetic Society

Neurotoxin procedures dominate the market due to their proven effectiveness in facial rejuvenation, making them significant in non-surgical aesthetic treatments. This drives the demand for procedures like thread lifts as consumers seek comprehensive solutions for enhanced facial aesthetics, thereby boosting overall market growth.

Aesthetic Threads Market Trends

Rising Popularity of Non-Surgical Aesthetic Surgeries

The global market is experiencing significant growth, driven by the rising popularity of non-surgical aesthetic procedures. Thread lifts, in particular, are becoming a preferred option among patients who seek less invasive alternatives to traditional cosmetic surgeries. These procedures offer several advantages, including minimal recovery time, lower risks, and more natural-looking results.

• According to the 2023 annual global survey by the International Society of Aesthetic Plastic Surgery (ISAPS), over 18.8 million non-surgical aesthetic procedures were performed worldwide in 2022, surpassing surgical procedures, which totaled 14.9 million. This trend reflects a growing consumer preference for treatments that provide aesthetic improvements without the need for extensive surgery.

As more individuals prioritize convenience, safety, and subtle outcomes, the demand for non-surgical options like thread lifts is expected to continue rising, further driving the market.

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Aesthetic Threads Market Growth Factors

Increasing Demand for Minimally Invasive Cosmetic Procedures

The increasing demand for minimally invasive cosmetic procedures is a key growth driver in the global market. Patients are increasingly turning to treatments like thread lifts as alternatives to traditional surgeries, attracted by their effective results with lower risks, quicker recovery times, and reduced costs. These minimally invasive procedures are especially popular in anti-aging and rejuvenation treatments.

• For example, a 2023 report from the American Society of Plastic Surgeons revealed that 4.7 million botulinum toxin type A procedures (including Botox, Dysport, and Xeomin) were performed in the U.S., marking a 6% increase from the previous year. This surge underscores a broader shift in consumer preference towards non-surgical solutions that provide significant cosmetic enhancements with fewer complications, further driving the adoption of aesthetic threads in the market.

Restraining Factor

High Costs of Advanced Non-Surgical Aesthetic Procedures

The high costs associated with advanced non-surgical aesthetic procedures, such as those utilizing premium thread materials like poly-L-lactic acid (PLLA) and polycaprolactone (PCL), can be a significant restraint.  

• For instance, in February 2023, according to an article by Westlake Dermatology & Cosmetic Surgery, the average cost of a non-surgical aesthetic procedure is up to USD 5,800. Such high expenses limit accessibility and adoption among patients, particularly in regions with lower economic resources, thereby impacting market growth.

Market Opportunity

Advancement in Thread Materials

Advancements in thread materials are creating significant opportunities in the global market. The development of longer-lasting, biodegradable threads is improving the effectiveness and longevity of cosmetic procedures, making treatments more appealing to patients. These innovations are transforming the market by offering enhanced results with minimal risks.

• For instance, in August 2023, Dr. Hugo Ho launched the Aptos thread lift, which features a unique combination of 75% Polylactic acid (PLA) and 25% Polycaprolactone (PCL). This innovative composition is specifically designed to stimulate collagen and elastin production, resulting in longer-lasting aesthetic improvements.

Such advancements in thread technology not only increase the durability and effectiveness of treatments but also improve patient satisfaction, further driving the market's growth potential.

regional Insights

North America: Dominant Region with 44.5% Market Share

North America's aesthetic threads market share, driven by high demand for non-surgical cosmetic procedures and advanced healthcare infrastructure, is holding a 44.5% market share.The region's dominance is also fueled by strong consumer awareness of aesthetic treatments and ongoing regulatory approvals for innovative thread lift technologies. For example, the U.S. Food and Drug Administration (FDA) has approved several advanced thread products, boosting adoption. Moreover, the presence of specialized aesthetic clinics and highly trained professionals further strengthens North America's position in the market.

Asia-Pacific: the Fastest-Growing Region with the Highest Cagr

Asia-Pacific is experiencing rapid growth in countries like China, India, and Southeast Asia. This surge is driven by increasing beauty consciousness and expanding access to advanced cosmetic treatments. The region is witnessing a rising demand for non-surgical procedures, with the proliferation of medical spas and aesthetic clinics enhancing the availability of thread lifts.

• For instance, China’s expanding aesthetic industry and growing middle-class population are significantly contributing to market growth, positioning Asia-Pacific as a key growth region.

Country Insights

The market is experiencing robust growth globally, with varying trends and dynamics across different countries. Below are a few countries that illustrate the diverse contributions and advancements in the market.

• United States- In the U.S., there is a significant trend toward non-surgical facelifts as the demand for minimally invasive procedures rises alongside increasing beauty consciousness. According to an article by the American Society of Plastic Surgeons (ASPS), there was an 8% growth in facelift procedures in America from 2019 to 2023. Such a surge in the number of non-surgical facelift procedures reflects the shift towards minimally invasive procedures such as aesthetic thread lifts.
• Canada- In recent years, the surge in popularity of facial aesthetic treatments has driven a significant increase in demand for Botox training across major Canadian cities. This trend reflects Canada’s growing enthusiasm for Botox as health practitioners seek to expand their skills and offer flexible, high-quality treatments. Academies in Hamilton, Toronto, Calgary, Winnipeg, and Vancouver provide expert guidance on Botox and dermal fillers, underscoring the broader trend of enhancing access to advanced cosmetic procedures and meeting the growing needs of Canadian consumers.
• UK- In the UK, regenerative medicine is becoming one of the most exciting developments in the field of aesthetics, with growing interest in treatments that harness the body’s natural healing processes. In an annual survey conducted in the UK by Hamilton Fraser, 64.1% of respondents were interested in regenerative aesthetics. This trend is closely related to aesthetic threads, as advancements in regenerative aesthetic medicine are enhancing thread lift techniques by incorporating regenerative materials and methods that improve the efficacy and longevity of results.
• Germany- In Germany, the most common non-surgical cosmetic procedure performed was botulinum toxin, commonly called Botox, with nearly 294 thousand procedures carried out in 2021. The popularity of Botox highlights a strong consumer demand for effective, less invasive procedures, which supports the growing adoption of aesthetic threads in the German aesthetic thread market.
• France- In France, the French beauty giant has observed a significant surge in interest in aesthetic treatments, with an estimated 300 million people embracing medical aesthetic procedures in 2024. The increasing adoption of aesthetic procedures underscores the expanding potential and demand for aesthetic threads in the French market.
• India- India is increasingly emerging as a global hub for non-surgical aesthetic procedures, including thread lifts, due to the affordability of medical care and the availability of high-quality surgical facilities operated by skilled experts. The cost of non-surgical thread lifts in India is up to 30-50% lower than in wealthier nations, driving a surge in demand for aesthetic treatments and positioning the country as a key player in the global market.
• China- China’s vast consumer base and relatively low penetration rate are poised to unlock significant growth potential for the market. According to the online cosmetic treatment platform SoYoung, the consumer base for medical aesthetics in China reached 23.54 million in 2023, indicating a growing demand for aesthetic procedures, including thread lifts, and highlighting the immense opportunities for market expansion in the country.
• Japan- In Japan, innovations in aesthetic threads drive market growth, focusing on developing advanced materials and techniques that enhance the effectiveness and safety of non-invasive cosmetic procedures. For instance, the introduction of "NovaThreads" by Aesthetic Experts Labs in Japan features advanced PDO (Polydioxanone) thread technology designed to improve the durability and effectiveness of thread lifts.

The introduction of such refined threading techniques is attracting a large number of consumers in Japan seeking cutting-edge solutions for facial rejuvenation and lifting.

Product Analysis

The global market is bifurcated into permanent thread and absorbable thread. The absorbable thread segment dominates the market due to its growing popularity for its convenience and effectiveness, as these threads dissolve naturally over time, reducing the need for removal and offering a more comfortable experience for patients. Moreover, companies are launching new absorbable threads to meet the rising demand for aesthetic thread lifts.

• For instance, in July 2024, Croma-Pharma announced the launch of contoured absorbable PDO threads, which offer an extended shelf life and superior tensile and fixation strength, creating a versatile option for medical practitioners and patients.

Thus, the surge in the development of innovative absorbable aesthetic threads is driving the growth of the absorbable threads segment in the market.

Application Analysis

The global market is divided into facial rejuvenation, body contouring, and others. The facial rejuvenation segment led the market as a result of the growing popularity of face-lifting procedures, which offer non-surgical solutions. This surge in demand for facial aesthetics and effective anti-aging treatments drives the dominance of this segment in the market.

• For instance, in February 2022, according to American Academy of Facial Plastic and Reconstructive Surgery, Inc. members, the total number of surgical and non-surgical facial treatments is up significantly, with a 40 percent increase in 2022.

This surge in facial treatments reflects the increasing demand and potential for aesthetic procedures in facial rejuvenation.

End-User Insights

The global market is categorized into hospitals, cosmetic surgery centers, and others. The cosmetic surgery centers segment dominates the market, driven by the rising number of minimally invasive procedures. The growing preference for non-surgical aesthetic treatments, such as Botox and dermal fillers, has significantly boosted patient demand.

• For instance, in June 2024, according to the American Society of Plastic Surgeons' Procedural Statistics, cosmetic minimally invasive procedures increased by 73% post-pandemic.
• Moreover, a global survey conducted by the International Society of Aesthetic Plastic Surgery (ISAPS) reported that over 17.5 million non-surgical aesthetic procedures were performed worldwide in 2023.

Thus, the increase in minimally invasive cosmetic procedures drives the demand for more cosmetic surgery centers due to their specialized expertise and advanced technology in performing aesthetic procedures, attracting a high volume of patients seeking professional and effective treatments.

Company Market Share

Key players are developing innovative aesthetic threads to cater to the rising demand for non-surgical aesthetic treatments. Key market players in the market are strategically investing in improving their infrastructure solutions to meet the increasing demand for aesthetic thread. These players also focus on key business strategies, such as strategic collaborations, relevant acquisitions, and innovative partnerships, among others. With end-users increasingly focused on providing safe aesthetic thread treatments, the market is witnessing a shift towards innovations that enhance both efficacy and patient safety.

Revance Therapeutics: An emerging player in the aesthetic threads market

Revance Therapeutics is an emerging player in the market. Known for its innovative approach, Revance has introduced advanced products such as the Silhouette Instalift, which features absorbable threads designed to enhance facial lifting and rejuvenation, focusing on both effectiveness and patient comfort.

Recent developments at Revance Therapeutics include:

• In May 2024, Revance Therapeutics announced the expansion of its aesthetic portfolio with the launch of the DaxibotulinumtoxinA Injection (DAXXIFY) for facial aesthetics in the U.S. This development marks a significant addition to its product line, complementing its existing offerings like the Silhouette Instalift.

List of key players in Aesthetic Threads Market

1. Aptos International Ltd
2. Intraline
3. Healux Corporation
4. Croma Pharma GambH
5. Les Encres Cosmetic Threads
6. W & O Medical Esthetics Gambh
7. Hyundae Meditechh Co. Ltd.
8. N-Finders Co., Ltd.
9. Nova Threads
10. Savia medical
11. Revance Therapeutics
12. Galderma
13. Medytox Inc.
14. Hugel, Inc.
15. Suneva Medical, Inc.
16. Alastin Skincare, Inc
17. Apax Partners

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Recent Developments

• November 2023- Aptos LLC introduced its 4^th Generation aesthetic threads featuring Hyaluronic Acid, developed with advanced NAMICA technology. This 4^th-generation aesthetic thread ensures continuous delivery of HA molecules over an extended duration of time.
• October 2023- River Aesthetics, renowned for its expertise in thread lifting, plans to incorporate Sinclair's Silhouette Soft Threads to deliver exceptional aesthetic treatments. This strategic decision highlights their dedication to offering clients advanced solutions for facial, body, and breast enhancements.

Analyst Opinion

As per our analyst, the aesthetic threads market is a dynamic and rapidly growing sector, driven by increasing consumer demand for non-surgical cosmetic solutions and continuous advancements in thread technology.

As more consumers opt for minimally invasive procedures over traditional cosmetic surgeries, the market is poised to benefit from rising adoption rates and technological innovations. These advancements are not only improving the safety and efficacy of thread lifts but also enhancing patient satisfaction, which further accelerates market growth.

Moreover, innovations in thread materials and techniques such as longer-lasting, biodegradable threads are solidifying the market’s position within the broader aesthetic industry. This ongoing evolution in the field of aesthetic threads ensures sustained growth and positions the market as a key player in the future of non-surgical cosmetic treatments.