The Total Addressable Market (TAM) for Baby Bottle was valued at USD 3.27 billion in 2022. It is expected to reach USD 5.29 billion by 2031, growing at a CAGR of 5.5% during the forecast period (2023–2031). Water, drinks, and instant formula supplements are frequently given to infants and toddlers worldwide in baby bottles. Bottle feeding has been a common practice for feeding infants since ancient times and is still popular today. The formula must drip slowly and steadily into the baby's mouth from the nipple, so the size of the nipple is crucial to successful bottle feeding. As a result, it is more important to consider the baby's comfort than any suggested age range when choosing a size.
The global baby bottle market is anticipated to be driven by an increasing number of women entering the workforce, demanding work schedules, and growing consumer awareness of baby care products. The baby bottle market demand is driven by women's preferences for ready-to-drink baby food products like instant milk formula. Additionally, the market for baby water bottles is expanding due to the rising demand for nurseries and kindergartens.
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Rising Demand for Infant Formula
Worldwide demand for infant formula has been rising steadily over the past few years. Many lactating mothers choose infant formula for their babies as an alternative to breast milk, mainly working women in single-parent households. It is becoming more challenging for new mothers to breastfeed their children due to the growing number of women in the workforce, hectic work schedules, and a lack of workplace support. Demand for infant formula and, by extension, baby feeding bottles is increasing as a direct result of the rising number of mothers unable or unwilling to breastfeed their children.
Growing Number of Working Women
Over the past few years, there has been an increase in the number of women participating in the workforce globally due to the expanding social and economic opportunities available to them. The World Bank Group estimated that in 2019, women made up about 39.2% of the world's labor force. The breastfeeding rate has been negatively impacted by this pattern and the challenges associated with breastfeeding at work, increasing the demand for breast milk alternatives. New mothers have been forced to switch to infant formula due to issues like insufficient breastfeeding breaks, the cost of infant care, and a lack of facilities for pumping, storing, and breastfeeding at work. The growth potential for feeding bottles has increased as more women enter the workforce in developing nations like South Asia, the Middle East, and North Africa.
Decreasing Fertility Rate
The fertility rates have been declining all over the world. A study by The Economist Intelligence Unit (EIU) claims that this decrease in fertility is a result of rapid urbanization and rural-to-urban immigration. Housing prices and raising children have increased due to these trends. Furthermore, the emphasis on raising fewer children and giving them a better quality of life has increased as the focus has shifted from quantity to quality. This ongoing trend may soon hinder the demand for baby products, including baby bottles.
Increasing Popularity of Online Platforms
Baby bottle producers now have more customers thanks to rising female employment rates and purchasing power in developing nations like China and India. China has significant growth potential in the coming years, given the country's high demand for infant formula. Enhanced customer trust in online payments, round-the-clock customer support, clear refund policies, and lower costs support online sales of baby products. Online retailers accept various payment methods, including credit cards, e-wallets, COD (cash on delivery), internet banking, and cash-on-order.
By offering secure payment methods and fostering greater customer confidence, businesses are also looking to increase their market share. E-commerce has also increased the opportunities available to manufacturers by giving them access to a broad selling platform, a robust distribution network, and a more significant geographic reach. These online baby product stores offer a variety of items for newborns and toddlers. Over the past five years, this trend has grown in popularity and customer acceptance.
The global baby bottle market is segmented by product and distribution channel.
Based on the product, the global market is bifurcated into plastic, silicone, glass, and stainless steel.
The plastic segment is the highest contributor to the market and is expected to grow at a CAGR of 5.6% during the forecast period. Raw materials like polypropylene (PP), polyphenylsulfone (PPSU), polyethersulphone (PES), and polycarbonate are used to make plastic baby bottles. Due to their strength and flexibility, PP-based bottles are the most popular plastic feeding bottles among raw materials. These bottles are also very affordable. In addition, kids find PP bottles appealing because they come in colored and clear varieties.
Silicone bottles have grown in popularity over the past few years due to their low weight, flexibility, ease of cleaning, hypoallergenic properties, and longer shelf life than plastic and glass. As consumers become more aware of the drawbacks of using plastic and the dangerous chemicals in plastic bottles, they are increasingly turning to environmentally friendly products like silicone baby bottles. The market for silicone baby bottles is likely to grow in the coming years due to increased product introductions and increased product exposure in specialty shops and hypermarkets.
Based on the distribution channel, the global market is bifurcated into online and offline.
The offline segment owns the highest market share and is expected to grow at a CAGR of 5.5% during the forecast period. The leading distributors of baby bottles are specialty shops, supermarkets and hypermarkets, pharmacies, chemist shops, and drug stores. These goods are frequently sold in departmental and general merchandise stores. These distribution channels contribute significantly to total sales. Since small retail stores typically have lower profit margins than supermarkets and offer products at a more affordable price, many local manufacturers attempt to reach consumers through these outlets. Specialty retailers adjust their business practices and marketing plans to meet customer demand. These retailers might maintain a better selection and a competitive edge over department stores. Specialty baby shops offer a wide selection of items for caring for and raising a baby, which offers parents a convenient one-stop shopping experience.
The two main factors anticipated to favor the growth of the online channel in the coming years are the rising number of tech-savvy consumers and the expanding variety of online goods. It is anticipated that the growing popularity of online retailers like Amazon, FirstCry, and Walmart will boost sales of baby bottles online. Retailers, manufacturers, and local producers are expected to adapt to digital sales growth as online marketplaces change how consumers shop. Business professionals need to be up-to-date on the newest trends and technologies to take advantage of the opportunities offered by online retail.
By region, the global baby bottle market is segmented into North America, Europe, Asia-Pacific, Central and South America, and the Middle East and Africa.
Asia-Pacific Dominates the Global Market
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Asia-Pacific is the most significant shareholder in the global baby bottle market and is expected to grow at a CAGR of 6.2% during the forecast period. The Asia-Pacific baby bottle market is characterized by rising breastfeeding issues among women and an increase in working women. The baby bottle market will also benefit from new product packaging and material developments in the coming years. Urban families' busy schedules and extended work hours are leading to a growing preference for infant formula over breastfeeding, encouraging the use of baby bottles. Customers choose baby bottles due to the convenience these products provide and the enhanced product features and quality. In addition, parents in developing nations like Malaysia, Thailand, and Indonesia are more willing to spend more on high-quality goods because they are becoming more concerned with their children's health and hygiene.
Europe is expected to grow at a CAGR of 5.1% during the forecast period. Due to the growing awareness of health and hygiene, new parents in this region are picky when choosing products for their infants. As a result, there is more demand for premium feeding bottles and accessories. Thus, businesses are putting a lot of effort into making their products more visible and winning over customers' trust.
The North American market is gradually growing due to an increase in the proportion of working women and women's health problems like thyroid disorders, obesity, and breast cancer. It is anticipated to experience the highest sales growth over the forecast period. These elements make it challenging for lactating mothers to breastfeed their infants, which increases the demand for baby bottles. Additionally, the demand for products like baby bottles has been boosted by the working class's hectic work schedules and parents' growing concerns about their children's nutrition.
In the upcoming years, the region's rising infant formula consumption is anticipated to increase demand for baby bottles. The region's demand for baby bottles has increased due to busy lifestyles, growing acceptance of infant formula, and other factors. In addition, significant companies like Nestlé and Abbott introduced infant formula products in most Latin and Caribbean countries to meet the growing demand. Furthermore, Nestlé invested USD 11.9 million in March 2019 to build a new liquid milk production line at its Villa Nueva factory in Argentina to serve the dairy industry. These factors are expected to drive market growth over the forecast period.
This market's expansion can be attributed to the rising infant formula consumption in countries like South Africa, Saudi Arabia, and the United Arab Emirates, among others. Saudi Arabia is seeing an increase in the number of women entering the workforce, driving up demand for baby feeding bottles in the region.
The global baby bottle market’s major key players are Pigeon Corporation, Medela, AG, Goodbaby International Holdings Limited, Koninklijke Phillips N.V., Handi-Craft Company, Artsana S.p.A, Comotomo, Inc., Richell Corporation, Munchkin, Inc., and Nanobébé US LTD.