Baby Feeding Bottles Market

Market Overview

The global baby feeding bottles market size was valued at USD 3.46 billion in 2022. It is estimated to reach USD 5.69 billion by 2031, growing at a CAGR of 5.7% during the forecast period (2023–2031).

The innovative product offerings facilitated by manufacturers and the growth in the birth rate stimulate market growth. A feeding bottle is a plastic bottle with a specific rubber tip that a baby can use to suckle milk or other liquids. These bottles are typically sold in sets of two. A bottle with a teat attached to it is called a baby, nursing, or feeding bottle. This allows the user to drink by sucking on the teat instead of drinking from the bottle. It is commonly used by infants and young children and those who cannot drink from a cup without difficulty, either for feeding oneself or being fed by another person.

Baby feeding bottles are one of the most common types of baby care accessories, and they are designed to make it simpler for infants to consume liquids that can be eaten. It helps keep track of the amount of liquid intake, and it also helps feed babies with lactose intolerance as they rely on formula milk, such as soy protein. There are several benefits associated with using baby feeding bottles, such as the fact that they can be used whenever or wherever it is needed, and they help keep track of the amount of liquid intake.

Market Dynamics

Global Baby Feeding Bottles Market Drivers

Innovative Product Offerings Facilitated by Manufacturers

A baby feeding bottle is one of the essential items of baby care that must be utilized for feeding an infant for at least another year after they turn one. As a result, there has been increased demand from the target clients. In recent years, manufacturers have been strategizing on improving their product offerings to meet the special needs of their target clients, who are parents of newborns. For instance, Philips, one of the most important participants in the market for baby feeding bottles worldwide, has developed the Anti-Colic Bottle with AirFree Vent. This bottle keeps the bottle nipple full while the baby is feeding, thereby reducing the air the baby swallows. This may assist in reducing symptoms of gas, reflux, and colic.

Additionally, this indicates that the infant can also drink when sitting upright. Therefore, the demand for baby feeding bottles is helped by some of the novel products made possible by prominent producers.

Growth in Birth Rate

Countries still considered to be developing or emerging have a birth rate that is increasing rapidly. Countries like China, India, Brazil, South Africa, and Egypt have a greater birth rate than the United States and the United Kingdom, which means that these nations have a significant amount of untapped potential in the baby care sector. A larger degree of demand is created for numerous essential baby accessories, such as baby feeding bottles, in proportion to the growing population of infants. For example, India has the greatest birth rate in the Asia-Pacific region, with around 19.95 children per 1000 population members.

Additionally, India is the most appealing market for consumer products due to its large population and high birth rate. As a result, an increase in children under one will eventually cause demand for baby bottles.

Global Baby Feeding Bottles Market Restraint

Availability of Low-Quality Products

The market for baby feeding bottles is highly competitive and highly fragmented, with companies present from both regional and worldwide markets. It is common knowledge that one of the essential items for baby care is a feeding bottle, designed to make it simpler for infants to consume liquids that can be digested. If a pacifier is of the appropriate quality, it will not have any flaws or issues.

On the other hand, baby pacifiers on the market are of a lower quality, which, when used, may raise the danger of leaking or forceful airflow. This, in turn, can result in various adverse effects experienced by infants who use such products, such as baby feeding bottles. As a result, the availability of products of poor quality slows down the expansion of the market.

Global Baby Feeding Bottles Market Opportunities

Premiumization Trend

The process of stressing a brand or product's better quality and exclusive nature to make it more appealing to customers is known as premiumization. The makers carry out this process. The primary motivating factors are the desire to display accomplishment and a taste for purchasing high-quality items. The rise in the average income of consumers usually results in their preference for products of a higher quality. Certain baby feeding bottles are considered premium products because of their high prices and the numerous features and specifications that add value. Customers who can afford a premium variety of products are the ones who are likely to be interested in such qualities. It is anticipated that there will be an increase in the adoption of infant feeding bottles among its end users, which would drive market growth.

Regional Analysis

Based on region, the global baby feeding bottles market is bifurcated into North America, Europe, Asia-Pacific, and LAMEA.

Asia-Pacific Dominates the Global Market

Asia-Pacific is the most significant global baby feeding bottles market shareholder and is estimated to exhibit a CAGR of 6.40% over the forecast period. Asia-Pacific's economic prognosis is still promising. The International Monetary Fund predicts that while inflation will remain moderate in the Asia-Pacific region, growth will increase. China's growth is expected to slow down partly due to government fiscal, housing, and financial tightening policies. For eight straight quarters, Japan's growth has exceeded its potential and is anticipated to continue to be robust. Demographics decreased productivity, and the rise of the digital economy impacted the long-term growth of the Asia-Pacific baby feeding bottles market.

Additionally, customers in the Asia-Pacific region are price-conscious, and the rise in disposable income has encouraged them to spend money on infant products connected to hygiene. The adoption rate of baby care products has increased in recent years in developing nations in Asia-Pacific, such as India, as awareness of their use has grown. The demand for various kinds of baby feeding bottles has increased due to this. As Asian clients are budget-conscious, several plastic baby feeding bottles have gained more traction. Due to their larger infant populations, China, India, and Japan are potential markets anticipated to experience greater value sales growth rates throughout the projected period.

North America is anticipated to exhibit a CAGR of 3.80% over the forecast period. The markets for baby feeding bottles in North America, specifically the United States, Canada, and Mexico, are being researched. The United States of America has the largest economy in the world when measured in terms of GDP, and its businesses have a larger degree of flexibility than those in Western Europe. This is because the United States has a lower level of government intervention in its economy. Conversely, Canada has a highly developed and technologically advanced industrial economy. Even though 2008 was a year of slower economic growth for the nation, subsequent years have shown signs of a more rapid recovery.

Furthermore, one of the primary reasons behind the increase in the amount of money that parents spend on baby care items is the growing number of concerns over the health of infants. This has resulted in a surge in demand for several products, including baby feeding bottles, baby hygiene, and baby care products. Tommee Tippee, Joebest, Evenflo, and Kiinde are among the most well-known names in the industry that are active in this region.

Europe is the most powerful commercial region in the world because it is organized as a single market. Following the economic downturn that began in 2008, the general economy of Europe has experienced a slowdown in terms of its growth rate. The consumer products industry still has much to gain from the European market, even though the U.K. is leaving the EU. Germany is generally considered the most important market for baby consumables in this part of the world, followed by France.

In addition, several major aspects contribute to the market growth for various types of baby care goods. These elements include an increase in the average income of consumers and a rise in awareness regarding the significance of cleanliness and health for infants. This has resulted in the formation of several different structured retail chains that focus on providing services related to baby care, such as BabyOne (Germany), Mothercare (UK), Orchestra (France), and Kiabi (France). These types of organized merchants are typically where greater momentum is gained for the various varieties of baby feeding bottles. Some of the most well-known brands in this area are Avent, Tommee Tippee, Bammax, and Martha.

The Latin American market is growing steadily. The economic recovery in Latin America has become increasingly unbalanced due to rising trade tensions, tighter banking conditions, and uncertain commodity markets. Brazil is predicted to develop moderately, but Argentina's GDP has shrunk due to financial sector disruptions and high real interest rates. A potential value sales expansion in the baby care industry is anticipated in Latin America due to improving economic conditions and raising parental awareness of difficulties with baby hygiene. Although LAMEA has a smaller value share of the global market for baby feeding bottles, it is anticipated to develop significantly throughout the forecast period due to a steady increase in customer knowledge of product offerings.

Additionally, the high employment rates of women in wealthy nations and the rise in disposable cash present profitable business opportunities for producers of baby feeding bottles. In nations like Brazil, South Africa, and the Middle East, rising disposable income and a growing baby population are anticipated to accelerate market expansion further.

Segmental Analysis

The global baby feeding bottles market is bifurcated into distribution channels and material types.

Based on the distribution channel, the global baby feeding bottles market is bifurcated into Hypermarkets/ Supermarkets, specialty stores, and online stores.

The Hypermarkets/ Supermarkets segment dominates the global market and is projected to exhibit a CAGR of 4.50% over the forecast period. The hypermarket and supermarket sectors are looking into the viability of including certain traditional brick-and-mortar well-organized stores that provide a greater variety of product options. Hypermarkets and supermarkets account for a greater market share because most baby care products are readily available in such retailers at reasonable prices. These types of businesses make it possible to purchase baby care goods that are branded and sold under their labels. Due to this, the client base at hypermarkets and supermarkets is far higher than that of any other kind of retailer. Some of the most well-known supermarket brands in the industry include Walmart and Target.

Based on material type, the global baby feeding bottles market is segmented into plastic, stainless steel, silicone, and glass. 

The plastic segment dominates the global market and is predicted to exhibit a CAGR of 4.20% during the forecast period. In this section, we will discuss baby feeding bottles fabricated from plastic. The value of the market for baby feeding bottles made of plastic accounts for a greater percentage than any other material. Plastic baby feeding bottles are readily available and may be purchased at nonprohibitive prices. However, due to the adverse impacts related to the utilization of plastic bottles, the company has been forced to adjust the products it provides. Baby bottle manufacturers in the United States have ceased production of bottles containing BPA (Bisphenol A) because studies have shown the chemical to be detrimental to children's health. As a result, most plastic baby feeding bottles do not contain BPA. Avent, Medela, Pigeon, and Tommee Tippee are just a few of the well-known brands that compete in this market.

Recent Developments

• September 2023- The chemical giant is providing Hegen with its Duradex polyphenyl sulfone (PPSU) for use in the company’s baby feeding bottles. The material is linked to 54% allocated circular, non-fossil feedstock, which is ISCC Plus mass-balance verified.
• December 2022- Illi Eisner and Olivia Eisner, a husband-and-wife team from Seattle, have both a new business and an invention. Bubbe, a high-tech feeding bottle created to eliminate the hassle of keeping breastmilk or formula cold and quickly heating it to the ideal temperature, was born to the parents of two children.