Home Consumer Products Baby Monitor Market Size, Demand, Share, Forecast to (2023-2031)

Baby Monitor Market

Baby Monitor Market Size, Share & Trends Analysis Report By Type (Audio Baby Monitors, Video Baby Monitors, Movement Baby Monitors), By Connectivity (Wired Baby Monitors, Wireless Baby Monitors), By Range (Short-Range Baby Monitors, Long-Range Baby Monitors), By Distribution Channel (Online, Offline, Supermarket/Hypermarket, Specialty Store, Others), By Price Range (High Range, Mid-Range, Economical), By Application (Household, Commercial) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2023-2031

Report Code: SRCP2794DR
Study Period 2019-2031 CAGR 5.8%
Historical Period 2019-2021 Forecast Period 2023-2031
Base Year 2022 Base Year Market Size USD 1.47 Billion
Forecast Year 2031 Forecast Year Market Size USD 2.45 Billion
Largest Market North America Fastest Growing Market Asia-Pacific
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Market Overview

The global baby monitor market size was valued at USD 1.47 billion in 2022 and is estimated to reach an expected value of USD 2.45 billion by 2031, registering a CAGR of 5.8% during the forecast period (2023–2031).

A baby monitor is a baby alarm that lets parents follow their child's movements and other activities from a distance. A transmitter and microphone are the only components of a primary audio monitor, allowing for two-way communication between the parent and the child. Baby video monitors are a more sophisticated type of baby monitor that lets parents watch and track their child's movements. To meet the various demands of the parents, baby monitors with movement trackers and preinstalled lullabies are now offered on the market.

The most recent market innovation is found in the form of intelligent baby monitors. Through a dedicated app, cellphones may manage these monitors. Smartphone apps enable parents to watch a gadget with a camera, such as a tablet or another smartphone. A camera can also be connected to a specific app on a smartphone or tablet via wi-fi or Bluetooth. This negates the need to leave a smart gadget in the nursery. As a result, using and managing the monitors through these tools has been simpler.

Baby monitor use has increased in homes and childcare facilities due to more working parents and nuclear households. Other reasons contributing to the market's expansion include the surge in internet commerce, increased disposable income, and growing awareness of baby safety. In the near future, the sector is predicted to present profitable economic prospects in both developed and developing nations. Retailing has improved due to widespread smartphone use and rising internet usage.

Market Dynamics

Global Market Drivers

The Rise in the Number of Employed Parents

The increase in the number of employed parents in both developed and developing countries drives the growth of the baby monitor market. As working parents spend most of their time away from home, baby monitors offer a convenient way of keeping a close watch over the infant, assuring safety and timely action in an emergency. Modern baby monitor versions are also smartphone-operable and compatible with the iOS and Android operating systems, making them simple to use and convenient. Thus, it is anticipated that the global market will grow in the following years due to the number of working parents and technological improvements.

The Surge in Online Retailing

The surge in online retailing is one of the major factors that fuels the baby monitor market growth. Online shopping has several advantages over traditional brick-and-mortar retailers. Parents can access baby monitors online and shop around for the best deals. Retailing has improved due to widespread smartphone use and rising internet usage. Many sellers now do their business online because of this feature. Because of their easy access to the internet, parents and daycare facilities can browse a variety of baby monitor products and make purchases there. Parents prefer to shop online since it offers the best prices compared to going to places.

Global Market Restraint

The Decline in Birth Rates

According to a recent study, around 80 countries worldwide, mainly Western European countries, Japan, Canada, Russia, and Poland, have declining birth rates. In developed nations, the replacement rate is 2.1, and nearly half of the world has a birth rate lower than this. A sedentary lifestyle and high-stress levels are the leading causes of the declining birth rate. Moreover, in many emerging countries, the working population can opt for work from home culture, which enables parents to take care of the infants at home; hence, this factor eliminates the need for advanced devices in emerging countries. This may hinder the growth of the baby monitor market in the future.

Global Market Opportunities

Artificial Intelligence (AI) Driven Baby Monitor Controlling Platforms

Google revealed that it is considering technology that could use artificial intelligence to keep the child safe. In this type of monitor, eye-tracking technology detects when a baby is awake, asleep, or close to stirring. Using video streaming, audio recordings, and AI, the device would monitor the baby's behavior against a database of normal patterns. Based on the infant's movements and any noise it makes, it would detect anything out of character and subsequently issue an alert if the baby appears uncomfortable. Such technological advances are anticipated to provide potential growth opportunities for the baby monitor market during the forecast period.

Regional Analysis

Region-wise, the global baby monitor market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

North America Dominates the Global Market

North America was the highest revenue contributor and is estimated to grow at a CAGR of 4.1%. The baby monitor market for the North American region is studied across the U.S., Canada, and Mexico. These are the developed countries in this region and contribute to the overall economic growth of North America. The U.S. and Canada are dominant markets for baby monitors. Different models of audio and video wired and wireless baby monitors with additional features such as infrared night light, in-built lullabies, and temperature sensors are available in the U.S. Primarily, video wireless monitors are prevalent in this region. Canada is another prominent market for baby monitors. The U.S. and Canada are home to some of the most famous players operating in the market. Baby monitors are available in stores specialized for babies and are also sold online. Better technological infrastructure and an increase in adoption of innovative & niche baby products are some of the primary reasons for the growth of baby monitors in North America. The increase in online retailing in North America is another major factor that fuels the market's growth.

Asia-Pacific is the second largest. It is estimated to reach an expected value of USD 670 million by 2030, registering a CAGR of 5.6% during the forecast period. Australia, Japan, and China account for the significant sales of baby monitors in the Asia-Pacific region. The Chinese market is nascent as these monitors are recently introduced in the country. All baby monitors, such as audio and video, are available in China. China’s increased number of working women has accelerated the demand for baby monitors. Although Japan has experienced a low birth rate over the past few years, the expansion of the childcare service industry drives the baby monitor market in Japan. Japanese researchers have developed a computer program that analyses the pattern of a baby’s cry. This program has categorized a baby’s cry into five categories: hungry, sleepy, annoyed, bored, and stressed. This technology led to the creation of hand-held monitors that convey to parents what their baby wants. An increase in safety awareness among young parents and lifestyle & modernization in China are the major factors driving the baby monitor market growth in China.

Europe is the third largest region. Different models of baby monitors, such as audio, video, sensory monitors, and sensory with video monitors, are available in Western European countries. These monitors are used to monitor newborn babies as well as toddlers. The UK, Germany, and the Netherlands are some Western European countries where the adoption rate of baby monitors is relatively higher. A significant population of children below five years and more heightened awareness of baby monitoring devices boost the market's growth. In Western European countries, the increase in demand for baby monitors is subjected to a rise in the number of dual-earning families and a shift in awareness toward baby safety. Moreover, the rise in demand for baby monitors with high-end safety features provides an opportunity for players operating in the market.

Report Scope

Report Metric Details
By Type
  1. Audio Baby Monitors
  2. Video Baby Monitors
  3. Movement Baby Monitors
By Connectivity
  1. Wired Baby Monitors
  2. Wireless Baby Monitors
By Range
  1. Short-Range Baby Monitors
  2. Long-Range Baby Monitors
By Distribution Channel
  1. Online
  2. Offline
  3. Supermarket/Hypermarket
  4. Specialty Store
  5. Others
By Price Range
  1. High Range
  2. Mid-Range
  3. Economical
By Application
  1. Household
  2. Commercial
Company Profiles Samsung Electronics Co. Ltd. Dorel Industries Inc. Withings Inc. VTech Holdings Limited Angelcare Monitor Inc. Koninklijke Philips N.V. Lorex Technology Inc. Nest Labs, Inc. (Alphabet Inc.) ShenZhen Foscam Intelligent Technology Co., Ltd. Summer Infant, Inc. Lenovo Group Limited Hanwha Group Panasonic Corporation Anker Technology (UK) Limited
Geographies Covered
North America U.S. Canada
Europe U.K. Germany France Spain Italy Russia Nordic Benelux Rest of Europe
APAC China Korea Japan India Australia Taiwan South East Asia Rest of Asia-Pacific
Middle East and Africa UAE Turkey Saudi Arabia South Africa Egypt Nigeria Rest of MEA
LATAM Brazil Mexico Argentina Chile Colombia Rest of LATAM
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
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Segmental Analysis

The global baby monitor market is segmented by type, connectivity, range, distribution channel, and region.

Based on type, the global baby monitor is segmented into Audio Baby Monitors, Video Baby Monitors, and Movement Baby Monitors.

Audio baby monitors, one of the earliest types, allow parents to listen to their infant's sounds, providing peace of mind from another room. Video baby monitors, on the other hand, offer both auditory and visual surveillance, enabling parents to watch their little ones sleep, play, or interact. This visual connection has grown in popularity as technology has advanced. Movement baby monitors, a newer entrant, are specifically designed to alert caregivers to any significant pauses or alterations in an infant's movements, especially during sleep, adding an additional layer of safety. Collectively, these types highlight the market's trajectory towards greater security and connectivity between parents and their children.

Based on connectivity, the global baby monitor is segmented into Wired Baby Monitors, and Wireless Baby Monitors. 

Wired baby monitors offer a stable connection using physical cables, ensuring uninterrupted surveillance and are often preferred for fixed, long-term setups. On the other hand, wireless baby monitors have gained immense popularity due to their flexibility and ease of installation. These devices use technologies like Wi-Fi or Bluetooth, allowing parents the convenience to monitor their babies from anywhere within the range, and often even from their smartphones. The rise of smart homes and tech-integrated living spaces further propels the demand for wireless variants, emphasizing their growing role in modern parenting solutions.

Based on range, the global baby monitor is segmented into Short-Range Baby Monitors, and Long-Range Baby Monitors.

Short-range baby monitors are ideal for smaller spaces like apartments or homes, offering clear video and audio within limited proximities, often up to a few hundred feet. On the other hand, long-range baby monitors cater to larger homes or properties, extending the monitoring reach significantly, ensuring parents can stay connected to their infants from more distant areas or even from outside the house. The choice between these monitors usually hinges on the spatial needs and layout of a residence, allowing parents to maintain a vigilant eye on their little ones.

Based on distribution channel, the global baby monitor is segmented into Online, and Offline (Supermarket/Hypermarket, Specialty Store, and Others).

While online platforms have experienced a surge in popularity due to the convenience of home deliveries and a plethora of product reviews, offline channels, including supermarkets/hypermarkets and specialty stores, still play a pivotal role in many consumers' purchase journeys. Many parents prefer physical stores like supermarkets and specialty baby stores for immediate access, tactile product assessment, and personalized advice, while others appreciate the vast variety and competitive pricing available online. This duality in shopping preferences ensures a diverse and widespread market presence for baby monitors.

Market Size By Type

Market Size By Type
  • Audio Baby Monitors
  • Video Baby Monitors
  • Movement Baby Monitors
  • Recent Developments

    • April 2022 - Lorex Technology, one of the most trusted names in home and business security, is announcing a new addition to their industry-leading line of smart security products: the Lorex 4K Spotlight Indoor/Outdoor wi-fi Security Camera with Smart Security Lighting.
    • June 2022 - Kids2, a global company that designs holistic solutions to help early-stage parents and families, announced the acquisition of Summer Infant, a leader in premium infant and juvenile products. Summer Infant, which includes SwaddleMe, joins the Kids2 Group umbrella of entities, including renowned brands Baby Einstein, Ingenuity, and Bright Starts

    Key Players

    Baby Monitor Market Share of Key Players

    Baby Monitor Market Share of Key Players
    Samsung Electronics Co. Ltd. Dorel Industries Inc. Withings Inc. VTech Holdings Limited Angelcare Monitor Inc. Koninklijke Philips N.V. Lorex Technology Inc. Nest Labs, Inc. (Alphabet Inc.) ShenZhen Foscam Intelligent Technology Co., Ltd. Summer Infant, Inc. Lenovo Group Limited Hanwha Group Panasonic Corporation Anker Technology (UK) Limited Others

    Frequently Asked Questions (FAQs)

    What is the estimated growth rate (CAGR) of the Baby Monitor Market?
    Baby Monitor Market size will grow at approx. CAGR of 5.8% during the forecast period.
    Some of the top prominent players in global market are, Samsung Electronics Co. Ltd., Dorel Industries Inc., Angelcare Monitors Inc., LOREX Technology Inc, VTech Holdings Ltd., Shenzhen Foscam Intelligent Technology Co. Ltd, Koninklijke Philips N.V, Summer Infant Inc., Nest Lab. Inc, Withings Inc, etc.
    In the Baby Monitor Market, North America has established itself as the market leader with a significant market share.
    The region with the most rapid expansion in the global market is Asia-Pacific.
    The global market report is segmented as follows: By Product Type, By Connectivity, By Distribution Channel

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