Middle East and Africa Bakery Product Market

Market Overview

The Middle East and Africa bakery product market size witnessed significant growth in the past and is expected to grow at a CAGR of 4.9% during the forecast period (2022-2030).

Highlights

• Biscuits dominated the market by product range.
• Online retailing dominates the market by distribution channel.
• The low calories segment dominates the market by form.
• The Rest of The Middle East and Africa dominates the market by region. 

Bakery products have gained immense importance in both formal and informal occasions. They are made from grains and cooked using dry heat in an oven or hot ashes, encompassing bread, rolls, pies, cereals, and cakes. Baking has a long history, dating back thousands of years, and the demand for these products has consistently grown over time. Initially, bakers would create baked goods at home and sell them on the streets. This eventually led to dedicated bakeries providing their goods to households and commercial establishments.

Market Dynamics

Middle East and Africa Bakery Product Market Drivers

Rising Trend of Healthy Living, Natural Nutrition, and Organic Products

In the Middle East and Africa, the growing demand for natural nutrition, healthy lifestyles, and organic products has significantly impacted the market for food items that prioritize characteristics like whole wheat, lightness, natural ingredients, and freedom from additives. The increased sales of packaged products, including options such as whole wheat, whole meal, gluten-free, and natural alternatives, indicate a rising preference for healthier food choices. Bakery products have historically played a crucial role in human nutrition, offering convenience, availability, and nutritional value, which are key factors contributing to their continued presence in today's market. These products hold significant importance in the diets of countries with middle to lower-income groups. Despite global economic downturns, bread, a staple food in many local cuisines worldwide, has demonstrated impressive growth, showcasing its resilience in the face of challenging times.

Middle East and Africa Bakery Product Market Restraints

High Entry Barriers Owing to Brand Loyalty and Huge Capital Investments

The bakery industry faces significant competition due to customers' strong loyalty towards specific brands and the substantial financial investments required, creating significant barriers to entry. To achieve optimal business growth, major companies adopt various strategies such as forming partnerships, engaging in mergers and acquisitions, establishing strategic alliances with local manufacturers, and expanding their distribution networks.

Middle East and Africa Bakery Product Market Opportunities

Growing Confectionary Market

The confectionery market in the United States is expected to benefit from the positive outlook of the overall confectionery industry. The increasing demand for convenient snacks is driving the expansion of the confectionery products market in the country. Market growth is fueled by product innovation, such as introducing low-fat, low-calorie, sugar-free chocolates and non-chocolate confections. Promotional activities and social media marketing also play a role in driving this upward trend.

Segmental Analysis

The Middle East and Africa bakery product market is segmented into product range, type, distribution channel, and form.

It is further segmented by product range into cakes, pastries, bread and rolls, cookies, biscuits, pretzels, tortillas, and others.

The biscuits dominated the market and are expected to register a CAGR of 6.4% over the forecast period.

The biscuits market type is further segmented into rolled, drop biscuits, scones, shortcakes, and others. The drop biscuits dominate the market and are expected to register a CAGR of 7.5% over the forecast period.

The cake market type is further segmented into cupcakes, dessert cakes, and sponge cakes. Dessert cakes dominate the market and are expected to register a CAGR of 3.1% over the forecast period.

The pastries market type is further segmented into shortcrust, filo, and puff pastry. The puff pastry dominates the market and is expected to register a CAGR of 6.0% over the forecast period.

The bread and rolls market type is further segmented into baguettes, loaves, rolls, burger buns, ciabattas, sandwich slices, frozen bread, and others. The rolls dominate the market and are expected to register a CAGR of 6.3% over the forecast period.

By cookies market type, it is further segmented into molded cookies, drop cookies, bar cookies, rolled, refrigerator (icebox), sandwich cookies, and others. Bar cookies dominate the market and are expected to register a CAGR of 7.2% over the forecast period.

The distribution channel is further segmented into convenience stores, specialty stores, hypermarkets and supermarkets, online retailing, and others.

Online retailing dominates the market and is expected to register a CAGR of 6.0% over the forecast period.

It is further segmented by form into organic, gluten-free, sugar-free, low-calorie, and others.

The low calories dominate the market and are expected to register a CAGR of 6.0% over the forecast period.

Regional Analysis

The bakery product market is segmented by country: Saudi Arabia, South Africa, the Rest of The Middle East, and Africa. The Middle East and Africa dominated the market with a CAGR of 5.0% during the forecast period.

A regional analysis of the Middle East and Africa bakery product market reveals significant factors driving its growth. The market expansion is primarily attributed to the consumer preference for conveniently packaged food options. The Middle East and Africa region is experiencing an increase in packaged food consumption due to consumers' preference for convenient options. The expanding middle class also influences the growth in this region in Africa. Turkey is a significant market for bakery food products in the region, with domestic and international markets showing strong demand for these products.

Recent Developments

• January 2021- Chipita SA, a global baker of packaged cakes and pastries, was acquired by Mondelez International Inc. Croissants bagel chips, cake bars, biscuits, and spreads were among the company’s products, which were largely offered under the 7Days, Chipicao, and Fineti names. Mondelez plans to use Chipita’s Central and Eastern European distribution network to expand its regional distribution while introducing its brands to new nations in the region and beyond.