Bike and Scooter Rental Market Size, Share & Trends Analysis Report By Type of Vehicle (Bikes, Scooters), By Business Model (Station-based Rentals, Dockless Rentals), By Application (Urban Mobility, Tourism, Corporate/Business Use), By End User (Individual Consumers, Corporate Users) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Bike and Scooter Rental Market Size

The global bike and scooter rental market size was worth USD 4.2 billion in 2024 and is estimated to reach an expected value of USD 11.65 billion by 2033, growing at a CAGR of 12% during the forecast period (2025-2033).

Bike and scooter rental services provide short-term access to bicycles and scooters, typically through a mobile app or docking station, allowing users to rent and return them at various locations conveniently. These services are integral to urban mobility solutions, promoting eco-friendly and cost-effective transportation. With options like dockless rentals and electric scooters, these systems help reduce traffic congestion, lower carbon emissions, and improve last-mile connectivity in cities. Companies like Lime, Bird, and Citi Bike have popularized these services globally, integrating them with smart city initiatives.

The global market is expanding rapidly as people are shifting towards sustainable and convenient modes of transportation. As more people become eco-conscious and need urban mobility solutions, bike and scooter rentals are becoming a go-to option in major cities worldwide. Many city governments are promoting these rental services to reduce traffic congestion and lower emissions. The Global Infrastructure Facility has partnered with other urban planners to make bike-sharing programs more accessible and efficient.

Additionally, according to a recent U.S. Department of Transportation report, bike-sharing programs have seen rapid growth in cities. Bike sharing has emerged as a sustainable, low-cost transportation alternative to cars. This is supplemented by increased world tourism and the general demand for sustainable solutions. For these reasons, the market is further expected to grow, with continued growth predicted from the need to ensure cities opt for cleaner, better access solutions in transportation.

The global market shows varying usage frequencies across different types of vehicles. The figure below highlights the usage patterns of MEVO e-bikes and electric scooters, providing insights into consumer preferences and usage trends in the market.

Source: MDPI, Straits Research

Latest Market Trends

Increasing adoption of electric scooters and bikes for urban commuting

Adopting electric scooters and bikes is becoming an integral part of urban transportation. They are increasingly in demand because of their eco-friendliness, carbon footprint reduction, and convenient short-distance mobility options. The rising concern for sustainability and advancements in EV technology has led to the widespread adoption of e-scooters and e-bikes. This trend is especially prevalent in cities that want to reduce air pollution and decongest traffic.

• For instance, In India, the second-largest electric two-wheeler (2W) market globally, sales grew by 40% in 2023 compared to 2022, highlighting the country’s strong shift towards electric mobility.

Growing demand for dockless rental models in major cities

Dockless bike and scooter rental systems are experiencing significant growth since they make the user process more convenient. Customers do not need to return the vehicle at a specific station; instead, they can pick them up and drop them off anywhere. Adopting flexibility and ease of use are essential, especially in densely populated urban environments. The future direction of cities embracing smart mobility solutions goes best with the dockless model, giving commuters easy access to last-mile connectivity.

• For instance, according to a report by the National Association of City Transportation Officials (NACTO), riders took 130 million total trips on shared bikes and e-scooters in the U.S. and Canada in 2022, highlighting the growing popularity of dockless rental models in these regions.

Global Bike and Scooter Rental Market Growth Factors

Government initiatives promoting eco-friendly transportation options

Bike and scooter rental services are gaining support from governments across the globe. This is primarily to reduce urban pollution and encourage sustainable mobility. Therefore, some cities have developed policies and incentives favoring shared mobility solutions. These minimize traffic congestion and improve air quality. Consequently, local authorities in many places are integrating bike-sharing programs into their public transportation systems to promote sustainability.

• For instance, The Transport for London (TfL) has introduced an e-bike rental scheme called Santander Cycles, offering a fleet of e-bikes for short-term rental to make it easier for residents and visitors to access eco-friendly transport options within the city.

Rising urbanization and traffic congestion boost demand for alternative mobility

The fast increase in the population of the urban area leads to severe traffic congestion, which has now become a challenge in many cities. Consequently, there is a growing demand for other mobility solutions, such as bike and scooter rentals. Such services reduce congestion while providing an effective means of transportation for short trips. As cities get more crowded, rental systems come in handy as a solution that improves mobility and reduces travel times.

• For instance, according to the United Nations, the global population is expected to reach 9.9 billion by 2050, representing more than a 25% increase since 2020, leading to heightened urbanization and traffic challenges.

Market Restraint

High maintenance costs and operational challenges for rental companies

High maintenance costs and operational challenges are among the major restraints in the bike and scooter rental market. These systems require constant monitoring, repairs, and replenishment of vehicles, making them expensive. Additionally, maintaining high-quality vehicles and adhering to safety standards increase the operational burden, reducing profitability. The wear and tear of cars due to frequent usage and exposure to various environmental conditions further escalate maintenance expenses. Regulatory hurdles, including licensing and insurance requirements, also add to rental companies' financial strain.

Additionally, rental companies must adhere to stringent regulatory requirements, including vehicle licensing, insurance coverage, and safety compliance. These regulations vary across cities and countries, complicating expansion efforts.

Market Opportunity

Expansion of bike and scooter rental services in emerging markets

Emerging markets hold great promise for bike and scooter rental growth. As urban populations grow and awareness of environmental sustainability increases, there is a rising demand for affordable and eco-friendly transportation options. These markets provide an excellent opportunity for companies to introduce shared mobility services, tapping into an untapped customer base and contributing to sustainable urban development.

• For instance, MYBYK, a bicycle-sharing service, launched 100 bicycles at 10 locations in South Mumbai in 2023 to promote last-mile connectivity.

Additionally, several rental service providers are expanding their presence in Southeast Asia, Latin America, and Africa, leveraging the increasing smartphone penetration and digital payment systems in these regions. Government support through favorable policies and infrastructure development, such as dedicated bike lanes, further strengthens the potential for market growth.

Regional Insights

Asia Pacific: Dominant region with the largest market share

Asia Pacific leads the global bike and scooter rental market, driven by rapid urbanization, high population density, and increasing demand for cost-effective transportation solutions. The region benefits from strong, smart city initiatives and government-backed programs promoting shared mobility. Countries like China and India play a significant role in market expansion, with widespread implementation of dockless bike and scooter-sharing models in major urban centers.

Additionally, the growing adoption of electric two-wheelers and the integration of artificial intelligence (AI) and Internet of Things (IoT) technologies in rental systems enhance user experience and operational efficiency. High smartphone penetration and an increasing focus on sustainability further boost market expansion in this region.

North America: Steady growth supported by technological advancements

North America exhibits steady growth in the bike and scooter rental market, driven primarily by the increasing adoption of e-scooters for urban commuting and leisure. The region boasts a robust technological infrastructure, enabling seamless app-based rental platforms that enhance user convenience and operational efficiency.

In the United States and Canada, cities integrate shared mobility services into their public transportation systems to improve last-mile connectivity. Additionally, rising trends in eco-friendly commuting, high disposable incomes, and favorable regulatory support contribute to market growth. Many rental companies in North America invest in fleet electrification and battery-swapping technology to improve sustainability and operational efficiency, further solidifying the region’s growth potential.

Countries Insights

• China: China remains the market leader, driven by its massive urban population, government initiatives for green transportation, and the wide adoption of dockless rental services. Meituan Bike and HelloBike are some of the leading companies in China, driven by the strong demand for last-mile connectivity and eco-friendly mobility solutions in highly congested cities like Beijing, Shanghai, and Shenzhen.
• United States: Bike and scooter rental services have quickly gained traction in the United States market. Companies like Lime and Bird are currently ruling the industry. Urban agglomerations in New York City, Los Angeles, and San Francisco are creating the growth that has been there for short-distance commute solutions coupled with city-based policies supporting the option of shared micro-mobility.
• India: The urbanization of India and growing awareness of sustainable transportation has made it an essential player in the market. Major metropolitan areas such as Delhi, Mumbai, and Bangalore are seeing rental services increase. Companies like Yulu and MYBYK serve both individual and corporate users. Incentives by the government on green mobility also boost market prospects.
• Germany: Due to infrastructure development, Germany has highly advanced transportation with an environmentally aware population, making it an essential market for bike and scooter rentals. Large cities like Berlin and Munich have adopted large-scale dockless systems; Tier Mobility, in this way, is key to further advancing sustainable urban mobility solutions throughout Germany.
• France: France has become a market leader in bike and scooter rentals, especially in cities like Paris and Lyon, where Vélib' and Dott are prominent. The country's efforts to reduce emissions and reliance on private vehicles have fast-tracked the adoption of shared mobility solutions.
• United Kingdom:Increasing demand for bicycles and scooters is seen across the UK. Cities like London and Manchester are more in demand with the UK government's low-emission zones and public-private partnership with providers Tier and Lime.
• Japan: Japanese becoming another key market simply because it offers a high urban density and an extensive, well-coordinated public transit system. Government initiatives to decrease road congestion have ensured bike-sharing schemes mushroom in the Japanese cities of Osaka and Tokyo, among others.
• Australia: Australia's bike and scooter rental market is gaining traction in cities like Sydney, Melbourne, and Brisbane. Companies like Beam and Neuron Mobility are expanding their fleets to meet increasing consumer demand for last-mile connectivity and eco-friendly transport solutions in urban areas.

Segmentation Analysis

By Type

Scooters segment dominated the market with the largest market share. Scooters have taken over most of the market share of bikes and scooters rented. Convenience, in terms of their ability to quickly cover shorter distances, has increased the trend toward electric scooters. Besides that, these vehicles are also a more environment-friendly mode of transport. Moreover, they offer much easier mobility within crowded cities, and traveling with them is faster than traditional bicycles. Their appeal to the users thus multiplies, and it can promote higher volumes for rental from commuters to tourists in their droves across cities.

By Business Model

Dockless rentals are leading models in the bicycle and scooter rental business by offering flexibility and ease of access, as this absence of docking points allows people to receive and deliver vehicles from more locations than what docked versions entail. This model has gained significant traction in major cities, where users will settle primarily for ease of access and less restriction, giving a seamless experience that attracts more customers than station-based alternatives.

By Application

Urban mobility segment accounted for the largest market revenue. Urban mobility is the largest application for bike and scooter rentals, spurred by the increasing need for efficient, eco-friendly transportation in congested cities. With the towns experiencing traffic congestion and pollution issues, short-distance commutes are becoming easier through bike and scooter rentals. These services provide a practical solution for last-mile connectivity, reduce dependency on cars, and offer a cleaner, quicker option for navigating urban landscapes, making them the most widely used application in the market.

By End User

Individual consumers comprise the majority of end-users in the bike and scooter rental market. The appealing features of convenient, affordable, and environmentally safe transportation options encourage more individuals to adopt bike and scooter rentals for personal use. They are highly accessible for commuting, running errands, and even recreational purposes, saving time and benefiting users in densely populated urban areas. The market demand from individual consumers is still the primary driver for its growth, considering its continuous growth over time.

Company Market Share

Key market players in the global bike and scooter rental market focus on innovation, expanding their offerings and forming strategic alliances to enhance customer experience, increase operational efficiency, and strengthen their competitive position.

Dott: An Emerging Player in the Bike and Scooter Rental Market

Dott is an emerging player in the Bike and Scooter Rental Market, recognized for its rapid expansion across European cities and its commitment to sustainable mobility solutions, including introducing electric bikes and scooters to meet the growing demand for eco-friendly transportation.

Recent Developments:

• In Nov 2023, Dott deployed AI technology from Captur to enhance micromobility parking, improving the parking behavior of e-scooters and e-bike riders across European cities. This move aims to enforce local parking rules, provide instant rider feedback, and integrate shared vehicles more smoothly into urban areas.

Recent Developments

• October 2024- TIER merged with Dott to create a unified micromobility company, now operating under the Dott brand to serve 427 cities across Europe and the Middle East, offering 250,000 electric scooters and e-bikes.

Analyst Opinion

As per our analyst, the global bike and scooter rental market is poised for significant growth, driven by increasing urbanization, a rising preference for eco-friendly transportation, and the need for efficient last-mile connectivity in densely populated cities. The shift toward sustainable mobility, supported by government initiatives promoting green transport, accelerates adoption across developed and emerging markets.

With the continued development of dockless rental systems and electric vehicles and strategic expansions by key market players, the market is expected to evolve further, creating new opportunities for growth and innovation. However, regulatory hurdles, infrastructure requirements, and competition from alternative transport modes remain key factors that could influence market dynamics in the coming years.