Blanket Market Size, Share & Trends Analysis Report By Material (Cotton, Wool, Polyester, Fleece, Acrylic, Others (e.g., bamboo, microfiber)), By Type (Electric Blankets, Weighted Blankets, Thermal Blankets, Regular Blankets, Others (e.g., heated throws)), By Application (Household, Commercial (e.g., hotels, hospitals), Military & Defense, Others (e.g., outdoor, travel)), By Distribution Channel (Offline (e.g., retail stores, supermarkets), Online (e.g., e-commerce platforms)) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Blanket Market Size

The global blanket market size was valued at USD 9.73 billion in 2024 and is projected to grow from USD 10.45 billion in 2025 to USD 17.29 billion by 2033, exhibiting a CAGR of 6.5% during the forecast period (2025–2033).

The global blanket market includes products such as electric blankets, weighted blankets, wool and fleece blankets, and therapeutic and travel blankets, catering to residential and commercial sectors. These products are primarily used to provide warmth, comfort, and therapeutic benefits. The market is influenced by changing lifestyle preferences, increasing health consciousness, and rising disposable income. Product diversification and the growing influence of home decor and interior aesthetics fuel demand. With rising e-commerce penetration, consumers have easier access to customized, temperature-controlled, and health-benefiting blanket varieties.

The market is driven by rising awareness of sleep health, seasonal climate variations, and increasing demand for smart and therapeutic blankets such as electric and weighted variants. Trends like sustainability and using organic or recycled materials are increasingly prevalent. Innovations such as temperature-regulating materials and integrated heating systems are transforming traditional offerings. For instance, several brands now use phase-change materials (PCMs) in blankets to adapt to body temperature. Furthermore, the growing hospitality sector and increasing travel have boosted demand for portable, lightweight, and easy-to-clean blankets.

Current Market Trends

Rise of sustainable and organic blankets

The shift toward environmentally conscious consumerism is significantly shaping the blanket market. There’s a growing inclination toward blankets made from organic and sustainable fibers such as organic cotton, bamboo viscose, hemp, and recycled polyester. According to the 2024 Textile Exchange report, over 34% of global consumers actively choose home textiles certified by standards like GOTS or OEKO-TEX. Major brands such as Coyuchi, Boll & Branch, and Avocado Green are leading with offerings emphasizing ethical sourcing, biodegradable materials, and chemical-free processing.

• For instance, in January 2025, IKEA introduced its climate-positive bedding line that includes thermal-regulating and breathable blankets made entirely from post-consumer recycled fibers.

This trend reflects the broader environmental, social, and governance (ESG) priorities influencing consumer purchasing behavior. It is helping brands position themselves in the premium market segment through values-based branding and sustainable storytelling.

Blanket Market Growth Factors

Growing preference for weighted and therapeutic blankets

Health and wellness trends drive robust demand for weighted and therapeutic blankets, especially in developed regions like North America and Europe. These blankets are known to provide deep pressure stimulation (DPS), which promotes serotonin and melatonin production while reducing cortisol levels—benefits particularly helpful for individuals with anxiety, ADHD, autism, and sleep disorders. The American Sleep Association’s 2024 survey found that 31% of adults in the U.S. experience chronic insomnia, with weighted blankets being a widely adopted non-invasive solution.

• For example, in November 2024, Gravity Blankets launched a new AI-enabled weighted blanket that adjusts pressure based on sleep movement using embedded sensors.

The proliferation of sleep health influencers and high visibility in wellness retail and e-commerce platforms is further accelerating adoption and helping normalize therapeutic blankets as mainstream lifestyle products.

Market Restraint

Seasonality and storage concerns

Despite ongoing innovation, the global blanket market faces inherent challenges due to the seasonal nature of its products. Demand for traditional blankets significantly declines in tropical regions and during the warmer months in temperate zones, causing irregular sales cycles. Furthermore, conventional blankets—especially those made from wool or fleece—are often bulky and pose storage difficulties for urban consumers living in smaller spaces or apartments. This can deter impulse or repeat purchases.

While brands are experimenting with compact, multipurpose, and all-season blankets that fold or compress easily, the market continues to face storage-driven buying hesitations. Additionally, retailers often manage excess inventory post-winter, impacting margins. The reliance on season-specific buying behavior highlights a key restraint for manufacturers, particularly in regions where year-round blanket use is minimal or relegated to luxury and therapeutic applications.

Market Opportunity

Expansion of smart and connected blankets

Technological advancements are unlocking a new frontier in the blanket market with the emergence of smart and connected blankets. These innovative products integrate features like app-controlled temperature regulation, embedded biometric sensors, and sleep pattern analytics. Companies such as Eight Sleep and Sleep Number are investing in R&D to launch next-gen smart blankets that sync with smart home systems and sleep tracking apps. The rising adoption of smart home ecosystems in key markets such as the U.S., China, Germany, and South Korea creates fertile ground for such innovations.

• For instance, in February 2025, the UK’s NHS began pilot funding for smart thermal blankets in geriatric care, citing improved patient comfort and energy savings. This institutional backing opens new B2B opportunities in healthcare, hospitality, and eldercare.

Smart blankets are the next premium frontier in bedding solutions as personalization and wellness converge.

Regional Insights

North America: Dominant region

North America holds a significant share of the global blanket market, attributed to its colder climate, high consumer spending, and emphasis on home comfort. The market has seen a surge in demand for innovative blankets, such as electric and weighted variants. The popularity of home décor trends and the influence of social media platforms have further boosted blanket sales. Additionally, key manufacturers and retailers in the region ensure a steady supply and variety of products to meet consumer demands.

• The U.S. blanket market growth is driven by increasing demand for premium and electric blankets, especially in colder regions. The hospitality industry's expansion further boosts blanket demand. The rise in mental health awareness and sleep wellness trends also supports demand for anxiety-reducing weighted blankets.
• Canada’s blanket industry is driven by the country’s cold climate, which sustains strong year-round demand for thermal and weighted blankets. Consumers favor products with insulation and therapeutic benefits, especially during extended winters. Additionally, growing eco-consciousness fuels interest in organic and sustainably produced textiles. Retail expansion by brands like Indigo and Simons and e-commerce growth further boost regional market penetration.

Asia-Pacific: Fastest-growing region

The Asia-Pacific region is experiencing rapid growth in the blanket market, driven by increasing urbanization, rising disposable incomes, and a growing middle class. Countries like China and India are witnessing heightened blanket demand due to expanding hospitality sectors and increased consumer spending on home furnishings. The diverse climatic conditions across the region necessitate a variety of blanket types, from lightweight options for warmer areas to heavy-duty ones for colder regions. Government initiatives promoting domestic manufacturing and the rise of e-commerce platforms have further facilitated market expansion in this region.

• China's blanket market is expanding due to rising disposable incomes and urbanization. The country's position as a leading textile manufacturer enables cost-effective production. However, challenges like fluctuating labor costs and environmental concerns necessitate a shift towards sustainable practices.
• India's market is growing, driven by increasing demand for home comfort products. The country's textile industry benefits from rising U.S. cotton exports, which have increased dramatically due to lower prices and tariff uncertainties. This surge supports the production of high-quality blankets.

Europe – Driven by rising demand for sustainable and organic home textiles

The European blanket market is driven by rising demand for sustainable and organic home textiles, growing health awareness, and expanding smart home adoption. Eco-conscious consumers in countries like Germany, France, and the Nordics increasingly prefer GOTS-certified organic and recycled fiber blankets. Simultaneously, therapeutic and weighted blankets are gaining traction due to rising cases of sleep disorders. Additionally, the region’s strong interest in home automation supports the uptake of smart, app-controlled blankets, while colder climates sustain steady year-round demand for thermal products.

• Germany's market for blanket benefits from its robust textile industry and consumer preference for high-quality products. The country's emphasis on sustainability has increased demand for eco-friendly blankets. Government initiatives promoting sustainable textiles further support market growth.
• The UK's blanket market is influenced by consumer demand for luxury and sustainable products. The country's focus on eco-friendly textiles and innovations in smart fabrics contributes to market growth.

Material Insights

Cotton blankets dominate the global market due to their eco-friendly nature, breathability, and comfort. Consumers increasingly prefer natural fibers over synthetic ones, driven by skin sensitivities and environmental impact concerns. Cotton's hypoallergenic properties suit all age groups, including infants and older people. Additionally, cotton blankets are easy to maintain, durable, and ideal for various climates. The growing emphasis on sustainable and organic products further propels the demand for cotton blankets.

Type Insights

Weighted blankets have gained significant traction for their therapeutic benefits, particularly in alleviating anxiety and improving sleep quality. These blankets provide deep pressure stimulation, enhancing serotonin and melatonin levels while reducing cortisol and promoting relaxation. The rising awareness of mental health and the importance of quality sleep has fueled their popularity. Innovations in materials and designs have made them more accessible and appealing to a broader audience.

Application Insights

The household segment holds the largest share in the market for blanket, driven by increasing consumer spending on home comfort and décor. Blankets are essential household items, serving both functional and aesthetic purposes. The trend of home personalization and the rise of home improvement projects have led to a surge in demand for various types of blankets. Seasonal changes and the need for warmth and comfort further contribute to their consistent demand in households.

Distribution Channel Insights

Despite the rise of e-commerce, offline channels remain dominant in the market. Physical stores allow consumers to touch and feel the product, assess quality, and make immediate purchases. Retail outlets, supermarkets, and specialty stores offer various options catering to diverse consumer preferences. The personalized shopping experience and immediate product availability continue to attract a significant portion of consumers to offline channels.

Company Market Share

Market leaders like Sleep Number, Gravity Blankets, and Boll & Branch focus on comfort innovation, sustainability, and wellness branding. Product diversification—such as AI-enabled weighted blankets and thermal-regulating organic materials—has spurred premiumization. Direct-to-consumer models, influencer partnerships, and e-commerce have amplified global reach. European firms also emphasize eco-label certifications and biodegradable fibers, gaining traction among ESG-conscious consumers. Strategic collaborations in healthcare and the smart home sectors further bolster market expansion.

Recent Developments

• March 2025- Pendleton announced the launch of a new line of eco-friendly blankets made from recycled wool, aligning with the growing consumer demand for sustainable products.
• February 2025- Boll & Branch introduced a collection of organic cotton blankets featuring innovative temperature-regulating technology, catering to consumers seeking comfort and functionality.

Analyst's Opinion

As per our analyst, the global blanket market is poised for steady growth driven by the rising demand for home comfort products, the increasing popularity of weighted and electric blankets, and the expansion of online retail channels. Technological advancements, such as smart textiles and temperature-regulating fabrics, enhance product offerings and attract consumers seeking comfort and innovation.

Additionally, the emphasis on sustainability leads manufacturers to adopt eco-friendly materials and production techniques. However, challenges like seasonal demand fluctuations and fluctuating labor costs may impact market stability. Overall, companies focusing on innovation, sustainability, and strategic partnerships are well-positioned to capitalize on emerging opportunities in the market for blanket.