Bottled Water Market Size, Share & Trends Analysis Report By Product (Spring, Purified, Mineral, Sparkling, Flavored, Others), By Packaging (Plastic Bottles, Glass Bottles, Cartons, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Food Service) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Bottled Water Market Size

The global bottled water market size was valued at USD 351.9 billion in 2024 and is projected to grow from USD 378.29 billion in 2025 to reach USD 674.8 billion by 2033, exhibiting a CAGR of 7.5% during the forecast period (2025-2033).

The global market has seen significant growth, driven by increasing demand for convenient and safe drinking water. Bottled water is consumed more than carbonated soft drinks in certain regions, especially in urban areas where tap water safety is a concern, according to the IBWA. The WHO highlights the importance of packaged water in areas lacking potable water sources, meeting the need for safe drinking options.

Sustainable practices and packaging innovations contribute to the market's growth. The National Bottled Water Association and the European Federation of Bottled Waters report the rise of biodegradable containers driven by government regulations and consumer preferences. Authorities like the FDA and EFSA enforce strict regulations on safety, quality, and marketing to ensure consumer health and confidence in packaged water products.

The industry faces pressure over responsible sourcing due to environmental concerns. The UNEP and trade organizations advocate for sustainable water management to protect ecosystems and reduce over-extraction. Many packaged water companies are collaborating with governments and NGOs to develop stewardship strategies, which will play a key role in shaping the future of the industry while addressing environmental challenges.

Fig. U.S. Consumption of Bottled Water, 2021- 2023 (Litres)

Bottled Water Market Trends

Consumers shifting from sugary drinks to bottled water for healthier hydration options

Consumers are increasingly moving away from sugary drinks and are in favor of bottled water as part of a broader health trend. Public health organizations like the CDC have raised awareness about the risks of sugary beverages, linking them to obesity, diabetes, and other health issues. This has led to a growing preference for low-calorie, sugar-free hydration options like packaged water.

For example, in 2023, the International Bottled Water Association (IBWA) reported that packaged water consumption surpassed soda consumption in the U.S. among younger, health-conscious consumers. Brands like Smartwater and Nestlé Pure Life have capitalized on this trend by offering enhanced water with added minerals and electrolytes.

Moreover, functional waters such as Essentia’s pH-balanced water and PepsiCo’s LIFEWTR are gaining popularity, offering hydration with added benefits like better recovery and improved performance. This shift highlights its growing role as a health-focused alternative to sugary soft drinks.

Bottled Water Market Growth Factors

Increasing consumer demand for convenience

The increasing demand for convenience is a key driver behind the growth of the bottled water market. Busy lifestyles and the need for on-the-go hydration have made it a preferred choice for many consumers. Its portability and easy accessibility make it an ideal solution for people seeking quick, hassle-free hydration throughout the day. Retailers like Walmart and Amazon have responded by offering packaged water in convenient, multi-pack options, catering to consumers who prioritize convenience.

Moreover, convenience stores and vending machines provide instant access to bottled water, further driving sales. For example, Coca-Cola’s Dasani and Nestlé’s Pure Life are widely available in both large and individual-sized bottles, ensuring easy access wherever consumers are. With increasing urbanization and more people living in fast-paced environments, the demand for packaged water as a convenient hydration option continues to rise, contributing significantly to market growth.

Bottled Water Market Restraining Factors

Competition from alternative beverage options

The packaged water industry is facing challenges in maintaining its competitive edge as consumer preferences shift toward healthier beverage options. As a result, these companies are contending with increased competition from emerging products and services, including flavored water, herbal teas, and fortified bottled water.

According to figures from the Beverage Marketing Corporation, there is a noticeable upward trend in the sales of functional beverages, which combine thirst-quenching properties with added health benefits. This shift in consumer desires has prompted manufacturers to reassess their strategies to avoid falling behind in a rapidly evolving market.

To remain relevant, bottled water brands are now focusing on innovation and finding ways to differentiate their products.

Bottled Water Market Opportunities

Rising demand for eco-friendly packaging

Rising consumer demand for sustainability is driving the bottled water industry to adopt eco-friendly packaging. According to the European Federation of Bottled Waters (EFBW), many brands are reducing their plastic use and exploring sustainable alternatives like plant-based plastics and recyclable aluminum. This shift not only meets environmental regulations but also aligns with growing consumer preferences for eco-conscious products.

Brands such as Nestlé and Coca-Cola are leading the way by introducing bottles made from 100% recycled plastic or using glass containers to eliminate plastic waste. For example, Evian has committed to making all its bottles from recycled plastic by 2025. These sustainable efforts are resonating with environmentally aware consumers who seek products that minimize their environmental impact.

As eco-friendly packaging becomes a key selling point, companies prioritizing sustainability are gaining a competitive edge, positioning themselves for growth in an increasingly green-conscious market.

Regional Insights

North America: Dominant region

North America holds the largest market share in the bottled water industry, driven by growing consumer demand for healthier hydration options over sugary beverages. According to the International Bottled Water Association (IBWA), North America consistently leads in Packaged consumption, with a significant portion of the population prioritizing hydration and wellness.

The widespread availability of bottled water in supermarkets and convenience stores, as well as through a robust distribution network, makes it easily accessible. Moreover, increasing awareness about the benefits of hydration has led to a cultural shift, with packaging now viewed as an essential daily beverage.

Asia Pacific: Rapid growth in developing countries

Asia Pacific is experiencing rapid growth fueled by urbanization, rising disposable incomes, and shifting consumer preferences toward healthier options. Countries like China and India are seeing significant increases in Packaged consumption as consumers become more health-conscious and seek safe drinking water alternatives. Government initiatives aimed at improving water quality and safety further support this growth.

As global awareness of hydration and health rises, regions like Europe, the Middle East, Africa, and Central & South America are also contributing to market expansion, each addressing unique regional challenges and opportunities. These developments indicate a dynamic future for the Packaged market across all regions.

Countries Insights

• United States - The U.S. dominates the market, driven by the presence of major established manufacturers and substantial investments in research and development. Leading players such as Nestlé Waters, Coca-Cola, PepsiCo, and Danone dominate the market, where a few companies control over 70% of the market share. The growing consumer preference for healthier beverages, coupled with increasing awareness of hydration and wellness, is expected to further boost the demand.
• UK - The UK plays a significant role in the food processing and beverage markets, both in Europe and globally. As the largest manufacturing sector in the UK, valued at approximately USD 114.21 billion, the food and drink industry presents significant opportunities for exporters and international buyers. This growth is likely to drive demand, particularly with the UK’s stringent regulations on water quality, which enhance consumer trust and ensure safety.
• Germany - Germany, a key manufacturing hub with a strong automotive sector, is seeing robust growth. In 2023, domestic passenger car production reached 4.1 million units, marking an 18% increase from the previous year. As the manufacturing sector continues to expand, the demand for bottled water, particularly for workers in industries like automotive manufacturing and logistics, is expected to rise as a critical hydration solution.
• Italy - Italy’s food and beverage industry plays a crucial role in driving bottled water consumption. The country's wine sector, which accounts for 28% of total wine sales in Europe, and its dominant pasta industry—responsible for 73% of Europe’s total pasta sales—further support the growth of bottled water demand.

Additionally, Italy’s strong preference for carbonated beverages, which require carbon dioxide in production, reinforces the association between food production and Packaged consumption, contributing to rising demand.

• India - India, the sixth-largest producer of chemicals globally and the third-largest in Asia, is a key player in the global economy. With chemical exports reaching USD 4.78 billion in early 2024, India’s growing chemical manufacturing sector, projected to expand to USD 300 billion by 2030, is expected to drive increased demand, particularly for industrial applications where clean water is essential.
• China - China’s market is experiencing rapid growth across various sectors, including manufacturing, healthcare, and food preservation. Significant investments in technology and infrastructure, combined with a strong focus on sustainability, are propelling the demand for bottled water. As consumer preferences shift towards healthier, safer drinking options, both local and international Packaged brands are increasing their presence, intensifying competition, and offering more variety to consumers.

Segmentation Analysis

By Product

Purified Water Segment Dominated with the Largest Market Share. Purified water is expected to lead the market due to increasing consumer demand for clean, safe hydration. Consumers, especially health-conscious individuals, prefer purified water as it is treated to remove contaminants and impurities, making it a healthier choice compared to sugary or carbonated alternatives. The growing awareness of the importance of hydration, free from added sugars or artificial ingredients, is boosting this segment.

The widespread availability of purified water through supermarkets, convenience stores, and online platforms further supports its dominance. Moreover, regulations by the U.S. FDA that ensure safety and quality standards for bottled water enhance consumer trust. As urbanization rises and busy lifestyles demand convenient hydration, purified water continues to be the leading product segment in the global market.

By Packaging

Plastic Packaging Segment Accounted for the Largest Market Revenue. Plastic bottles dominate the global bottled water market, accounting for over 90% of sales, primarily due to their cost-effectiveness and convenience. The lightweight nature of plastic, coupled with its recyclability, makes it an ideal packaging solution for bottled water. Plastic’s transport efficiency also contributes to its widespread use, allowing for easy distribution across diverse markets.

Despite environmental concerns, advances in recycling technologies and the development of biodegradable plastics have helped mitigate the impact of plastic waste, fostering continued consumer acceptance. Moreover, the affordability of plastic packaging ensures that bottled water remains accessible to a wide range of consumers. As sustainability practices evolve, the industry continues to innovate, balancing environmental concerns with consumer demand for convenience.

By Distribution Channel

Supermarket & Hypermarket Segment Accounted for the Largest Market Revenue. Supermarkets and hypermarkets hold a dominant share, driven by their self-service nature and vast product selection. These retail outlets offer a wide variety of bottled water brands, types, and packaging options, allowing consumers to make informed decisions based on price, brand, and product attributes. Positioned in high-traffic areas, Packaged is easily accessible, contributing to higher sales volumes.

Supermarkets also allow consumers to purchase multiple items in one visit, making them a convenient destination for everyday hydration needs. The widespread presence of large-scale retail chains ensures that Packaged remains a top choice for consumers across various demographics. As retail shopping habits evolve, supermarkets continue to play a central role in driving the growth of the Packaged sector.

Company Market Share

Key bottled water market players are focusing on sustainable packaging innovations and employing strategies such as mergers, acquisitions, and strategic partnerships to enhance product offerings and strengthen their market position.

Nestlé S.A., a Swiss multinational food and beverage company, operates in various segments, including bottled water, dairy products, coffee, and pet care. Founded in 1866, Nestlé has grown to become one of the largest food companies in the world, with a diverse portfolio that includes several well-known Packaged brands such as San Pellegrino, Perrier, and Poland Spring.

They focus on sustainability and responsible sourcing, aiming to reduce its environmental impact through initiatives like reducing plastic waste and improving water stewardship. In recent years, Nestlé has been transitioning its business strategy, shifting emphasis away from its Packaged segment to concentrate more on health and wellness products.

Recent Developments by Nestlé

• In September 2022, Nestlé announced its commitment to achieving net-zero emissions by 2025 for its water operations, including Packaged production. The company aims to reduce plastic waste by investing in sustainable packaging solutions and promoting refillable containers, aligning with growing consumer demand for environmentally friendly products.

Recent Developments

• March 2024 - Wahter, a bottled water brand, launched in Delhi-NCR at an introductory price of ₹1, aiming to capture the growing demand for bottled water in the region. The brand's entry into the market comes with a focus on offering affordable, quality hydration options to consumers.

Analyst Opinion

As per our analyst, the bottled water market has witnessed remarkable growth in recent years, fueled by an increasing health-conscious consumer base and a strong shift towards convenient hydration options. This dynamic market spans several segments, including spring, mineral, purified, and flavored water, catering to a wide range of consumer preferences and demands.

Health and wellness trends have played a pivotal role in driving consumers to choose Packaged over sugary, high-calorie beverages, significantly boosting market demand. In response, key industry players are focusing on sustainability efforts, such as adopting eco-friendly packaging solutions and promoting responsible sourcing practices to address growing environmental concerns.

Regionally, North America, Europe, and Asia-Pacific are seeing substantial market growth, with emerging markets showing strong potential, driven by rising disposable incomes, urbanization, and changing lifestyles. The increasing focus on hydration and healthier living positions bottled water as an essential beverage for consumers worldwide, further solidifying its market presence and growth trajectory.