Home Medical Devices Breast Milk Storage Products Market Size, Global Trends, Demand to 2033

Breast Milk Storage Products Market Size, Share & Trends Analysis Report By Product (Bags, Bottles), By Sales Channel (Hospital pharmacy, Retail store, E-commerce, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Report Code: SRMD56561DR
Last Updated : Nov 11, 2024
Author : Debashree Bora
Starting From
USD 1850
Buy Now

Breast Milk Storage Products Market Size

The global breast milk storage products market size was valued at USD 517.40 billion in 2024 and is projected to grow from USD 570.18 billion in 2025 to reach USD 992.45 billion by 2033, exhibiting a CAGR of 8.30% during the forecast period (2025-2033).

Breast milk storage products are specialized containers designed to safely store pumped breast milk. These products help preserve the milk’s nutrients and protect it from contamination during refrigeration or freezing, ensuring it remains safe for later feeding. The market is driven by increasing breastfeeding awareness, working mothers returning to the workforce, and a growing demand for convenient and safe storage solutions.

Advancements in product design, including BPA-free materials and leak-proof options, also contribute to market growth. As more parents aim to extend breastfeeding durations, the demand for convenient and safe storage solutions is increasing, driving market growth. This trend is further supported by rising awareness of breastfeeding's health benefits and the need for efficient storage options for working mothers, thereby driving market growth.

Breast Milk Storage Products Market Trends

Growth of eco-friendly packaging

The global breast milk storage products market is seeing a significant shift towards eco-friendly packaging, driven by consumers’ increasing focus on sustainability.

  • According to a 2023 survey by Packaging Technology Today, 82% of consumers are now willing to pay more for products that use sustainable packaging materials. This trend is pushing manufacturers to innovate by introducing storage bags and bottles made from plant-based or biodegradable materials.

As a result, brands are rethinking their packaging to align with environmentally conscious values, not only to reduce plastic waste but also to appeal to eco-conscious parents. This shift is evident in the growing use of recyclable and compostable options, setting a new standard for the market and attracting parents who prioritize environmental impact.

Personalized storage solutions

The global market's trend towards personalized storage solutions reflects a growing consumer preference for tailored options that enhance usability. Parents are increasingly looking for products that cater to their individual needs, such as customizable storage sizes and intuitive labeling systems for better organization.

  • For instance, companies like Kiinde offer storage bags that allow users to write directly on the bags, facilitating easy tracking of milk dates and amounts.

As manufacturers respond to these preferences, personalized storage options are becoming a significant segment within the market, enhancing consumer satisfaction and fostering brand loyalty.

Breast Milk Storage Products Market

Market Growth Factors

Increasing demand for BPA-free products

The increasing demand for BPA-free products in the market is primarily driven by growing health concerns regarding the safety of plastics. Bisphenol A (BPA) has been linked to various health issues, including hormonal disruptions and developmental problems in infants. As a result, parents are becoming more conscious of the materials used in baby products, leading to a shift toward safer, non-toxic options.

  • For instance, in October 2023, a study published in the Journal of Pediatric Health found that 78% of parents prefer BPA-free products for their children, highlighting a strong consumer preference for safer alternatives.

In response, manufacturers are expanding their product lines to include BPA-free storage solutions catering to this health-conscious market segment.

Advancements in product technology

Advancements in product technology are significantly driving the global market by enhancing functionality and convenience. Innovations such as leak-proof seals, self-sterilizing bags, and temperature-sensitive labels address common consumer concerns about storage safety and usability.

  • For instance, Nanobébé introduced storage bags designed with a unique flat shape, allowing faster cooling and thawing than traditional storage bags. This design helps preserve nutrients by minimizing breast milk exposure to temperature changes.

These technological innovations not only improve user experience but also build consumer trust, leading to increased investment in advanced products.

Market Restraining Factors

Shelf life and storage concerns

The global breast milk storage products market faces a significant restraint due to concerns regarding the shelf life and proper storage of breast milk. Many parents are hesitant to use these products because of uncertainty about safe storage practices. Maintaining the nutrients and safety of breast milk is crucial, as improper handling or inadequate storage can lead to spoilage and contamination.

Additionally, a lack of sufficient education on correct storage guidelines further exacerbates this hesitation. Parents often worry about the potential risks of bacteria growth or the degradation of essential nutrients in the milk, especially when using storage products like bags and bottles. This reluctance to express milk and store it for later use is particularly notable in areas where access to reliable storage information and resources is limited.

Market Opportunity

Growing awareness campaigns

Growing awareness campaigns present a significant opportunity for the global market, as educational initiatives about the benefits of breastfeeding and proper milk storage can effectively increase consumer demand. With numerous studies highlighting the advantages of breastfeeding for both infants and mothers, organizations like the World Health Organization (WHO) have intensified efforts to promote breastfeeding practices.

  • For instance, a December 2023 report from the Centers for Disease Control and Prevention (CDC) indicated that only 24% of infants are exclusively breastfed for the recommended six months, suggesting substantial room for improvement.

By targeting expectant and new parents through healthcare providers, brands can educate families on safe milk storage and the benefits of specialized products. Engaging healthcare professionals as advocates enhances credibility and influences purchasing decisions, ultimately boosting market growth and encouraging more parents to use these solutions for optimal infant nutrition.

Study Period 2021-2033 CAGR 8.30%
Historical Period 2021-2023 Forecast Period 2025-2033
Base Year 2024 Base Year Market Size USD 517.40 billion
Forecast Year 2033 Forecast Year Market Size USD 992.45 billion
Largest Market North America Fastest Growing Market Asia Pacific
Talk to us
If you have a specific query, feel free to ask our experts.

Regional Insights

North America: Dominant region with 43.13% market share

North America dominates the global market due to a strong cultural emphasis on breastfeeding, supported by extensive educational initiatives and healthcare policies promoting maternal and infant health. The region boasts a well-established network of healthcare providers and lactation consultants who advocate for breastfeeding, leading to increased awareness and demand for breast milk storage solutions. 

Moreover, government initiatives promoting breastfeeding and maternal care, coupled with the growing influence of healthcare professionals advocating for proper milk storage practices, are driving market expansion.

Asia-Pacific: Fastest growing region with highest market CAGR

The Asia-Pacific region is experiencing rapid growth in the global market due to increasing awareness of the benefits of breastfeeding, rising disposable incomes, and changing cultural attitudes toward maternal health. As more women enter the workforce, there is a greater demand for convenient storage solutions that allow mothers to express and store milk for their infants.

Country Insights

The global market is experiencing dynamic growth and diversification across the globe, with each country contributing uniquely to the advancement of this transformative field. Below are a few countries that illustrate the diverse contributions and advancements in the global market.

  • U.S. - The U.S. leads the breast milk storage products market, driven by a strong culture of breastfeeding and extensive healthcare support. Approximately 84% of infants in the U.S. are breastfed at some point, according to the CDC. The demand for innovative storage solutions, such as BPA-free bags and reusable containers, is also rising among health-conscious parents.
  • Canada - Canada’s market growth is fueled by government initiatives promoting breastfeeding, with Health Canada recommending exclusive breastfeeding for the first six months. The increasing awareness of breastfeeding benefits among parents has boosted demand for storage products. The availability of BPA-free options is particularly appealing to health-conscious consumers, supporting a growing preference for eco-friendly products.
  • Germany - Germany’s strong healthcare system and advocacy for breastfeeding contribute to its robust market. The Federal Center for Health Education reported that 80% of mothers breastfeed, creating demand for high-quality storage solutions. E-commerce channels are increasingly important, providing easy access to a variety of products for parents.
  • India - India is witnessing growth in the market, driven by government initiatives promoting breastfeeding and increasing urbanization. The National Family Health Survey indicates that breastfeeding rates have improved, with about 63% of infants being breastfed. However, challenges remain, such as limited awareness of proper storage practices and creating opportunities for educational campaigns.
  • China - China's market is expanding rapidly due to rising disposable incomes and changing cultural attitudes toward breastfeeding. The government promotes breastfeeding through health campaigns, resulting in increased awareness among new parents. The growth of e-commerce and foreign brands entering the market further boosts demand for these products as parents seek high-quality and innovative solutions.
  • Japan - Japan's breast milk storage products market is growing as awareness of breastfeeding benefits increases. The Ministry of Health, Labour and Welfare has been promoting breastfeeding as part of maternal health initiatives. Moreover, advancements in product technology, such as self-sterilizing bags, cater to health-conscious consumers, enhancing product appeal.
  • South Korea - South Korea’s market for these storage products is growing, supported by government initiatives promoting breastfeeding. The Korea Centers for Disease Control and Prevention reports a rise in breastfeeding rates among new mothers. Moreover, innovative product designs and increased awareness of proper storage practices are driving market growth among health-conscious parents.
  • Singapore - Singapore's market is witnessing growth in these storage products due to high healthcare standards and increasing awareness of breastfeeding benefits. The Ministry of Health's campaigns encourage breastfeeding, contributing to higher rates. Moreover, the urban population’s preference for convenience and efficiency drives demand for specialized storage solutions, including eco-friendly options.
Need a Custom Report?

We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports


Breast Milk Storage Products Market Segmentation Analysis

By Product

The bags segment dominates the market due to convenience, affordability, and ease of use. These bags are typically designed for single use, making them hygienic and straightforward for mothers to store and transport expressed milk. Their leak-proof seals and flat designs allow for efficient freezing and thawing, making them a popular choice among busy parents.

Moreover, advancements in materials have led to the development of BPA-free and environmentally friendly options, increasing their appeal to health-conscious consumers.

  • For instance, in January 2024, Lansinoh introduced new milk storage bags with an innovative double zipper and self-standing design, enhancing usability and reducing the risk of spills.

By Sales Channel

The E-commerce segment dominates the market, primarily due to the convenience and accessibility it offers to consumers. Online shopping allows parents to browse a wide range of products, compare prices, and read reviews from the comfort of their homes. This channel is particularly appealing to new parents, who may prefer to avoid crowded retail environments. Moreover, e-commerce platforms often provide exclusive deals and a broader selection of specialized products, enhancing the shopping experience.

Market Size By Product

Market Size By Product
  • Bags
  • Bottles


  • Company Market share

    Key market players in the breast milk storage products market are strategically investing in product innovation and expanding their product portfolios to meet growing consumer demand for convenience, safety, and sustainability. Companies are focusing on developing eco-friendly, BPA-free solutions and advanced storage technologies like leak-proof designs and self-sterilizing bags.

    Nanobébé: An emerging player

    Nanobébé is an emerging player in the global products market, gaining attention for its innovative approach to infant feeding solutions. The company offers uniquely designed storage bottles and bags that promote quick cooling and heating, preserving breast milk’s nutritional value.

    Recent developments at Nanobébé include:

    • In June 2023, Nanobébé launched the Flexy Silicone Baby Bottle, which has gained popularity for its ultra-soft, squeezable design that mimics the feel of breastfeeding. This bottle is designed to help with the transition from breast to bottle, offering anti-colic features and a convenient wide neck for easy cleaning.

    List of key players in Breast Milk Storage Products Market

    1. Medela LLC
    2. Lansinoh Laboratories, Inc.
    3. Philips Avent
    4. Nanobébé
    5. Kiinde LLC
    6. Tommee Tippee
    7. NUK USA LLC
    8. Pigeon Corporation
    9. Dr. Brown's
    10. Spectra Baby USA
    11. Haakaa
    12. Chicco
    13. MAM Babyartikel GmbH
    14. Playtex
    15. NatureBond
    Breast Milk Storage Products Market Share of Key Players

    Recent Developments

    • August 2024 - Medela, a leader in breast pump technology and breastfeeding solutions, launched three new products aimed at enhancing the breastfeeding experience for families.
    • The Swing Maxi™ Hands-free is a smart double electric breast pump designed for simplicity, flexibility, and ease of use.
    • The new Easy Pour Breast Milk Storage Bags offer a more convenient and efficient way to store expressed milk.
    • The Ultra-breathable Disposable Nursing Pads are proven to be more absorbent and breathable than leading competitors.

    Analyst Opinion

    As per our analyst, the global market is positioned for substantial growth, fueled by increasing awareness of breastfeeding's health benefits and the growing number of working mothers seeking convenient, safe storage solutions. Innovations in eco-friendly materials and advanced storage technologies are set to enhance the appeal of these products, meeting the rising demand for sustainable and effective solutions.

    Moreover, the expansion of e-commerce platforms is improving accessibility for consumers, making it easier for parents to purchase these essential items. As health-conscious parents prioritize safe and efficient ways to store breast milk, companies focusing on quality, functionality, and sustainability will gain a competitive edge.

    This evolving market offers significant opportunities for companies that align with consumer priorities, positioning themselves as leaders in the industry.


    Breast Milk Storage Products Market Segmentations

    By Product (2021-2033)

    • Bags
    • Bottles

    By Sales Channel (2021-2033)

    • Hospital pharmacy
    • Retail store
    • E-commerce
    • Others

    Frequently Asked Questions (FAQs)

    How much is the breast milk storage products market worth?
    Straits research predicts that the global breast milk storage products market size was valued at USD 517.40 billion in 2024 and is projected to reach USD 992.45 billion by 2033.
    The global market growth rate growing at a 8.30% from 2025 to 2033.
    The increasing demand for BPA-free products, is a key growth factor driving advancements in breast milk storage products.
    North America holds the largest market share with its strong cultural emphasis on breastfeeding, supported by extensive educational initiatives and healthcare policies promoting maternal and infant health.
    Currently, the E-commerce segment dominates the market, fueled by the convenience and accessibility it offers to consumer.


    We are featured on :