The global caravan and motorhome market had a revenue holding of USD 52.54 billion in 2021. It is expected to reach USD 96 billion by 2030, growing at a CAGR of 7.82% during the forecast period (2022–2030). Motor caravans are used for vacations and other activities such as parties, shows, and multi-day events. They offer the added advantage of reducing trip expenditures compared to other everyday vacation activities. A caravan is any structure intended or fitted for human living that can be moved from one location to another, usually by being pulled (or transported on a motor vehicle or trailer). In addition to fifth-wheelers, demountable, and mini-campers, motor caravans are a legal term for this vehicle category. A motorhome is a vehicle that combines transportation and temporary living accommodations for outdoor recreation, travel, and entertainment. In other words, a motorhome is a vehicle intended for recreational purposes. There are numerous advantages to owning and vacationing in a motor caravan, including convenience, comfort, family appeal, affordability, the allure of the outdoors, and versatility.
People are buying recreational vehicles (RVs) due to the rise in vacation activities and the financial advantages they offer over other means of transportation. Additionally, the ease with which an RV can be customized accelerates technology advances in RVs. One of the crucial elements in a customer's decision is the smart home system in an RV. The demand for motorhomes is rising significantly worldwide, particularly in European nations. In North America and Europe, the popularity of RVs is being fueled by the rising number of HNWIs and the accessibility of extensive RV parking.
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Increased Demand for Automobile and Engine Efficiency
The demand for automobiles has skyrocketed as urbanization rates rise in many developing nations. In addition, most developing countries have seen considerable consumer spending over the past ten years, with more people opting for luxury, safety, and engine efficiency. Manufacturers have been forced to update their technology to keep up with demand and create new concepts in response to the market's expanding consumer needs. Consequently, it is anticipated that the market for motor homes will increase during the forecasting period as auto manufacturing rises.
Aside from that, governments in many developing nations are urging people to purchase cars that emit fewer harmful gases as environmental consciousness grows in those nations. Aside from that, rewarded clients are switching to these cars due to the numerous relaxation provided on caravan vehicles in multiple countries worldwide. The market for motor homes is also anticipated to grow due to manufacturing businesses being compelled to spend money on research & development activities to enhance vehicle technologies while considering the demand.
Increasing Preference for RV Rental Services
Due to their high buying costs, an extensive portion of the population cannot afford RVs. Nevertheless, the option of RV rentals is luring clients with tight budgets and those unwilling to invest in a brand-new RV. There are numerous RV rental businesses worldwide. The majority of which had an increase in reservations during the pandemic. A prime example is Indie Campers, which saw triple-digit expansion between May and June 2020 and provides campervan rental services in 15 European nations.
Due to decreased startup costs and the global availability of RV rental service providers, demand is projected to increase. Service-providing businesses are concentrating on geographic development through M&As to extend their customer base in light of the rising demand for RV rentals. Additionally, the demand prompts individual RV owners to rent out their vehicles in exchange for a sizeable sum. It is anticipated that the availability of RV rental services would alter consumer purchasing habits, limiting market growth throughout the forecast period.
New Electric Motorhomes
As electric vehicles continue to dominate the automotive sector, it won't be long before RVs and caravans are powered by electricity. More weight and power are required to tow a caravan securely the larger it is. Currently available electric cars cannot pull a large caravan. The Iridium E Mobil 70EB, which made its debut at the German Trade Show in early 2019, now offers a range of 249 miles instead of the previous 124 miles. This is the first electric leisure vehicle in the world, and its single-charge range is quite promising.
Future electric vehicle owners who own homes or rent properties want to add electric motors to single-axis caravans to help small electric vehicles tow small to large-sized caravans. With an increased range of 400 km per charge from the previous 300 km, new and entirely electric RVs are introducing the sector to cutting-edge propulsion technologies. Many RV manufacturers have already incorporated smart home features into their residences. The emergence of numerous online rental platforms and the development of remote business technologies are likely to aid the sector in presenting customers with various inventories and assisting them in selecting the ideal car.
The global caravan and motorhome market is segmented by product type, end-user, and region.
By product type, the global caravan and motorhome market includes Caravan and Motorhome.
The Motorhome section will likely grow at a CAGR of 8.8% and hold the largest market share over the forecast period. The segment is further classified as Type A, Type B, and Type C. Type B motorhomes will have the highest growth during the forecast period. Type B motorhomes, called camper vans, are constructed using panel trucks or vans from the automotive industry. They are suitable for daily driving because of their reduced size. Depending on the needs, the price of a recreational vehicle ranges from USD 10,000 to USD 300,000 and over. Customers are increasingly interested in Type-B recreational vehicles due to the exorbitant expense of large recreational vehicles, increasing traffic congestion, maneuverability concerns, and a lack of parking spaces. Type B cars are anticipated to experience the highest level of electrification during the predicted period due to their smaller size.
The Caravan section will hold the second-largest market share. The segment is further classified as Travel Trailers, Fifth Wheel Trailers, Folding Camp Trailers, and Truck Campers. The travel trailers have the highest growth during the forecast period. Large containers attached to a typical trailer frame are called travel trailers. These trailers have a large amount of living space and feature seen in a home. For instance, these vehicles have a kitchen, water supply, bathroom, and refrigerator, depending on the trailer size. The ability of these trailers to extend after being disconnected from the truck and give passengers more leg room is another intriguing aspect. Even though they have many conveniences, moving around could be a challenge.
By end-user, the global caravan and motorhome market includes Direct Buyers and Fleet Owners.
The Direct Buyer section will hold the largest market share, growing at a CAGR of 8.75% over the forecast period. The direct buyers' section includes the revenue from selling RVs to private buyers. The rising per capita income worldwide is the main factor driving the segmented rise. Additionally, the growing millennial population would be anticipated to add to segmental growth during the projected period. Most recreational vehicles sold to individual clients in North America and Europe belong to the millennial generation. However, the rising used vehicle sales across Europe are expected to negatively affect market expansion during the timeframe.
The Fleet Owner section will hold the second-largest market share. The preference for renting RVs is significant in expanding the fleet owner segment globally. The acceptance of RV rental is fueled by decreased costs and the growing availability of RV rental services. Additionally, since consumers in North America and Europe do not have to worry about full-time RV parking spaces, the adoption of RV rental services is anticipated to rise along with the decline in available parking spaces for vehicles, the rise in urbanization, and the use of passenger cars. As a result, RV rental businesses saw a significant increase in their revenue.
By region, the global caravan and motorhome market includes North America, Europe, Asia-Pacific, and the Rest of the World.
European Dominance Over Others
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Europe will command the market, expanding at a CAGR of 8.5% over the forecast period. Germany is expected to contribute majorly to the regional share. Buyers of the region value more comfort and features. Applications for smartphones that are connected to the car and provide information like the amount of gas and water in the tanks and the battery life are growing in popularity. The European Caravan Federation reports that 29,148 brand-new caravans were registered in Germany in 2020.
Due to the change in driver's license requirements, manufacturers are trying to make their products lighter overall, but adding these components compromises that effort. Rental firms and manufacturers compete for market share as caravan rentals grow in popularity globally. The nation is reasonably well-equipped with all the campgrounds and RV services. Germany also boasts a vast network of campgrounds. However, as a result of covid, the country's growth of caravans and motorhomes suffered a setback because production was halted, which impacted the year's overall growth.
North America is likely to expand at a CAGR of 7%, accounting for USD 26 billion by 2030. The biggest market in North America for motorhomes and caravans is expected to be the United States. Travel trailer wholesale shipments from manufacturers to dealers were over 430,412 RV units in 2020. Approximately 85% of the recreational vehicles sold in the US are domestically produced. The increase in numbers reflected the elevated demand that persisted over the entire year of 2020, starting in the early summer. The US's tariffs on steel, aluminum, and other Chinese-made RV products, such as electronic parts, vinyl seat covers, and plumbing fixtures, have harmed the industry.
Manufacturers were compelled to pass on some extra costs through higher RV pricing due to tariff-related price increases, which slowed sales. However, the pandemic outbreak rekindled market demand because after lockdown restrictions were relaxed, individuals started using motorhomes and caravans instead of public transportation to travel to surrounding locations to enjoy nature away from their houses instead of using public transport. Big financial firms are showing interest in these vehicles due to the spike in demand, looking to seize the market.
List of key caravan and motorhome market suppliers profiled