Casino Gaming Equipment Market

Market Overview

The global casino gaming equipment market size was valued at USD 11.64 billion in 2021. It is projected to reach USD 18.53 billion by 2030, growing at a CAGR of 5.3% during the forecast period (2022–2030). 

Casino gaming equipment is the term for gaming machines used in casinos, shopping malls, and other entertainment venues for entertainment and gambling. It is heavily regulated, and the regulations vary from nation to nation. Casinos offer a wide range of games, each with a unique set of gaming accessories. The commercial casino industry has seen a noticeable expansion during the last few decades. This has been primarily driven by several factors, including product innovation, a rise in consumer spending, and an increase in casino establishments.

Over the years, casino gaming equipment manufacturers have laid high emphasis on new product development as a means to increase consumer experience and sustain competition. There has been a transition from traditional casino tables to electronic gaming tables. Moreover, with a rise in disposable income and consumer spending on entertainment activities, consumer visits to casinos have increased in the recent past.

Market Dynamics

Global Casino Gaming Equipment Market Drivers

Rising Number of Casinos Worldwide

In the past few decades, the commercial casino business has experienced substantial growth. The growth was attributed to changes due to technological advancements in the modern world. Regulated casinos have expanded into new areas and brought in record amounts of money due to the legalization of gambling-related activities in numerous nations around the globe and the growth of the experience economy. Several countries have approved commercial casino gambling, primarily as they see it as a tool for economic development. The advantages include increased local retail sales, tax money for state and municipal governments, and employment growth. Hence, a rise in the number of casinos generates a direct positive impact on the casino gaming equipment manufacturing industry.

Growing Demand for Server-Based/Electronic Gaming Systems

The demand for electronic gaming systems has gained high traction with a rise in cutting-edge designs, technical perfection, and advanced gaming technology. Electronic gaming systems enable the optimization of operator costs and increase the number of games per hour. They also help casinos generate more money every game while decreasing the costs associated with employing dealers. Casinos can then use this money to make necessary repairs and improvements to their facilities. Furthermore, they are more space-efficient than traditional gaming systems. In addition, the latest electronic gaming systems are modular, customizable, and flexible, which allows them to fit efficiently into any casino interior. Automated electronic roulette, baccarat, blackjack sic bo, craps, and multigame can effortlessly adapt to casino interiors and still look modern and exciting. Hence, the rise in demand for server-based and electronic gaming systems is anticipated to have a beneficial effect on the casino gaming equipment market.

Global Casino Gaming Equipment Market Restraint

Rising Online Casino Gaming

With over 5 billion people having access to smartphones, social and mobile gaming has a tremendous impact on the online casino world. Due to the proliferation of free-to-play (F2P) games, the number of individuals utilizing smartphones for gaming dramatically rose in 2020. Despite the fact that free-to-play games do not allow for direct income or profits, money can still be made in other ways. Players are generally charged a specific price to unlock certain desirable features and different virtual offerings, which they are willing to pay the fee since it is low and can help improve the gaming experience.

Online casino operators are trying to leverage this data since F2P players are great potential customers owing to their mass number. Furthermore, with the recent global lockdown forcing many people to stay at home for months, land-based casinos have suffered a massive loss in market share to their online counterparts.

Global Casino Gaming Equipment Market Opportunities

Incorporating Artificial Intelligence and other Innovations

Technological evolution in the casino gaming equipment industry includes advancements such as self-learning artificial intelligence platforms, modernized stepper slot cabinets, consumer-customized bet concepts for gaming machines, virtual player cards, and cardless player tracking. It is expected that the casino gaming industry will continue to expand after experiencing significant development and innovation over the last several years. Casino gaming machine manufacturers are creating innovative goods to give customers new ways to have fun and enrich their daily lives. Therefore, greater efficiency through product innovation is anticipated to open up new opportunities in the market for casino gaming equipment.

Segmental Analysis

The global casino gaming equipment market is segmented by product type, installation, and mode of operation.

Based on product type, the global market is classified into slot machines, video lottery terminals, video poker machines, and others.

The slot machines segment is the highest contributor to the market and is expected to grow at a CAGR of 5% during the forecast period. Slot machines have multiple reels that spin when a button is pressed. They also help to detect and validate the currency and are the most popular gambling methods in casinos. Digital technology has resulted in variations in the original slot machine concept. With the introduction of ultra-high definition screens, virtual reality, and over-engineered speakers, casino slot machines have evolved and developed to be highly innovative equipment in the casino industry. Innovations in these machines are expected to provide opportunities for players to introduce new products in the market.

A video lottery terminal (VLT) is an electronic gambling machine operated by the specific region's lottery businesses and is situated at licensed establishments such as bars and restaurants. VLTs are primarily located in casinos owned by Native Americans. They tend to feature games such as bingo, lotto, scratch cards, and pull tabs. State or government gaming agencies usually regulate video poker machines in casinos. Video poker machines are tested to ensure compliance with this requirement before they are offered to the public. It perfectly combines security, transparency, simplicity, and flexibility. The server performs all features and mathematics, leaving gaming machines to portray games on the screens simply.

Based on the installation, the global market is classified into installed inside casinos and installed outside casinos.

The installed inside casino segment owns the highest market share and is expected to grow at a CAGR of 5.1% during the forecast period. Casinos are usually the main hubs for consumers to engage in the gambling entertainment space. Given the variety of activities available under one roof, it is a practical choice for operators to keep customers interested and entice return trips. Additionally, it typically spans a big area and has a more significant number of casino gaming machines.

Numerous casino setups are installed outside casinos, such as shopping malls, play zone areas, and resorts. The business of malls has been affected for several years, vowing to rise in online shopping, brick-and-mortar stores, and closure of mall anchor tenants. However, in the past few years, regional casinos across the globe have targeted vacant malls. Hence, the installed outside casino segment is anticipated to grow at a higher rate during the forecast period.

Based on the mode of operation, the global market is bifurcated into floor mounted and portable.

Floor-mounted casino equipment is the highest contributor to the market and is expected to grow at a CAGR of 5.2% over the forecast period. Floor-mounted casino equipment refers to machines mounted or attached to the floor. The attachment to the floor is more straightforward than a wall installation, owing to the ability of the equipment to exert its weight directly downward. Traditionally, most casino gaming equipment has been floor mounted.

Portable casino equipment includes machines that can be easily carried or moved, mainly owing to its lighter and smaller version than usual. It includes equipment such as portable slot machines and electronic gaming tables. With recent innovations and product development, the demand for portable equipment has gained high traction. This is attributed to its further efficiency and design, which requires less space and can be accommodated anywhere.

Regional Analysis

The global casino gaming equipment market is bifurcated into four regions, namely North America, Europe, Asia-Pacific, and LAMEA.

North America Dominates the Global Market

North America is the most significant shareholder in the global casino gaming equipment market and is expected to grow at a CAGR of 5.1% during the forecast period. The U.S. has been the leading country in the industry for decades and has the world's highest number of casinos, which can be attributed to the demand for mass-market gaming equipment in the region. In addition, casino gaming companies are adopting technologies like augmented reality (A.R.) and virtual reality (V.R.) in gambling, enabling them to attract a large number of customers in the region. Furthermore, end-consumers high spending capacity propels the market's expansion and helps to grow in terms of technology. As a combination of the mentioned factors, the North American region held the most significant portion of the casino gaming equipment market revenue.

Europe is expected to grow at a CAGR of 5.8%, generating USD 1,528 million during the forecast period. In addition to casinos in France and the U.K., there are numerous casinos in Germany, Spain, and Italy. However, the online gambling market is the largest and most competitive. As per the European gaming and betting association (EGBA), in 2018, the E.U. had a 49.2% share of the global online gambling market. The growth is driven by changing regulatory landscapes in European countries, most of which have dedicated regulations for online gambling activities. Hence, the market in Europe is anticipated to grow at a significant rate.

Asia-pacific is anticipated to grow at the fastest rate over the forecast period. Asia-Pacific has some iconic casino resorts, namely World Sentosa and Marina Bay Sands in Singapore. The spread of the legalization of gambling has given rise to gambling revenues. Furthermore, the Asian gambling industry has always been associated with bright lights and resort casinos in Macau. Although China is the region's largest gambling market, other Asian nations are gradually emerging and offering fresh prospects for operators looking to flourish in the gambling sector. Hence, Asia-pacific is anticipated to grow at the fastest rate.

The casino gaming equipment market has its smallest share in LAMEA. There are casinos located throughout South and Central America and the Caribbean. The largest casino revenue operating country in the region is Brazil. In addition, Peru has a total of 80 gambling facilities spread throughout the country. Most of these gambling facilities are massive hits within South America, while some are even popular worldwide. The names of casinos such as Palacio Royal (in eight different cities), Majestic Casino (at J.W. Marriott Hotel), Atlantic City Casino, and Fiesta Casino are famous in other parts of the world. However, consumers in the region have low spending power compared to developed areas and hence contribute toward the lowest share of the casino gaming equipment market.

Recent Developments

• May 2022- International Game Technology PLC announced that its IGT ADVANTAGE casino management system and various leading IGT games and cabinets would be deployed at the soon-to-open NUSTAR Resort and Casino in Cebu, the Philippines.
• August 2022- Inspired Entertainment, a gaming equipment provider, made a USD 370 million offer to acquire PlayAGS Inc, a slot machine-making company. Inspired Entertainment offered USD 10 per share in cash to acquire PlayAGS.

Casino Gaming Equipment Market Segmentation

By Product Type

• Slot Machines
• Video Lottery Terminal
• Video Poker Machines
• Others

By Installation

• Installed Inside Casino
• Installed Outside Casino

By Mode of Operation

• Floor Mounted
• Portable

By Regions

• North America
• Europe
• Asia-Pacific
• LAMEA