Market Overview
The Australian citrus powder market size witnessed significant growth and is expected to grow at a CAGR of around 8.03% during the forecast period. (2023-2030).
Citrus fruits such as oranges, lemons, limes, and grapefruits manufacture the salt known as "citric powder." Citrus fruits can be dried in various ways, including freeze-drying, drum-drying, spray-drying, and air-drying. It imparts a distinct sour or acidic flavor to foods as a condiment. The orange powder contains several bioflavonoids and antioxidants that help to speed up skin cell turnover, level out skin tone, and protect skin from potentially dangerous free radicals. It is found in many personal care and cosmetic products since it benefits your health.
Highlights
- Orange dominates the market by source.
- Personal and beauty products dominate the market by end-user.
- The conventional segment dominates the market by nature.
- Spray drying dominates the market by drying method.
- B2B dominates the market by distribution channel.
Market Dynamics
Australia Citrus Powder Market Drivers
Growing Awareness of the Nutritional Benefits of Citrus Fruits
Citrus fruit nutrition is becoming more widely known. Vitamin C, fiber, and antioxidants are found in healthy citrus fruits. Citrus powder is in demand because people want easy methods to get these nutrients. The citrus powder is utilized in health-promoting supplements, functional meals, and drinks. Citrus Australia capitalizes on citrus powder's nutritional advantages. Citrus Australia is a nonprofit organization representing citrus farmers nationwide. Citrus fruits and related products, including citrus powder, are promoted for their nutritional value and novel culinary and beverage uses. Their initiatives boost citrus powder awareness and demand.
Australia Citrus Powder Market Restraints
Seasonal Availability
Australia has had droughts and heat waves in recent years. These circumstances affect citrus fruit development and output, impacting availability and citrus powder manufacturing. During droughts, citrus fruit output might decrease, reducing citrus powder supplies. Due to drought and heatwaves, Australian citrus output dropped 10% in the 2019-2020 season, according to ABARES. This drop in output may reduce citrus fruit for citrus powder processing, reducing market supply.
Australia Citrus Powder Market Opportunities
Growing Food and Beverage Industry
Consumer preferences, technology, and government assistance have grown Australia's food processing sector. Due to its taste and functional properties, the citrus powder is widely used in food preparation. Bakery, confectionery, dairy, sauces, dressings, and drinks utilize it. Australian citrus exports, including citrus powder, rose from AUD 4.9 million in 2010-2011 to AUD 40.2 million in 2019-2020, according to ABARES. Australian citrus powder is in high demand worldwide.
Regional Analysis
The market for citrus powder in Australia has been growing steadily in recent years. The market has grown because more and more people want natural and healthy food products, citrus tastes are popular, and people are becoming more aware of the health benefits of citrus fruits. Citrus powder is in high demand in Australia because more and more people want pure and clean-label goods. As more people look for goods with few additives and artificial ingredients, citrus powder has become more popular as a natural taste and ingredient. The citrus business in Australia has been around for a long time, and there are citrus farms in many different parts of the country. Citrus Australia says the business has over 2,000 citrus growers and makes about 600,000 metric tons of fruit annually. This shows how many citrus fruits are grown in Australia, which supports the idea that there are enough raw citrus fruits to make citrus powder.
Segmental Analysis
The Australian citrus powder market is segmented based on source, end-user, nature, drying method, and distribution channel.
The market is further segmented by source into Orange, Mandarin, Lime, Lemon, Grapefruit, and Bergamot.
Orange dominated the market and is expected to register a CAGR of 8.09% over the forecast period.
The market is further segmented by end-user into Food and Beverage (Bakery, Alcoholic, Seasoning, Dairy Products, Ready to Eat Meals, Ice cream, confectionary), Personal care and Beauty products (Soaps, Body scrubs, Sanitization, Cleaning Agents, Makeup remover), Dietary supplements, juices.
The personal care and Beauty products segment dominates the market and is expected to grow at a CAGR of 8.02% during the forecast period.
Soaps dominate the market among personal and beauty products and are expected to grow at a CAGR of 8.10% during the forecast period.
The market is further segmented by nature into organic and conventional.
The conventional segment dominates the market and is expected to grow at a CAGR of 7.97% during the forecast period.
The market is further segmented by drying method into Spray Dried, Freeze Dried, Drum Dried, Air Dried.
Spray drying dominates the market and is expected to grow at a CAGR of 8.13% during the forecast period.
The market is further segmented by distribution channel into B2B, B2C (modern Trade, Medical stores, specialty stores, online channels, convenience stores)
The B2B segment dominates the market and is expected to grow at a CAGR of 8.13% during the forecast period.
Top Key Players
Paradise Fruit Freeze Dried
Kanegrade Ltd.
Others
