Citrus Powder Market

Market Overview

The global citrus powder market size was valued at USD 2,705.26 million in 2021. It is expected to reach USD 5,370.94 million by 2030, growing at a CAGR of 8.08% during the forecast period (2022–2030).

Citrus is a genus of flowering trees and bushes belonging to the Rutaceae family. Citrus fruits are well-known for their aromatic rinds containing flavonoids and limonoids and are typically rich in juice. The abundance of citric acid and other organic acids gives the juice its characteristic acidic flavor. Citrus fruits include oranges, lemons, grapefruits, pomelos, and limes. The most widely cultivated and traded citrus fruit, oranges, account for more than fifty percent of the world's citrus production, followed by tangerines, lemons, and grapefruits.

The citric powder is a salt derived from acidic citric fruits like orange, lemon, lime, grapefruit, etc. Several techniques, including freeze-drying, drum drying, spray drying, and air drying, are used to dry citrus fruits. When used as a flavoring agent, it imparts a distinctively sour or tart flavor to food. The citrus powder is rich in antioxidants and bioflavonoids, promoting cellular turnover, balancing skin tone, and shielding skin from free radical damage. As a result of its health benefits, it is a popular ingredient in personal care and beauty products.

Market Dynamics

Market Driving Factors

• Increasing Awareness of Citrus Powder's Health Benefits to Boost Market Progress

Citrus is the highest source of vitamin C, fiber, essential oils, plant compounds, and minerals. The majority comprises carbohydrates (10 percent) and water (88–89 percent). Glucose, fructose, and sucrose comprise most of the carbohydrates in citrus. Pectin is the primary dietary fiber present in citrus fruits. Soluble fibers such as pectin slow the digestion of sugar and starch, lowering blood sugar levels. Dietary fibers are the foundation of a healthy diet and have been linked to various health benefits. It is also rich in the following vitamins and minerals:

• Vitamin C (ascorbic acid): Vitamin C is an essential antioxidant and vitamin for immune function and skin health.
• Potassium: A potassium-rich diet can reduce blood pressure and improve cardiovascular health.
• Vitamin B6: A group of vitamins that aids in converting food into energy by the body.

Due to modern lifestyles and poor dietary practices, the population is at risk for various diseases and deficiency in essential vitamins and minerals, such as vitamin C, B6, and potassium. Obtaining organically ripe fruits is a significant challenge in the present day. Thus, including citrus powder in one's daily diet provides essential vitamins and minerals. This aids in preventing cancer, asthma, anemia, kidney stones, and scurvy, boosts the immune system, maintains a healthy complexion, aids in weight loss, and promotes good health, cardiovascular health, and blood pressure. Increasing public awareness of citrus powder's health benefits is driving market expansion.

• Growing Demand in Personal Care and Cosmetic Industry to Aid Growth

The majority of the population avoids personal care products and cosmetics containing chemical compounds. The perception of citrus powder's benefits, such as vitamin C, antioxidants, and pectin, is growing with consumers' preference for natural products. It also contributes to pH adjustment and product stability, and shelf life. Thus, demand for citrus powder is increasing in the cosmetics industry. The citrus powder is rich in antioxidants and bioflavonoids, promoting cellular turnover, balancing skin tone, and shielding it from free radical damage. Consequently, its use in skin care products is anticipated to increase. Citric acid also possesses cleansing and foul odor-controlling properties, driving the use of citrus powder in sanitization and deodorant products, which is anticipated to drive the growth of the personal care industry over the forecast period.

Market Restraining Factors

• High Cost and Extraction Method to Restrict Market Growth

Citrus powder's cost is a significant limiting factor. Due to the exotic and export-dependent nature of citrus powder-based products, they are comparatively more expensive. Compared to synthetic vitamin C, the high price is due to additional production costs. The high price restricts their appeal to a specific group of people, such as those who reside in cities and earn a good income. Citrus powder extraction requires several processing steps before it can be packaged and sold to consumers. The drying method used to extract citrus powder significantly affects the powder's quality and purity.

On the other hand, Citrus fruit growers face challenges in enhancing or sustaining production quality, with soil salinity, cold, drought, and crop diseases constituting the significant obstacles. As a result of these issues, citrus fruit growers face financial constraints. Traditional breeding strategies for enhancing citrus production have been used successfully for decades, but the yield's slow growth and maturity pose challenges.

Key Market Opportunities

• Citrus Powder Enhancements Offering Untapped Growth Potential to Boost Market Opportunities

The citrus powder is a powdered fruit product with natural qualities and organic makeup. Consumers' preference for natural products over artificial flavors and essences has created numerous growth opportunities for the citrus powder market. The citrus powder is widely used in skincare, soap, cosmetics, medications, other personal care products, and food and beverages. Due to their acidic flavor, oranges are the most popular and widely consumed fruit for powder production, and these have been mass-produced by manufacturing companies. Due to investments in research and innovation, dried items, such as dry lemon phenolic compounds, can be beneficial when used as a dietary supplement and have a longer shelf life.

Blue Grass and other vital players introduced citrus powder for commercial use and bulk sale to major brands and food distributors. Kanegrade, a second primary player, has been working to improve its products' shelf life, stability, particle size, organic accreditation, acidity level, the extraction process, and dietary considerations. Many new companies are entering the citrus powder market, resulting in the development of new products. New research has revealed that citrus peels and seeds have beneficial properties and are now used to create byproducts and existing products.

Segmental Analysis

The global citrus powder market is segmented by source, end-user, nature, drying method, and distribution channel.

By Source

Based on the source, the global market is segmented into orange, mandarin, lime, lemon, grapefruit, and bergamot.

The orange segment dominates the market and is expected to grow at a CAGR of 8.15% during the forecast period. The orange segment currently has the largest market share and is anticipated to grow. The tangy orange flavor has a higher nutritional value and is consumed more frequently in volume than other flavors.

By End-User

Based on end-user, the global market is segmented into food and beverages, personal care and beauty products, dietary supplements, and juices.

The personal care and beauty products segment is dominating the market and is expected to grow at a CAGR of 8.11% during the forecast period. Because the citrus powder is effective in treating skin conditions like wrinkles, acne pigmentation, and dark spots, its use in skin care products is expected to increase shortly due to this benefit. In addition, citric acid's deodorizing and disinfecting properties are a driving force behind the expansion of citrus powder in various hygiene products. 

By Nature

Based on nature, the global market is segmented into organic and conventional. The conventional segment is the most dominant and is expected to grow at a CAGR of 8.03% during the forecast period.

By Drying Method

Based on the drying method, the global market is segmented into freeze-dried, drum dried, spray-dried, and air-dried. The spray-dried segment is dominating the market and is expected to grow at a CAGR of 8.19% during the forecast period.

By Distribution Channels

Based on distribution channels, the global market is segmented into B2B and B2C. The B2B segment is dominating the distribution channel market.

Regional Analysis

The global citrus powder market is segmented into four regions, namely North America, Europe, Asia-Pacific, and LAMEA.

Europe is the largest shareholder of the global citrus powder market and is expected to reach USD 1,756.22 million in 2030, with a CAGR of 8.20% during the forecast period. Europe currently dominates the global citrus powder market due to rising consumption levels. Expanding the citrus powder market in the region will also be supported by the rising knowledge and awareness of the health advantages they offer to the general populace.

It is anticipated that the market for citrus powder will experience significant growth in North America during the forecast period. In addition, the emergence of major key players is forecast to be one of the driving forces behind expanding the citrus powder market in the region over the next few years.

Recent Developments

• In January 2022: Kanegrade Ltd launched a new POMEGRANATE POWDER. Spray-dried at low temperatures, Pomegranate Powder is a pink/yellow powder with a flavor and aroma typical of the fruit. It is a fine powder with hygroscopic properties that flows freely.

Citrus Powder Market Segmentation

By Source

• Orange
• Mandarin
• Lime
• Lemon
• Grapefruit
• Bergamot

By End-User

• Food And Beverages
• Personal Care and Beauty Products
• Dietary Supplements
• Juices

By Nature

• Organic
• Conventional

By Drying Method

• Freeze-Dried
• Drum Dried
• Spray Dried
• Air-Dried

By Distribution Channel

• B2B
• B2C

By Regions

• North America
• Europe
• Asia-Pacific
• LAMEA