Market Overview
The Europe citrus powder market size witnessed significant growth and is expected to grow at a CAGR of around 8.20% during the forecast period. (2023-2030).
Citrus powder is a salt derived from sour fruits such as oranges, lemons, limes, and grapefruits. Citric fruits can be dried in various ways, including freeze-drying, drum-drying, spray-drying, and air-drying. When used to flavor food, it imparts a pronounced sour or tangy flavor. The orange powder contains a lot of antioxidants and bioflavonoids, which help to speed up cell turnover, level out skin tone, and protect skin from free radicals. Because it benefits your health, it is found in many personal care and cosmetic products.
Highlights
- Orange dominates the market by source.
- Personal and beauty products dominate the market by end-user.
- The conventional segment dominates the market by nature.
- Spray drying dominates the market by drying method.
- B2B dominates the market by distribution channel.
Market Dynamics
Europe Citrus Powder Market Drivers
Growing Awareness of Health Benefits
Citrus fruits are recognized for their vitamin C, antioxidant, and immune-boosting properties. Citrus powder's versatility and health benefits drive demand for beverages, sweets, baked items, and nutritional supplements. European functional beverage manufacturers want citrus powder. European beverage companies have made citrus powder-infused drinks to promote citrus fruit wellness. These beverages tout citrus fruits' vitamin C and antioxidant content as immune-boosting and refreshing options for health-conscious consumers.
Europe Citrus Powder Market Restraints
Seasonal Availability
As citrus fruit can only be grown locally during certain times of the year, Europe has to import citrus fruits to meet the demand for fresh food. Countries like Spain, Italy, and Greece send many citrus items to the European market during crop seasons. Even when stored correctly, citrus fruits don't last very long. This makes it even harder to keep a constant stock of fresh citrus fruits throughout the year. It takes careful planning, store space, and transportation logistics to ensure the goods get to the processing plants on time.
Europe Citrus Powder Market Opportunities
Growing E-commerce Platform
E-commerce and internet buying make orange powder more accessible to Europeans. Citrus powder and other foods are easy to get online. This boosts market growth. Lemon juice A European orange powder company recognizes that food ingredient e-commerce is growing. To boost sales, the firm partners with big online retailers. The firm may reach more European clients and boost brand awareness by selling lemon powder on these channels. This allows businesses to capitalize on the expanding number of green food consumers online.
Regional Analysis
The Europe citrus powder market is analyzed in Germany, the UK, France, Italy, Spain, and Rest of Europe. Germany dominated the market and is expected to grow at a CAGR of 8.18% during the forecast period.
Europe controls most of the world market; Europe is the biggest market for orange powder in the world because people there use it so much. During the projection period, the citrus powder market in the region will grow because more people will know about the health benefits of citrus powder. The amount of citrus powder used in North America is predicted to increase, increasing the market for citrus powder. Also, the number of large, well-known companies is expected to boost the citrus powder market in the area shortly.
Segmental Analysis
The Europe citrus powder market is segmented based on source, end-user, nature, drying method, distribution channel, and country.
The market is further segmented by source into Orange, Mandarin, Lime, Lemon, Grapefruit, and Bergamot.
Orange dominated the market and is expected to register a CAGR of 8.28 % over the forecast period.
The market is further segmented by end-user into Food and Beverage (Bakery, Alcoholic, Seasoning, Dairy Products, Ready to Eat Meals, Ice cream, confectionary), Personal care and Beauty products (Soaps, Body scrubs, Sanitization, Cleaning Agents, Makeup remover), Dietary supplements, juices.
The personal care and Beauty products segment dominates the market and is expected to grow at a CAGR of 8.25% during the forecast period.
Soaps dominate the market among personal and beauty products and are expected to grow at a CAGR of 8.40% during the forecast period.
The market is further segmented by nature into organic and conventional.
The conventional segment dominates the market and is expected to grow at a CAGR of 8.16% during the forecast period.
The market is further segmented by drying method into Spray Dried, Freeze Dried, Drum Dried, Air Dried.
Spray drying dominates the market and is expected to grow at a CAGR of 8.34% during the forecast period.
The market is further segmented by distribution channel into B2B, B2C (modern Trade, Medical stores, specialty stores, online channels, convenience stores)
The B2B segment dominates the market and is expected to grow at a CAGR of 8.29% during the forecast period.
