Middle East and Africa Citrus Powder Market Size, Share & Trends Analysis Report By Source (Orange, Mandarin, Lime, Lemon, Grapefruit, Bergamot), By End-User (Food And Beverages, Personal Care and Beauty Products, Dietary Supplements, Juices), By Nature (Organic, Conventional), By Drying Method (Freeze-Dried, Drum Dried, Spray Dried, Air-Dried), By Distribution Channel (B2B, B2C) and By Country(UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Rest of MEA) Forecasts, 2024-2032

Market Overview

The Middle East and Africa citrus powder market witnessed significant growth and is expected to grow at a CAGR of around 7.53% during the forecast period. (2023-2030).

Salt made from sour fruits like oranges, lemons, limes, and grapefruits is called citric powder. Different ways to dry citrus fruits include freezing, drumming, spray, and air drying. When used as a seasoning, it gives food a strong sour or tangy taste. The orange powder has a lot of vitamins and bioflavonoids, which help skin cells change faster, even out skin tone, and protect skin from free radicals that could hurt it. Since it's good for your health, you can find it in many personal care and beauty items.

Highlights

• Orange dominates the market by source.
• Personal and beauty products dominate the market by end-user.
• The conventional segment dominates the market by nature.
• Spray drying dominates the market by drying method.
• B2B dominates the market by distribution channel.

Market Dynamics

Middle East and Africa Citrus Powder Market Drivers

Growing Demand for Natural and Healthy Ingredients

Consumers in the region are increasingly looking for food products derived from natural ingredients that provide health advantages. Citrus powder, obtained from citrus fruits, meets these requirements because it is a natural product with several nutritional benefits. Alphay Food Ingredients, for example, provides citrus powder products to meet the rising need for natural and nutritious ingredients. Their citrus powder is created from high-quality citrus fruits and is utilized in various culinary and beverage applications as a taste enhancer and natural component. Alphay Food Ingredients is capitalizing on the market's need for healthier options by offering a natural and clean-label solution.

Middle East and Africa Citrus Powder Market Restraints

Limited Citrus Fruit Cultivation

Citrus fruit cultivation in the Middle East and Africa is restricted compared to other locations such as the Americas and Europe. The citrus powder is mostly from citrus fruits, including oranges, lemons, and grapefruits. Citrus powder manufacture and sourcing may be complicated due to the scarcity of these fruits in various regions of the Middle East and Africa. Citrus fruit agriculture, for example, is restricted in Sudan due to the country's dry and semi-arid environment, which is unsuitable for citrus production. Similarly, Somalia suffers agricultural problems such as a lack of irrigation systems and infrastructure, making large-scale citrus fruit cultivation problematic.

Middle East and Africa Citrus Powder Market Opportunities

Growing Food Processing Industry

Changes in customer tastes, urbanization, and population increase have all contributed to a major development in the beverage business. This is evident in the Middle Eastern market, where citrus-flavored drinks are quite popular. Consumers in nations such as Saudi Arabia, the United Arab Emirates, and Qatar have indicated an increasing desire for citrus-flavored beverages due to their hot environment and love for refreshing drinks. This has opened up opportunities for citrus powder makers to deliver high-quality, natural citrus tastes to the region's beverage sector. For example, in Saudi Arabia, non-alcoholic beverage volume sales increased by 7% in 2020, showing the market's robust demand for drinks.

Regional Analysis

The citrus powder market is analyzed in Saudi Arabia, UAE, Egypt, South Africa, and the Rest of the Middle East and Africa. Saudi Arabia dominated the market and is expected to grow at a CAGR of 7.62% during the forecast period.

As pandemic-related limitations loosen through 2022, the region's demand for Citrus Powder is increasing steadily. Citrus Powder accounts for a significant amount of the region's consumer spending. However, the sector increasingly emphasizes price sensitivity, expenditure cuts, trading down price points, and other factors. The economic prognosis of markets, in particular, varies among geographies, presenting major development prospects in specific countries. The citrus powder is also used to improve the flavor and aroma of many culinary products in the Middle East and Africa area, including bread items, confectionary, sauces, and spices. Its tart and refreshing citrus undertones appeal to customers who want natural and genuine flavors in their meals and beverages.

Segmental Analysis

The Middle East and Africa citrus powder market is segmented based on source, end-user, nature, distribution channel, and country.

The market is further segmented by source into Orange, Mandarin, Lime, Lemon, Grapefruit, and Bergamot.

Orange dominated the market and is expected to register a CAGR of 7.62% over the forecast period.

The market is further segmented by end-user into Food and Beverage (Bakery, Alcoholic, Seasoning, Dairy Products, Ready to Eat Meals, Ice cream, confectionary), Personal care and Beauty products (Soaps, Body scrubs, Sanitization, Cleaning Agents, Makeup remover), Dietary supplements, juices.

The personal care and Beauty products segment dominates the market and is expected to grow at a CAGR of 7.59% during the forecast period.

Among personal and beauty products, soaps dominate the market and are expected to grow at a CAGR of 7.74% during the forecast period.

The market is further segmented by nature into organic and conventional.

The conventional segment dominates the market and is expected to grow at a CAGR of 7.49% during the forecast period.

The market is further segmented by drying method into Spray Dried, Freeze Dried, Drum Dried, Air Dried.

Spray drying dominates the market and is expected to grow at a CAGR of 7.65% during the forecast period.

The market is further segmented by distribution channel into B2B, B2C (modern Trade, Medical stores, specialty stores, online channels, convenience stores)

The B2B segment dominates the market and is expected to grow at a CAGR of 7.59% during the forecast period.

Recent Developments

• In 2020- Paradise Fruit Freeze Dried and Bühler Group, a Swiss food processing technology business, created various dry, ready-to-eat (RTE) pulses and grains for quick meals and soups.
• In 2022- Din Marketing, a renowned Israeli food products and solutions firm, bought Cham Foods' entire operation.