North America Citrus Powder Market

Market Overview

The North America citrus powder market size witnessed significant growth and is expected to grow at a CAGR of around 8.14% during the forecast period (2023-2030).

Citrus powder is a salt from sour fruits like oranges, lemons, limes, grapefruits, etc. Some ways to dry citric fruits are to freeze-dry them, dry them in a drum, with a spray, or in the air. When used to flavor food, it gives the dish a distinct sour or tart taste. The orange powder has a lot of antioxidants and bioflavonoids, which speed up the change of skin cells, even out skin tone, and protect skin from free radicals that can damage it. Because it is good for your health, it is used in many personal care and beauty products.

Highlights

• Orange dominates the market by source.
• Personal and beauty products dominate the market by end-user.
• The conventional segment dominates the market by nature.
• Spray drying dominates the market by drying method.
• B2B dominates the market by distribution channel.

Market Dynamics

North America Citrus Powder, Market Drivers

The Popularity of Natural and Clean-Label Products

Clean label and natural goods in North America are driving the growth of organic food and drinks. Organic products lack synthetic pesticides, GMOs, and additives. North American consumers want organic products for their health and environmental benefits. According to an International Food Information Council (IFIC) poll, 86% of U.S. consumers know the phrase "clean label," and over 60% actively seek clean label products. The survey found that 59% of clean-label buyers use them to support their health and wellness goals, and 54% avoid artificial ingredients. Citrus powder demand grows.

North America Citrus Powder Market Restraints

Seasonal Availability

North American citrus fruits have a short winter growing season. Due to seasonal availability, citrus fruits for citrus powder processing may be hard to get year-round. Seasonal crops can produce price volatility and supply shortages, compromising market stability. The USDA restricts citrus harvesting in Florida, California, and other citrus-producing states. Orange harvest season in Florida is from December to March—California's citrus harvest peaks in November to April.

North America Citrus Powder Market Opportunities

Expanding Food and Beverage Industry

The food and beverage industry is growing quickly to meet client demand. Citrus powder is increasingly employed in food and beverage applications to increase flavor, nutritional value, and consumer preferences. Juices, smoothies, carbonated drinks, and flavored water often contain citrus powder. Cakes, cookies, pastries, snacks, sauces, dressings, and seasonings include it. Citrus powder provides vitamin C and antioxidants, which health-conscious clients like. Citrus powder boosts nutritional value and appeals to functional food and beverage consumers.

Regional Analysis

The citrus powder market is analyzed in U.S. and Canada. The U.S. dominated the market and is expected to grow at a CAGR of 8.18% during the forecast period.

North America is seeing consistent adjustments in consumer purchasing behavior. Leading Citrus Powder manufacturers and dealers are prioritizing sector expansion. During the projected period, the market for citrus powder is expected to rise significantly in North America. Organic food sales in the United States will surpass $60 billion for the first time in 2022, setting a new record for the strong organic sector. According to the 2023 Organic Industry Survey, total organic sales - including organic non-food goods - reached a new high of USD 67.6 billion*. Furthermore, the development of significant important players is expected to be one of the driving drivers behind the region's citrus powder market expansion in the coming years.

Segmental Analysis

The North American citrus powder market is segmented based on source, end-user, nature, distribution channel, and country.

The market is further segmented by source into Orange, Mandarin, Lime, Lemon, Grapefruit, and Bergamot.

Orange dominated the market and is expected to register a CAGR of 8.18 % over the forecast period.

The market is further segmented by end-user into Food and Beverage (Bakery, Alcoholic, Seasoning, Dairy Products, Ready to Eat Meals, Ice cream, candy), Personal care and Beauty products (Soaps, Body scrubs, Sanitization, Cleaning Agents, Makeup remover), Dietary supplements, juices.

The personal care and Beauty products segment dominates the market and is expected to grow at a CAGR of 8.14% during the forecast period.

Soaps dominate the market among personal and beauty products and are expected to grow at a CAGR of 8.26% during the forecast period.

The market is further segmented by nature into organic and conventional.

The conventional segment dominates the market and is expected to grow at a CAGR of 8.09% during the forecast period.

The market is further segmented by drying method into Spray Dried, Freeze Dried, Drum Dried, Air Dried.

Spray drying dominates the market and is expected to grow at a CAGR of 8.20% during the forecast period.

The market is further segmented by distribution channel into B2B, B2C (modern Trade, Medical stores, specialty stores, online channels, convenience stores)

The B2B segment dominates the market and is expected to grow at a CAGR of 8.17% during the forecast period.

Recent Developments

• In 2021, –Bluegrass Ingredients, Inc.®, a leading R&D-based specialty food ingredients supplier, received a Silver rating from EcoVadis, the leading provider of globally trusted business sustainability ratings, placing the wholesale, bulk ingredients supplier in the top 25% of evaluated businesses.
• In 2022, Din Marketing, a renowned Israeli food products and solutions firm, bought Cham Foods' entire operation.