Cloud Analytics Market Size, Share & Trends Analysis Report By Solution (Cloud Business Intelligence (BI), Enterprise Performance Management (EPM), Data Warehousing Solutions, Risk and Compliance Analytics, Others (like content analytics)), By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), By Organization Size (Small and Medium Enterprises (SMEs), Large Enterprises), By End-Use Industry (BFSI (Banking, Financial Services, and Insurance), Healthcare and Life Sciences, Retail and Consumer Goods, IT and Telecom, Media and Entertainment, Government and Defense, Manufacturing, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Cloud Analytics Market Size

The global cloud analytics market size was worth USD 34.10 billion in 2024 and is estimated to reach an expected value of USD 189.59 billion by 2033, growing at a CAGR of 21% during the forecast period (2025-2033).

Cloud analytics refers to using cloud-based services to collect, analyze, and visualize data for actionable insights. It eliminates the need for on-premises infrastructure, offering scalability, flexibility, and cost-efficiency. Cloud analytics platforms provide real-time data processing, advanced reporting, and predictive analytics capabilities. Organizations use cloud analytics for business intelligence, improving decision-making, identifying trends, and optimizing operations. It supports a range of use cases, including marketing analytics, financial analysis, and supply chain optimization, making it a vital tool in the era of big data.

The global market is becoming increasingly popular as organizations look to leverage data-driven insights for efficiency and decision-making. This is driven by the adoption of cloud computing technologies and the growing need to analyze large datasets in real time. Government initiatives around the world are speeding up the integration of cloud analytics.

• For instance, a NASCIO survey said that more than 88% of the state chief information officers responded that agencies were accelerating the adoption of services.

The United States has also underscored the importance of cloud technologies in enhancing enterprise analytics capabilities. Indeed, especially in the health and finance sectors, the investment was underlined in building cloud infrastructure to analyze and store data.

The global amount of data being created and consumed is growing rapidly, and projections show significant growth in the upcoming years, deriving the development of the market.

Source: Straits Research

Latest Market Trend

Growing adoption of multi-cloud and hybrid cloud strategies for advanced analytics

Organizations are increasingly using multi and hybrid-cloud strategies to enhance analytics capabilities. They can take advantage of the best strengths of multiple cloud providers, minimize costs, and improve data resilience by distributing workloads across several environments. In this manner, businesses avoid vendor lock-in and enjoy more flexibility in their operations.

• For instance, a survey by Flexera in 2024 indicates that 97% of IT respondents plan to adopt a multi-cloud system within the next 12 months

Additionally, integrating AI and ML into cloud analytics platforms provides advanced predictive insights in data analysis, revolutionizing this field. This revolution enables businesses to predict, identify patterns, and make accurate decisions. These AI and ML algorithms enhance the analytical capabilities of platforms and facilitate real-time data processing and automated decision-making.

Global Cloud Analytics Market Growth Factors

Increasing demand for real-time data analytics to improve decision-making

Organizations need real-time analytics to make quick, well-informed decisions in a competitive marketplace. Businesses can monitor their operations in real-time, react instantaneously to emergent trends, and give timely insights that create customer experiences even better using immediacy in processing data. It helps them remain agile and meet strategic objectives.

In addition, the digital transformation of industries worldwide has been happening rapidly, leading to a significant adoption of these technologies. The requirement for scalable infrastructure, cost efficiency, and support for remote and hybrid work models is fueling the shift. Cloud adoption enables businesses to have smooth digital operations, innovate, and better respond to market changes.

• For instance, the Asia Cloud Computing Association reports that key economies like China, India, and Australia increasingly leverage cloud analytics to remain competitive globally.

Market Restraint

Data security and privacy concerns

Despite the many benefits of analytics, data security and privacy issues are still key challenges to the growth of this market. The fear of exposing sensitive information in the cloud exposes organizations to possible risks of breaches, compliance failures, and a loss of control over proprietary data. These concerns require strong security measures and regulation compliance to trust cloud solutions.

Data privacy regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the U.S., require companies to adhere to strict compliance measures. These regulations have created complexities for businesses using cloud-based analytics solutions, especially for multinational corporations operating in multiple regions.

• For example, a 2024 report by Cybersecurity Ventures highlighted that global cybercrime costs are expected to reach USD 11 trillion annually by 2025, emphasizing the growing need for secure cloud environments.

Moreover, cloud analytics providers are now integrating advanced security protocols, such as end-to-end encryption, multi-factor authentication (MFA), and zero-trust architectures, to address these challenges and build user trust.

Market Opportunity

Expansion of cloud infrastructure in emerging markets like Asia-Pacific and the Middle East

Emerging markets in Asia-Pacific and the Middle East present significant growth opportunities for the global cloud analytics market. These regions are experiencing rapid digital transformation, driven by increasing internet penetration, supportive government policies, and the rising demand for data-driven decision-making across industries. A 2023 study by Economist Impact revealed that 85% of business leaders in Asia-Pacific have begun adopting cloud technology, making it the dominant emerging technology in the region. The United Arab Emirates (UAE) and Saudi Arabia are investing heavily in digital infrastructure as part of their Vision 2030 initiatives. These projects aim to diversify economies and promote innovation through cloud-based solutions.

In addition, major cloud providers are capitalizing on this opportunity by expanding their data center footprints in these regions. For instance, Microsoft announced new data centers in Malaysia, Taiwan, and Saudi Arabia in 2024 to support the growing demand for cloud services. Similarly, Amazon Web Services (AWS) is building multiple data centers in India and the UAE to enhance its presence in these high-growth markets.

• For instance, Google Cloud partnered with the Government of Indonesia in 2024 to support the country’s digital transformation initiatives by providing cloud-based analytics services for public sector projects. Similarly, Alibaba Cloud, the largest cloud provider in Asia, launched its Global Digital Talent Program, focusing on training 1 million cloud professionals in emerging markets by 2025.

Regional Insights

North America: Dominant region

North America dominates the global cloud analytics market, accounting for over 38% of the market share in 2024. The region’s growth is driven by its strong technological infrastructure, widespread cloud adoption, and the presence of leading cloud service providers such as AWS, Microsoft Azure, and Google Cloud. The U.S. leads in cloud analytics adoption, with organizations in sectors like finance, healthcare, and retail leveraging data-driven insights to improve decision-making and operational efficiency.

• For example, Snowflake, a leading data cloud company, launched new data sharing and collaboration features in its Data Marketplace, allowing organizations to access and analyze third-party data more efficiently.

In addition, the U.S. federal government’s Cloud Smart Strategy encourages federal agencies to adopt cloud-based solutions that focus on improving security and data integration. Similarly, Canada’s Digital Charter promotes cloud analytics to drive innovation and digital transformation across industries.

Europe: Growing demand for advanced data solutions

Europe represents a significant market for cloud analytics, driven by the growing demand for advanced data solutions in industries such as manufacturing, finance, and retail. Despite being heavily regulated, the region has embraced cloud technology to enhance business efficiency and data-driven innovation. The European Union’s (EU) focus on digital sovereignty has spurred investments in local cloud infrastructures. Initiatives like GAIA-X, a European cloud project launched in collaboration with France and Germany, aim to create a secure and interoperable data ecosystem for European businesses.

• For instance, SAP partnered with Microsoft Azure in 2024 to offer enhanced cloud analytics solutions to European enterprises, focusing on financial services and supply chain analytics.

Furthermore, the Digital Europe Programme (2021–2027) funds cloud services, artificial intelligence (AI) projects, and advanced data analytics. In 2024, the European Commission allocated €1.5 billion for cloud-based innovation projects, focusing on healthcare, automotive, and public administration industries.

Countries Insights

• United States: The U.S. remains a dominant player in the market. In 2021, cloud computing revenues reached USD 92.4 billion, with the SaaS segment contributing USD 56.6 billion. Healthcare cloud computing is a key growth area, expected to increase by USD 25.54 billion from 2020-2025. The country’s strong infrastructure and large-scale adoption of cloud services continue to drive market expansion.
• United Kingdom: Europe's cloud computing market was worth USD 63 billion in 2021. The U.K. mainly dominated it, which cited a high cloud adoption rate across their sectors. More than half of European organizations reported 'heavy' cloud usage, and many emphasize migrating workloads to the cloud. The pandemic further accelerated cloud adoption; 65% of UK businesses reported higher than planned.
• Germany: Germany prioritizes cloud analytics in its manufacturing and automotive sectors, aligning with Industry 4.0 initiatives. It has technical barriers to cloud migration, such as application dependency analysis and migration costs. Still, the country remains committed to optimizing cloud usage with a strong focus on data-driven solutions and efficiency improvements in production and logistics.
• China: China's cloud infrastructure spending hit USD 7.8 billion in Q3 2022, and the country accounted for 12% of global cloud spend. The government continues to push for digital transformation, and local cloud providers such as Alibaba Cloud and Huawei are significant contributors. Growth is expected to be steady even though annual growth rates have slowed slightly.
• India: India's adoption is growing in the cloud analytics market, while 91% of infrastructure decision-makers use the cloud. India has seen a promising rise in cloud revenues, especially within retail, health, and banking industries, increasing their digital processes. The Asia-Pacific public cloud market is supposed to grow with a CAGR of 26.4%. Thus, there will be massive opportunities for Indian expansion.
• Australia: Australia is experiencing hybrid and multi-cloud adoption growth, with 87% of infrastructure decision-makers using cloud services. The Australian market is embracing cloud analytics, particularly within the financial services sector, which uses these tools for risk management, fraud detection, and customer insights. The country's rapid shift to cloud computing drives innovation and growth in cloud analytics.
• Brazil: Brazil is seeing the most substantial growth in cloud adoption in retail and e-commerce. In 2021, cloud storage services in Brazil reached a value of USD 2.3 billion and are projected to expand at a much greater rate through 2026. This growth can be attributed to business demands for data and increased cloud adoption over traditional storage.
• South Africa: is the leader in the cloud market of Africa, where there are rapidly increasing technology hubs. Increased investment in cloud infrastructure in the country has helped boost the local cloud ecosystem with investments like Microsoft's USD 100 million African Development Centre and AWS data centers in Cape Town. Increasingly, enterprises are adopting cloud analytics for scalable, secure, and efficient solutions.

Segmentation Analysis

By Solution

Cloud Business Intelligence (BI) segment dominated the market with the largest market share because of its ability to provide actionable insights from real-time analytics and interactive dashboards. Its adoption across different industries is so widespread that the solution helps improve decision-making and enhance operation efficiency. The flexible and scalable capabilities of cloud-based BI tools let businesses analyze big data without friction, which makes it the new favorite for organizations looking to survive in a data-driven economy.

By Deployment Model

The public cloud segment dominates the market, offering businesses of all sizes cost-effective and scalable solutions. Public cloud services are easily deployed and have a low initial investment. Analytics tools in the public cloud cater to a variety of organizational needs and range widely. Its ability to process high volumes of data and support various workloads makes it the most preferred deployment model among small and medium enterprises.

By Organization Size

Large businesses have dominated the market share due to significant investment capacities and complex data analyses. Business organizations utilize cloud analytics to obtain insights from large datasets for process optimization and strategic decision-making. With their ability to seamlessly integrate with sophisticated technologies like AI and machine learning, large enterprise organizations continue to take advantage of adopting cloud analytics solutions, ensuring themselves a competitive lead in the relevant markets.

By End-Use Industry

BFSI holds the largest market share because of its dependency on data analytics to detect fraud, measure risk, and enrich customer experience. The need to provide real-time insights and predictive analysis for large volumes of financial data has forced banks and financial organizations to resort to cloud analytics. These solutions help banks and financial organizations stay compliant with the requirements of regulatory bodies while optimizing operations and enhancing client services that make them the largest adopting industry.

Company Market Share

Key market players are investing in advanced Global Cloud Analytics technologies and pursuing strategies such as collaborations, acquisitions, and partnerships to enhance their products and expand their market presence.

Domo Inc.: An Emerging Player in the Cloud Analytics Market

Domo Inc. is an emerging Cloud Analytics company that provides AI-driven data analytics and connectivity solutions that help organizations drive operational efficiencies and growth.

Recent Developments:

• In September 2024, Domo will present at Oracle CloudWorld 2024 and SuiteWorld 2024, showcasing its collaboration with Oracle to deliver AI-driven data analytics and operational efficiencies for organizations.

Recent Developments

• February 2024- BNY Mellon expanded its alliance with Microsoft, integrating Azure cloud and AI to enhance financial data analytics, enabling real-time decision-making, better risk management, and operational efficiency for capital markets.

Analyst Opinion

As per our analyst, the global cloud analytics market is experiencing strong growth due to the rising need for businesses to use data-driven insights to enhance decision-making and operational efficiency. As organizations are increasingly moving to cloud infrastructure, the addition of advanced technologies such as AI and machine learning has further augmented the capabilities of cloud analytics platforms. However, some of the key challenges are the security of data and the complexity of migrating to the cloud. Companies that overcome these hurdles while delivering scalable, cost-effective, and secure solutions will dominate the market. In the coming years, leading cloud service providers in the finance, healthcare, and retail industries will further fuel the demand for cloud analytics.