Cloud Services Brokerage Market Size, Share & Trends Analysis Report By Service Type (Integration Services, Aggregation Services, Customisation Services), By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), By Organisation Size (Small and Medium-Sized Enterprises (SMEs), Large Enterprises), By End-User Industry (Banking, Financial Services, and Insurance (BFSI), Information Technology and Telecommunications, Healthcare and Life Sciences, Manufacturing, Retail and E-commerce, Government and Public Sector, Others (Education, Energy, etc.)) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Cloud Services Brokerage Market Size

The global cloud services brokerage market size was valued at USD 11.90 billion in 2024 and is projected to grow from USD 13.91 billion in 2025 to USD 48.43 billion by 2033, exhibiting a CAGR of 16.88% during the forecast period (2025–2033).

The global cloud services brokerage (CSB) market is expanding rapidly, fueled by growing enterprise adoption of multi-cloud and hybrid cloud environments. Organisations increasingly seek brokerages to simplify the procurement, integration, and management of diverse cloud services from multiple providers, enabling optimised cloud usage and cost efficiencies. The rising complexity of cloud infrastructure, increasing demand for cloud cost optimisation, and the necessity for compliance and governance frameworks underpin the growth of cloud services brokerage services. Additionally, digital transformation initiatives across industries, including BFSI, IT & telecom, healthcare, and manufacturing, propel demand for brokerage services that offer enhanced visibility and control over cloud spend and security.

The cloud services brokerage (CSB) market includes the integration of AI and automation to enable intelligent cloud resource management and self-service portals that empower business units with simplified cloud procurement, which are some significant trends pushing the market. Cloud service brokers act as intermediaries, providing value-added services like custom SLAs, security audits, and unified billing. Furthermore, the expansion of edge computing and IoT applications is increasing demand for brokers that can handle complex, distributed cloud architectures. These factors collectively contribute to strong market momentum, with enterprises prioritising agility and scalability in their cloud strategies.

Latest Market Trends

AI-Driven cloud service brokerage platforms

Integrating artificial intelligence (AI) into cloud services brokerage platforms revolutionises how organisations manage multi-cloud environments. AI capabilities enable brokers to provide predictive analytics for cloud cost forecasting, automated policy enforcement, and intelligent workload placement. Platforms with AI features also support dynamic resource scaling and anomaly detection, which are critical for managing fluctuating workloads across providers.

• For example, in October 2024, IBM's Apptio introduced an AI Assistant feature powered by the IBM Watson X AI platform. This assistant provides real-time support for IBM Cloudability, offering instant guidance on FinOps and product documentation, thereby enhancing decision-making in cloud management.

This trend underscores the transition of cloud brokers from simple intermediaries to proactive cloud management partners, driving competitive differentiation and deeper enterprise adoption.

Cloud Services Brokerage Market Growth Factor

Rising complexity of multi-cloud and hybrid cloud adoption

As enterprises increasingly deploy applications across multiple public clouds, private clouds, and on-premises infrastructures, managing this complexity becomes a significant challenge. Cloud service brokerage addresses this by providing a unified interface for cloud service discovery, provisioning, and governance, reducing the operational overhead. Furthermore, regulatory compliance pressures and security concerns necessitate brokers that can enforce policies across heterogeneous environments.

• For instance, in November 2024, IBM and Cognizant announced the launch of a FinOps Centre of Excellence. This initiative aims to help enterprises manage cloud spending across hybrid and multicloud environments. The collaboration addresses the challenges of diverse IT infrastructures by combining Cognizant’s cloud and developer platforms with IBM's Apptio cost optimisation tools and Turbonomic performance management solutions.

The ability of CSBs to streamline vendor management and provide consolidated billing and reporting drives market growth, especially among mid-to-large organisations facing cloud sprawl challenges.

Market Restraint

Security and data privacy concerns

Despite their advantages, cloud services brokerage faces data privacy, security, and control challenges. Enterprises often hesitate to delegate cloud governance to third parties due to the risk of unauthorised access, data breaches, or regulatory non-compliance. Additionally, multiple cloud providers' diverse security policies and standards complicate the CSB’s role in ensuring uniform protection. These issues necessitate stringent security certifications and transparent governance frameworks from brokers.

Furthermore, some organisations prefer direct relationships with cloud providers to control sensitive data, limiting brokerage adoption in highly regulated sectors like healthcare and government. The cost of integrating security across disparate cloud platforms can also elevate brokerage service prices, restricting accessibility for smaller businesses. Addressing these challenges requires continued investment in advanced security technologies and compliance expertise.

Market Opportunity

Expansion into edge computing and IoT ecosystems

The growth of edge computing and IoT presents a significant opportunity for cloud services brokerage providers. These technologies generate vast amounts of data requiring distributed computing resources across cloud, edge, and on-premises environments. CSBs integrate and manage services across these infrastructures, which are crucial for seamless data processing and application performance. 

• For instance, in December 2024, Verizon partnered with NVIDIA to power AI workloads on 5G private networks using Mobile Edge Compute (MEC). This partnership enables real-time AI services at the edge, combining Verizon's 5G infrastructure with NVIDIA's AI Enterprise software platform to deliver low-latency, high-bandwidth solutions for enterprise customers.

Additionally, advancements in AI-augmented edge computing are enabling real-time decision-making and automation. These developments highlight the expanding role of CSBs in supporting emerging digital ecosystems, offering diversified services to meet the evolving needs of enterprises.

Regional Insights

North America commands over 40% of the global cloud services brokerage (CSB) market in 2025, led by early cloud adoption and major CSPs like AWS, Microsoft Azure, and Google Cloud. The U.S. government’s 2024 Federal Cloud Computing Strategy (Cloud Smart) drives multi-cloud adoption across federal agencies, bolstering brokerage demand for secure, compliant environments. Key industries such as BFSI, healthcare, and government require CSBs to meet stringent regulatory standards. Innovation hubs in Silicon Valley and Seattle accelerate AI-driven brokerage tools, with companies like ServiceNow expanding cost management and compliance automation offerings. Moreover, smart manufacturing and IoT growth in the industrial sector fuel demand for brokers orchestrating complex hybrid cloud and edge infrastructures.

U.S. Cloud Services Brokerage Market Trends

• The U.S. is the largest and most mature market globally, driven by strong digital transformation. Enterprises are expanding hybrid and multi-cloud setups to enhance agility, compliance, and cost-efficiency, accelerating CSB uptake. The Cloud Smart initiative fosters secure multi-cloud adoption across federal agencies, increasing demand for brokerage platforms that unify governance and compliance. BFSI, healthcare, and manufacturing sectors leverage CSBs for vendor ecosystem management and cloud cost automation. Major players like ServiceNow, IBM, and Accenture enhance cloud services brokerage portfolios with AI-powered predictive cloud management, supporting enterprise digital strategies.
• Canada’s cloud services brokerage (CSB) industry grows steadily, fueled by rising cloud adoption in finance, healthcare, and government sectors. Privacy laws such as PIPEDA and provincial regulations drive demand for brokers, ensuring compliance and secure cloud integration. The Canadian government’s 2024 Cloud Adoption Strategy emphasises hybrid cloud for public services, accelerating brokerage service uptake. Enterprises prefer brokers offering multi-cloud management, API integration, and real-time monitoring. Providers like IBM Canada and CGI offer localised brokerage solutions addressing bilingual service needs and regulatory compliance, strengthening Canada’s cloud brokerage ecosystem and supporting its digital public service transformation.

Asia-Pacific Cloud Services Brokerage Market Trends

Asia-Pacific (APAC) is the fastest-growing cloud services brokerage (CSB) market, projecting a CAGR of 14.7% through 2033. Growth is driven by rapid digital transformation, rising cloud adoption in India, China, Japan, and Australia, and expanding telecom and manufacturing sectors. Governments invest heavily in cloud infrastructure modernisation and smart city initiatives, such as India’s 2025 National Cloud Strategy, promoting hybrid cloud migration with brokerage support. China’s Industry 4.0 push increases demand for cloud brokers integrating IoT and cloud systems. Leading CSPs Alibaba Cloud and Huawei Cloud collaborate with regional brokerage firms. Tata Consultancy Services (TCS) launched an APAC-focused brokerage platform in 2024 to optimise multi-cloud costs and compliance, highlighting APAC’s dynamic cloud ecosystem growth.

• China’s cloud services brokerage (CSB) market is among the fastest-growing globally, propelled by government initiatives like Made in China 2025 and Digital China 2025 that accelerate cloud adoption in manufacturing, smart cities, and public sectors. Strict cybersecurity regulations require brokers capable of managing data localisation and compliance complexities. Leading CSPs Alibaba Cloud, Tencent Cloud, and Huawei Cloud collaborate with local brokerage firms to offer integrated multi-cloud management. The Ministry of Industry and Information Technology (MIIT) underscores cloud brokerage’s role in managing heterogeneous cloud environments efficiently and securely.
• India’s market for cloud services brokerage (CSB) is rapidly evolving, driven by government digitisation initiatives like Digital India 2.0, advocating cloud-first, hybrid cloud adoption for public services. The burgeoning IT-BPM sector, startups, and SMEs increasingly depend on brokers for efficient cloud cost management and vendor consolidation. Brokerage solutions emphasise multi-cloud security, compliance (aligned with the pending Personal Data Protection Bill), and AI-powered resource optimisation. Leading Indian providers Infosys, TCS, and Wipro have launched specialised cloud services brokerage platforms tailored for local needs. The market is forecasted to grow, supported by rising cloud maturity and government infrastructure investments.

Europe Cloud Services Brokerage Market Trends

Europe holds around 30% of the global cloud services brokerage (CSB) market in 2025, benefiting from mature IT infrastructure, strong Industry 4.0 adoption, and stringent data privacy laws like GDPR. Germany, the UK, and France lead with robust manufacturing, automotive, and finance sectors. The 2024 European Cloud Federation initiative promotes secure multi-cloud and hybrid cloud deployments for SMEs and public institutions, spurring brokerage adoption. Orange Business Services’ multi-cloud brokerage platform, launched in late 2024, helps European banks and manufacturers monitor compliance and optimise cloud usage. Sustainability also shapes brokerage solutions, with providers integrating carbon footprint analytics to align cloud management with environmental goals.

• The UK is a vital cloud services brokerage (CSB) hub in Europe, with high demand from BFSI, government, and telecom sectors. Post-Brexit regulatory clarity and data sovereignty concerns elevate brokerage demand to manage hybrid and multi-cloud compliance. Enterprises adopt brokerage solutions to streamline vendor management, enhance cost control, and implement AI-powered cloud governance. Key providers like BT Group and Capgemini expand cloud brokerage services, offering tailored hybrid cloud orchestration platforms suited to the UK market needs and compliance landscapes.
• Germany remains a key cloud services brokerage (CSB) industry with strong Industry 4.0 adoption in the manufacturing and automotive sectors. Stringent data privacy regulations (GDPR, Federal Data Protection Act) compel companies to use brokers to ensure compliance and cloud security. German enterprises rely on cloud services brokerage platforms to integrate legacy systems, optimise costs, and manage risks. Providers such as T-Systems (Deutsche Telekom) and SAP have enhanced brokerage offerings with AI-driven analytics and compliance monitoring, strengthening Germany’s advanced cloud ecosystem aligned with regulatory demands.

Service Type Insights

Integration services dominate the market, driven by the growing complexity of hybrid and multi-cloud environments. These services enable seamless interoperability between diverse cloud platforms, legacy IT systems, and applications. Key functions include API management and middleware solutions that streamline data exchange and automate business processes. As enterprises increasingly adopt hybrid cloud strategies, especially in regulated sectors requiring strict data locality and compliance, integration services are vital. They help unify disparate systems into cohesive workflows, supporting operational efficiency and reducing integration costs, fueling sustained growth in this segment.

Deployment Model Insights

The hybrid cloud deployment model leads the market due to its flexibility, combining the security of private clouds with the scalability of public clouds. Hybrid cloud brokerage services provide centralised control, governance, and compliance across multiple environments. They optimise workload distribution, cost management, and disaster recovery processes. The rise of edge computing and IoT further propels hybrid cloud adoption as brokers manage distributed computing resources spanning cloud, edge, and on-premises infrastructures. This model appeals to enterprises seeking agility without compromising security or compliance, driving robust growth in brokerage services aligned with hybrid cloud architectures.

Organisation Size Insights

Large enterprises hold the largest cloud services brokerage market share, leveraging their extensive multi-cloud ecosystems to meet complex governance, compliance, and cost optimisation needs. These organisations require brokerage platforms for vendor management, unified billing, security policy enforcement, and regulatory adherence. Due to stringent compliance demands and digital transformation goals, sectors like BFSI, telecom, and manufacturing are significant adopters. While SMEs increasingly explore brokerage solutions, budget constraints and complexity limit rapid uptake. Over time, growing cloud maturity and simplified offerings will drive broader adoption among smaller organisations.

End-User Industry Insights

The BFSI sector is the foremost user of cloud services brokerage solutions, driven by stringent regulatory requirements, cybersecurity imperatives, and the demand for real-time analytics. Brokers help BFSI firms manage complex multi-cloud environments, ensuring compliance with standards like PCI-DSS and GDPR while optimising cloud expenditure. Digital banking and fintech growth spur demand for flexible, scalable cloud solutions that securely integrate legacy systems with modern cloud-native applications. Besides BFSI, industries such as healthcare, manufacturing, and IT also show rising brokerage adoption, fueled by similar digital transformation and security requirements.

Company Market Share

The global market for cloud services brokerage is highly competitive, with key players adopting mergers and acquisitions, strategic partnerships, and continuous R&D to expand cloud portfolio offerings. Many companies focus on integrating AI, machine learning, and automation capabilities into brokerage platforms to deliver predictive analytics, cost optimisation, and enhanced security. The market features global IT services giants alongside specialised cloud management firms, each vying to provide scalable, compliant, and user-friendly multi-cloud brokerage solutions. Collaborative ventures between CSPs and brokerage firms are common to offer seamless cloud ecosystem management.

Accenture: Accenture is a major cloud services brokerage market leader, leveraging its global consulting and technology services footprint to offer comprehensive brokerage solutions across industries. Its growth is driven by deep cloud expertise, strategic partnerships with leading CSPs, and AI-powered cloud management tools. Accenture’s CSB platforms focus on cost optimisation, security compliance, and cloud orchestration, catering to large enterprises and public sector clients worldwide. The company’s cloud brokerage business continues to expand, supported by strong demand for digital transformation consulting paired with cloud services management.

Recent news:

• In March 2025, Accenture expanded its AI Refinery™ platform by introducing an AI agent builder, enabling business users to create and customise advanced AI agents without coding. This initiative aims to accelerate the adoption of agentic AI across various industries, enhancing enterprise efficiency and growth.

Recent Developments

• March 2025- Alphabet Inc. announced an all-cash acquisition of cybersecurity startup Wiz to enhance its cloud security offerings. Once closed, Wiz will join Google's cloud unit, strengthening its position in the cloud services brokerage market.
• January 2024- Beyond Trust introduced the Cloud Privilege Broker, a solution designed to help organisations manage multi-cloud entitlements and regain control over their cloud infrastructure. This tool addresses challenges related to privileged access management in complex cloud environments.