Market Dynamics
Global connected personal alarm market drivers:
Rising security issues regarding women and children
According to the United Nations, the majority of victims of human trafficking are females, accounting for 71% of all victims worldwide. Children between the ages of one and eighteen have a higher risk of becoming victims of child trafficking. The Walk Free Foundation and the International Labor Organization (ILO) estimate that 15.4 million victims are 18 years old or older, with 5.5 million being under the age of 18 (or 25% of the total). Therefore, there is a higher demand for devices and techniques for reducing these incidents.
People in danger of being trafficked can get immediate help with a connected personal alarm with GPS tracking, an SOS button, and two-way communication. The Connected Personal Alarm, with its cutting-edge technology and cooperative methodology, not only helps victims in need but also makes a substantial contribution to the prevention and disruption of human trafficking networks, ultimately saving lives and apprehending offenders. Such factors propel the global market.
Global connected personal alarm market restraint:
Privacy concerns
Privacy concerns are a major barrier to growth in the global connected personal alarm market. Sensitive information may end up in the wrong hands or be misused because these devices frequently track the user's location and send data to centralized systems. Smart personal safety security devices have many advantages, but there are also some disadvantages to consider. Transparent data usage policies are necessary since the use of cameras and other tracking technologies can give rise to privacy concerns.
Furthermore, fears of being watched or having their personal information accessed by unauthorized parties may prevent users from using these alarms. Achieving widespread acceptance and adoption of connected personal alarms requires addressing privacy concerns through user education, open data handling policies, and strong encryption. Inadequately addressing these privacy concerns could impede market expansion and erode consumer confidence in the technology.
Global connected personal alarm market opportunities:
Increasing product innovation
Wearable technology, environmental sensor integration, and AI advancement for predictive analytics are all necessary for creating innovative connected personal alarms. Algorithms that learn independently improve responsiveness, and instantaneous communication with emergency services guarantees prompt assistance. Users can intuitively interact with augmented reality interfaces, and data security is strengthened by blockchain technology. Moreover, global demand for personal safety alarms is growing as manufacturers create innovations in terms of technology, product shape and design, and other aspects.
For example, the OtterBox uniVERSE modular case system and Katana Safety's patented safety technology are combined in the recently released KATANA Safety Wallet for OtterBox uniVERSE. As a result, a number of market players under consideration are providing innovative features to personal safety alarm wearers to guarantee a more dependable and prompt response in the event of an emergency. Therefore, this trend is expected to fuel the growth of the global personal safety alarms market.
Regional Analysis
North america dominates the global market
Based on region, the global connected personal alarm market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
North America is the most significant global connected personal alarm market shareholder and is expected to expand substantially during the forecast period. This is due to growing awareness about personal safety and security among users. It is legal to carry and use connected personal alarms for effective self-defense across all the states in the U.S. The main reasons propelling the connected personal alarm market's growth in North America are increased R&D in the areas of home automation systems, connected alarms, and the Internet of Things in terms of new and improved technologies. With over 80% of people living in urban areas in the U.S. and Canada and a slightly lower percentage in Mexico, North America is regarded as one of the world's most urbanized regions. North America is also among the largest manufacturers of internet-enabled personal alarm systems, with the presence of companies such as ADT, Tbaytel, and Revolar. Such factors propel regional market growth.
Furthermore, since the U.S. and Canada are the two nations with the highest smartphone and Internet usage rates, the popular e-commerce platform is anticipated to drive up demand in the area for popular personal safety products like personal safety alarms. In Canada, over 86% of households own at least one smartphone, and 33 million people have smartphone subscriptions. This illustrates just how commonplace smartphones have become in Canada. Moreover, the quick uptake of personal safety alarms in North America due to the rising crime rates, particularly against women, the elderly, and children, is one of the main causes of the alarms' notable market expansion.
The European region represents the second-largest market for connected personal alarms. The European-connected personal alarms market is growing, and this growth is largely due to favorable government regulations and reimbursement policies that support the development of the home healthcare sector, particularly for senior citizens. In order to implement the government's TEC (Technology Enabled Care) strategy, for example, NHS (National Health Service) England established the National Information Board in 2014. This strategy refers to the use of telehealth and telecare to provide convenient and affordable care for patients with long-term conditions.
Furthermore, technological advancements, growing awareness of personal safety, and an aging population drive significant growth in the European personal alarms market. These alarms, integrated with mobile apps and connected to emergency services, offer enhanced user protection in various situations. Major players are concentrating on innovations like GPS tracking, fall detection, and two-way communication to meet changing consumer demands. Moreover, the market for personal alarms connected to Europe is expected to grow further due to favorable regulatory frameworks and rising adoption rates, meeting the security requirements of people in the region.
Segmental Analysis
The global connected personal alarm market is segmented by function, type, and application.
Based on function, the global connected personal alarm market is bifurcated into alarm, alarm alert, and texting/calling.
The alarm alert segment dominates the global market. The victim activates an emergency button on a device or app, intentionally or unintentionally, to the assailant, and the device promptly sends a text message or reminder to the designated contact at the specified location when an emergency arises. The alarm should come with a variety of customizable alert options, like visual indicators, vibrations, and multiple tones, so users can make it suit their needs and preferences.
Furthermore, connectivity with mobile applications enables instant alerts to designated contacts or emergency services, enhancing reaction times in crisis situations. However, in case of an emergency, the "emergency services" number—which is available 24/7—is usually the number to call. This feature retrieves their most recent location using GPS to further expedite the process of finding the victim's location.
Location tracking
The location tracking segment is experiencing growth within the connected personal alarm clock through the incorporation of GPS and tracking technologies. Real-time updates, geo-fencing in addition to emergency alerts provided by these features aid in improving safety and convenience. Increasing awareness and concerns for personal safety among populations like children and the elderly, and technological advancements drive demand for devices that offer location tracking in real-time.
Two-way communication
Two-way communication in connected personal alarm devices enables direct connection of users with caregivers or emergency service providers. Devices of this kind help improve security levels and boost emergency response rates through aspects such as voice messaging systems and activation of critical alerts for those who require instant help. This feature makes such items popular which drives faster adoption rate growth within this sector.
Based on type, the global connected personal alarm market is bifurcated into mobile phone apps, stand-alone devices, vehicle safety alarms, keychains, pendants and wristbands, panic buttons, smart personal safety, and others.
Connected personal alarms require mobile apps to provide users with increased security and comfort. These applications facilitate smooth communication between the user's smartphone and the alarm device, enabling instant alerts and notifications. The app makes it simple for users to remotely arm, disarm, and adjust alarm settings. The app offers crucial support when needed by facilitating instant access to emergency services or designated contacts. Many apps also have GPS tracking capabilities, guaranteeing quick reaction times and precise location in emergencies. Mobile phone apps with strong features and user-friendly interfaces are essential for optimizing the efficiency and portability of linked personal alarms and enabling users to stay safe on the go.
Stand-Alone Devices
The stand-alone device segment in the Connected personal alarm market refers to devices that are designed to function independently without the need for additional systems or connections, making them user-friendly and highly reliable. The elderly and those with medical needs use such devices since they provide self-contained safety solutions that cater to individual requirements. standalone devices do not require internet connectivity to perform their primary functions such as fall detection, GPS tracking, and emergency alerts. Ease of use, technological advancements, and personal safety are driving the growth of standalone devices. Key players are LifeAlert, Garmin, GreatCall, etc.
Keychain
The keychain segment represents a compact and portable option for personal safety. These devices feature an alarm system that can be activated by pressing a button, emitting a loud sound to attract attention and scare away potential threats. These devices are popular across different age groups ranging from students, working-class persons, and the elderly because they are small in size and come with many features. The keychain segment is growing, increased need for personal safety solutions that are portable as well as convenient drives the growth. Key players are LifeAlert, Philips Lifeline, AT&T Personal Safety, etc.
Pendant and Wrist Band
The pendant and wristband segment of the connected personal alarm market provides the elderly and people with medical issues with wearable safety devices that have emergency alert buttons, and activity tracking. Increasing demand for quick-response emergency solutions among these demographics drives growth in this segment, addressing the need for enhanced personal safety effectively.
Panic Button
Panic buttons allow a person to instantly call for help simply by pushing a button to predefined contacts or emergency services. The panic button segment offers quick-response devices for immediate emergency assistance to seniors and individuals with medical conditions, enhancing safety and independence carefully. Market growth is driven by increasing safety concerns, an aging population's need for reliable solutions, workplace safety requirements, technological advancements, and rising consumer awareness about personal safety options. Medical Guardian,
Based on Smart Personal Safety
The smart personal safety segment features advanced devices that use integrated technology such as GPS tracking, instant alerts, two-way communication, and connections to mobile apps or smart home systems to provide better safety and emergency response. Technological advancements, increasing awareness of personal safety, integration with healthcare systems, and smart home adoption drive the growth of the smart personal safety segment.
Based on application, the global connected personal alarm market is bifurcated into personal security, home security, and medical emergency.
The personal security segment owns the highest market share. The segment is expected to hold the major share of the market due to its usefulness for every age group category as well as helpful for professionals and well-known public figures. Theft and other forms of criminal activity have been on the rise in recent years, and some of these crimes have the potential to result in serious harm or even death. In order to enhance personal safety and help people prevent unknown criminal incidents, more sophisticated technology, such as smart personal safety alarms, has been embraced. This alarm helps users protect their loved ones and increases overall safety. An increasing number of crimes involving individuals are driving the expansion of the personal safety alarms market worldwide.
Home Security
The home security segment covers devices designed for home use and with functionalities such as motion detection, door/window sensors, surveillance cameras, and connectivity with smart home devices. These devices are designed for homeowners and renters who desire security features like live monitoring and alarms to prevent and respond to breaches and emergencies. Home security needs and advancements in IoT technology drive growth in this segment. ADT Inc., SimpliSafe, Vivint, Frontpoint, etc., are key players in the home security segment.
Medical Emergency
The medical emergency segment includes devices targeted to provide rapid medical aid in emergencies. These devices often have features such as emergency alarm buttons, fall detection sensors, and connectivity with healthcare systems or mobile apps. They usually assist elders and people with chronic medical conditions, offering peace of mind through swift response times and access to emergency services or caretakers. The increasing importance of preventive health measures, integration with healthcare systems such as Telemedicine and health awareness are driving the growth. Bay Alarm Medical, ADT Health, MobileHelp, etc., are key players in the segment.
Based on application Distribution Channel
Online Retail
The online retail distribution enhances distribution efficiency, global market reach, convenient shopping experiences, and strong customer support. Many online marketplaces and specialty retail websites sell a variety of personal safety devices, including smart alarms, panic buttons, and wearable safety technology that make it easy for consumers to access. This channel has the advantage of offering complete product information, including user reviews and competitive prices, empowering consumers to make informed purchasing decisions. convenience, variety, and accessibility provided by online distribution channels drive the growth of the segment. ADT, LifeStation, and Safe365 are key players in online retail.
Offline Retail
The offline retail distribution offers traditional retail stores, specialty shops, and direct sales through physical outlets to acquire smart personal safety devices. Offline retail offers instant product availability and personalized customer service but operational costs are probably high and reach is low as compared to online retail. Offline channels enable brands to establish a physical presence and allow them to build trust through face-to-face interactions, catering to a population that feels less comfortable with the idea of purchasing online.
