01 Celebrity Endorsement and Fund-Raising Activities Celebrities leverage their influence to endorse organic brands, showcasing their followers a healthy and sustainable lifestyle. This partnership boosts brand visibility and emphasizes the importance of organic food consumption. Additionally, fundraising events centered around food initiatives are gaining popularity, raising awareness and funds for sustainable farming practices and environmental conservation. These activities help shape consumer perceptions, driving interest and demand for products while supporting a more eco-conscious approach to food consumption. In August 2024, Danone S.A., General Mills Inc., and Nestle S.A. partnered with various celebrities and athletes to promote their brands and products. Due to this aspect, the demand for organic foods is expected to rise in the upcoming years. In January 2024, Chef Vikas Khanna became the brand ambassador for Organic Tattva, an Indian company that produces organic flour and pulses, thanks to their partnership. The partnership would represent a significant turning point in advancing conscious living and ethical consumption.
2026 The Soil Association published its Organic Market Report 2026, confirming that the UK organic food and drink market achieved its 14th consecutive year of growth, reaching £3.9 billion, driven by sustained consumer demand for certified organic products.
November 2025 The Government of India (Ministry of Commerce & Industry/APEDA) announced a roadmap to increase India's organic food exports to ₹20,000 crore (approximately USD 2 billion) by 2030, with a focus on cereals, millets, and organic products from the North-Eastern region.
February 10, 2026: IFOAM – Organics International released the latest Global Organic Market data during BIOFACH 2026, reporting that global retail sales of organic food and beverages reached €145 billion in 2024, reflecting continued growth in consumer demand for certified organic products.
December 17, 2025: The European Commission proposed targeted revisions to the EU Organic Regulation to improve competitiveness, reduce trade disruptions, and clarify implementation guidance for organic production and certification across member states.