July 2026 Philips launched the Next-Generation Sonicare DiamondClean 9900 Prestige, its first AI-powered electric toothbrush featuring real-time brushing guidance, on-device mouth mapping, and enhanced SenseIQ technology, expanding its premium dental hygiene device portfolio.
March 2026 Philips Sonicare introduced two new electric toothbrush ranges under its refreshed "Feel the Care" brand platform, expanding its dental hygiene device lineup with next-generation Sonicare technology.
May 2025 Dental Care Alliance entered a strategic partnership with Philips Oral Healthcare, selecting Philips Sonicare as its preferred electric toothbrush across more than 400 affiliated dental practices in the U.S.