Research Methodology – Digital Payments Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Digital Payments Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Digital Payments Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- The total number of digital payment users globally or within a specific geographic region.
- The total volume and value of digital transactions completed.
- Market trends and growth rates in the digital payments sector.
- The number of businesses that accept digital payments.
- Competitive landscape, including key players and their market shares.
- The penetration rate of the different digital payment methods (e.g., credit/debit cards, mobile payments, cryptocurrencies).
- Regulatory policies and their impact on the market.
- Technological advancements and their adoption rates.
Key Market Indicators:
- Total volume and value of digital transactions.
- Number of digital payment users.
- Frequency of digital transactions per user.
- Percentage of businesses that accept digital payments.
- Market shares of leading digital payment providers.
- Technological advancements in the digital payments sector.
- Rates of growth or decline in these indicators over specific periods of time.
Growth Trends:
- Increase in the number of digital payment users.
- Growth in the volume and value of digital transactions.
- Introduction of new and innovative digital payment technologies.
- Increasing business acceptance of digital payments.
- Greater penetration of digital payments into under-served markets.
- Increase in the user of mobile payments.
- Transition from physical cards to digital card payments.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Digital Payments Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Digital Payments Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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