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Direct-to-Consumer Genetic Testing Market

Direct-to-Consumer Genetic Testing Market Size, Share & Trends Analysis Report By Product Type (Ancestry, Health and Wellness, Entertainment), By Test Type (Nutrigenomics Testing, Predictive Testing, Carrier Testing, Others), By Technology (Targeted Analysis, Single Nucleotide Polymorphisms (SNPs), Whole Genome Sequencing (WGS)), By Distribution Channel (Online Channel, Over-the-Counter Channel), By Sales Channel (Institutional Sales, Retail Sales), By Sample (Saliva, Urine, Blood) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2023-2031

Report Code: SRHI54370DR
Study Period 2019-2031 CAGR 17.30%
Historical Period 2019-2021 Forecast Period 2023-2031
Base Year 2022 Base Year Market Size USD 1,590.43 Million
Forecast Year 2031 Forecast Year Market Size USD 6686.46 Million
Largest Market North America Fastest Growing Market Europe
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Market Segmentation

  1. Direct-to-Consumer Genetic Testing Market, By Product Type (2021-2031)
    1. Ancestry
    2. Health and Wellness
    3. Entertainment
  2. Direct-to-Consumer Genetic Testing Market, By Test Type (2021-2031)
    1. Nutrigenomics Testing
    2. Predictive Testing
    3. Carrier Testing
    4. Others
  3. Direct-to-Consumer Genetic Testing Market, By Technology (2021-2031)
    1. Targeted Analysis
    2. Single Nucleotide Polymorphisms (SNPs)
    3. Whole Genome Sequencing (WGS)
  4. Direct-to-Consumer Genetic Testing Market, By Distribution Channel (2021-2031)
    1. Online Channel
    2. Over-the-Counter Channel
  5. Direct-to-Consumer Genetic Testing Market, By Sales Channel (2021-2031)
    1. Institutional Sales
      1. Hospitals
      2. Specialty Clinics
      3. Diagnostic Laboratories
      4. Others
    2. Retail Sales
      1. Retail Pharmacies
      2. Online Sales
  6. Direct-to-Consumer Genetic Testing Market, By Sample (2021-2031)
    1. Saliva
    2. Urine
    3. Blood
    1. North America
      1. North America Direct-to-Consumer Genetic Testing Market, By Product Type
        1. Ancestry
          1. Health and Wellness
            1. Entertainment
            2. North America Direct-to-Consumer Genetic Testing Market, By Test Type
              1. Nutrigenomics Testing
                1. Predictive Testing
                  1. Carrier Testing
                    1. Others
                    2. North America Direct-to-Consumer Genetic Testing Market, By Technology
                      1. Targeted Analysis
                        1. Single Nucleotide Polymorphisms (SNPs)
                          1. Whole Genome Sequencing (WGS)
                          2. North America Direct-to-Consumer Genetic Testing Market, By Distribution Channel
                            1. Online Channel
                              1. Over-the-Counter Channel
                              2. North America Direct-to-Consumer Genetic Testing Market, By Sales Channel
                                1. Institutional Sales
                                  1. Hospitals
                                    1. Specialty Clinics
                                      1. Diagnostic Laboratories
                                        1. Others
                                        2. Retail Sales
                                          1. Retail Pharmacies
                                            1. Online Sales
                                          2. North America Direct-to-Consumer Genetic Testing Market, By Sample
                                            1. Saliva
                                              1. Urine
                                                1. Blood
                                                2. U.S.
                                                  1. U.S. Direct-to-Consumer Genetic Testing Market, By Product Type
                                                    1. Ancestry
                                                      1. Health and Wellness
                                                        1. Entertainment
                                                        2. U.S. Direct-to-Consumer Genetic Testing Market, By Test Type
                                                          1. Nutrigenomics Testing
                                                            1. Predictive Testing
                                                              1. Carrier Testing
                                                                1. Others
                                                                2. U.S. Direct-to-Consumer Genetic Testing Market, By Technology
                                                                  1. Targeted Analysis
                                                                    1. Single Nucleotide Polymorphisms (SNPs)
                                                                      1. Whole Genome Sequencing (WGS)
                                                                      2. U.S. Direct-to-Consumer Genetic Testing Market, By Distribution Channel
                                                                        1. Online Channel
                                                                          1. Over-the-Counter Channel
                                                                          2. U.S. Direct-to-Consumer Genetic Testing Market, By Sales Channel
                                                                            1. Institutional Sales
                                                                              1. Hospitals
                                                                                1. Specialty Clinics
                                                                                  1. Diagnostic Laboratories
                                                                                    1. Others
                                                                                    2. Retail Sales
                                                                                      1. Retail Pharmacies
                                                                                        1. Online Sales
                                                                                      2. U.S. Direct-to-Consumer Genetic Testing Market, By Sample
                                                                                        1. Saliva
                                                                                          1. Urine
                                                                                            1. Blood
                                                                                          2. Canada
                                                                                        2. Europe
                                                                                          1. Europe Direct-to-Consumer Genetic Testing Market, By Product Type
                                                                                            1. Ancestry
                                                                                              1. Health and Wellness
                                                                                                1. Entertainment
                                                                                                2. Europe Direct-to-Consumer Genetic Testing Market, By Test Type
                                                                                                  1. Nutrigenomics Testing
                                                                                                    1. Predictive Testing
                                                                                                      1. Carrier Testing
                                                                                                        1. Others
                                                                                                        2. Europe Direct-to-Consumer Genetic Testing Market, By Technology
                                                                                                          1. Targeted Analysis
                                                                                                            1. Single Nucleotide Polymorphisms (SNPs)
                                                                                                              1. Whole Genome Sequencing (WGS)
                                                                                                              2. Europe Direct-to-Consumer Genetic Testing Market, By Distribution Channel
                                                                                                                1. Online Channel
                                                                                                                  1. Over-the-Counter Channel
                                                                                                                  2. Europe Direct-to-Consumer Genetic Testing Market, By Sales Channel
                                                                                                                    1. Institutional Sales
                                                                                                                      1. Hospitals
                                                                                                                        1. Specialty Clinics
                                                                                                                          1. Diagnostic Laboratories
                                                                                                                            1. Others
                                                                                                                            2. Retail Sales
                                                                                                                              1. Retail Pharmacies
                                                                                                                                1. Online Sales
                                                                                                                              2. Europe Direct-to-Consumer Genetic Testing Market, By Sample
                                                                                                                                1. Saliva
                                                                                                                                  1. Urine
                                                                                                                                    1. Blood
                                                                                                                                    2. U.K.
                                                                                                                                      1. U.K. Direct-to-Consumer Genetic Testing Market, By Product Type
                                                                                                                                        1. Ancestry
                                                                                                                                          1. Health and Wellness
                                                                                                                                            1. Entertainment
                                                                                                                                            2. U.K. Direct-to-Consumer Genetic Testing Market, By Test Type
                                                                                                                                              1. Nutrigenomics Testing
                                                                                                                                                1. Predictive Testing
                                                                                                                                                  1. Carrier Testing
                                                                                                                                                    1. Others
                                                                                                                                                    2. U.K. Direct-to-Consumer Genetic Testing Market, By Technology
                                                                                                                                                      1. Targeted Analysis
                                                                                                                                                        1. Single Nucleotide Polymorphisms (SNPs)
                                                                                                                                                          1. Whole Genome Sequencing (WGS)
                                                                                                                                                          2. U.K. Direct-to-Consumer Genetic Testing Market, By Distribution Channel
                                                                                                                                                            1. Online Channel
                                                                                                                                                              1. Over-the-Counter Channel
                                                                                                                                                              2. U.K. Direct-to-Consumer Genetic Testing Market, By Sales Channel
                                                                                                                                                                1. Institutional Sales
                                                                                                                                                                  1. Hospitals
                                                                                                                                                                    1. Specialty Clinics
                                                                                                                                                                      1. Diagnostic Laboratories
                                                                                                                                                                        1. Others
                                                                                                                                                                        2. Retail Sales
                                                                                                                                                                          1. Retail Pharmacies
                                                                                                                                                                            1. Online Sales
                                                                                                                                                                          2. U.K. Direct-to-Consumer Genetic Testing Market, By Sample
                                                                                                                                                                            1. Saliva
                                                                                                                                                                              1. Urine
                                                                                                                                                                                1. Blood
                                                                                                                                                                              2. Germany
                                                                                                                                                                              3. France
                                                                                                                                                                              4. Spain
                                                                                                                                                                              5. Italy
                                                                                                                                                                              6. Russia
                                                                                                                                                                              7. Nordic
                                                                                                                                                                              8. Benelux
                                                                                                                                                                              9. Rest of Europe
                                                                                                                                                                            2. APAC
                                                                                                                                                                              1. APAC Direct-to-Consumer Genetic Testing Market, By Product Type
                                                                                                                                                                                1. Ancestry
                                                                                                                                                                                  1. Health and Wellness
                                                                                                                                                                                    1. Entertainment
                                                                                                                                                                                    2. APAC Direct-to-Consumer Genetic Testing Market, By Test Type
                                                                                                                                                                                      1. Nutrigenomics Testing
                                                                                                                                                                                        1. Predictive Testing
                                                                                                                                                                                          1. Carrier Testing
                                                                                                                                                                                            1. Others
                                                                                                                                                                                            2. APAC Direct-to-Consumer Genetic Testing Market, By Technology
                                                                                                                                                                                              1. Targeted Analysis
                                                                                                                                                                                                1. Single Nucleotide Polymorphisms (SNPs)
                                                                                                                                                                                                  1. Whole Genome Sequencing (WGS)
                                                                                                                                                                                                  2. APAC Direct-to-Consumer Genetic Testing Market, By Distribution Channel
                                                                                                                                                                                                    1. Online Channel
                                                                                                                                                                                                      1. Over-the-Counter Channel
                                                                                                                                                                                                      2. APAC Direct-to-Consumer Genetic Testing Market, By Sales Channel
                                                                                                                                                                                                        1. Institutional Sales
                                                                                                                                                                                                          1. Hospitals
                                                                                                                                                                                                            1. Specialty Clinics
                                                                                                                                                                                                              1. Diagnostic Laboratories
                                                                                                                                                                                                                1. Others
                                                                                                                                                                                                                2. Retail Sales
                                                                                                                                                                                                                  1. Retail Pharmacies
                                                                                                                                                                                                                    1. Online Sales
                                                                                                                                                                                                                  2. APAC Direct-to-Consumer Genetic Testing Market, By Sample
                                                                                                                                                                                                                    1. Saliva
                                                                                                                                                                                                                      1. Urine
                                                                                                                                                                                                                        1. Blood
                                                                                                                                                                                                                        2. China
                                                                                                                                                                                                                          1. China Direct-to-Consumer Genetic Testing Market, By Product Type
                                                                                                                                                                                                                            1. Ancestry
                                                                                                                                                                                                                              1. Health and Wellness
                                                                                                                                                                                                                                1. Entertainment
                                                                                                                                                                                                                                2. China Direct-to-Consumer Genetic Testing Market, By Test Type
                                                                                                                                                                                                                                  1. Nutrigenomics Testing
                                                                                                                                                                                                                                    1. Predictive Testing
                                                                                                                                                                                                                                      1. Carrier Testing
                                                                                                                                                                                                                                        1. Others
                                                                                                                                                                                                                                        2. China Direct-to-Consumer Genetic Testing Market, By Technology
                                                                                                                                                                                                                                          1. Targeted Analysis
                                                                                                                                                                                                                                            1. Single Nucleotide Polymorphisms (SNPs)
                                                                                                                                                                                                                                              1. Whole Genome Sequencing (WGS)
                                                                                                                                                                                                                                              2. China Direct-to-Consumer Genetic Testing Market, By Distribution Channel
                                                                                                                                                                                                                                                1. Online Channel
                                                                                                                                                                                                                                                  1. Over-the-Counter Channel
                                                                                                                                                                                                                                                  2. China Direct-to-Consumer Genetic Testing Market, By Sales Channel
                                                                                                                                                                                                                                                    1. Institutional Sales
                                                                                                                                                                                                                                                      1. Hospitals
                                                                                                                                                                                                                                                        1. Specialty Clinics
                                                                                                                                                                                                                                                          1. Diagnostic Laboratories
                                                                                                                                                                                                                                                            1. Others
                                                                                                                                                                                                                                                            2. Retail Sales
                                                                                                                                                                                                                                                              1. Retail Pharmacies
                                                                                                                                                                                                                                                                1. Online Sales
                                                                                                                                                                                                                                                              2. China Direct-to-Consumer Genetic Testing Market, By Sample
                                                                                                                                                                                                                                                                1. Saliva
                                                                                                                                                                                                                                                                  1. Urine
                                                                                                                                                                                                                                                                    1. Blood
                                                                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                                                                  6. Taiwan
                                                                                                                                                                                                                                                                  7. South East Asia
                                                                                                                                                                                                                                                                  8. Rest of Asia-Pacific
                                                                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                                                                  1. Middle East and Africa Direct-to-Consumer Genetic Testing Market, By Product Type
                                                                                                                                                                                                                                                                    1. Ancestry
                                                                                                                                                                                                                                                                      1. Health and Wellness
                                                                                                                                                                                                                                                                        1. Entertainment
                                                                                                                                                                                                                                                                        2. Middle East and Africa Direct-to-Consumer Genetic Testing Market, By Test Type
                                                                                                                                                                                                                                                                          1. Nutrigenomics Testing
                                                                                                                                                                                                                                                                            1. Predictive Testing
                                                                                                                                                                                                                                                                              1. Carrier Testing
                                                                                                                                                                                                                                                                                1. Others
                                                                                                                                                                                                                                                                                2. Middle East and Africa Direct-to-Consumer Genetic Testing Market, By Technology
                                                                                                                                                                                                                                                                                  1. Targeted Analysis
                                                                                                                                                                                                                                                                                    1. Single Nucleotide Polymorphisms (SNPs)
                                                                                                                                                                                                                                                                                      1. Whole Genome Sequencing (WGS)
                                                                                                                                                                                                                                                                                      2. Middle East and Africa Direct-to-Consumer Genetic Testing Market, By Distribution Channel
                                                                                                                                                                                                                                                                                        1. Online Channel
                                                                                                                                                                                                                                                                                          1. Over-the-Counter Channel
                                                                                                                                                                                                                                                                                          2. Middle East and Africa Direct-to-Consumer Genetic Testing Market, By Sales Channel
                                                                                                                                                                                                                                                                                            1. Institutional Sales
                                                                                                                                                                                                                                                                                              1. Hospitals
                                                                                                                                                                                                                                                                                                1. Specialty Clinics
                                                                                                                                                                                                                                                                                                  1. Diagnostic Laboratories
                                                                                                                                                                                                                                                                                                    1. Others
                                                                                                                                                                                                                                                                                                    2. Retail Sales
                                                                                                                                                                                                                                                                                                      1. Retail Pharmacies
                                                                                                                                                                                                                                                                                                        1. Online Sales
                                                                                                                                                                                                                                                                                                      2. Middle East and Africa Direct-to-Consumer Genetic Testing Market, By Sample
                                                                                                                                                                                                                                                                                                        1. Saliva
                                                                                                                                                                                                                                                                                                          1. Urine
                                                                                                                                                                                                                                                                                                            1. Blood
                                                                                                                                                                                                                                                                                                            2. UAE
                                                                                                                                                                                                                                                                                                              1. UAE Direct-to-Consumer Genetic Testing Market, By Product Type
                                                                                                                                                                                                                                                                                                                1. Ancestry
                                                                                                                                                                                                                                                                                                                  1. Health and Wellness
                                                                                                                                                                                                                                                                                                                    1. Entertainment
                                                                                                                                                                                                                                                                                                                    2. UAE Direct-to-Consumer Genetic Testing Market, By Test Type
                                                                                                                                                                                                                                                                                                                      1. Nutrigenomics Testing
                                                                                                                                                                                                                                                                                                                        1. Predictive Testing
                                                                                                                                                                                                                                                                                                                          1. Carrier Testing
                                                                                                                                                                                                                                                                                                                            1. Others
                                                                                                                                                                                                                                                                                                                            2. UAE Direct-to-Consumer Genetic Testing Market, By Technology
                                                                                                                                                                                                                                                                                                                              1. Targeted Analysis
                                                                                                                                                                                                                                                                                                                                1. Single Nucleotide Polymorphisms (SNPs)
                                                                                                                                                                                                                                                                                                                                  1. Whole Genome Sequencing (WGS)
                                                                                                                                                                                                                                                                                                                                  2. UAE Direct-to-Consumer Genetic Testing Market, By Distribution Channel
                                                                                                                                                                                                                                                                                                                                    1. Online Channel
                                                                                                                                                                                                                                                                                                                                      1. Over-the-Counter Channel
                                                                                                                                                                                                                                                                                                                                      2. UAE Direct-to-Consumer Genetic Testing Market, By Sales Channel
                                                                                                                                                                                                                                                                                                                                        1. Institutional Sales
                                                                                                                                                                                                                                                                                                                                          1. Hospitals
                                                                                                                                                                                                                                                                                                                                            1. Specialty Clinics
                                                                                                                                                                                                                                                                                                                                              1. Diagnostic Laboratories
                                                                                                                                                                                                                                                                                                                                                1. Others
                                                                                                                                                                                                                                                                                                                                                2. Retail Sales
                                                                                                                                                                                                                                                                                                                                                  1. Retail Pharmacies
                                                                                                                                                                                                                                                                                                                                                    1. Online Sales
                                                                                                                                                                                                                                                                                                                                                  2. UAE Direct-to-Consumer Genetic Testing Market, By Sample
                                                                                                                                                                                                                                                                                                                                                    1. Saliva
                                                                                                                                                                                                                                                                                                                                                      1. Urine
                                                                                                                                                                                                                                                                                                                                                        1. Blood
                                                                                                                                                                                                                                                                                                                                                      2. Turkey
                                                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                                                      1. LATAM Direct-to-Consumer Genetic Testing Market, By Product Type
                                                                                                                                                                                                                                                                                                                                                        1. Ancestry
                                                                                                                                                                                                                                                                                                                                                          1. Health and Wellness
                                                                                                                                                                                                                                                                                                                                                            1. Entertainment
                                                                                                                                                                                                                                                                                                                                                            2. LATAM Direct-to-Consumer Genetic Testing Market, By Test Type
                                                                                                                                                                                                                                                                                                                                                              1. Nutrigenomics Testing
                                                                                                                                                                                                                                                                                                                                                                1. Predictive Testing
                                                                                                                                                                                                                                                                                                                                                                  1. Carrier Testing
                                                                                                                                                                                                                                                                                                                                                                    1. Others
                                                                                                                                                                                                                                                                                                                                                                    2. LATAM Direct-to-Consumer Genetic Testing Market, By Technology
                                                                                                                                                                                                                                                                                                                                                                      1. Targeted Analysis
                                                                                                                                                                                                                                                                                                                                                                        1. Single Nucleotide Polymorphisms (SNPs)
                                                                                                                                                                                                                                                                                                                                                                          1. Whole Genome Sequencing (WGS)
                                                                                                                                                                                                                                                                                                                                                                          2. LATAM Direct-to-Consumer Genetic Testing Market, By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                            1. Online Channel
                                                                                                                                                                                                                                                                                                                                                                              1. Over-the-Counter Channel
                                                                                                                                                                                                                                                                                                                                                                              2. LATAM Direct-to-Consumer Genetic Testing Market, By Sales Channel
                                                                                                                                                                                                                                                                                                                                                                                1. Institutional Sales
                                                                                                                                                                                                                                                                                                                                                                                  1. Hospitals
                                                                                                                                                                                                                                                                                                                                                                                    1. Specialty Clinics
                                                                                                                                                                                                                                                                                                                                                                                      1. Diagnostic Laboratories
                                                                                                                                                                                                                                                                                                                                                                                        1. Others
                                                                                                                                                                                                                                                                                                                                                                                        2. Retail Sales
                                                                                                                                                                                                                                                                                                                                                                                          1. Retail Pharmacies
                                                                                                                                                                                                                                                                                                                                                                                            1. Online Sales
                                                                                                                                                                                                                                                                                                                                                                                          2. LATAM Direct-to-Consumer Genetic Testing Market, By Sample
                                                                                                                                                                                                                                                                                                                                                                                            1. Saliva
                                                                                                                                                                                                                                                                                                                                                                                              1. Urine
                                                                                                                                                                                                                                                                                                                                                                                                1. Blood
                                                                                                                                                                                                                                                                                                                                                                                                2. Brazil
                                                                                                                                                                                                                                                                                                                                                                                                  1. Brazil Direct-to-Consumer Genetic Testing Market, By Product Type
                                                                                                                                                                                                                                                                                                                                                                                                    1. Ancestry
                                                                                                                                                                                                                                                                                                                                                                                                      1. Health and Wellness
                                                                                                                                                                                                                                                                                                                                                                                                        1. Entertainment
                                                                                                                                                                                                                                                                                                                                                                                                        2. Brazil Direct-to-Consumer Genetic Testing Market, By Test Type
                                                                                                                                                                                                                                                                                                                                                                                                          1. Nutrigenomics Testing
                                                                                                                                                                                                                                                                                                                                                                                                            1. Predictive Testing
                                                                                                                                                                                                                                                                                                                                                                                                              1. Carrier Testing
                                                                                                                                                                                                                                                                                                                                                                                                                1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                2. Brazil Direct-to-Consumer Genetic Testing Market, By Technology
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Targeted Analysis
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Single Nucleotide Polymorphisms (SNPs)
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Whole Genome Sequencing (WGS)
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Brazil Direct-to-Consumer Genetic Testing Market, By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Online Channel
                                                                                                                                                                                                                                                                                                                                                                                                                          1. Over-the-Counter Channel
                                                                                                                                                                                                                                                                                                                                                                                                                          2. Brazil Direct-to-Consumer Genetic Testing Market, By Sales Channel
                                                                                                                                                                                                                                                                                                                                                                                                                            1. Institutional Sales
                                                                                                                                                                                                                                                                                                                                                                                                                              1. Hospitals
                                                                                                                                                                                                                                                                                                                                                                                                                                1. Specialty Clinics
                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Diagnostic Laboratories
                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                    2. Retail Sales
                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Retail Pharmacies
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Online Sales
                                                                                                                                                                                                                                                                                                                                                                                                                                      2. Brazil Direct-to-Consumer Genetic Testing Market, By Sample
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Saliva
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Urine
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Blood
                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM

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