North America Domain Name Registrar Market

Market Overview

The North America domain name registrar market size was valued at USD 269 million in 2022 and is projected to reach a value of USD 390 million by 2031, registering a CAGR of 4.2% during the forecast period 2023-2031.

Highlights

• Generic top-level domains dominated the market by type. 
• Cloud dominated the market based on deployment
• Enterprises dominated the market by end-user.

A "Domain Name Registrar" business is in charge of reserving Internet domain names. A generic top-level domain (gTLD) registry and a country code top-level domain (ccTLD) registration must accredit a domain name registrar. A registrar follows the rules set by the domain name organizations it works with. They are in charge of keeping track of all the domain names that have been purchased and their contact information in a database. Registrars also offer tools and services that can be used to register, manage, and update domains.

Market Dynamics

North America Market Drivers

Increased Internet Penetration

The number of websites has increased along with internet usage. In January 2021, there were more than 1.8 billion websites online, according to internetlivestats.com. The number of websites was above 400 million just in North America. Along with individual websites, there has been a sizable increase in online marketplaces and platforms that demand domain names. For instance, domain names are necessary for operating social media networks like Facebook and Instagram, e-commerce websites like Amazon and Etsy, and online service providers like Uber and Airbnb. The COVID-19 epidemic has increased online and internet activities as well. The demand for domain names and other internet services has surged as more people work remotely and organizations move their activities online.

North America Market Restraints

Cybersecurity Risks

Cybersecurity concerns and breaches may impact the market for domain name registrars. Customers may be less likely to utilize domain name registration services if they lose faith in their security, which could influence demand. The FBI of the United States warned domain name registrants in 2020 that there was a greater danger of assaults from state-sponsored hackers. The alert mentioned that these attackers might try to steal private data or seize control of domain names. The same year, a cybersecurity company identified a flaw in GoDaddy's domain management system that might have given attackers access to domain names and traffic redirection. GoDaddy swiftly fixed the issue, but it serves as a reminder of the possible dangers to the market for domain name registrars.

North America Market Opportunities

Integration with Online Services

The possibility of integrating domain name registrars' services with other online services, such as website builders or marketing platforms, should also be investigated. Customers would receive added value from this and find it simpler to manage their web presence. North America domain name registrars are also looking towards integrating with other web services. To make it simple for customers to transfer files using their domain name, Namecheap has integrated its domain name registration services with the cloud-based storage and collaboration platform Dropbox. Customers of Namecheap benefit from this integration because it makes it simpler for them to communicate and share files online.

Segmental Analysis

The North America domain name registrar market is segmented based on type, deployment, and end-user.

The market is further segmented by type into generic and country code top-level domains.

The Generic top-level domains segment dominates the market and is expected to grow at a CAGR of 3.6% during the forecast period.

By deployment, it is further segmented into on-premises and cloud.

The cloud dominated the market and is expected to register a CAGR of 4.9% over the forecast period.

The market is further segmented by end-user into enterprises, non-profit organizations, and others.

The enterprise segment dominates the market and is expected to grow at a CAGR of 4.5% during the forecast period.

Regional Analysis

The North America domain name registrar market is analyzed by country in U.S. and Canada. The U.S. is expected to dominate the market, registering the highest CAGR of 4.2% over the forecast period.

North America is anticipated to hold the top spot in the market for domain name registrars. Due to the abundance of SMEs and firms in this region, the need for domain name registrar services is anticipated to grow quickly. The businesses provide their domain name registration services via cloud-based or on-premise solutions. Additionally, businesses use their platform to provide services like website hosting and email address management. Due to the growing adoption of cloud-based DNNs by small and large businesses in North America, the region is anticipated to maintain its lead throughout the forecast period. The public's worry about the current method of registering and administering domain names, such as well-known and memorable names, has intensified with the rise in internet usage. Businesses and individuals who want the United States Association on their website frequently utilize it. As it conveys the identity and nature of the company, the market is among the most well-known domain names in the United States. For instance, '. Market' appears in the domain names of nearly 167,000 American companies. With minimum requirements that vary according to the rules of the local registries, North America provides options to register an internet domain in practically all countries. Some of North America's most important domain name registrars are GoDaddy, eNom (Namecheap.com), Tucows (Hover.com), and Network Solutions. However, GoDaddy Group Inc. dominates all domain names in the North American region.

Recent Developments

• May 2023- Microsoft and GoDaddy collaborated to Enable Payments for Online Meetings.
• In 2021- More responsive designs and new features like e-commerce integration and SEO tools were added to ATAK Domain Hosting.

North America Domain Name Registrar Market Segmentation

By Type 

• Generic Top-Level Domains
• Country Code Top-Level Domains

By Deployment 

• Cloud
• On-Premises

By End-User 

• Enterprises
• Non-Profit Organizations
• Others

By Country

• The U.S.
• Canada