Global Statistics Representing Domain Name Registrar Market Scenario
The global domain name market represented about 340 Million names registered till the year end 2016, with an overall growth rate of about 7.1%. The growth of domain names is primarily, owing to rising demand among business and individuals webspace. Domain name registrars are the entities , that allows the business to register for the desired domain names for marketing purpose. To acquire the web address, customers pay the domain name registrar a flat or monthly fee to register the site. Domain name registrars are accredited by Internet Corporation for Assigned Names and Numbers (ICANN), a non-profit organization that has been given the responsibility of allocating IP addresses and managing the Domain Name System.
Rapid growth of e-commerce sector is one of the major trend that is expected to drive the market growth during the forecast period 2019—2026. Domain name registration is the primary step to be taken by a company to make its online market presence, thus demand for domain name registrar increases simultaneously.
Moreover, a survey conducted by Go Daddy in 2015, found that about 55-60% of very small business have little or no online presence. Additionally, SME’s contribute to about 95% of all the enterprises in the OECD countries. Thus, small and medium scale business segments pose a huge potential for the growth of domain name registrar market during the forecast period.
The global domain name registrar market is mainly segmented on the basis of domain type, deployment and end-user. Based on domain type the market is segmented into generic top-level domains, and country code top level domain (ccTLD), out of which ccTLD is estimated to achieve a highest growth during the forecast period 2019-2026, owing to certain policies adopted by smaller countries to adopt their country domains for commercial purpose. For instance, small pacific island Tokleau is one of the largest densely populated country level domain in the world. According to a survey conducted by Verisign, Inc., approximately 146.1 million ccTLD domain names are registered till 2017, which was increased by 3.4 million as compared to 2016. The primary reason behind this growth is adoption their country level domain “.tk” by individuals and business.
The global domain name registrar market by country code top level domain (ccTLD) is expected to grow at CAGR 3.70% during the forecast period 2019–2026.
Based on end-user, the market is segmented into enterprise, non-profit organization and others. As many enterprises believe that establishing a presence on the World Wide Web is essential, and that of, it is equally essential to obtain the shortest and most memorable domain name.
North America holds the major share in the global domain name registrar market, owing to huge registration of domain names in the U.S. for identifying the nature of the business. For instance, about 167,000 U.S. businesses have ‘. market’ in their domain name. Additionally, growing internet usage has also propelled about the current system of registering and managing domain names such as familiar and easy-to-remember names.
Asia Pacific is expected to emerge as a fastest growing region during the forecast period. This growth is mainly owing to rapid e-commerce boom in China, which has led many investors to purchase short and new domain names, thereby generating more potential leads. On December 2016, the first ever Chinese Domain Festival and China Digital Asset Investment Summit was organized, in which over 200 investors about USD 24.1 Million for purchasing short domain names.
Europe holds the second largest share in the global domain name registrar market followed by North America, owing to large individual domain name extensions available over 50 countries in Europe. According to Internet Corporation for Assigned Names and Number (ICANN), around 53% of business and individuals have adopted ‘com’ domains in Europe. Additionally, as per the estimation conducted by European Commission, the major countries with large ‘.eu’ domains are Germany (1 million), the Netherlands (497,000), France (343,000), Poland (308,000), and the U.K (317,000). Additionally, some of the major players such as GoDaddy, Gandi.com, 1&1 IONOS, and Namecheap are holding a significant share of the Europe market. For instance, Gandi.com is one of first domain name registrars approved by ICANN for .com, .net, .org, .biz, .info, .name, .be, .fr, and .eu in France. It is offering over 600 domains.
Domain register market is estimated to grow at health growth rate during the forecast period, as local registrar market is weak, and most of the International players have less presence in this region, providing considerable opportunity for other registrars to enter the market. However, LAMEA is taking considerable efforts for improving this scenario by promoting more local online content and websites, which eventually rely on greater uptake of domain names on domain name registrars. Domain name registries holds a huge uncapped opportunity to start involvement in business fairs, trade-associations’ communication outlets, and Trade Ministries in the region to promote the website and domain name uptake.
In October 2018, Cloudflare launched a new domain name registration services that only charges the wholesale price that the top-level domain registry charges. The primary aim behind the adoption of such strategy is to expand its presence among the consumers.
In June 2018, Dreamscape Networks, a domain name hosting and technology solutions announced the acquisition of Domain Name Registrar (DNR) for about USD 6.3 Billion. This acquisition will acquire brand assets and customer of DNR system, thereby consolidating local domain and hosting businesses.
Some of the major companies operating in the market are 1&1 ionos inc., , Bluehost inc., , DreamHost, LLC., , flippa.com pty ltd, Gandi sas , GoDaddy inc. , HiChina, hostgator.com LLC , Hostinger international ltd , Namecheap, inc. , network solutions, LLC , ovh, Tucows inc. Among these companies, Go Daddy is a market leader in the domain name registration with about 22% share in 2017. In the financial year 2017,2016 and 2015, Go Daddy generated approximately about 47%, 50% and 52% of total revenue from domain related products.
Recently Google has entered in the domain name registrar market and has achieved colossal growth to rank among the top 10 registrars (Source: Verisign Report 2017). The major reason behind the growth of google domains are:
Domain Name Registrar Market Segmentation
By Domain Type
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