Research Methodology – Draught Beer Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Draught Beer Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Draught Beer Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- Current and projected global beer consumption.
- Number of draught beer breweries and their production capacities.
- The pricing patterns of the different draught beer brands.
- Market demand for draught beer in different regions.
- The number of restaurants, bars, and pubs offering draught beer.
- Sales growth trends in the draught beer market.
- Competitive landscape, including market share of major players.
- Impact of regulatory policies on the production and sale of draught beer.
2 Key Market Indicators
- Per capita beer consumption in different regions.
- Growth rate of breweries in the market.
- Seasonal trends and consumption patterns.
- Consumer spending on alcoholic beverages.
- Rate of introduction of new flavors and product innovations.
- Demographics and preferences of draught beer consumers.
- Sales volume and revenue of key players.
3 Growth Trends
- Growth of craft beer and microbreweries, which typically serve draught beer.
- Changes in consumer preference towards draught beer over bottled beer due to freshness and taste benefits.
- Innovation in draught beer dispensing systems making it more user-friendly and easy to handle.
- Increase in establishment of specialized beer bars, beer cafes and pubs.
- Growth in consumption of alcohol, particularly draught beer, in emerging economies.
- Trends in health consciousness leading to preference for low-alcohol and non-alcoholic draught beers.
- The move towards eco-friendliness, with draught beer being greener as compared to bottled or canned beer.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Draught Beer Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Draught Beer Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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