Research Methodology – E-commerce Footwear Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the E-commerce Footwear Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the E-commerce Footwear Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- The total volume of footwear sales through e-commerce channels
- The annual revenue generated by different sectors of the footwear industry through e-commerce
- Existing competition and market dominance by top footwear brands
- Current and potential growth rate of e-commerce in the footwear industry
- New market entrants and their impact on market share
- Market segmentation based on product type, gender, price range, and geography
- The user base and penetration percentage of e-commerce for buying footwear
- Behavioral factors like consumer preference, buying habits, and brand loyalty
Key Market Indicators
- Number of overall sales transactions through e-commerce
- Total revenue generated by these sales
- Rate of new customer acquisition in online footwear market
- CAGR (Compound Annual Growth Rate) of the e-commerce footwear industry
- The average amount spent per transaction
- The conversion rate of visitors to customers on e-commerce platforms
- Growth rate of mobile commerce in the footwear segment
Growth Trends
- The rise of mobile commerce and its impact on the online footwear market
- Growth of tailored and personalized shopping experiences (like virtual try-on models)
- Trends of sustainable, green, and ethically made footwear products
- Proliferation of technology such as AI and VR in improving online shopping experiences
- Growth in the usage of data analytics to understand consumer behavior and design strategies
- Increase in the penetration of the internet and e-commerce in emerging markets
- Increasing demand for premium and branded footwear on online platforms
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the E-commerce Footwear Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the E-commerce Footwear Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights