Europe Flexible Display Market

Market Overview

The Europe region is expected to reach USD 58.6 billion by 2030 with a CAGR of 34.85% in Europe flexible display market. The term "flexible display" refers to any visual output surface that is constructed to be able to withstand being folded, bent, or twisted in any direction. OLED displays are commonly used in screens that use flexible displays. Flexible displays are becoming more common in foldable technology, such as smartphones that can be folded or closed like a book.

Flexible displays are helpful because they permit the device to be stored in a smaller space, like a pocket, while also providing a screen size that is more enjoyable for the display of media. This is a useful combination. Flexible displays in mobile devices can improve multitasking. Foldable displays on smartphones may one day make it unnecessary for some people to carry around a tablet in addition to their primary device. The cache of something new and futuristic is the main draw of a folding display.

Rollable displays can be used in a variety of things, including:

Mobile phones, PDAs and laptops, a display that is permanently conformed to fit snugly around the wrists, a kid's mask for Halloween and other occasions & an unusually shaped display built into a steering wheel or automobile.

Market Dynamics

Europe Flexible Display Market Drivers

• Currently, flexible displays are more popular in Smartphones but there is a potential market outside the smartphone market too

It is also essential to point out that flexible displays have significant potential applications beyond the realm of smartphone manufacturing. They can enhance the functionality of other gadgets by being used with them. In addition, given the growing interest in wearable technology, it is quite likely that newer models of consumer electronics will incorporate this kind of functionality into their designs in the near future.

The development of flexible display technology could prove useful for smartwatches. Flexible displays offer some immediate advantages in this regard, as their designers already go to considerable lengths to make their displays as tiny as possible. Because of their tendency to be more slender than conventional displays, they are an excellent choice for use in gadgets of this type.

Then there are specialised use cases such as medical devices and other applications. Even if flexible displays do not take off right away, they will find a home in other areas in the near future. It will be fascinating to observe the kinds of shifts they make possible in other markets.

It appears that gaming is another industry in which these devices may find a useful application in the near future. It is possible that we may see some ways that include flexible screens in the near future thanks to virtual reality and the new technologies that are being introduced in contemporary consoles and their controllers.

Europe Flexible Display Market Restraints

• Expensiveness of the Flexible Displays

When compared to their standard counterparts, flexible displays are still relatively expensive and frequently sacrifice the quality of the images they produce. This becomes particularly obvious when the screen is folded at a specific angle. In the same vein, flexible screens, in comparison to their more conventional counterparts, typically have a shorter lifespan.

Estimates for different models can vary, but the central point is that repeatedly folding the majority of today's displays will, in the long run, cause them to become irreparably damaged.

The current designs should be able to meet the requirements of the vast majority of users for a very long time. However, this is still an issue that needs to be addressed by the majority of manufacturers, particularly in consideration of the higher costs that are associated with flexible display devices.

The high costs of research and development (R&D), the complexity of interference, and the premium pricing of flexible displays are some of the most significant factors that prevent the widespread adoption of flexible displays in Europe.

Regional Analysis

The market for flexible display in Europe is further divided on the basis of countries into United Kingdom, Germany, France, Spain & Rest of Europe.

The application settings of end users and the subsequent demand for various television sets are two factors that have a significant impact on the market landscape in Europe. OEMs and brands of European televisions use either an IPS panel or a VA panel in the current market, depending on the models they produce and the regions in which they sell them. For instance, the VA panel might have a higher contrast ratio in a relatively darker environment, whereas consumers in some European countries prefer a darker living room. This difference in preference can be explained by the fact that the VA panel was developed in the United States.

Segmental Analysis

The market for flexible displays in the Europe region may be broken down into three distinct categories: the component utilised, the technology & the application.

On the basis of components used we further divide it into Organic material, Substrate, Conductive layer, Backlight panel & Others.

Display technology and display manufacturing technology are the two subcategories that are included in the technology segment's further subdivisions. OLED, E-paper, LCD, and LCOS are some of the technologies that are used in display technology. The technologies used in display manufacturing include plasma display technology as well as flat panel display technology.

By the application we divide the market further into E-reader, Smart phones, Tablet, Laptop, E-paper and Television.

Recent Developments

• May 2022, AU Optronics (AUO) is committed to the development of innovative display technologies and will continue to do so. At SID Display Week 2022, AUO will showcase the application scenarios of the next-generation Micro LED display technology integrated smart cockpit, multiple world-first AmLED gaming display panels, along with top-notch sensing technologies that demonstrate AUO's powerful integration capabilities. These application scenarios were jointly developed with technology ecosphere partners.
• Visionox, a leading innovative display enterprise, held its 2022 Technology Innovation Launch Event online on May 5, 2022. The purpose of the event was to release the company's innovative technological achievements in five different industries. The event, which is being held under the motto "Create a New and Visionary Future," will showcase the release of twenty technological achievements that are cutting edge in five different areas.