North America Flexible Display Market

Market Overview

The North America region is expected to reach USD 46.03 billion by 2030, with a CAGR of 33.5% in the North American flexible display market.

The term "flexible display" refers to any visual output surface that is constructed to be able to withstand being folded, bent, or twisted in any direction. OLED displays are commonly used in screens that use flexible displays. Flexible displays are becoming more common in foldable technology, such as smartphones that can be folded or closed like a book.

Flexible displays are helpful because they permit the device to be stored in a smaller space, like a pocket, while also providing a screen size that is more enjoyable for the display of media. This is a useful combination. Flexible displays in mobile devices can improve multitasking. Foldable displays on smartphones may one day make it unnecessary for some people to carry around a tablet in addition to their primary device. The cache of something new and futuristic is the main draw of a folding display.

Rollable displays can be used for a variety of things, including:

Mobile phones, PDAs, and laptops; a display that is permanently conformed to fit snugly around the wrists, a kid's mask for Halloween and other occasions & an unusually shaped display built into a steering wheel or automobile.

Market Dynamics

Market Drivers

Growing demand for flexible display in different sectors

It is anticipated that the primary manufacturers in the market would have prospects for expansion as a result of the growing demand for flexible displays in a variety of industries, including healthcare and automotive, amongst others. The incorporation of flexible screens into the interiors of vehicles is a primary goal for car manufacturers.

In recent years, improvements in manufacturing techniques for flexible organic light-emitting diodes (OLED) have led to growth in the flexible display business. It is anticipated that the market penetration of flexible glass in a variety of consumer electronics goods will increase over the course of the projection period. These desirable characteristics include mobility, low weight, lack of brittleness, and flexibility.

The technology that is utilised in the production of these displays is considered to be one of the primary benefits of flexible organic LEDs. OLED displays have a competitive advantage thanks to the use of organic components such as phosphorescent dye and conductive polymers. They emit more light, weigh less, and offer a greater degree of flexibility in terms of how they can be integrated with other electrical devices. In addition to this, they are quite resourceful and have a low impact on the environment in terms of energy consumption.

In the past few years, the value of the OLED sector has increased rapidly; the majority of this gain can be attributed to the segment of the industry that is responsible for manufacturing smartphones. The use of organic light-emitting diode (OLED) technology in smartphones has become increasingly widespread because the displays it enables users to create may be folded into a more portable and manageable form when not in use.

The customer can experience a higher resolution, a greater sense of immersion, and a larger field of view thanks to the use of flexible OLED displays, which are also a component in curved TVs.

Market Restraints

The intense & complex process of making flexible OLEDs (FOLED)

The manufacturing process for FOLEDs is extremely demanding and necessitates the introduction of stress via heat. The production of flexible plastics and the bending process necessitate very precise and intense heat, which can result in thermal and residual stress. This can reduce the device's quality and longevity, making it less durable in the long run.

When significant stress is applied to the FOLED display panels, they are also weakened. This rigorous manufacturing process may make the FOLED more prone to natural wear and tear, discouraging consumers from purchasing them for long-term utility. The repetitive folding and unfolding that occurs when using these devices adds to the burden. Other drawbacks include poor outdoor visibility, oversaturation of images, vulnerability to water-related damage, and so on.

Regional Analysis

The North America flexible display market is further divided on the basis of countries into US, Canada, Mexico & Rest of North America.

Apple utilised flexible displays in order to achieve a distinct effect in their products. The iPhone X, which kicked off the trend of screens with curved corners, actually used a flexible display to accomplish this without giving up any of the screen real estate that was previously occupied by the bezels.

Apple chose to highlight the most important effect of its implementation of the feature, which were the curved corners themselves, hence the function was not widely highlighted.

Segmental Analysis

The market for flexible displays in the North America region may be broken down into three distinct categories: the component utilised, the technology & the application.

On the basis of components used we further divide it into Organic material, Substrate, Conductive layer, Backlight panel & Others.

Display technology and display manufacturing technology are the two subcategories that are included in the technology segment's further subdivisions. OLED, E-paper, LCD, and LCOS are some of the technologies that are used in display technology. The technologies used in display manufacturing include plasma display technology as well as flat panel display technology.

By the application we divide the market further into E-reader, Smart phones, Tablet, Laptop, E-paper and Television.

Recent Developments

• Visionox announced the launch of China's first 1Hz low-power AMOLED display on February 22, 2022. This display, which utilises Hybrid-TFT technology, is capable of achieving a dynamic refresh rate of 1-120 Hz. Concurrently, mobile phones that include Visionox's 1Hz low-power AMOLED display will also be available for purchase in the not-too-distant future.
• April 2022: The Sharp Corporation is thrilled to share the news that the 2022 iF Design Award has been bestowed onto its photocatalyst workplace solution. The photocatalytic component of the solution employs the utilisation of visible light in order to produce a more sanitary working environment.