Event Management Software Market

Market Overview

The global event management software market size was valued at USD 7.32 billion in 2023. It is estimated to reach USD 19.38 billion by 2032, growing at a CAGR of 11.43% during the forecast period (2024–2032). Event planning has become increasingly complex, involving multiple stakeholders, intricate logistics, and a need for seamless coordination. Event management software helps streamline these processes, offering tools for scheduling, budgeting, registration, ticketing, and attendee management. This growing complexity boosts the need for comprehensive software solutions.

Event management software is a solution designed to streamline the planning, organization, and execution of events. This software encompasses a wide range of tools and features that cater to different aspects of event management, including attendee registration, ticketing, venue selection, scheduling, and marketing. It often includes communication tools to engage with attendees, as well as analytics to measure the success of an event and inform future planning. Event management software has been developed to enable online platforms, live streaming, and virtual networking in response to the rise of virtual and hybrid events. This has helped event organizers reach larger audiences and improve participant experiences.

Highlights

• Software dominates the component segment
• Cloud dominates the deployment segment
• Event organizers and planners dominate the application segment
• Asia-Pacific is the highest shareholder in the global market

Market Dynamics

Global Event Management Software Market Drivers:

Growing Emphasis on Attendee Experience

As the events industry becomes increasingly competitive, event organizers focus more on creating memorable and engaging experiences for attendees. This shift in focus has driven the need for robust event management software to support various features designed to enhance attendee engagement, participation, and satisfaction. Event management software can play a pivotal role by offering tools that facilitate personalized experiences. These tools might include customized event apps that allow attendees to create their schedules, interactive maps for easy navigation, and instant notifications to keep attendees informed.

Additionally, features like live polling, Q&A sessions, and virtual networking rooms enable attendees to interact with speakers, exhibitors, and other participants, fostering a sense of community and engagement. The ability to collect and analyze attendee data is another critical aspect of improving attendee experience. Event management software gives organizers the tools to track attendee behavior, preferences, and feedback in real-time, allowing them to adapt and optimize events on the fly. This data-driven approach helps event organizers understand what attendees value most, enabling them to tailor future events to meet those expectations.

Global Event Management Software Market Restraint:

High Initial Investment and Implementation Costs

High initial investment and implementation costs represent a significant restraint for the event management software market, potentially deterring smaller businesses and organizations with limited budgets. Implementing event management software involves various expenses, including software licensing fees, hardware requirements, customization, and integration with existing systems. To ensure proper software usage, firms may need to engage in staff training, which raises the overall cost. These upfront expenses can be particularly difficult for small and medium-sized businesses (SMEs), who frequently lack the financial wherewithal to make significant investments in new technology. The cost of implementation can also be compounded by the need for ongoing maintenance, software updates, and technical support, creating further financial strain.

Global Event Management Software Market Opportunities:

Integration with Emerging Technologies

Integration with emerging technologies like live streaming and virtual events presents significant opportunities in the event management software market. Event management software that includes live streaming capabilities can meet the growing demand for virtual and hybrid events, which are motivated by their flexibility and reach. These technologies enable event organizers to host online conferences, webinars, product launches, and other events, reaching a global audience without physical attendance. For instance, Pylon One, a provider of event communications technology services, has planned and built enterprise-grade Wi-Fi networks to support noteworthy assemblies, such as Fortune 500 corporate leadership gatherings, UN Climate Change Conferences, and G7 Summits. The company has expanded its core competencies by introducing its Delegate Live virtual event platform, enabling event planners to duplicate the advantages of in-person interactions online.

Moreover, the platform, created by event professionals for event professionals, uses various additional Amazon Web Services (AWS) technologies and third-party apps in addition to Amazon Interactive Video Service (Amazon IVS) to deliver high-quality, interactive, low-latency live video streams. By integrating live streaming features into event management platforms, software providers can offer users a seamless experience, allowing them to manage virtual and hybrid events from a single interface. This integration includes tools for broadcasting live sessions, recording, and archiving events and providing interactive elements like live chat, polls, and Q&A sessions, which boost audience engagement.

Regional Analysis

Asia-Pacific Dominates the Global Market

Based on region, the global event management software market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. 

Asia-Pacific is the most significant global event management software market shareholder and is expected to expand substantially during the forecast period. The Asia-Pacific event management software market is a dynamic segment within the larger global technology landscape, characterized by rapid growth, increasing digitalization, and evolving business needs. The region has experienced a surge in event management software adoption due to rapid industrialization, digital transformation, and increasing business activities. For instance, the public infrastructure that makes up India's federated digital building blocks, also known as the India Stack, encompasses many aspects of a citizen's digital existence. It includes many digital transaction services under the National Payment Corporation of India, including UPI, Bharat Interface for Money (BHIM), RuPay, and many more. The presence of such digital technology propels the regional market.

Moreover, countries like China, India, Japan, Australia, and Singapore are key players. The market includes software solutions for event planning, registration, ticketing, venue management, data analytics, customer relationship management, and other related functionalities. In India, Tickets99 released its cutting-edge ticketing app. According to the business, the platform is intended to give consumers and event organizers, for both free and paid events, an intuitive, safe, and dependable ticketing solution. The real-time push notifications, which enable visitors to remain informed of any alterations or adjustments to the event schedule, are a major advantage.

Segmental Analysis

The global event management software market is bifurcated into component, deployment, application, and enterprise size.

Based on the components, the global event management software market is segmented into software and services.

The software segment dominates the global market. The software segment within the event management software market encompasses a diverse range of applications and tools designed to facilitate the planning, coordination, and execution of events. This segment includes everything from basic event registration and ticketing platforms to more complex systems that integrate various functions, such as venue management, speaker coordination, attendee engagement, marketing automation, and post-event analytics.

Event management software is crucial in enabling organizers to manage events efficiently, whether small-scale meetings or large conferences. It provides a centralized platform where event planners can oversee all events, allowing for better communication, streamlined workflows, and improved resource allocation. The software segment has grown significantly in recent years, driven by technological advancements, the rise of virtual and hybrid events, and the need for more scalable and customizable solutions.

Based on deployment, the global event management software market is segmented into cloud and on-premises.

The cloud segment owns the highest market share. The cloud-based event management software market has experienced significant growth driven by the rising need for efficient, scalable, and flexible solutions in the events industry. This technology enables event organizers to plan, manage, and execute events with greater ease and reduced costs, eliminating the need for extensive on-premise infrastructure. Real-time collaboration, remote accessibility, and smooth connection with other software tools, such as marketing automation platforms and customer relationship management systems, are all made possible by the cloud sector.

Moreover, the global shift toward virtual and hybrid events catalyzed by the COVID-19 pandemic accelerated the adoption of cloud-based event management software. As organizations embrace these formats, cloud-based solutions are poised to remain at the forefront, offering robust features like attendee engagement, data analytics, and streamlined registration processes. This has positioned the cloud segment as a critical driver of innovation and competitiveness in the event management software market.

Based on application, the global event management software market is bifurcated into event organizers and planners, corporate, government, education, and others.

The event organizers and planners segment is the highest contributor. Event organizers and planners play a crucial role in the event management software market, driving demand for innovative tools that streamline and enhance the planning process. These professionals rely on software solutions to coordinate various tasks, from scheduling and registration to vendor management and post-event analytics. As events become more complex, with multi-venue logistics, hybrid formats, and increased regulatory requirements, the need for robust event management software has never been greater.

Moreover, these platforms offer features like real-time collaboration, automated reminders, integrated communication tools, and customizable workflows, empowering organizers to execute seamless events. As a result, the event management software market continues to evolve, with new technologies like AI and machine learning further enhancing the efficiency and creativity of event planning.

Based on enterprise size, the global event management software market is bifurcated into SMEs and large enterprises.

The large enterprise segment is estimated to hold the largest market share. The large enterprise segment within the event management software market is characterized by a growing demand for sophisticated, scalable, and integrated solutions. As corporations expand their global reach, their events become more complex, often encompassing international conferences, product launches, trade shows, and corporate gatherings. To manage these large-scale events, enterprises require software that streamlines planning and logistics and offers robust features for attendee management, data analytics, marketing automation, and on-site engagement.

Moreover, integration with existing enterprise systems, such as CRM and ERP, ensures seamless data flow and operational efficiency. Security and compliance are paramount, given the sensitive nature of attendee data and the scale of these events. This segment is marked by a trend toward AI-driven insights, enabling enterprises to extract actionable data for improved event ROI and personalized attendee experiences.

Recent Developments

• March 2024 - Leading event management software company InEvent announced that it will be sponsoring a stage at Event Tech Live (ETL) in Las Vegas on May 1st and 2, 2024. This sponsorship is proof of InEvent's dedication to supporting creativity and quality in the event technology sector. A flagship event, Event Tech Live Las Vegas showcases the newest developments in event technology and gives experts in the field a place to network, cooperate, and learn. InEvent will be a key player in providing talks, presentations, and demos on cutting-edge event management trends and solutions as a sponsor of one of the event stages.
• August 2023 - The world-class meeting and event software for corporate and enterprise event planners, Attendease, was strategically acquired by Tripleseat, the industry leader in cloud-based event management software. Tripleseat is pleased to announce this purchase. Tripleseat is firmly established as the industry leader in end-to-end event management solutions because of its seamless planning process that combines its sales and event management platform with the Attendease event planner application. Jonathan Morse, co-founder and CEO of Tripleseat, will lead the combined business, which will use the Tripleseat name.