Research Methodology – Fast Moving Consumer Goods Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Fast Moving Consumer Goods Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Fast Moving Consumer Goods Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- Demographic profile of the target market
- Total production capacity of FMCG companies
- Total volume of products sold in the market
- Import and Export of FMCG products
- Consumer habits and purchasing power
- Market penetration (percentage of potential customers that have purchased a particular product or service)
- Total annual consumption of goods
- Competition intensity and market saturation
- Rate of product innovation and introduction of new products
2 Key Market Indicators
- GDP Growth Rate
- Inflation Rate
- Consumer Confidence Index
- Disposable Income
- Changes in Retail Sales
- Unemployment rate
- Consumer Price Index
- Government policy and regulations
- Market trends and consumer behaviors
3 Growth Trends
- Increasing urbanisation and changing lifestyle trends
- Rising demand for organic and natural products
- E-commerce growth in FMCG sector
- Increased preference for private label brands
- Growing health consciousness and demand for health-centric products
- Advancements in supply chain and logistics
- Increased spending power of the middle-class population
- Emergence of new distribution channels
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Fast Moving Consumer Goods Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Fast Moving Consumer Goods Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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