May 2026 DAIWA launched the SEABORG™ 500J electric fishing reel featuring a compact frame and upgraded MAG MAX G motor. The new reel combines high winding power with a lightweight design to improve deep-drop fishing performance and angler control.
January 2026 Shimano launched the Vanquish MagnumLite spinning reel, extending its lightweight premium reel portfolio with improved sensitivity, responsiveness, and precision for freshwater and finesse fishing techniques.
January 2026 Shimano introduced the new Stella 25000 SW D spinning reel, expanding its flagship saltwater reel lineup with enhanced Infinity-series technologies, improved durability, and greater power for offshore big-game fishing applications.
July 2025 Shimano expanded its premium saltwater reel portfolio with the launch of the Talica 40II A and Talica 50II A lever-drag conventional reels. The new models were introduced to deliver greater versatility, compact power, and advanced drivetrain technologies for offshore anglers targeting large game fish.