Fitness App Market Size & Outlook, 2025-2033

Fitness App Market Size

The global fitness app market size was valued at USD 2.10 billion in 2024 and is projected to reach from USD 2.47 billion in 2025 to USD 9.67 billion by 2033, growing at a CAGR of 18.2% during the forecast period (2025-2033).

Fitness apps have become essential for personal health management, offering features such as calorie tracking, workout plans, and progress analytics, all accessible via smartphones. These applications provide users with actionable insights and real-time feedback, enabling effective monitoring of their health goals and facilitating timely adjustments to their fitness and dietary strategies. The convenience of mobile access further drives adoption, allowing users to manage their health and fitness routines seamlessly from any location.

Moreover, various fitness applications offer personalized recommendations, which optimize the relevance and effectiveness of fitness plans. This effectiveness and growing adoption of fitness apps have attracted significant investment from venture capital firms.

• For instance, in March 2022, a startup founded by University of York alumni secured USD 311,500 (£250,000) in crowdfunding to further develop their app. This surge in investment underscores the sector's potential and its role in addressing widespread health concerns.

Additionally, the COVID-19 pandemic accelerated the shift from traditional gyms and studios to virtual fitness solutions, leading to a significant increase in the number of app downloads and usage. According to the Health Works Collective more than 97,000 fitness and health apps are on tablets and mobile devices. Likewise, roughly 15% of smartphone users between the ages group 18 to 29 installed health apps, and approximately 52% accessed health-related information through their devices.

Fitness App Market Trends

Surge in Women-Specific Fitness Trackers and Apps

Companies are now focusing on creating fitness trackers and wearables designed specifically for women's health. This market trend is driven by growing awareness and the introduction of new devices and apps aimed at this market segment.

Recent innovations in women’s health technology that tracks women’s fitness and reproductive health include:

• Ava's FDA-Approved Fertility Tracker:In February 2021, Ava's fitness app, which was launched and authorized by the FDA, supports women in monitoring fertility, menstrual cycles, pregnancy, and overall wellness.
• UNICEF’s Oky Kenya:In May 2023, UNICEF launched Oky Kenya, a period tracker app that provides essential health education and cycle tracking for girls in Kenya, combating misinformation and promoting menstrual health.
• Embody's Privacy-Focused App: Launched in March 2023, Embody is a new encrypted period tracker app that merges female leadership with cutting-edge encryption technology, ensuring end-to-end data security and allowing public verification of its source code.

These innovations reflect a growing commitment to enhancing women’s health and fitness through technology, indicating a significant shift in the fitness app landscape that prioritizes female-specific needs and experiences.

To get more insights about this report Download Free Sample Report

Fitness App Market Growth Factors

Increasing Penetration of Smartphones

The expanding penetration of smartphones is a major driver in the market for fitness app . As smartphone adoption increases, so does the use of apps, supported by improvements in network infrastructure and wider coverage. Smartphones provide key advantages such as ample storage, portability, and intuitive interfaces, making them ideal for fitness tracking.

With falling hardware costs and greater affordability, smartphones are becoming more accessible, leading to the rapid adoption of these apps across diverse demographics.

• For instance, the GSMA’s State of Mobile Internet Connectivity Report 2023 indicates that over half (54%) of the global population, about 4.3 billion people, now owns a smartphone.

Rising Prevalence of Health Disorders

Chronic health conditions such as diabetes, hypertension, and heart disease pose significant challenges to public health. The CDC reported in November 2023 that 60% of U.S. adults are affected by chronic diseases, with 40% experiencing multiple conditions. Meanwhile, the International Diabetes Federation forecasts that by 2045, there will be over 783 million diabetes cases globally, with a significant concentration in low and middle-income countries.

Wearable technologies are becoming essential for managing these chronic conditions. They offer real-time health monitoring, enabling physicians to better track patient health and develop effective treatment strategies. As the prevalence of chronic diseases continues to rise and the benefits of fitness-tracking devices become more recognized, the demand for these wearable technologies is anticipated to increase.

Restraining Factors

Data Privacy and Security Concerns

The global market faces significant challenges due to data privacy and security concerns. Fitness monitoring devices collect a wide array of personal information, including weight, birthdates, photos, GPS locations, and activity metrics. This extensive data collection raises serious issues regarding user privacy and the potential for data theft, which can compromise the safety of users.

Many consumers may not fully understand the privacy risks associated with sharing their data or the potential for misuse, particularly when their information is aggregated or linked with other datasets. This lack of awareness can lead to heightened vulnerability to breaches.

A notable example occurred in September 2021, when a major data breach exposed over 61 million records from fitness trackers and wearables, impacting users of Apple and Fitbit. Security researchers discovered an unsecured database containing sensitive personal information, such as names, birthdates, weight, height, and geolocation. Such incidents not only undermine user trust but also pose significant risks to personal safety.

Market Opportunities

Rise in Ai-Powered Fitness App

The global market is undergoing a transformative shift with the increasing integration of artificial intelligence (AI). AI-powered apps provide highly personalized workout plans that adapt to each user’s unique needs and preferences, enhancing both user experience and effectiveness. As a result, major players in the industry are heavily investing in the development of AI-driven solutions.

A notable example of this trend is Zing Coach, a Munich-based startup that raised USD 10.3 million (€9.3 million) in Series A funding in June 2024. This investment is aimed at enhancing its AI-powered fitness app, which offers hyper-personalized training programs through advanced technology. With over one million downloads and impressive user retention rates, Zing Coach is well-positioned to capitalize on the growing demand for tailored fitness solutions.

The funding will support team expansion, market growth, and further development of its AI Coach, demonstrating a strong commitment to innovating within the fitness app space. As AI continues to evolve, the potential for creating more effective and engaging applications will drive further growth in the market, presenting a substantial opportunity for companies willing to embrace this technology.

Regional Insights

North America: Dominant Region with 42.5% Market Share

North America's fitness app market share, driven by factors such as expanded network coverage, widespread smartphone use, increasing rates of chronic diseases, and a growing elderly population. Key market players such as Fitbit, Nike, Inc., Azumio, and Headspace are significant drivers of the fitness app industry in North America.

These companies are focusing on introducing new technologies and enhancing user engagement.

• For instance, in September 2022, Fitbit, headquartered in California, U.S., launched a redesigned app, aligning with the debut of its Sense 2 and Versa 4 smartwatches. The updated app features a refreshed interface and enhanced functionality, incorporating “Material You’ design elements for a more intuitive user experience.

Asia Pacific: Fastest Growing Region with the Highest Market Cagr

The Asia Pacific region is expected to be the most lucrative market for fitness apps during the forecast period due to the growing adoption of mHealth services and the increasing penetration of smartphones and smart wearables.

• For instance, in June 2022, Garmin launched the Vivosmart 5 fitness tracker in India. This advanced device offers enhanced sleep tracking features, including Garmin’s sleep score, pulse oximetry, heart rate monitoring, "body battery" energy levels, and all-day stress tracking. The Vivosmart 5 calculates users' fitness age based on VO2 max, resting heart rate, and body mass index (BMI), encouraging users to improve their fitness metrics.

Likewise, factors such as higher healthcare spending, rising obesity rates, and an increasing number of athletes in the Asia-Pacific region are encouraging both government and private sector investment in new fitness models.

Country Insights

The global market is experiencing significant regional variations driven by local consumer preferences, technology adoption, and healthcare trends. Advancements in digital health technologies such as AI in healthcare, telemedicine, and remote patient monitoring (RPM), alongside increasing user engagement with personalized fitness solutions, are further fueling market expansion. This dynamic landscape reflects the localized factors that influence the global fitness app sector, contributing to its overall evolution and growth.

Below is the analysis of key countries impacting the fitness app industry:

• U.S.: In April 2022, as per the National Association of Chronic Disease Directors, nearly 60% of adult Americans are affected by at least one chronic disease, with conditions such as diabetes, cancer, and cardiovascular disease being the leading causes of death in the U.S. This high prevalence of chronic diseases underscores the growing demand for health and fitness solutions, driving market growth in this sector.
• Germany: In June 2023, as per the latest survey by the Association of the Internet, 31.6% of Germans utilize health apps to monitor various aspects of their well-being. Specifically, 23.6% use pedometer apps daily to count their steps, while 11.5% engage with sports apps for activities such as jogging or strength training. Moreover, 7.8% of users track their sleep through digital applications.
• Japan- Japan's market is also growing, fuelled by advancements in exercise technology and heightened public focus on health. In December 2022, STEP APP, the groundbreaking FITFI (Fitness Finance) platform that turns daily exercise into engaging social activities and competitions with earning potential, launched its complete app version during a special global event in Tokyo.
• South Korea: Korean fitness startups are driving industry transformation with cutting-edge technologies and innovative business models, attracting substantial investor interest by making fitness more accessible and cost-effective. For instance, in February 2023, Bunnit launched BurnFit, a workout planning and analysis app focusing on user engagement through detailed progress tracking and personalized workout plans. The app achieved notable success with over 250,000 downloads and a 4.9-star rating.
• Italy- In February 2023, DAZN Italy announced a new partnership with Virgin Active, integrating Virgin Active Revolution's fitness content into its streaming platform. This collaboration introduces a dedicated fitness section on DAZN's app, featuring 2,500 on-demand classes ranging from functional training to yoga and pilates.
• India- In May 2023, the launch of the one8 app by Virat Kohli, in collaboration with Trion, represents a significant shift in the digital fitness market, blending celebrity influence with personalized fitness solutions. This move highlights the growing market trend of integrating high-profile endorsements and tailored technology to meet diverse fitness needs, underscoring the evolving landscape of digital health and wellness.
• China: In February 2021, China’s leading workout app, Keep, secured USD 360 million in funding from investors, including Japan’s SoftBank Vision Fund and China’s Tencent Holdings. This significant investment underscores the rising growth of the market in China.

Type Analysis

The global market is segmented into exercise & weight loss, diet & nutrition, and activity tracking. The exercise and weight loss segment accounts for the highest share of the fitness app industry. These apps have gained significant traction due to their ability to motivate users through scheduled notifications and comprehensive features. These apps, such as Nike Training Club, Daily Workouts Fitness Trainer, 7 Minute Workout, Aaptiv, SworkIt, Garmin Connect, FitOn, 8fit Workouts, Adidas Training by Runtastic, and Daily Yoga, are designed to enhance workout routines with video demonstrations, fitness-tracking tools, and audio cues. Their growing popularity is driven by their convenience and ability to facilitate the tracking of calorie intake and macronutrients, offering personalized lifestyle plans based on user data.

Platform Analysis

The global market is divided into Android, iOS, and others. The iOS segment accounts for the highest share of the market, driven by the high adoption of Apple devices and the extensive range of features offered by iOS fitness apps.

• In February 2023, Apple Inc. announced a growth in its active device base to 2 billion, up from 1.8 billion in 2022. This growing user base creates a substantial market for iOS fitness apps, offering a broad audience for app developers and fueling market expansion.

Moreover, notable iOS fitness apps such as 7 Minute Workout, Centr, Sworkit, MyFitnessPal, Keelo, Freeletics, Strava, PEAR, and JEFIT provide a diverse array of features, including activity tracking, fitness coaching, streaming classes, and guided meditations. These features collectively drive market growth by enhancing user engagement and appealing to a wide audience.

Device Analysis

The global market is differentiated into smartphones, tablets, and wearable devices. The smartphone segment dominates the market, capturing the largest share due to the pervasive use of smartphones equipped with essential features like GPS, accelerometers, and internet access. These capabilities enable a diverse array of functionalities within fitness apps, including activity tracking, personalized workout routines, and real-time coaching.

Additionally, the convenience of having a smartphone readily available for fitness tracking and workouts enhances user engagement and drives widespread adoption. This accessibility makes smartphones the preferred platform for fitness apps, as users can easily monitor their progress and access a wealth of fitness resources at their fingertips.

List of key players in Fitness App Market

1. Adidas
2. Appster
3. FitnessKeeper
4. Fitbit, Inc.
5. Azumio, Inc.
6. MyFitnessPal Inc.
7. Noom
8. Nike
9. Under Armour, Inc.
10. WillowTree, Inc.
11. Polar Electro
12. Kayla Itsines
13. Google
14. Fooducate
15. ASICS America Corporation

To get more findings about this report Download Market Share

Company Market Share

The fitness apps market is characterized by its fragmentation, with several prominent companies vying for market share. Key players such as Adidas, Nike, Fitbit Inc., MyFitnessPal Inc., and Google are leading the industry and hold the largest market revenue. These companies are actively pursuing innovation and technological advancements to maintain their competitive edge.

Adidas and Nike leverage their strong brand presence and technological investments to enhance user engagement. Fitbit Inc. focuses on integrating new features and real-time monitoring capabilities. At the same time, MyFitnessPal Inc. and Google continue to expand their app functionalities and global reach through strategic mergers and acquisitions.

This dynamic environment highlights the competitive nature of the market, driven by continuous innovation and strategic growth initiatives.

MyFitnessPal: An emerging player in the fitness app market

MyFitnessPal is emerging as a nutrition and food tracking app worldwide, empowering users to manage their health and fitness goals through comprehensive tracking tools. Known for its extensive food database and integration with various fitness platforms, it provides personalized nutrition guidance and exercise support.

Recent developments at MyFitnessPal include:

• In April 2024, MyFitnessPal launched new tools and content to support users on GLP-1 medications, such as Mounjaro, Ozempic, Wegovy, and Zepbound. The updates include medication logging features and a comprehensive GLP-1 Nutrition Plan aimed at optimizing nutrient intake and mitigating side effects associated with these medications.

Recent Developments

• August 2024 -Reebok launched a new fitness app to transform how users engage with wellness. This app offers a comprehensive range of features, including on-demand workouts, nutritional guidance, and wellness content. Users can access over 1,000 hours of fitness resources, mental health support, and cooking recipes. The app encourages community engagement through challenges and leaderboards, allowing users to connect with others while tracking their fitness progress.

Analyst Opinion

As per our analyst, the global fitness app presents a compelling opportunity for expansion, driven by increasing consumer demand for personalized and convenient health solutions. Investing in this sector can be highly lucrative due to several key factors. Firstly, the rise in health consciousness and the growing adoption of digital technologies have created a favorable environment for fitness apps. Consumers are seeking tailored workout programs, and advancements in AI and wearable technology offer the potential to meet these needs effectively.

However, entering the market requires a strategic approach. To stand out in a competitive landscape, it is crucial to focus on creating a differentiated product with unique features such as advanced personalization, integration with wearables, and engaging gamification elements. Ensuring strong data privacy and security will also be vital, as consumers are increasingly aware of and concerned about their personal data.

Moreover, addressing user retention challenges will be critical. Offering continuous updates, personalized content, and maintaining high engagement through community features can help mitigate high dropout rates. For companies looking to enter or expand in this market, leveraging these market insights and focusing on innovation, user experience, and compliance will be key to capturing market share and achieving long-term success.