The global frozen pizza market size was USD 17.66 billion in 2023 and is estimated USD 18.89 Billion in 2024 which is projected to reach USD 32.46 billion by 2032 registering at a CAGR of 7.0% during the forecast period of 2024-2032. with Europe and North America is the major shareholding market for frozen pizza. However, Asia-Pacific and the Middle East are creating opportunities for the market.
Freezing is the technique that preserves the food from the time it is prepared to the time it will be eaten. Frozen pizza was first brought to the world by Celentano Brothers in the 1950s. These pizzas gained popularity as they can be eaten at any time by merely heating them for a few minutes in the oven or microwave at home or office. One can preserve this pizza at home for several days in the refrigerator without damaging its quality. The frozen pizza market has been segmented based on size, toppings, and distribution channels.
Today, consumers' lives are busier than ever, which drives the demand for ready-to-eat and convenience food products. On account of the shortage of time, people opt for frozen food that ensures quicker meal preparation. The growing female workforce has seen a decline in home cooking and an upward trend in consuming ready-to-eat meals and quick-cooking options, such as frozen pizza. The increasing per capita income and consumption at casual restaurants worldwide is anticipated to drive the demand for frozen pizza. Social media influence and high awareness of frozen food also augment demand and are expected to influence the market growth during the forecast period positively.
Moreover, the millennial population's preference for frozen pizza and their growing disposable income are expected to oversee demand growth in the coming years. Strong distribution and retail channels around the world also foster the growth of the processed meat market. Easy availability in hypermarkets, supermarkets, and convenience stores accelerates sales, and the emergence of the online option with attractive discounts further garners consumer interest. With the high internet penetration rate and increased smartphone sales in the developing world, retail shopping is emerging as a potential platform to sell frozen pizza.
| Study Period | 2020-2032 | CAGR | 7.0% |
| Historical Period | 2020-2022 | Forecast Period | 2024-2032 |
| Base Year | 2023 | Base Year Market Size | USD 17.66 Billion |
| Forecast Year | 2032 | Forecast Year Market Size | USD 32.46 Billion |
| Largest Market | North America | Fastest Growing Market | Asia Pacific |
North American region is expected to hold a prominent share in the global frozen pizza market during 2017-2029. Pizza is the most popular food in the U.S., with an average of 3 billion pizzas sold yearly in the country. A rising number of the young populace and millennial in the U.S. is anticipated to eat pizza on a typical day. The pizza market in the region presents ample opportunities for foodservice and the quick restaurant industry. The U.S. and Canada are the largest frozen pizza consumers due to their higher shelf life and popularity. The popularity of such products has surged in the U.S. as they celebrate National Pizza Day every year. Consumers in the U.S. spend around USD 4,400 million on frozen pizza on an annual basis.
The presence of the key players and the continuous introduction of new flavors for U.S. consumers are strengthening the demand for frozen pizzas in the region. Leaders like DiGiorno are generating sales close to USD 1,200 million from the U.S. market. Over 62% of Americans prefer meat toppings, while 38% prefer vegetables on their frozen pizza. According to various research studies, in more than 40 U.S. states, mushrooms, vegetables, and pineapple is the most popular topping.
Source: American Frozen Food Institute
The demand for frozen pizza in the U.S. is majorly driven by changing lifestyles and people's busy schedules. People are opting for convenient options for meals. More than convenience, the core shoppers are attracted to frozen pizzas to ease preparation and time-saving. Further, the improved taste, quality, variety, and nutrition of frozen pizzas are reshaping the industry. Moreover, the virus's concerns have remained high in the U.S., which has surged the demand for frozen pizzas in the past few months.
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The large frozen pizza segment was estimated at 41.2 million units in 2019 and is expected to reach a value of USD 60.3 million by 2029. The large frozen pizza size comprises 14-16 inches. Large families and restaurant owners usually order large size pizza. This size of frozen pizza holds a considerable share in the global market. People have now started buying large frozen pizzas as they are more cost-effective than small and medium-sized ones. However, due to its huge size, the large frozen pizzas experience occasional demand from the household sector. The demand for large size of frozen pizza is at its peak during the festive seasons. The segment is expected to have a moderate growth rate in the global market during the forecast year.
The frozen pizza with vegetable toppings segment is estimated to grow at a CAGR of 5.5% during the forecast period 2020-2029. The vegetable topping segment is expected to have a faster growth rate as compared to the meat toppings. Globally, people are looking to limit their meat intake and prefer vegan options. Increased consumer awareness regarding greenhouse gas emissions by farm breeding and the rise in health-conscious consumers has resulted in a large number of people shifting to vegan and protein-based diets. This is expected to upsurge the demand for vegetable topping frozen pizza in the upcoming years.
According to the Vegan Society statistics, the number of vegans in the U.K increased to 600,000 or 1.16% of the population from 276,000 or 0.46% of the population. Similar growth was observed in the U.S., with over 2% of the population being vegan. In addition to this, the sales of plant-based food generated around USD 4.5 billion, up by 30% from 2017.
Source: World Atlas
Looking at the trend, many key players in the global frozen pizza market are now offering vegan-based protein-rich alternatives. For instance, in Oct 2020, Banza introduced frozen vegetarian chickpea crust pizza to upgrade consumer's favorite food's nutrition level. Further, the growing significance of plant-based ingredients among individuals, especially in the developed world, presents ample growth opportunities for vegetable topping frozen pizza. In September 2020, American Flatbread unveiled a new line of plant-based frozen pizza to appeal to consumers opting for healthy and nutritious food to meet the changing demands. The growing vegetarianism across the world is supporting the vegetable topping frozen pizza segment growth.
Today, consumers are shifting to environmentally friendly products and plant-based food due to increased awareness and higher nutrition. Key players in the market have gained a larger market share by offering plant-based toppings to lower the carbon footprint. The plant-based toppings are growing by 80% during the forecast period. The expansion of the D2C (Direct-2-Consumer) channel for delivering customers is building a growth market for frozen pizza. Plant-based frozen pizza is known to have higher nutrition value than its counterparts. More innovations and new blends and twists in the frozen pizza flavors are expected to fuel the demand.
An increase in exports of plant-based frozen pizza in emerging economies such as the Middle East, Asia-Pacific, and South Africa also facilitates market growth. Modern alternatives to meat-based pizzas with healthy toppings are gaining traction in recent times. More and more consumers prefer vegetable pizzas over traditional cheese and meaty pizzas to naturally lower fat, calories, and salt content while enjoying the bold and strong flavors and textures. According to the experts, there is a huge demand for spicy, smoky, and plant-based meat flavors in frozen pizza. The plant-based pizza is easier to freeze without the need for any preservative, unlike the meaty ones, making it a preferred choice among most consumers.
