Middle East and Africa Gift Cards Market Size, Share & Trends Analysis Report By Type (Closed Loop Gift Card, Open Loop Gift Card, E-Gifting), By End User (Retail Establishments, Corporate Institutions), By Merchant Type (Restaurants, Department Stores, Grocery Stores, Supermarkets/Hypermarkets, Discount Stores, Coffee Shops, Entertainment, Others), By Price Range (High, Medium, Low), By Sales Channel (Online, Offline), By Country (UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Rest of MEA), Forecasts, 2026-2034

Middle East and Africa Gift Cards Market Size

The Middle East and Africa Gift Cards Market size was valued at USD 62.71 billion in 2025 and is projected to grow from USD 71.87 billion in 2026 to USD 213.80 billion by 2034 at a CAGR of 14.6% during the forecast period 2026–2034.

A gift card is like a prepaid debit card with a specific amount of money loaded onto it, which can be used for purchasing goods. These cards often come with minimum and maximum initial loading limits, such as a minimum of USD 10 and a maximum of USD 500. Typically, gift cards cover part of a purchase while the remaining expense is paid through cash, debit, or credit. Many gift cards can be registered online to minimize the risk of loss, allowing users to track their remaining balance and freeze the card if it gets lost. Gift cards offer increased security compared to cash and can be easily traced, reducing fraud risk.

The gift card market is experiencing growth due to the increasing adoption of advanced payment technologies and the growing awareness of digital payments worldwide. The widespread use of smartphones and corporate and financial institutions' acceptance of gift cards further contribute to this market expansion. However, concerns about the security of gift cards may impede market growth. Nevertheless, the rising demand for gift cards in developing countries presents promising future market opportunities.

Segmental Insights

Middle East and African gift card market are segmented into card types and types.

By card type, it is further segmented into open and closed-loop cards.

The closed-loop card dominated the market and is expected to register a CAGR of 19.9% over the forecast period.

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By type, it is further segmented into B2B and B2C.

The B2C dominates the market and is expected to register a CAGR of 20.4% over the forecast period.

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Regional Insights

The Middle East and Africa gift cards market is segmented by country: Saudi Arabia, South Africa, UAE, the Rest of The Middle East, and Africa. South Africa dominated the market with a CAGR of 16.7% during the forecast period.

The gift card market in the Middle East and Africa (MEA) region is experiencing growth and holds significant potential. Countries like the United Arab Emirates, Saudi Arabia, South Africa, and Egypt contribute to this positive trend. The market's expansion is fueled by the adoption of digital payment solutions, a rising disposable income, and an expanding consumer base. Additionally, the thriving tourism industry and the cultural tradition of gift-giving further contribute to the growth of the gift card market in the MEA region.

List of Key and Emerging Players in Middle East and Africa Gift Cards Market