North America Gift Cards Market Size, Share & Trends Analysis Report By Type (Closed Loop Gift Card, Open Loop Gift Card, E-Gifting), By End-User (Retail Establishments, Corporate Institutions), By Merchant Type (Restaurants, Department Stores, Grocery Stores, Supermarkets/Hypermarkets, Discount Stores, Coffee Shops, Entertainments, Salons/Spa, Book Store, Home Décor Stores, Gas Stations, Visa/Master Card/American Express Gift Card, Others), By Price Range (High (Above 400 US$), Medium (200-400 US$), Low (0-200 US$)), By Sales Channel (Online, Offline) and By Country (U.S., Canada) Forecasts, 2026-2034

North America Gift Cards Market Size

The North America Gift Cards Market size was valued at USD 549.03 billion in 2025 and is projected to grow from USD 634.68 billion in 2026 to USD 2024.03 billion by 2034 at a CAGR of 15.6% during the forecast period 2026–2034.

A gift card is like a prepaid debit card with a specific amount of money loaded onto it, which can be used for purchasing goods. These cards often come with minimum and maximum initial loading limits, such as a minimum of USD 10 and a maximum of USD 500. Typically, gift cards cover part of a purchase while the remaining expense is paid through cash, debit, or credit. Many gift cards can be registered online to minimize the risk of loss, allowing users to track their remaining balance and freeze the card if it gets lost. Gift cards offer increased security compared to cash and can be easily traced, reducing fraud risk.

North America holds the dominant revenue contribution worldwide, primarily due to government initiatives encouraging the adoption of digital payment options in various sectors like hospitality, banking, corporate institutions, and retail. The retail industry in the United States and Canada has witnessed an increase in the use of digital gift cards, supported by technological advancements in product offerings. Furthermore, the growth of gift card programs through omnichannel strategies further drives the expansion of the gift card market in these countries.

Card Type Insights

By card type, it is further segmented into open and closed-loop cards. The closed-loop card dominated the market and is expected to register a CAGR of 16.6% over the forecast period.

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Type Insights

By type, it is further segmented into B2B and B2C. The B2B dominates the market and is expected to register a CAGR of 12.6% over the forecast period.

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Regional Analysis

The North America gift cards market is segmented by country: U.S. and Canada. The US dominated the market with a CAGR of 14.2% during the forecast period.

North America is crucial in driving the gift card market due to its technological advancements, innovations, and substantial investments across various industries. The governments of countries like the U.S. and Canada have actively promoted digital payments, further boosting the market. Corporations prefer using gift cards instead of cash to reward and incentivize their employees. Additionally, the gift card market in North America benefits from the region's holiday seasons and gift-giving occasions, such as Christmas, which contribute to its growth.

North America is expected to witness positive growth in the gift card market during the forecast period. This can be attributed to increased government initiatives to adopt digital payment alternatives, particularly in hospitality, banking, corporate institutions, and retail sectors. The retail industry in the U.S. and Canada has shown a significant uptake in digital gift card adoption, supported by technological innovations in product offerings. Promoting gift card programs through omnichannel strategies further drives regional market growth. Moreover, North America boasts one of the most advanced and well-established payment infrastructures globally, presenting lucrative opportunities for prepaid cards as an effective cash alternative in the coming years.

The U.s.

The US is prominent in the gift card market, leveraging technological advancements, a robust retail sector, and government support for digital payments. With a well-developed payment infrastructure, the US provides a favorable environment for adopting gift cards. The retail industry in the country demonstrates significant usage of digital gift cards, while corporate institutions frequently utilize them to incentivize employees. These factors collectively drive the growth of the gift card market in the US.

Canada

Canada plays a substantial role in the gift card market, supported by its robust economy, advanced payment infrastructure, and widespread digital adoption. Government efforts to encourage digital payments and the growing utilization of gift cards across sectors like retail and hospitality drive the market's expansion. With a population that embraces technology and seeks convenient and secure payment solutions, Canada offers a favorable landscape for the gift card industry, presenting promising growth opportunities.

List of Key and Emerging Players in North America Gift Cards Market