Research Methodology – North America Gift Cards Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the North America Gift Cards Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the North America Gift Cards Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of retailers offering gift cards
- Volume of gift cards sold annually
- Value of gift cards sold annually
- The average value per gift card sold
- Demographics of gift card purchasers and recipients
- Regional sales of gift cards
- Type of gift cards (physical vs digital)
- Redemption rates of gift cards
- Sales channels for gift cards (in-store vs online)
Key Market Indicators
- Annual growth rate of gift card sales
- Market share of key players in the gift card industry
- Trends in digital vs physical gift cards
- Changes in redemption rates of gift cards
- Shifts in consumer behaviors and preferences related to gift cards
- Penetration rate of gift card usage among consumers
- Retail sectors with the most gift card sales
Growth Trends
- Increasing popularity of digital gift cards
- Use of gift cards as corporate gifts or incentives
- Growth in the secondary gift card market (buying/selling unused gift cards)
- Emerging markets for gift cards outside the US and Europe
- Impact of special occasions and holidays on gift card sales
- Increased use of gift cards for self-use
- Emergence of personalized and customizable gift cards
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the North America Gift Cards Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the North America Gift Cards Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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