The global ginger beer market size was valued at USD 5.12 billion in 2023. It is expected to reach USD 10.45 billion in 2032, growing at a CAGR of 8.25% over the forecast period (2024-32). As consumers become more discerning about their beverage choices, there's a growing preference for craft and artisanal products like ginger beer. These beverages are often perceived as higher quality, natural, and offer unique flavor profiles that appeal to a niche market segment.
Ginger beer is naturally sweetened and carbonated and can be both alcoholic and non-alcoholic. It is created through the natural fermentation of ginger spice, yeast, ginger root/syrup, and sugar. Additionally, it can be both organic and inorganic. The processing of inorganic ginger beer involves the addition of chemical preservatives or artificial additives. Organic ginger beer is produced through the natural fermentation of organic sweeteners, additives, and organic ginger roots.
Ginger root used to make ginger beer is a natural oil rich in minerals like magnesium, potassium, copper, vitamin B6, or gingerol. Ginger beer provides various health benefits, including nausea relief, improved digestion, reduced cancer risk, slowed aging, and antibacterial and anti-inflammatory properties. These advantages are the driving force behind ginger beer's high demand on the global market.
As a result of various dietary restrictions, the demand for low-alcohol, gluten-free beverages, particularly among health-conscious consumers, will likely stimulate ginger beer market expansion in the future. The demand for ginger beer beverages is increasing, and critical industry competitors are innovating to meet this demand. For example, G's Hard Ginger Beer and Bundaberg offer an extensive selection of gluten-free beers with organic and vegan ingredients. Additionally, in recent years, the market for ginger beer has been driven by growing awareness of ginger ale's health benefits, such as its ability to boost metabolism and reduce motion sickness. Thus, the demand for ginger beer as a low-calorie beverage is increasing with consumers' growing preference for a healthy lifestyle.
The market's growth will be helped by the growing availability of a wide variety of flavors. A wide variety of flavors are made available by various market participants. The players' initiative is to provide clients with various flavoring options to boost company revenue. These drinks are now considered suitable for consumption by male and female drinkers due to their widespread appeal. This will probably lead to a significant increase in the consumption of these drinks.
The expansion of the global market for ginger beer is hindered by the stringent regulations and restrictions imposed on the production of ginger beer by the governments of various countries. The harmful effects of artificial ingredients and added sugar used in the production of ginger beer have led to these regulations and restrictions imposition.
| Study Period | 2020-2032 | CAGR | 8.25% |
| Historical Period | 2020-2022 | Forecast Period | 2024-2032 |
| Base Year | 2023 | Base Year Market Size | USD 5.12 billion |
| Forecast Year | 2032 | Forecast Year Market Size | USD 10.45 billion |
| Largest Market | North America | Fastest Growing Market | Asia-Pacific |
The global ginger beer market includes North America, Europe, Asia-Pacific, Central and South America, and the Middle East and Africa.
North America is the most prevalent region in the global ginger beer market. It is anticipated to be driven by consumers' rising awareness of health and wellness in the area. Countries like the U.S. have high consumption levels compared to other nations. Key brand alliances with various manufacturers will advance the market development of new products and aid in boosting its share. Asia Pacific is anticipated to grow with the highest CAGR. The demand for low-alcohol products is stimulated by shifting consumer lifestyles and the uptake of recreational beverages by consumers in developing nations.
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The global ginger beer market is segmented by type, flavor, and distribution channel.
Based on type, the market is categorized into alcoholic and non-alcoholic.
The non-alcoholic segment held the most extensive revenue share and is expected to maintain its lead during the forecast period. The consumer trend toward "reducing the alcohol content in beverages and drinks" is expected to hasten the segment's growth. Manufacturers are responding to the trend by releasing non-alcoholic beverages with many health advantages. The market for alcoholic beverages is anticipated to grow at the fastest rate.
Based on flavor, the market is divided into original and flavored.
The flavored segment with the highest revenue share is anticipated to maintain its dominance during the forecast period. The increasing use of ginger beer in alcoholic beverages such as cocktails and mules will bolster the segment's annual growth. Ginger beer cocktails have an energizing, sharp taste with a hint of spice, which has prompted restaurants, bars, and clubs to include them in their menus and broaden their product selection. The original segment is anticipated to expand during the forecast period. The health advantages of these products will raise the demand for the beverage in the future. In order to improve the general health of consumers, natural ginger extract is added to beer to enrich it with putative bioactive phytoconstituents such as shagaol, zingerone, ginger flavonoids, and essential oils.
Based on the distribution channel, the market is divided into on-trade and off-trade.
On-trade dominates the market and will generate the most significant revenue share during the forecast period. The on-trade channel includes bars, clubs, lounges, restaurants, hotels, and cafes. The increased emphasis on gatherings, socializing, and celebrations will likely increase sales through on-trade channels. The off-trade distribution channel segment is anticipated to experience the highest CAGR during the forecast period. The off-trade distribution channel includes supermarkets, hypermarkets, retail stores, caterers, beer/specialty stores, and e-commerce platforms. Consumer preference for e-commerce due to its ease of use and broad product selection on a single platform is anticipated to drive segment expansion.
COVID-19 has positive and negative market consequences, as carbon emissions have decreased globally due to the lockout. COVID-19's reduction in emissions is a short-term benefit. Still, when industries and enterprises attempt to recoup some of their financial losses in the first quarter of the year, carbon emissions will rise dramatically. COVID-19 had a negative impact on global recycling efforts. Countries, notably the United States, have halted or decreased recycling programs to focus on collecting additional domestic waste or because services have been disrupted by the virus.
Also, with industries slowly returning to normalcy following the COVID-19 outbreak, this shift in workplace health and safety is expected to increase due to mandatory social distancing and continuous personal care through sanitization to eliminate even the tiniest possibility of COVID-19 spread. COVID-19 has impacted various companies' revenues, and if the lockdown is lifted, companies will turn their attention to operations to make up for their losses.
