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Trends in Beer Market

Trends in Beer Market: Information by Product (Light, Strong), Category (Normal, Super Premium), Packaging (Canned, Bottled), Production (Micro), and Region — Forecast till 2026

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Market Snapshot

market snapshot
Base Year:
Study Period:
3.5 %
Fastest Growing Market:
Largest Market:
Asia Pacific

Global Statistics Representing Beer Market Trends

All types of beers such as, lager, ale, and craft are gaining popularity across the globe with rising young-adult population demographics. Beer mostly consists of malted cereal grains, hops, and yeast together fermented with slow fermentation process. Nutritional value of beer differs from company wise but generally it comprises of 0.5 g protein, 4 mg sodium, 27 mg potassium, and approximately 43 calories per 100 ml.

Growing number of breweries across the globe and rising demand for beer worldwide are some of the major factors driving the global beer market. 415.5 million hectoliter of beer was produced in Europe in 2016 with 2.9% increase in the production of beer since 2010. Other factors supporting the market growth are launch of new and innovative products across the globe. Changing taste preferences among people with the launch of new products is also expected to positively influence the market growth during the forecast period 2019–2026. In 2016, Heineken N.V. launched a new product in the beer segment in Australia named Heineken 3, which is a low carbohydrate, low calorie, and a mid-strength beer. Heineken N.V. has launched a new product after 20 years which is expected to affect the global beer market in the near future.

However, side effects of beer such as, alcohol abuse, addiction, and rising crime rates worldwide due to alcohol consumption are some of the factors likely to restrain the market growth. Surge in the number of health conscious people is the other factor which may hamper the market growth in the near future. According to the Brewers Association, overall sales of beer in the U.S. declined by -1.2% in 2017 as compared to 2016.

The global beer market size was valued at USD 703.8 billion in 2022. It is projected to reach USD 959.21 billion by 2031, growing at a CAGR of 3.5% during the forecast period (2023–2031)

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Segmental Insights

The global beer market is segmented on the basis of type, category, production, packaging, distribution channel, and region.

Based on type, the global beer market is segmented into ale, lager, malt, stout & porter, and others. Amongst type, lager segment is expected to account for major share of the market owing to leaning trend towards to on premises serving of beer and subsequently rise in the number of beer cafe’s, lounges, and party clubs across the globe. The number of bars and pubs increased by more than 23.5% and beer cafe’s increased by more than 21.6% during 2014–2016. Ale segment is expected to experience significant growth followed by malt segment and stout & porter segment.

Based on category, the market is segmented into popular priced, premium, and super-premium. Premium segment is forecasted to account for largest share of the global beer market. Growing number of people favoring premium beer segment and surge in the per capita income across globe are some of the factors driving the segment. Popular priced segment is expected to grow significantly with highest CAGR during the forecast period 2019–2026.

Based on production, the global beer market is divided into micro-brewery, macro-brewery, craft-brewery, and others. Amongst production, macro-brewery segment is anticipated to account for largest share of the global beer market. Craft-brewery segment is expected to grow at highest CAGR during the forecast period 2019–2026.

Based on packaging, the global beer market is divided into PET bottle, glass, metal can, and others. Glass segment is expected to account for prime share of the market owing to the rise in the use of glass for the production of glass bottles due to ease of recycling. Metal can segment and PET bottle segment are expected to grow significantly.

Based on distribution channel, the beer market is segmented into supermarkets, liquor stores, convenience stores, on premises, and internet retailing. Supermarkets segment is expected to account for major share of the global beer market owing to the increasing number of supermarkets across the globe and worldwide leaning trend towards supermarket culture. Convenience store and on premises segments are expected to grow subsequently owing to the rise in the number of bars and pubs across the globe.

Beer Market Regional Insights with Trends

In terms of region, the global beer market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.

Trends-in Beer-Regional-Analysis

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Asia Pacific is expected to lead the global beer market owing to the countries higher consumption of beer in China, Japan, and India. In 2016, total consumption of beer was 41.8 million kiloliter and accounted for 22.4% share of the global beer consumption. Moreover, beer consumption in Japan and India was 5.6 million kiloliter and 2.7 million kiloliter respectively and both the countries accounted for 2.8% and 1.4% share of the global beer consumption in 2016.

Europe is expected to account for significant share of the global beer market owing to the presence of major global brewers in the region. According to the Brewers of Europe, there are around 8,500 breweries operating in Europe and 20 new breweries are starting operations every week.

North America is expected to grow significantly with highest CAGR during the forecast period 2019–2026. Growing young-adult demographics in the region and rise in demand for beer with rising population are some of the factors expected to escalate the North America beer market.

The Middle East & Africa is expected to grow swiftly owing to the rise in tourism in the region and increase in the favorable government regulations regarding consumption of alcohol.

Latin America is expected to account for significant share of the global beer market owing to the entry of new breweries in the region.

Key Players

Some of the major players in the global beer market are Beijing Yanjing Brewery, Anheuser-Busch InBev, Carlsberg Group, The Boston Beer Company, Inc., Dogfish Head Craft Brewery, Sierra Nevada Brewing Co., Diageo PLC, Heineken N.V., Squatters Pub, and United Breweries Group.

Beer Market Segmentation

By Type

  • Ale
  • Lager
  • Malt
  • Stout & Porter
  • Others

By Category

  • Popular Priced
  • Premium
  • Super-Premium

By Production

  • Micro-Brewery
  • Macro-Brewery
  • Craft-Brewery
  • Others

By Packaging

  • PET Bottle
  • Glass
  • Metal Can
  • Others

By Distribution Channel

  • Supermarkets
  • Liquor Stores
  • Convenience Stores
  • On Premises
  • Internet Retailing

By Region

  • North America (U.S and Canada)
  • Europe (Germany, France, Italy and Rest of Europe)
  • Asia-Pacific (China, Japan, India, South Korea and Rest of Asia-Pacific)
  • MEA (Saudi Arabia, UAE, South Africa, and Rest of MEA)
  • Latin America (Brazil, Argentina, and Rest of Latin America)

Why Buy This Report?

Major players are strategically expanding their business in the developing regions in Asia Pacific and highest share grossing parts of the Asia Pacific region expecting to grow their business further. For instance, 20 new and fresh beers including craft beers were launched in India in summer 2018.

Major players are also launching new and improved products in the beer market for gaining higher share of the market. Launch of new products along with strategic advertisement and branding changes market scenario, which is likely to affect beer market in near future.

Our report covers the alcoholic beverages market insights, focusing on recent developments in the market in different regions and development strategies of the companies. Moreover, following sections are specifically covered in the report.

  • Definitive Market Data
  • Alcoholic Beverages Market Analysis
  • Recent Opportunities in the Market
  • 6-7 year performance forecasts: major segments covering onset type, distribution channel, and regions
  • Market Share Analysis
  • Potential Venture Avenues
Report Metric Details
Market Size USD 697,617 million by 2026
Historical Data 2019-2020
Base Year 2021
Forecast Period 2022-2030
Forecast Units Value (USD Million)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered by Product (Light, Strong), Category (Normal, Super Premium), Packaging (Canned, Bottled), Production (Micro)
Geographies Covered North America, Europe, Asia-Pacific, LAME and Rest of the World
Key Companies Profiled/Vendors Anheuser-Busch InBev, Boston Beer Co., Sapporo Breweries, Tsingtao Breweries, Asahi Breweries, Carlsberg Breweries A/S, Heineken N.V., Grupo Modelo, Molson Coors Brewing Company, Kirin Brewery, and Yanjing Brewery.,
Key Market Opportunities Changing Taste Preferences Among People With The Launch Of New Products
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