Beer Market Size, Share & Trends Analysis Report By Product Type (Ale, Lager, Stout, Porter, Malt, Others), By Category (Alcoholic Beer, Non-Alcoholic Beer), By Alcohol Content: (Low Alcohol, Regular, High Alcohol), By Packaging (Bottles, Cans, Kegs), By Production (Macro brewery, Microbrewery, Craft Brewery, Homebrewing), By Distribution Channel (On-Trade, Bars, Restaurants, Pubs, Off-Trade, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Beer Market Size

The global Beer market size was valued at USD 815.3 billion in 2023. It is projected to reach USD 1253.5 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2023-2032). 

Beer is the most consumed alcoholic beverage worldwide, which ranks third in consumption after water and tea. All types of beers, such as lager, ale, and craft, are gaining popularity globally with rising young-adult population demographics. Beer mostly consists of malted cereal grains, hops, and yeast together fermented with a slow fermentation process. The nutritional value of beer differs company-wise, but generally, it comprises 0.5 g protein, 4 mg sodium, 27 mg potassium, and approximately 43 calories per 100 ml. As people's standards of living improve, their lifestyles change, they consume more alcoholic beverages, and beer is increasingly popular as a mild alcoholic beverage, there is a rising demand for these beverages. Moreover, the market is expected to be driven by an increasing number of breweries and a consistent rise in demand for alcoholic beverages during the forecast period.

Beer Market Growth Factors

Growing Urbanization and Changing Lifestyle

Rapid urbanization and lifestyle change are witnessed in developing countries worldwide. Due to the widespread consumption of western entertainment, youngsters in these developing nations quickly embrace Western values. Beer is already in high demand in parts of Latin America and developed Western countries. The demand for beer will rise in more conservative nations in the Asia Pacific and the Middle East, where alcohol consumption is typically seen as a bad habit due to the rising adoption of western culture and expanding multiculturalism. The National Family Health Survey of India, released in May, also found that alcohol consumption among men and women was higher in rural than urban areas. The highest alcohol consumption rate in the country is located in the northeastern state of Arunachal Pradesh, where 24% of women and 53% of men drink.

Moderate Consumption of Beer for Health Benefits

Heart disease is one of the main cause of death in the United States. According to several studies, drinking beer and alcohol in moderation may reduce the risk of developing heart disease. A 12-week study of 36 overweight adults discovered that moderate beer consumption, one drink for women and two for men, improved the antioxidant properties of HDL (good) cholesterol while enhancing the body's capacity to eliminate cholesterol. The increasing awareness about the health benefits of moderate beer consumption will contribute to the growth of the market over the forecast period.

Beer Market Restraining Factors

Side Effects due to Higher Consumption of Beer

The COVID-19 pandemic has increased health consciousness, due to which awareness about the side effects of beer has also increased. The higher alcohol content in beer can lead to severe issues like low blood sugar, vomiting, blackouts, and drowsiness. Long-term consumption of large quantities of alcoholic beer can result in liver issues and certain types of cancer. The health risks involved with higher beer consumption can create hurdles for the growth of the market.

Beer Market Opportunities

Non-Alcoholic Beer

Since non-alcoholic beer has fewer calories, more health advantages, and can be altered to include anything from dietary fibers to amino acids for your next workout, it allows health-conscious people to participate in the "wellness revolution." The alcohol-free products are not restricted, opening up new opportunities and experiences. This includes spreading non-alcoholic beer into health clubs, fast-food restaurants, supermarkets, and just about any place that sells water. With roughly half of Americans wanting to cut back on alcohol for health reasons and Middle Eastern consumers looking for new drinks in nations with strict alcohol laws, the trend is predicted to continue. Heineken sold 13.1 million hectoliters of non-alcoholic beer in 2021. The penetration of Heineken 0.0 into new markets is encouraging; sales of the product already account for 5% of Heineken's U.K. portfolio and, more impressively, 7% in Spain and 20% in Russia. Heineken hopes that non-alcoholic beer will account for 5% of its U.S. portfolio by 2023 after launching its brand there in 2022.

Regional Analysis

Asia Pacific Dominates the Global Market

Asia Pacific is the most significant shareholder in the global market and is expected to grow during the forecast period. The larger share is linked to the higher beer consumption in China, Japan, South Korea, and India. According to the national bureau of statistics data, Chinese beer companies earned total profits of USD 2.74 billion in 2021, with a 38% increase from 2020. Due to rapid urbanization and increased disposable income in India, beer consumption has increased in urban areas.

Europe is the Fastest growing region

Europe is expected to account for a significant share of the global market due to the presence of major global brewers. According to the Brewers of Europe, around 8,500 breweries are operating in Europe, and 20 new breweries are starting operations weekly. As per the data from 2019, approximately 8.4% adult population in European Union consumes alcohol every day, due to which the market is anticipated to grow in the region.

North America is expected to grow significantly, with the highest CAGR during the forecast period 2023-2031. Growing young-adult demographics in the region and the rise in demand for beer with a rising population are some of the factors expected to escalate the North American market. As per the data from 2020, alcohol consumption in the USA increased more than in the last 20 years.

The Middle East & Africa is expected to grow swiftly owing to the rise in tourism in the region and the increase in favorable government regulations regarding the consumption of alcohol. In 2021, the UAE government relaxed several laws and regulations related to alcohol consumption. With such new reforms, beer consumption in the region will contribute heavily to the growth of the beer market.

Segmental Analysis

Based on product type

The global market is bifurcated into ale, lager, malt, and stout & porter.

The lager segment is the highest contributor to the market and is expected to grow at a CAGR of xx% during the forecast period due to the leaning trend towards on-premises serving of beer and, subsequently, a rise in the number of beer cafes, lounges, and party clubs across the globe. The increase in the younger population and relaxing regulations for establishing pubs and bars will increase beer consumption over the forecast period.

Based on category

The global market is bifurcated into popular priced, premium, and super-premium.

The premium segment is the highest contributor to the market and is expected to grow at a CAGR of xx% during the forecast period. A growing number of people favoring the premium beer segment and a surge in the per capita income across the globe are some factors driving the market. The taste of premium beer is better than budget-friendly beers and gives youngsters who visit pubs and bars a premium feel.

Based on production

The global market is bifurcated into micro-brewery, macro-brewery, and craft-brewery.

The macro-brewery segment is the highest contributor to the market and is expected to grow at a CAGR of xx% during the forecast period. The annual beer production of macro-breweries is typically six million barrels or more. The market is dominated by four firms: Molson Coors Beverage Company, Carlsberg, Heineken, and Anheuser-Busch InBev.

Based on packaging

The global market is bifurcated into PET bottle, glass, and aluminum can.

The Glass bottle segment is expected to account for a prime share of the market owing to the rise in the use of glass for the production of glass bottles due to the ease of recycling. Beer is preserved in glass bottles for a more extended period of time, preserving its flavor and quality. Glass bottles also help keep the beer's carbon dioxide content stable. Consumers think drinking beer from glass bottles results in greater satisfaction than other products.

Based on distribution channel

The global market is bifurcated into supermarkets, liquor stores, convenience stores, on-premises, and internet retailing.

The supermarket segment is expected to account for a significant share of the global market owing to the increasing number of supermarkets across the globe and the worldwide leaning trend towards supermarket culture. The ease of buying daily-use items from supermarkets and the availability of beer in supermarkets will increase the market's growth over the forecast period.

Recent Developments

• September 2022, United Breweries launched Heineken Silver in India, which is brewed using natural ingredients, and pure quality malt.
• October 2022, Boston Beer company launched its first spirit-based seltzer.